Mordi Joel proposes leveraging social media, specifically Twitter, blogs, radio, and public outreach, to promote Challenge Future and encourage youth participation. His strategy includes creating stickers for public vehicles, guerilla marketing, partnering with organizations like Leap Africa and YouthICT, reaching students at Federal University of Technology Akure via radio, and explaining Challenge Future's importance via his blog and seminars. Through these efforts, he has driven over 1,000 followers for Challenge Future on Twitter, recruited signups, and encouraged youth and organizations to engage with Challenge Future's initiatives.

1. TITLE:
LEVERAGING THE POWER OF SOCIAL MEDIA FOR CHALLENGE
FUTURE
SUBMITTED BY: MORDI JOEL
NIGERIA
PEOPLE REACHED: OVER 65,000+ ACTIVE YOUTHS
WORDWIDE
CHANNEL USED:
 SOCIAL MEDIA MOST ESPECIALLY TWITTER VIA
@MORDIOFFICIAL AND @SOCIALTECHY @WEAREGRANULA @
ELDOT_931
 LOCAL RADIO (FUTARADIO)
 BLOG SOCIALTECHY.COM WITH OVER 7,000+ACTIVE
READERS/SUBSCRIBERS
 PUBLIC PLACES (BANKS, MALLS (SUPERMARKETS)
 EMAIL MARKETING (ALMOST PEOPL READCHED)
 BULK SMS 2,000 SERVICE

2.  THE PLAN
 As a professional marketing strategist, a young and vibrant Nigerian who believes in the power of
social media, I will leverage from it to reachout to my target audience especially on twitter by
creating an online campaign with challenge future. To over 60,000+ followers on my personal
twitter handle and via my blog with over 5,000+followers.
MARKETING STRATEGY
 I have created stickers on challenge future and placed on public vehicles
 I have also been able to strictly use Guerilla Marketing on my campaign.
 By Ec marketing a top brand worldwide I landed the number 14 spot on Top 100 marketer to follow
on twitter http://bit.ly/omapgD
 Getting to partner with major likeminded organizations around me to enlighten more youths NGO’s
like leapafrica, Youwin Nigeria, Youthict. Also as I have a very strong backup from my government
it is an advantage to reachout to even greater potential target audience.
 Reaching out to students of the Federal University of Technology Akure Via the school radio and the
people of Ondo State in general
 Also, mentioning young and active Nigerian on challengefuture.org/signup via twitter
 Explaining the need for challenge future and its importance to the world if the youths come together
in one platform to creative thinking to bring about the change we seek and innovations we need via
my blog (socialtechy.com) & personal facebook profile page and small seminars
 Getting more interested youths to follow challenge future on twitter and like on facebook to never
miss out on recent events.

3. MY ACHIEVEMENTS
I have been able to create a very successful online
campaign and even raised @challengefuture to over
1,000+ followers on twitter.
 I have initiated several signups via my blog/twitter
profile/email marketing/bulk sms
 I have encouraged other youths in higher
institutions/colleges
 I have encouraged SMES and NGO’s in their
respective field to engage and partner with challenge
future. In upcoming initiatives.

4. MY RESULTS

5. THANK YOU!