McDonald's has been operating in Pakistan since 1993. It currently operates 23 branches with over 1200 employees. The presentation discusses McDonald's strategic marketing approaches in Pakistan, including its vision, objectives, market segmentation, product portfolio, pricing strategy, and promotional activities. It also analyzes McDonald's competitors and the key driving forces affecting the fast food industry in Pakistan.
McDonalds Business in Developing countries viz a viz to pakistanIrem Waseem
This document is a research paper by IremWaseem on McDonald's business in Pakistan. It provides an introduction to Pakistan and a history of McDonald's operations in the country. It then performs a SWOT analysis, PESTLE analysis, and analysis of demographic, geographic, religious, and competitive factors. The SWOT analysis examines McDonald's strengths like its brand recognition, opportunities to sponsor local events, and threats like commodity price fluctuations. The conclusion evaluates challenges like cultural and price aspects, and recommends addressing prices and stronger marketing.
The document provides a strategic marketing analysis of McDonald's operations in Pakistan. It begins with an introduction to McDonald's history and business model globally. It then analyzes McDonald's Pakistan specifically, including its vision, objectives, and key strengths. It also performs external and internal analyses through tools like PEST, Porter's Five Forces, and SWOT. It discusses McDonald's target segments and positioning in Pakistan. Finally, it evaluates McDonald's marketing mix of product, price, place, and promotion strategies in the country. The analysis aims to understand McDonald's competitive advantages and strategic approach to growth in the Pakistani market.
This marketing plan is for Tesco Stores (Malaysia) Sdn Bhd, a subsidiary of British retailer Tesco operating in Malaysia. The plan covers situational analysis, objectives, strategies, and marketing elements. Key competitors in Malaysia include Giant, Carrefour, and Jusco, who compete on price, variety of products, and shopping experience. A SWOT analysis identifies Tesco's strengths in brand, customer service and prices, as well as opportunities for growth, but also weaknesses in over-reliance on the UK market and threats from economic declines and competitive pressures. The plan analyzes Tesco's target Malaysian customers and outlines segmentation, targeting, and positioning strategies.
This document provides a marketing strategy report for McDonalds in India. It discusses McDonalds history in India, beginning operations in 1996. It analyzes the quick service restaurant industry in India, noting factors like growing incomes, urbanization, and changing lifestyles that have fueled industry growth. The report also examines McDonalds' competitors and provides a SWOT analysis. It outlines McDonalds' marketing strategies in India, including localized menus and family-focused positioning.
Tim Hortons is a Canadian fast food chain known for coffee and baked goods. It has expanded globally through franchising, with over 4,000 locations across Canada, the United States, and the Middle East. The company began in 1964 with one location in Ontario, and grew through expanding its menu offerings and acquiring other brands. Most recently, in 2014 it merged with Burger King to form Restaurant Brands International, increasing its annual sales to over $23 billion and nearly doubling its store locations worldwide. Tim Hortons continues to focus on international growth, especially in the United States and Middle East markets.
Marketing strategy is important for business success. McDonald's marketing strategy focuses on consistent high quality products, maintaining a consistent customer experience globally through franchising, and adapting menus and promotions to local cultures. Key elements of their strategy include reengineering menus for local tastes, targeting children and families, and positioning themselves as an affordable dining option through value pricing and promotions.
ÆON CO. (M) BHD. is a leading Malaysian retailer incorporated in 1984 in response to an invitation from the Malaysian government. It is part of the larger ÆON group, an integrated Japanese retailer with operations in Southeast Asia, China, Japan, and North America. ÆON operates general merchandise stores, supermarkets, shopping centers, and other retail formats with the goal of being an excellent international retailer through high customer satisfaction and community involvement.
McDonalds Business in Developing countries viz a viz to pakistanIrem Waseem
This document is a research paper by IremWaseem on McDonald's business in Pakistan. It provides an introduction to Pakistan and a history of McDonald's operations in the country. It then performs a SWOT analysis, PESTLE analysis, and analysis of demographic, geographic, religious, and competitive factors. The SWOT analysis examines McDonald's strengths like its brand recognition, opportunities to sponsor local events, and threats like commodity price fluctuations. The conclusion evaluates challenges like cultural and price aspects, and recommends addressing prices and stronger marketing.
The document provides a strategic marketing analysis of McDonald's operations in Pakistan. It begins with an introduction to McDonald's history and business model globally. It then analyzes McDonald's Pakistan specifically, including its vision, objectives, and key strengths. It also performs external and internal analyses through tools like PEST, Porter's Five Forces, and SWOT. It discusses McDonald's target segments and positioning in Pakistan. Finally, it evaluates McDonald's marketing mix of product, price, place, and promotion strategies in the country. The analysis aims to understand McDonald's competitive advantages and strategic approach to growth in the Pakistani market.
This marketing plan is for Tesco Stores (Malaysia) Sdn Bhd, a subsidiary of British retailer Tesco operating in Malaysia. The plan covers situational analysis, objectives, strategies, and marketing elements. Key competitors in Malaysia include Giant, Carrefour, and Jusco, who compete on price, variety of products, and shopping experience. A SWOT analysis identifies Tesco's strengths in brand, customer service and prices, as well as opportunities for growth, but also weaknesses in over-reliance on the UK market and threats from economic declines and competitive pressures. The plan analyzes Tesco's target Malaysian customers and outlines segmentation, targeting, and positioning strategies.
This document provides a marketing strategy report for McDonalds in India. It discusses McDonalds history in India, beginning operations in 1996. It analyzes the quick service restaurant industry in India, noting factors like growing incomes, urbanization, and changing lifestyles that have fueled industry growth. The report also examines McDonalds' competitors and provides a SWOT analysis. It outlines McDonalds' marketing strategies in India, including localized menus and family-focused positioning.
