Have questions about REST API automation, maximizing intent data, Marketo reporting, or creating a campaign ops center of excellence? Those are just a few of the areas our experts covered in this session.
4. • Meeting will be recorded and posted at mugs.marketo.com
• Slides will be posted along with resources mentioned during meeting
• You’ll get the recording and slides via email
Housekeeping
6. • Chapter Members get invites to all Office Hours!
• Go to https://mugs.marketo.com/champion-office-hours-mug/ and
click “Join Us”
Join Our MUG Chapter!
7. Need to Gain or Update your Marketo Engage
Certification?
The Adobe Credential Program recently launched new exams for the Adobe Certification – Marketo Engage
Business Practitioner credential.
AD0-E555 Adobe Marketo Engage Business Practitioner Expert exam – Adobe Certified Professional: This is the
former Adobe Certified Associate exam, and it’s target are Marketo end users and marketing managers that create and
execute marketing programs in Marketo
AD0-E558 Adobe Marketo Engage Business Practitioner Expert exam – Adobe Certified Expert: This is the new exam
designed by Marketo Champions, and its target audience are Marketo end users, customers, partners and consultants
with broad operational experience using Marketo.
https://learning.adobe.com/certification.html?solution=Adobe%20Marketo%20Engage
9. Topics Covered Today
• Integrations & Web Services
• Webhooks
• REST API - getting started
• REST API - bulk updates to program tags
• Integration best practices
• Optimizing the bi-directional CRM sync
• Integrating with multiple CRMs
• Email & Engagement Programs
• Deliverability best practices
• Managing complex nurtures
• MOps Strategy & Execution
• New features and learnings
• Becoming an expert (new user)
• Intent & ABM
• Maximizing intent data
• Vendor recommendations
• Potential roadblocks to watch out for
• Utilizing Marketo’s ABM module
10. • Understanding engagement programs
• Definitive guide to lead nurturing
• Engagement programs deep dive
• Tokens overview
• Managing my tokens
• Marketo / Community-Supported-Client-
Libraries
• Marketo endpoint reference
• Getting started with Marketo APIs
• Using period costs in a program
• Understanding period costs
• Trigger tokens for interesting moments
Resources
• Understanding the Salesforce sync
• Using period costs
• Marketo custom sync filter
• SFDC sync stats URL =
https://[your-instance-
id].marketo.com/supportTools/sfdcSyncStats
• Stretching the limits of Marketo webinar - 5 brands, 4
CRMs and one Marketo instance
• How to "KonMari" Your Marketo Instance for Peak
Performance - Efficiency Tips
