Group 4
Avinash Muttreja 118
Nehal Khosla 167
Disha Gardi 205
Ishan Parekh 315
Sahil Aneja 368
KanchangauriChavande 403
Value Proposition
0 3 verticals :
0 Economy
0 Technology
0 Interview
0 Webinar topic: Selected by voting
0 Voting period :...
0 Process:
0 List down HOT TOPICS on the website
0 Voting for the most preferred topic by the customer
0 Topic selected
0 ...
Competitive Advantage
0 Element of Co-creation
0 Customer centric approach
0 Product aligned to customer needs
Value Chain (Concept)
Value Reference Model
Research &
Development
Design
Production
Marketing &
Sales
Distribution
Customer
Service
Research & Development
Research &
Development
Types of
webinars
Final shortlist
Development
Production
Identifying the
sup...
Design
Design
Interactive
medium
Maximum
attention
span
Instructional
design
Production
Production
Organizer(s)
Panelist(s) Attendees
Support
Software
Marketing & Sales
Marketing
& Sales
Promotion
Primary
source
Secondary
sources
Distribution
Distribution
Technology
Software
Content
Customer Service
Customer
Service
Engaging
the
customer
Follow
up
Cost Structure & Margins
Profit & Loss Statement
Dec-12 FY 2012-13
Sales Revenue
On Demand Subscription 90000 1080000
On Reserved Subscription 4000...
Revenue Per Month
On Demand Subscription Revenue (INR) Per Month
Total number of webinar conducted per month 6
Webinar fee...
Marketing & Advertise Cost Monthly Cost Annual Cost
Google Adwords expense 5000 60000
Digital marketing cost 25000 300000
...
Upcoming SlideShare
Loading in …5
×

Business Models in a Digital Economy - On Demand Webinars

638 views

Published on

a study on a business idea of On Demand Webinars in the new Business Models in a Digital Economy

Published in: Business, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
638
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Business Models in a Digital Economy - On Demand Webinars

  1. 1. Group 4 Avinash Muttreja 118 Nehal Khosla 167 Disha Gardi 205 Ishan Parekh 315 Sahil Aneja 368 KanchangauriChavande 403
  2. 2. Value Proposition 0 3 verticals : 0 Economy 0 Technology 0 Interview 0 Webinar topic: Selected by voting 0 Voting period : 7 days
  3. 3. 0 Process: 0 List down HOT TOPICS on the website 0 Voting for the most preferred topic by the customer 0 Topic selected 0 Webinar event 0 Webinar followed by Discussion forum 0 Summary reports
  4. 4. Competitive Advantage 0 Element of Co-creation 0 Customer centric approach 0 Product aligned to customer needs
  5. 5. Value Chain (Concept)
  6. 6. Value Reference Model Research & Development Design Production Marketing & Sales Distribution Customer Service
  7. 7. Research & Development Research & Development Types of webinars Final shortlist Development Production Identifying the supplementary model
  8. 8. Design Design Interactive medium Maximum attention span Instructional design
  9. 9. Production Production Organizer(s) Panelist(s) Attendees Support Software
  10. 10. Marketing & Sales Marketing & Sales Promotion Primary source Secondary sources
  11. 11. Distribution Distribution Technology Software Content
  12. 12. Customer Service Customer Service Engaging the customer Follow up
  13. 13. Cost Structure & Margins
  14. 14. Profit & Loss Statement Dec-12 FY 2012-13 Sales Revenue On Demand Subscription 90000 1080000 On Reserved Subscription 40000 480000 Sponsership based Webinar 4500 54000 Corporate Fees 1,50,000 1800000 Advertisement based revenue 2400 28800 Total Sales Revenue 286900 3442800 Fixed Cost Website Development & Designing 120600 80600 Equipment or Hardware Cost 100000 100000 Company Registration Cost 15000 15000 Payment Gateway Purchase Cost 7500 7500 Marketing Budget 1200000 1200000 Rent 20,000 240000 Maintenance Budget 110000 150000 Total Fixed Cost 1573100 1573100 Variable Cost E-Commerce Transaction Cost (Per Transaction) 19600 235200 Bandwidth Charges (Cloud Based Computing) 30000 360000 Speaker's Cost per month 72000 864000 Salary & Wages expense 70000 840000 Total Variable Cost 191600 2299200 Net Profit -1477800 -429500
  15. 15. Revenue Per Month On Demand Subscription Revenue (INR) Per Month Total number of webinar conducted per month 6 Webinar fee per viewer 150 Total number of viewer per webinar 100 Total On Demand Revenue 90000 On Reserved Subscription Revenue Monthly subscription fee per customer 500 Total monthly subscription viewers 80 Total on reserved subscription revenue 40000 Sponshership based Revenue Sponshership fee per webinar viewer 15 Sponsership webinar per month 2 Number of webinar viewers 150 Total sponsership based revenue 4500 Advertisement based revenue Per click revenue on ads 16 Number of clicks in a day on ads 5 Number of days in a month 30 Total advertisment based revenue 2400 Corporate Services based Revenue Corporate charges per employee 1000 No of webinar conducted in month 1 No of companies colloborated as a client 10 No of employee's to join from a company 15 Total corporate Services based revenue 150000 Total Revenue 286900
  16. 16. Marketing & Advertise Cost Monthly Cost Annual Cost Google Adwords expense 5000 60000 Digital marketing cost 25000 300000 Print media cost 20000 240000 Sponsorship cost 50000 600000 Total monthly marketing cost 100000 1200000 Marketing Cost Break Even Analysis 10% Growth Rate 15% Growth Rate FY 2012-13 FY 2013-14 FY 2014-15 Sales 3442800 3787080 4355142 Variable Cost 2299200 2365095.6 2422859.94 Fixed Cost 1793100 1590000 1590000 Net Profit -649500 -168015.6 342282.06

×