Tim Hortons is a Canadian fast food chain known for coffee and baked goods. It has expanded globally through franchising, with over 4,000 locations across Canada, the United States, and the Middle East. The company began in 1964 with one location in Ontario, and grew through expanding its menu offerings and acquiring other brands. Most recently, in 2014 it merged with Burger King to form Restaurant Brands International, increasing its annual sales to over $23 billion and nearly doubling its store locations worldwide. Tim Hortons continues to focus on international growth, especially in the United States and Middle East markets.
Marketing strategy is important for business success. McDonald's marketing strategy focuses on consistent high quality products, maintaining a consistent customer experience globally through franchising, and adapting menus and promotions to local cultures. Key elements of their strategy include reengineering menus for local tastes, targeting children and families, and positioning themselves as an affordable dining option through value pricing and promotions.
ÆON CO. (M) BHD. is a leading Malaysian retailer incorporated in 1984 in response to an invitation from the Malaysian government. It is part of the larger ÆON group, an integrated Japanese retailer with operations in Southeast Asia, China, Japan, and North America. ÆON operates general merchandise stores, supermarkets, shopping centers, and other retail formats with the goal of being an excellent international retailer through high customer satisfaction and community involvement.
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants. It has over 36,000 locations serving 69 million customers daily in 119 countries. The company generates over $28 billion in annual revenue. McDonald's success is built on Ray Kroc's business model of franchising which allows for rapid expansion while maintaining consistency and quality control. The document discusses McDonald's history, strategy, products, marketing, financial performance, and internal/external analyses using tools like Porter's 5 Forces, CPM, SWOT, IFE, and EFE matrices. It identifies opportunities like expanding into new markets and threats such as health concerns and intense competition.
McDonalds is a global leader in the fast food industry with over 68 million customers globally. It has seen impressive financial growth since starting as a small barbecue restaurant in the 1940s. Today it has annual revenues of over $27 billion. McDonalds focuses on uniform menus customized to local preferences and has a vision of being customers' favorite place to eat. It uses forecasting and budgeting techniques to adapt to changing market conditions and customer demands. McDonalds also implements management accounting systems like ERP and activity-based costing to monitor performance and control costs across its global operations.
Mc Donald's International Strategy studyRajat_upmanyu
In this paper I examine the context for the internationalization of firm MC Donald’s in the
Fast food industry. I firstly gave the introduction to the Mc Donald’s and then examine the
degree of globalization of the fast food industry. After that I studied that how the global
scope for the fast food a changed over a period of time with the help of the cage framework.
Then I discussed about the competitive advantage that Mc Donald’s receives from its
operations all over the world by the use of different framework and analysis. Lastly I
included the AAA Framework measures taken by Mc Donald’s to sustain in this competitive
market.
This document provides a marketing strategy for Aeon Mall in Malaysia. It begins with background on Aeon Mall and an analysis of the current retail environment and customer preferences. Key points from the situation analysis include a shift towards more open-air, green shopping centers and a focus on lifestyle and convenience. The document then performs a SWOT analysis of Aeon Mall before outlining marketing goals and objectives to establish Aeon Mall as the leading retailer in Asia. The proposed marketing strategies focus on the 4Ps - developing private label brands, optimizing pricing, expanding distribution channels, and promoting lifestyle center characteristics to attract customers. The strategies aim to provide customers with a diverse, convenient shopping experience and strengthen Aeon Mall's position in the competitive retail
McDonald's is the world's largest fast food chain with over 35,000 restaurants in 119 countries. It began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald in the US. In the 1950s, businessman Ray Kroc joined the company and later bought the chain from the McDonald brothers, overseeing its worldwide expansion. Today McDonald's has annual revenues of over $27 billion globally. It serves nearly 70 million customers daily and has over 1.8 million employees worldwide. To combat threats from competitors and changing consumer tastes, McDonald's is focusing on value, customer service, simplifying menus and expanding into new markets like India and China.
Marketin Plan of Crystal Cola 2016 - written by Hussain HashimyHussain Hashimy
This document provides a marketing plan for Crystal Cola over 14 pages. It includes an executive summary, product overview, SWOT and PEST analyses, marketing strategy and objectives, target marketing and positioning, the marketing mix of 4Ps, marketing budget, and plans for review, evaluation, control and contingency. The goal is to develop an understanding of how Crystal Cola is marketed and distributed in the market through various analyses.
McDonald's uses public relations strategies to maintain its brand image and reputation. It communicates with customers through its website, blogs, and social media to improve public relations. McDonald's also increases sales through targeted advertising to families and minorities, offering discounts and coupons, and generating publicity through charitable work. McDonald's applies the marketing mix - product, price, place, promotion, and people - as well as SWOT analysis to guide its business strategies.
Amul is launching an ice cream line in Pakistan with unique marketing strategies. It will offer high quality dairy ice creams made from fresh milk without vegetable oils. Amul plans to target all customer segments by distributing affordably priced products nationwide through retailers initially in major cities. Its marketing mix will emphasize product variety, quality packaging and competitive pricing. Promotion efforts will include colorful advertising reminiscent of product designs to link ice cream with happiness. The goal is to capture market share by satisfying customers and gaining a loyal following.
National Foods began in 1970 as a spice company in Pakistan and has since expanded to become a multinational food company with subsidiaries in Dubai, Canada, and the UK. It produces a wide variety of products including masalas, pickles, frozen meals, ketchup, jams, rice, snacks, and desserts. National Foods pursues aggressive marketing strategies through advertising, sales promotion, and a retail network of over 50,000 shops across Pakistan. While it competes with major brands like Shan Foods and Mehran Foods, National Foods has gained an edge in most areas of the food industry in Pakistan and internationally.
McDonald's is the world's largest chain of fast food restaurants serving over 68 million customers daily. It began in 1940 as a barbecue restaurant and was reorganized in 1948 using production line principles. McDonald's operates over 31,000 restaurants worldwide employing over 1.5 million people. Approximately 15% of restaurants are owned by McDonald's Corporation while the remainder are franchises. McDonald's aims to maximize profits through increasing sales, keeping costs low, and expanding outlets. Key objectives are providing high quality, quick service food at good value to customers. McDonald's faces significant competition from other fast food chains that can impact its ability to achieve objectives.
