Championing Contextual Research in Your Organization

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This document discusses how to champion contextual research within an organization. It advises assessing organizational culture and maturity to understand openness to new methods. The author recommends actively engaging colleagues to explain benefits of contextual research and gain support. Further, taking research on the road by sharing findings can help influence others and increase appreciation for the approach within the company.

Championing Contextual Research in Your Organization

UIE Virtual Seminar: Steve Portigal
April 17, 2012
1

Organizational Culture
Belkin, 2012

Belkin, 1982

Belkin, 1983
2 - Championing Contextual Research @steveportigal www.portigal.com

Organizational Maturity

3 - Championing Contextual Research @steveportigal www.portigal.com

Actively Engage Your Colleagues

4 - Championing Contextual Research @steveportigal www.portigal.com

Take Your Act On The Road

5 - Championing Contextual Research @steveportigal www.portigal.com

Championing Contextual
Research in Your Organization
Steve Portigal
April 17, 2012 @steveportigal
6 - Championing Contextual Research www.portigal.com

PLEASE DOWNLOAD TO VIEW ANIMATIONS & SPEAKER NOTES. Analyst: What would you like SharePoint to do? Customer: Well, what can it do? Analyst: Tons! Let me show you… All too often, this is how conversations between analysts and customers/stakeholders begin, and it isn’t helpful to anyone. SharePoint has a vast array of capabilities, but if you start by describing or demonstrating what SharePoint can do and how the technology works, you will end up with customers who are confused and don’t know where to begin, or who have massively overblown expectations. In this session, you will learn how to set up and conduct workshops with various stakeholders that will allow you to understand their real needs. You will then learn how to document and organize this information so that it is useful to the stakeholders and that will allow you to guide them through prioritization and planning. You will learn when NOT to do demonstrations of SharePoint, and when and how to do demos that are powerful and effective.

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