Certo and Certo book chap 4

1. © Prentice Hall, 2005 1-1

2. Objectives
1. A definition of diversity and an understanding of its importance in the
corporate structure
2. An understanding of the advantages of having a diverse workforce
3. An awareness of the challenges facing managers within a diverse
workforce
4. An understanding of the strategies for promoting diversity in
organizations
5. Insights into the role of the manager in promoting diversity in the
organization
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3. Defining Diversity
The Social Implications of Diversity
Majority and Minority Groups
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4. Advantages of Diversity in Organizations
Gaining and Keeping Market Share
Cost Savings
Increased Productivity and Innovation
Better-Quality Management
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5. Advantages of Diversity in Organizations
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6. Challenges That Managers Face in Working with Diverse Populations
Changing Demographics
Department of Labor report indicates issues important in 21th century:
1. The population and the workforce will grow more slowly
2. The average age will rise and young workers pool will shrink
3. More women will enter the workforce
4. Minorities will make up a larger share of new entrants
5. Immigrants will represent the largest share of the increase
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7. Challenges That Managers Face in Working with Diverse Populations
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8. Challenges That Managers Face in Working with Diverse Populations
Ethnocentrism and Other Negative Dynamics
Ethnocentrism and Stereotyping
Discrimination
Tokenism and Other Challenges
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9. Challenges That Managers Face in Working with Diverse Populations
Negative Dynamics and Specific Groups
Women
 Gender Roles
 The Glass Ceiling and Sexual Harassment
Minorities
Older Workers
 Stereotypes and Prejudices
Workers with Disabilities
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10. Strategies for Promoting Diversity in Organizations
Promoting Diversity through Hudson Institute Strategies
1. Stimulate balanced world growth
2. Accelerate productivity increases in service industries
3. Maintain the dynamism of an aging workforce
4. Reconcile the conflicting needs of women
5. Fully integrate African American and Hispanic
6. Improve the education and skills of all workers
Promoting Diversity through Equal Employment and Affirmative
Action
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11. Strategies for Promoting Diversity in Organizations
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12. Strategies for Promoting Diversity in Organizations
Promoting Diversity through Organizational Commitment
Ignoring Differences
Complying with External Policies
Enforcing External Policies
Responding Inadequately
Implementing Adequate Programs
Taking Effective Action
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13. Strategies for Promoting Diversity in Organizations
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14. Strategies for Promoting Diversity in Organizations
Promoting Diversity through Pluralism
“Golden Rule” Approach
Assimilation Approach
“Righting-the-Wrongs” Approach
Culture-Specific Approach
Multicultural Approach
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15. The Role of the Manager
Planning
Organizing
Influencing
Controlling
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16. The Role of the Manager
Management Development and Diversity Training
Basic Themes of Diversity Training
1. Behavioral awareness
2. Acknowledgment of biases and stereotypes
3. Focus on job performance
4. Avoidance of assumptions
5. Modification of policy and procedure manuals
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17. The Role of the Manager
Management Development and Diversity Training (continued)
Stages in Managing a Diverse Workforce
 Understanding and Influencing Employee Responses
 Getting Top-Down Support
Organizations with top-down support are more likely to boast the following:
1. Managers skilled at working with a diverse workforce
2. Effective education and diversity training programs
3. Organizational climate promotes diversity and fosters peer support
4. Open communication about diversity issues
5. Recognition for development of diversity skills and competencies
6. Recognition for employee contributions to diversity goals
7. Organizational rewards for implementation of diversity goals
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18. The Role of the Manager
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19. Questions
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