McDonald's competitive strategy plan aims to win back millennial customers, who now make up less than 50% of restaurant traffic. The plan proposes four key strategies - social activation, tech integration, social responsibility initiatives, and trend-focused sponsorships. These strategies include social media campaigns, mobile app rewards, charity donations, and sponsoring events like music festivals. The goal is for millennials to find their identities and values reflected in the McDonald's brand through these updated strategies, resulting in a 50% increase in millennial customer traffic across restaurants.
Tim Hortons is a large coffee and baked goods chain that originated in Canada but has ambitions to expand further into the United States. While very well known in Canada, expanding into the US market presents challenges in gaining recognition and market share against established competitors like Starbucks and Dunkin Donuts. To translate its culture abroad, Tim Hortons emphasizes its values of growth, customer satisfaction, and strong teamwork. It also uses strategies like partnering with local brands and rebranding stores as cafes to appeal to American consumers. However, expansion has not been without difficulties as some US locations have closed, particularly in competitive regions like New England.
AEON BIG manages and operates 27 hypermarkets and supermarkets in Malaysia that were formerly owned by Carrefour. AEON BIG offers a wide range of products and services, including fresh produce, non-food items, parking, and a 100% refund policy. The company promotes its stores through various media like newspapers, websites, and social media. It also offers memberships, discounts, and special promotions to attract customers.
The document discusses The ACME Agrovet & Beverages Ltd., a leading conglomerate in Bangladesh. It operates in several sectors including pharmaceuticals, FMCG, IT, and aviation. As part of an internship, the report aims to analyze the company's integrated marketing programs and their role in the FMCG sector. It outlines the company's history, operations, objectives of the study, and methodology which includes interviews and reviewing sales reports. Limitations include lack of prior research and limited access to information.
Candyland is a strategic business unit of Ismail Industries established in late 1990. It has a 12-14% market share in Pakistan's confectionary industry. Chilli Milli is Candyland's flagship brand and iconic jelly product. Candyland focuses on innovation, distinction, and differentiation in its products and uses premium branding and pricing. It aims to increase market share through cost-effective marketing strategies like BTL activities rather than increased advertising.
McDonald's mission is to be customers' favorite place to eat, and its vision is to be the world's best quick service restaurant. Originally, McDonald's objective was to focus on children by offering Happy Meals. However, recommendations propose expanding their target market. McDonald's sells hamburgers, fries, and other fast food items. It faces competition from chains like Starbucks and Yum that are pursuing the fast food market. The report analyzes McDonald's using matrices to assess strengths, weaknesses, opportunities, threats, competitive position, and recommend aggressive strategies like product development and market expansion.
• Project Scope: To evaluate the various aspects of Integrated Marketing Communication (IMC).
• Description: The project involved an official McDonald’s restaurant tour and a deep understanding of advertising, public relations, direct marketing, sales promotion and personal selling.
Golden Arches - Think Global & Act local presented McDonald's global strategy of consistency while allowing for local customization in India. McDonald's maintained core standards globally but adapted its menu in India by excluding beef and pork and adding vegetarian, chicken, fish, and mutton options tailored to local tastes. McDonald's also marketed itself as a family dining restaurant in India and introduced affordable menu options to attract price-sensitive customers across Indian regions with varying incomes.
Systems Engineering Study on McDonald's Baclaran branchJeanne Beatrix Go
This document analyzes McDonald's Baclaran, Pasay City location operated by franchisee McPhilip's Food Industries, Inc. It discusses the Philippine fast food industry environment using Porter's Five Forces. It also analyzes McDonald's business operations, organizational structure, leadership style, employee skills development, shared values, systems, and inbound logistics. McDonald's aims to serve the Filipino community by providing great tasting food and customer experience.
Assignment 1- McDonald’s Corporation and the International Market- No CoverFARID AL-AMOUDI
This document discusses McDonald's entry into international markets. It explains that McDonald's primarily uses international franchising to enter new countries, owning only 20% of locations on average. This strategy is profitable but also allows McDonald's to control branding and gain local knowledge from franchisees. The document also examines McDonald's competitive environment and strategies for adapting to different political, economic, and cultural factors in global markets.
This strategy proposal recommends ways for Dunder Mifflin to increase awareness and compete with Staples through social media engagement. It suggests creating a Facebook and Twitter presence to share interesting content and coupons, launching a YouTube channel and blog, and using targeted Google Adwords to connect with customers while measuring effectiveness through analytics. The low-cost, low-risk approach aims to keep clients updated and gain new followers over time.
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants. It has over 36,000 locations serving 69 million customers daily in 119 countries. The company generates over $28 billion in annual revenue. McDonald's success is built on Ray Kroc's business model of franchising which allows for rapid expansion while maintaining consistency and quality control. The document discusses McDonald's history, strategy, products, marketing, financial performance, and internal/external analyses using tools like Porter's 5 Forces, CPM, SWOT, IFE, and EFE matrices. It identifies opportunities like expanding into new markets and threats such as health concerns and intense competition.
McDonalds is a global leader in the fast food industry with over 68 million customers globally. It has seen impressive financial growth since starting as a small barbecue restaurant in the 1940s. Today it has annual revenues of over $27 billion. McDonalds focuses on uniform menus customized to local preferences and has a vision of being customers' favorite place to eat. It uses forecasting and budgeting techniques to adapt to changing market conditions and customer demands. McDonalds also implements management accounting systems like ERP and activity-based costing to monitor performance and control costs across its global operations.
Mc Donald's International Strategy studyRajat_upmanyu
In this paper I examine the context for the internationalization of firm MC Donald’s in the
Fast food industry. I firstly gave the introduction to the Mc Donald’s and then examine the
degree of globalization of the fast food industry. After that I studied that how the global
scope for the fast food a changed over a period of time with the help of the cage framework.
Then I discussed about the competitive advantage that Mc Donald’s receives from its
operations all over the world by the use of different framework and analysis. Lastly I
included the AAA Framework measures taken by Mc Donald’s to sustain in this competitive
market.
