This document discusses management techniques for boosting business performance and profitability. It recommends investing in people and business systems to gain a competitive advantage in attracting customers. The document provides objectives for reviewing operations to identify problems and improve performance. It emphasizes using common sense and clear communication over management jargon. Management techniques are presented as systematic and analytical methods to aid decision making and increase efficiency. Benefits include more objective decision making through data analysis, but good judgment is still required to implement techniques successfully. Profitability analysis measures business performance through ratios of profit to capital invested or sales revenue.