SlideShare a Scribd company logo
1 of 7
&
&
OBJECTIVE
#

RESPONSE
A
Stephane Sednaoui, a famous French photographer, collaborated with ELLE China to
produce a short film and a photo shoot which featured Zhou Xun wearing a Chanel J12
White Phantom. ELLE used the photo shoot to create a custom-made, special notebook,
“White Dream”, for Chanel J12.
The photo shoot was available on the site ELLEchina.com
Stephane Sednaoui, a famous French photographer, collaborated with ELLE China to produce a short film and a photo shoot
with Zhou Xun wearing a Chanel J12 White Phantom. The film was distributed on the ELLE China online TV platform and on the
ELLE mobile app.
ELLE selected an image of Zhou
Xun for the magazine cover
and produced a 10 page
editorial cover story on Zhou
Xun.
Chanel J12 White Phantom

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Chanel J12 White Phantom

  • 1. &
  • 3. A
  • 4. Stephane Sednaoui, a famous French photographer, collaborated with ELLE China to produce a short film and a photo shoot which featured Zhou Xun wearing a Chanel J12 White Phantom. ELLE used the photo shoot to create a custom-made, special notebook, “White Dream”, for Chanel J12. The photo shoot was available on the site ELLEchina.com
  • 5. Stephane Sednaoui, a famous French photographer, collaborated with ELLE China to produce a short film and a photo shoot with Zhou Xun wearing a Chanel J12 White Phantom. The film was distributed on the ELLE China online TV platform and on the ELLE mobile app.
  • 6. ELLE selected an image of Zhou Xun for the magazine cover and produced a 10 page editorial cover story on Zhou Xun.