This document provides a marketing strategy for Aeon Mall in Malaysia. It begins with background on Aeon Mall and an analysis of the current retail environment and customer preferences. Key points from the situation analysis include a shift towards more open-air, green shopping centers and a focus on lifestyle and convenience. The document then performs a SWOT analysis of Aeon Mall before outlining marketing goals and objectives to establish Aeon Mall as the leading retailer in Asia. The proposed marketing strategies focus on the 4Ps - developing private label brands, optimizing pricing, expanding distribution channels, and promoting lifestyle center characteristics to attract customers. The strategies aim to provide customers with a diverse, convenient shopping experience and strengthen Aeon Mall's position in the competitive retail
McDonald's is the world's largest fast food chain with over 35,000 restaurants in 119 countries. It began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald in the US. In the 1950s, businessman Ray Kroc joined the company and later bought the chain from the McDonald brothers, overseeing its worldwide expansion. Today McDonald's has annual revenues of over $27 billion globally. It serves nearly 70 million customers daily and has over 1.8 million employees worldwide. To combat threats from competitors and changing consumer tastes, McDonald's is focusing on value, customer service, simplifying menus and expanding into new markets like India and China.
Marketin Plan of Crystal Cola 2016 - written by Hussain HashimyHussain Hashimy
This document provides a marketing plan for Crystal Cola over 14 pages. It includes an executive summary, product overview, SWOT and PEST analyses, marketing strategy and objectives, target marketing and positioning, the marketing mix of 4Ps, marketing budget, and plans for review, evaluation, control and contingency. The goal is to develop an understanding of how Crystal Cola is marketed and distributed in the market through various analyses.
McDonald's uses public relations strategies to maintain its brand image and reputation. It communicates with customers through its website, blogs, and social media to improve public relations. McDonald's also increases sales through targeted advertising to families and minorities, offering discounts and coupons, and generating publicity through charitable work. McDonald's applies the marketing mix - product, price, place, promotion, and people - as well as SWOT analysis to guide its business strategies.
Amul is launching an ice cream line in Pakistan with unique marketing strategies. It will offer high quality dairy ice creams made from fresh milk without vegetable oils. Amul plans to target all customer segments by distributing affordably priced products nationwide through retailers initially in major cities. Its marketing mix will emphasize product variety, quality packaging and competitive pricing. Promotion efforts will include colorful advertising reminiscent of product designs to link ice cream with happiness. The goal is to capture market share by satisfying customers and gaining a loyal following.
National Foods began in 1970 as a spice company in Pakistan and has since expanded to become a multinational food company with subsidiaries in Dubai, Canada, and the UK. It produces a wide variety of products including masalas, pickles, frozen meals, ketchup, jams, rice, snacks, and desserts. National Foods pursues aggressive marketing strategies through advertising, sales promotion, and a retail network of over 50,000 shops across Pakistan. While it competes with major brands like Shan Foods and Mehran Foods, National Foods has gained an edge in most areas of the food industry in Pakistan and internationally.
McDonald's is the world's largest chain of fast food restaurants serving over 68 million customers daily. It began in 1940 as a barbecue restaurant and was reorganized in 1948 using production line principles. McDonald's operates over 31,000 restaurants worldwide employing over 1.5 million people. Approximately 15% of restaurants are owned by McDonald's Corporation while the remainder are franchises. McDonald's aims to maximize profits through increasing sales, keeping costs low, and expanding outlets. Key objectives are providing high quality, quick service food at good value to customers. McDonald's faces significant competition from other fast food chains that can impact its ability to achieve objectives.
McDonald's competitive strategy plan aims to win back millennial customers, who now make up less than 50% of restaurant traffic. The plan proposes four key strategies - social activation, tech integration, social responsibility initiatives, and trend-focused sponsorships. These strategies include social media campaigns, mobile app rewards, charity donations, and sponsoring events like music festivals. The goal is for millennials to find their identities and values reflected in the McDonald's brand through these updated strategies, resulting in a 50% increase in millennial customer traffic across restaurants.
Tim Hortons is a large coffee and baked goods chain that originated in Canada but has ambitions to expand further into the United States. While very well known in Canada, expanding into the US market presents challenges in gaining recognition and market share against established competitors like Starbucks and Dunkin Donuts. To translate its culture abroad, Tim Hortons emphasizes its values of growth, customer satisfaction, and strong teamwork. It also uses strategies like partnering with local brands and rebranding stores as cafes to appeal to American consumers. However, expansion has not been without difficulties as some US locations have closed, particularly in competitive regions like New England.
AEON BIG manages and operates 27 hypermarkets and supermarkets in Malaysia that were formerly owned by Carrefour. AEON BIG offers a wide range of products and services, including fresh produce, non-food items, parking, and a 100% refund policy. The company promotes its stores through various media like newspapers, websites, and social media. It also offers memberships, discounts, and special promotions to attract customers.
The document discusses The ACME Agrovet & Beverages Ltd., a leading conglomerate in Bangladesh. It operates in several sectors including pharmaceuticals, FMCG, IT, and aviation. As part of an internship, the report aims to analyze the company's integrated marketing programs and their role in the FMCG sector. It outlines the company's history, operations, objectives of the study, and methodology which includes interviews and reviewing sales reports. Limitations include lack of prior research and limited access to information.
Candyland is a strategic business unit of Ismail Industries established in late 1990. It has a 12-14% market share in Pakistan's confectionary industry. Chilli Milli is Candyland's flagship brand and iconic jelly product. Candyland focuses on innovation, distinction, and differentiation in its products and uses premium branding and pricing. It aims to increase market share through cost-effective marketing strategies like BTL activities rather than increased advertising.
McDonald's mission is to be customers' favorite place to eat, and its vision is to be the world's best quick service restaurant. Originally, McDonald's objective was to focus on children by offering Happy Meals. However, recommendations propose expanding their target market. McDonald's sells hamburgers, fries, and other fast food items. It faces competition from chains like Starbucks and Yum that are pursuing the fast food market. The report analyzes McDonald's using matrices to assess strengths, weaknesses, opportunities, threats, competitive position, and recommend aggressive strategies like product development and market expansion.
