Lots of topics were covered in July, including: • Marketing Ops intake processes • Multi-touch attribution • Preparing for the Adobe Marketo Engage Architect (MCSA) certification • Marketo email templates • Use cases for executable campaigns

1. Marketo
Engage
Champion
Office Hours
July 2022

2. • Introductions
• House rules
• Housekeeping
• Upcoming Adobe opportunities
• Q&A panel
Agenda

3. Moderator Panelist Panelist
Panelist Panelist
Your Champion Panel
Brandon Benjamin Ajay Sarpal Britney Young
Melissa Day Joy Martinez

4. Adobe Marketo Engage User Group House
Rules
•In order to ensure our MUGs stay user-
focused and a safe space for members of the
Marketing Nation to learn, network, and
problem solve, we ask that all MUG
attendees follow these rules:
• No self-promotion or pitching of any kind
is permitted at MUG events
• Don’t contact people outside of the User
Group without their consent
• If MUG members share their use case at
the User Group, please don’t share that
information without their consent

5. • Meeting will be recorded and posted at mugs.marketo.com
• Slides will be posted along with resources mentioned during meeting
• You’ll get the recording and slides via email
Housekeeping

6. Upcoming Opportunities

7. • Chapter Members get invites to all Office Hours!
• Go to https://mugs.marketo.com/champion-office-hours-mug/ and
click “Join Us”
Join Our MUG Chapter!

8. Need to Gain or Update your Marketo Engage
Certification?
The Adobe Credential Program recently launched new exams for the Adobe Certification – Marketo Engage
Business Practitioner credential.
AD0-E555 Adobe Marketo Engage Business Practitioner Expert exam – Adobe Certified Professional: This is the
former Adobe Certified Associate exam, and it’s target are Marketo end users and marketing managers that create and
execute marketing programs in Marketo
AD0-E558 Adobe Marketo Engage Business Practitioner Expert exam – Adobe Certified Expert: This is the new exam
designed by Marketo Champions, and its target audience are Marketo end users, customers, partners and consultants
with broad operational experience using Marketo.
https://learning.adobe.com/certification.html?solution=Adobe%20Marketo%20Engage

9. Experience Makers Live Sign Up Here!
Papa John’s Pizza Not Included

10. • Marketing Operations Strategy &
Execution
• Lead Management (Scoring, Prioritization &
Routing)
• Using Marketo Measure, RCM and other
reporting/attribution topics
• Marketo Administration
• Project Management
• Creating a campaign intake process
• Career Development
• Navigating Career Ambiguity
• Practicing for the MCSA exam
Topics Covered Today
• Integrations & Web Services
• Self Service Flow Steps
• Engagement Programs & Nurturing
• Content best practices when nurturing

11. ● Marketo sales Insights, MSI Interesting Moments, MSI Email Sends, MSI email
panel
● Email A/B testing, Email Dynamic Content
● Reports + Attribution - Program performance report, Marketo Measure, Using
period costs, Understanding period costs, Understanding attribution, Virtual
Bizible user group
● Marketo administration - Managing user roles, Configuring Marketo
● What's new with Marketo's certification exams?, Marketo Engage business
practitioner expert certification
● Getting started with Marketo - Quick wins
● Executable campaigns
Resources