• Project Scope: To evaluate the various aspects of Integrated Marketing Communication (IMC).
• Description: The project involved an official McDonald’s restaurant tour and a deep understanding of advertising, public relations, direct marketing, sales promotion and personal selling.
Golden Arches - Think Global & Act local presented McDonald's global strategy of consistency while allowing for local customization in India. McDonald's maintained core standards globally but adapted its menu in India by excluding beef and pork and adding vegetarian, chicken, fish, and mutton options tailored to local tastes. McDonald's also marketed itself as a family dining restaurant in India and introduced affordable menu options to attract price-sensitive customers across Indian regions with varying incomes.
Systems Engineering Study on McDonald's Baclaran branchJeanne Beatrix Go
This document analyzes McDonald's Baclaran, Pasay City location operated by franchisee McPhilip's Food Industries, Inc. It discusses the Philippine fast food industry environment using Porter's Five Forces. It also analyzes McDonald's business operations, organizational structure, leadership style, employee skills development, shared values, systems, and inbound logistics. McDonald's aims to serve the Filipino community by providing great tasting food and customer experience.
Assignment 1- McDonald’s Corporation and the International Market- No CoverFARID AL-AMOUDI
This document discusses McDonald's entry into international markets. It explains that McDonald's primarily uses international franchising to enter new countries, owning only 20% of locations on average. This strategy is profitable but also allows McDonald's to control branding and gain local knowledge from franchisees. The document also examines McDonald's competitive environment and strategies for adapting to different political, economic, and cultural factors in global markets.
This strategy proposal recommends ways for Dunder Mifflin to increase awareness and compete with Staples through social media engagement. It suggests creating a Facebook and Twitter presence to share interesting content and coupons, launching a YouTube channel and blog, and using targeted Google Adwords to connect with customers while measuring effectiveness through analytics. The low-cost, low-risk approach aims to keep clients updated and gain new followers over time.
Scientists are working on developing "artificial leaves" that can capture solar energy and produce chemical fuel, similar to how plants photosynthesize. These artificial leaves could help provide a new source of renewable fuel by producing hydrogen that can be burned to power vehicles, generate electricity or produce heat. The article discusses the need for clean, carbon-free energy sources by 2050 to avoid global warming and how modifying natural leaf processes to produce hydrogen instead of sugars could help address this need.
Build On Culture, Charles H. Wright Museum Of African American Hand Out Parta...farisalami
Faris Alami\'s presentation at the Charles H. Wright Museum Of African American Partial hand out. this is a 3 HR workshop that was presented to over 150 HR and SR. Executive audience.
Darwin's voyage provided several important scientific discoveries that contributed to his theory of evolution by natural selection. Some of the key discoveries included finding buried animal bones in Argentina that provided evidence of animals that lived before, observing geological changes in the landscape of Patagonia demonstrating how environments change over time, and recording that the Galapagos finches had developed different beak structures adapted to the available food sources on the different islands. The voyage equipped Darwin with real-world examples of how life adapts and changes in response to available resources and environmental pressures.
Morris is a branding company that specializes in connecting brands to young adults through storytelling. They mine brands' unique elements and courageously tell audiences about them through various media. Over 16 years, Morris has partnered with businesses to authentically reach audiences and create lasting brand loyalty. Examples of Morris' work include branding campaigns and guidelines for companies such as Sony, New Balance, and the San Diego Padres.
The document describes Morris' Customer Segmentation Profiles (CSP) service which identifies and defines customer demographics to help marketing and sales teams better understand their audiences. The CSP involves mining customer data, analyzing research, and defining customer segments and their purchasing motivations. This allows companies to align their brands and products with the right customers. Benefits include improved understanding and targeting of messaging. The scope of a CSP includes surveys, analysis, consumer mapping, individualized segments, and a final report. Pricing is $30,000 and it takes 20-40 days. A case study example profiles three common customer types - Sports Mom, Working Mom, and Affluent Mom - and suggests how to market to each.
This document proposes developing an online database management system to replace the current manual system used by the Training and Placement Cell of YCCE for collecting and managing student data. The proposed system would allow students to create user accounts and enter their personal and educational details online. Administrators could then verify the data and filter student profiles according to company needs. The goals are to reduce workload for the cell and errors compared to the existing paper-based process, and allow remote data entry by students.
Marketing involves understanding customer needs and delivering value through products and services. It is a process of exchange between businesses and customers to satisfy human wants and needs. The core functions of marketing include understanding the customer, creating value, and building profitable relationships. Effective marketing requires identifying target markets and developing appropriate strategies to attract and retain customers. The ultimate goal is to maximize long-term customer value and satisfaction at a profit.
This document discusses key concepts related to marketing. It begins by outlining the features of marketing, including being customer-focused, aiming to satisfy customers, having objectives, and being both an art and a science. It then discusses the objectives of marketing such as creating demand, customer satisfaction, increasing market share and profits. The document also covers the importance of marketing for connecting consumers and producers, increasing living standards and national income, and creating employment. Finally, it distinguishes between marketing and selling, noting that selling focuses on exchanging products for cash while marketing involves broader demand generation activities.
This document discusses McDonald's marketing process and strategies. It explains that McDonald's evaluates market circumstances, develops marketing strategies and mixes, and executes and controls their plans. McDonald's orientation is focused on customers and satisfying their needs better than competitors. This benefits McDonald's but also increases some costs. The document also discusses how McDonald's considers micro and macro environmental factors that influence their marketing decisions, such as customers, competitors, suppliers, and economic, technological, demographic and political conditions in different regions.
Marketing involves identifying and meeting human needs through exchange between buyers and sellers. There are three key elements in the marketing process: marketers, products being marketed, and target markets. The goal of marketing is to establish long-term, profitable relationships with customers by delivering superior value compared to competitors. This is achieved through understanding customer needs and wants, creating appropriate products and services, and engaging in effective exchanges to satisfy customers.
Understanding marketing in new perspectiveArbaz Khan
This document provides an overview of key marketing concepts including:
1. Marketing is defined as choosing target markets and getting, keeping, and growing customers through superior customer value. The 4Ps of marketing (product, price, place, promotion) and 4Cs (customer solution, cost, communication, convenience) are also introduced.
2. The marketing environment consists of internal factors and external macro and micro factors that influence marketing decisions. The macro environment includes political, economic, social, technological, and demographic forces.
3. Marketing philosophies such as the production, product, selling, marketing, and societal concepts are described. Relationship marketing and social marketing which focus on building long-term customer relationships and influencing social
Marketing enviroment & concept lecture no.1 Ahmed Waly
This document discusses marketing concepts and the marketing environment. It begins with a case study on how a company marketed a new car model. It then defines the marketing environment as being composed of microenvironmental and macroenvironmental forces. The microenvironment includes customers, competitors, suppliers, marketing intermediaries, and publics. The macroenvironment includes demographic, economic, technological, political, and cultural forces. It provides examples of each type of force and how they influence marketing opportunities and threats. The document concludes by contrasting different marketing concepts such as production, sales, and societal marketing concepts.
10.2 chapter 12 rizal agung w 55120110187 (absen no. 25)AndreasPrasetia1
Sebagai kelengkapan pengerjaan Tugas Besar satu, mata kuliah Strategic Marketing. Universitas Mercu Buana Program Studi Magister Management. Kampus Warung Buncit
The document provides an overview of key marketing concepts including:
1) Marketing involves facilitating exchanges between parties where each party has something of value to the other. It can involve the marketing of goods, services, and other offerings.
2) Marketing takes place within environments including micro and macro factors that impact organizations.
3) The marketing mix, also known as the 4Ps, involves decisions around product, price, place, and promotion.
This document provides information about marketing management and the product life cycle. It defines marketing and discusses various marketing orientations like production, product, selling, and marketing concepts. It also explains the stages of the consumer decision making process and the product life cycle. The product life cycle includes the introduction, growth, maturity, and decline stages of a product.
This document provides an overview of basic marketing concepts. It defines marketing as a social process of satisfying human needs and wants through exchange and defines the core concepts of needs, wants, products, value, exchange, markets, and marketers. It also discusses the evolution of marketing management from a production to marketing orientation and different company orientation concepts including production, product, selling, marketing, and societal marketing concepts. Finally, it outlines the goals and principles of an effective marketing system.
The document provides definitions and explanations of key marketing concepts from various experts and organizations. It discusses marketing management as understanding customer needs, environmental scanning, developing marketing plans and strategies, implementing plans, and setting control mechanisms. Marketing aims to make selling unnecessary by knowing customers so well that products sell themselves. The scope of marketing management includes decisions around distribution, sales promotion, advertising, after-sales service, customer research, products, and pricing.
In this case, Net profit margin is positive. Company made more money then it...Aqif Chaudary
The document discusses marketing principles and their influence on business activities. It explains that marketing principles focus on key functions like market research and segmentation to help businesses compete effectively. Several elements of the marketing process are described, including understanding customer needs, analyzing competitors, and designing marketing strategies. The benefits and costs of marketing orientation for businesses are evaluated. Environmental factors like economic conditions, technology, and customer demographics that influence marketing decisions are also outlined. Different approaches to marketing products and services to businesses and internationally are discussed.
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1. Mc DonaldsPakistan (Presence & Competition) - Presentation Transcript
1. STRATEGIC MARKETING MANAGEMENT AND THE CASE OF McDONALD’S IN PAKISTAN
Presentation
Strategic Marketing
2. Mr. Jamshed AhmedSTRATEGIC MARKETING MANAGEMENT Spring 2010Szabist
Strategic Marketing
3. Group Members
Muffadal Ali (0935109)
Hussain Khairi (0935105)
Muhammad Jaber Haqqani (0935111)
Shaikh Faizan Ahmed (0935117)
Syed Anser Ahmed (0935121)
Rizwan Saleh (0935124)
Strategic Marketing
4. Contents
Competitor/EnvironmentAnalysis
Introduction
1
5
McDonald’s Pakistan
Key Driving Forces
2
6
Vision,Mission & Objectives
Customer Analysis
3
7
Market Audit & SWOT Analysis
Market Segmentation,Target& Positioning
4
8
Strategic Marketing
5. Contents
Product Portfolio
Pricing
10
9
Distribution & Promotion
McDonald's Financials
11
12
ManagementControl & Corrective Actions
Conclusion
13
14
References
15
Strategic Marketing
6. FAQ’s
WHY DID McDonald's CLOSED ITS OPERATION AT DO TALWAR & NAZIMABAD?
REVENUE ?
Strategic Marketing
7. Introduction
History
> 1954 – 1955
> 1965 – 1973
> 1974 – 1993
Business Model
> 15% restaurants companyowned
2. > Rent charged along with franchising fees
> Supply of raw materials via approved suppliers
Types of restaurant
> Drive through service
> Counter service (with/without) play area
Strategic Marketing
8. Competition
> Burger King (global)
> KFC (global/local)
> Others (global/local)
Global Sales Improvement
> Over all – 4.8%
> U.S – 0.6%
> Europe – 5.4%
> Asia/Pacific, Middle East& Africa – 10.4%
Global Sales Revenue 2009 - $22744 mn
Strategic Marketing
9. McDonald’s Pakistan
Opened in 1993 (Lahore) under Lakson Group of Companies
Presentlyoperating 23 branches
Over 1200 employees
Over PKR 30bn has been invested in the country.
Over PKR 10bn is being paid as taxes and duties in comparison to 4bn paid by KFC Pakistan
Revenue
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10. Industry Life Cycle
Market growth rate 13% - 14% per annum.
Core competencies
> Delivery speed
> Customer care
> Cleanliness
Strategic Marketing
11. Vision,Mission and Objectives
McDonald’s Vision
"McDonald's vision is to be the world's bestquick service restaurantexperience.Being the bestmeans
providing outstanding quality,service, cleanliness,and value,so that we make every customer in every restaurant
smile."
McDonald's Mission
“McDonald's mission is to be our customers'favorite place and way to eat with inspired people who
delighteach customer with unmatched quality,service,cleanliness and value every time ... we invite you to be the
part of this winning team and give yourself an opportunity to grow with the family of people striving to create smiles on
the faces of millions ofpeople everyday”.
Strategic Marketing
12. Vision,Mission and Objectives
The Planning and Implementation Matrix
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13. Objectives
o Long term Growth
o Competitive position
o Market Developmenteffort
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14. Strategies
Differentiation
By pursuing a strategy of differentiation,the organization gives an emphasis to a particular elementofthe marketing
mix that is seen by the customers to be importantand as a resultprovides a meaningful basis for competitive
3. advantage. This de-massification ofmarkets has led McDonald's towards strategies ofproductvariety
marketing and ultimatelytargetmarketing.As a result,the company’s marketing efforttoday reflects buyers’ needs
for a far wider variety of tastes and demand which are packaged in a number ofdifferent sizes and shapes.
Benefits achieved by McDonald’s following a differentiated Strategy:
Creation of strong brand identities (association of“Mc”)
Distancing from others in the market(KFC for chicken,McDonald's for variety and fun seeking lovers)
Flexibility.
Strategic Marketing
15. Strategic Marketing
16. Market Auditing & SWOT
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17. Contd…
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18. Strategic Marketing
The Opportunity Matrix
The Threat Matrix
Contd…
19. SegmentAnalysis
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20. Competitor Analysis
McDonald's doesn’tbelieve that it has a directcompetition because the marketis segmented on a much
diversified basis.
They are of the pointthat food industryis the only industry where it is very difficult to alter the taste buds of a
customer.
Strategic Marketing
21. Contd…..
Strategic Groups
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22. Contd…..
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23. Environmental Scanning
McDonald‘s thinks customer feedback is vital and they try to make it as easyas possible for their customers to let
them know what they were thinking and deciding upon.
Their target audience is very fickle.
They enjoy trying new restaurants, and are constantlyadapting to new developments and fads.
Strategic Marketing
24. Porter’s Five Forces
Threat of New Entrants
> High and unfavorable
> A lot of new Dine In restaurants are alreadyin operation.
> Also the demand pattern is changing people are
moving towards more expensive restaurants as they
find more value for their money there.
Strategic Marketing
25. Contd…..
Political => Political factor can have the major impacton threat of entry. In a region like 3rd world there is hardly any
certainty and this has lead to negative impacton the potential big investors.
Economic => Due to the rising income disparityand the adverse economic conditions,unemploymentis on the rise
due to which the labor costis decreasing,increasing the wealth ofalready well off people which is big factor helping
the Dine In restaurants to grow.
Social => People are now more status conscious in our societyand want more varieties to choose from.
Technological => With the rise in the technologydata can be easilyprocessed and analyzed.With the innovation in
technologythe overall labor cost is reduced together with the fact that selfservice is promoted.
Strategic Marketing
26. Contd…..
Bargaining Power ofBuyers
> High in the industryas the cost of switching is very low.
> As a food loving nation which makes the industrymore
attractive and profitable and volumes are easyto
generate.
4. > PEST forces such as increasing population is an
appealing opportunity,however, the economic situation
of the region brings along adverse effects on the industry.
Strategic Marketing
27. Contd…..
Political => This political factor has no direct affect on the bargaining power ofbuyers.
Economic => The increasing population reduces the power of buyers.
Social => The trend is towards dining out,which is increasing the total consumers,thus,reducing their bargaining
power.
Technological => The advancementin technologymakes itpossible for the buyer to gather all the information quickly
and make informed decisions.
Strategic Marketing
28. Contd…..
Threat of Substitutes
> High as there are plenty of other options available
already in the market.
> People generallylike going to specific restaurants and
cafés because oftheir splendid experience in the past
including ambience and food.
Strategic Marketing
29. Contd…..
PEST forces
> There are manysubstitutes ofthe fastfood industry.
> Decrease in the purchasing power ofthe people could
lessen their visits to the restaurants therebyincreasing
the threat of substitutes oflower quality than ones of
fast food industry.
> With the increase in the health awareness,people are
substituting from the junk food to a more healthy food.
Strategic Marketing
30. Contd…..
Bargaining Power ofSuppliers
> High because the inputs are not easilysubstituted.
> The inputs are usuallyof a perishable nature,
thus,stock-ups are not possible.
> McDonald's in Pakistan has to follow a strict
quality procedure that is defined by the mother
company.
> McDonald's has to importthe food related raw
materials as no Pakistani companycan match
their standards.
Strategic Marketing
31. Contd…..
Political => There is a need for political will from the governmentside which can help grow dairy farming sector in
Pakistan and bring it onto international standards.
Economic => Current economic conditions are notgood around the world a lot of food related industries have shut
their operations which have limited the number ofsuppliers in the markethence increasing the bargaining power for
them.
Social => There has been a lot of controversies with McDonald's abroad related to its suppliers.
Technological => Technologyhas made it possible to manage and control the poultry industry more efficiently, thus
enabling more suppliers to come in.
Strategic Marketing
32. Contd…..
Rivalry among existing competition
> The rivalry amongstthe existing firms is moderate
to high.
> The marketshare for each of them is deteriorating.
Strategic Marketing
33. Contd…..
Political => The governmentcould play a very importantrole.If taxes are reduced,then the chances ofrivalry will
5. increase further.
Economic => As a food loving nation more and more investors are showing interestin investing in this business.
Social => Controversies such as “All the earning from McDonald's go into Israel’s pocket” is a common rivalry
tactics that is being used againstthem.
Technological => Technologyhas made it possible for competitors to affectively reduce cost,therefore enabling them
to match each other and imitate others competitive advantage.This increases the rivalry between competitors.
Strategic Marketing
34. Market Research and Analysis
Market research and analysis is conducted in-house and is also being outsourced to companies such as AC Nielson
etc depending on their creditability in the market. The outsourced research firm is given the job of finding outthe
brand value, quality, hygiene, perceived value etc. The research need also arises atopening ofnew outlets or launch
of new products (Meals) or new campaigns.
Strategic Marketing
35. The Comparative AssessmentofCompetitors (Numerical Presentation)
Strategic Marketing
36. Strategic Markting
The Comparative AssessmentofCompetitors (Numerical Presentation)
37. Key Driving Forces Affecting the Industry
Key Driving Forces Affecting the Industry
o The Internet and new E-Commerce opportunities
o Increasing globalization ofthe industry
o Product Innovation
o Technological Change
o Entry or Exit of major firms
o Changes in costand efficiency
o Regulatoryinfluences and governmentpolicychanges
o Changing societal concerns,attitudes and lifestyles
Strategic Marketing
38. McDonald’s SUSTAINABLE COMPETITIVE ADVANTAGE
What makes itstill strong and ranked among the top business concerns is its core competences both internallyand
externally and its sustainable competitive advantages.SCAis the advantage a companyhas which is difficultor
impossible for other companies to possess or break through.
McDonald's SCAare:
Strong Brand Image
Flexibility
Strategic Marketing
39. Strategic Marketing
40. Customer Analysis
McDonald's emphasizes a lotof focus on buyer behavior.It usuallyasks the following questions in order to
understand the marketbetter.
Who is in the marketand what is in extent of their power with regard to the organization?
What do they buy?
Why do they buy?
Who is involved in buying?
How do they buy?
When do they buy?
Where do they buy?
Strategic Marketing
41. Buying Behavior
Strategic Marketing
42. Market Segmentation,Targeting and Positioning
McDonald's limits itselfto chicken and beef offerings and has also started catering to sea related food. This
enables McDonald's Pakistan to divide its segments on certain principles.As far as segmentation is
concerned,McDonald's makes combination ofdemographics,geographic,behavioral and psychograp hics
segmentation to identify various segments:
6. o Geographic Segmentation-
o Demographic segmentation-
o Behavioral/Psychographic Segmentation
Strategic Marketing
43. Market Positioning
In Pakistan and also all over the world,McDonald’s primaryfocus is for families with kids and has positioned itselfin
the minds ofkids as a play place,where they can have fun and food together.
In the mind of adults and teenagers ithas positioned itselfas the bestfastfood restaurant.
Strategic Marketing
44. Product Portfolio
Strategic Marketing
Star: Fries.
Cash Cow:Spicy McCrispy Chicken Deluxe
Question Mark: Happy Meal.
Dog: Quarter Pounder – Beef
45. Product Line
Strategic Marketing
46. Health Considerations:
Considering the healthyeating trends McDonald's has started to publish nutrition figures which helps in
educating its customer aboutwhatthey eat and what impactdoes thatfood would have on their health.
McDonald's also wants to inform their customer thatthey are really concerned abouttheir customer health.
Strategic Marketing
47. Launching A Product
McDonald’s usuallyrelies on the below characteristics while launching its campaigns or products in the market.
Strategic Marketing
48. Campaign Based Launches:
McDonald's regularlyintroduces new innovative deals which as per McDonald's are their “Campaign
Based Launches” which can further be divided into Product Based Campaigns and Brand Based Campaigns.As the
name suggests PBC are introduced on a launch of a new productor deals or on running meals.BBC is usu ally
launched in order to enhance the brand image ofMcDonald's.
o For better understanding lets review a live example.McDonald's launched its HitOffer Campaign all over
Pakistan in which they were offering a spicy chicken burgers + drink for only Rs.95.
Strategic Marketing
49. New Product Strategies
o Segment
o Trend
o Competition
Innovator or Follower?
McDonald's takes an innovative approach towards its productdevelopmentand is notscared of experimenting
in the market.According to the statistics gathered theyhave a success ratio ofabove 95% considering their product
launches in Pakistan.
It was one of the pioneers who partnered with labels in bringing English movies.Movies such as Shrek, Madagascar
2, Ice Age 3 were formallyintroduced by McDonald's in Pakistan.
Co Branding
McDonald's stronglybelieves thatcollaboration and alliances are very importantfor a brand to move towards
success.For this reason McDonald's has co branded with Ufone,Titan, PIA, Coke, Nescafe etc.
Strategic Marketing
50. Contd
LatestLaunches (from lastyear till the date of publishing ofthis report)
Product Related:4 launches which are:Mozzarella cheese sticks,Chocolate Orange pie,Mango Shakes and new
flavors for McFlurry.
7. Campaign Related:McDonald's has launched over 50 brand related campaigns in the lastyear which is a
record in itself.It has worked really hard to capture and settle in the minds ofits audience and has also successfully
achieved it. One of the recent campaigns includes its collaboration with a music band named “Call”.The members of
the band are from now on also their brand ambassadors for McDonald's.
Strategic Marketing
51. Approaches to Brand Development
Brand Mapping
Strategic Marketing
52. Value Proposition
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53. Value Proposition
Strategic Marketing
54. PRICING
McDonald's CostDetermination
C3 Model of Pricing
o Costs:
o Competitors:
o Customers:
Strategic Marketing
55. Factors that Influence the Pricing Strategy
o The firms corporate and marketing objectives
o The firms productrange
o The existence or scope of unique selling propositions
o The nature of market
o Previous Strategies
o Currency fluctuations
o Opportunities ofmarketgrowth
Strategic Marketing
56. Price Quality Relationship
Strategic Marketing
57. PROMOTION
Elements ofthe Promotional Mix
McDonald's pays special attention to all components ofits communication mix to reach customers with 360
degree promotional techniques in costeffective manners.Various economic and value meals offer greater value for
moneyfor the customer.These aspects along with brand image are propagated through four main communication
vehicles:Advertising, PR, CRM, BTL and Event marketing together these four elements along with BTL activation
form the promotional mixof the company.
Strategic Marketing