1. Brick by Brick:
Engineering Innovation driven growth of Eastern European enterprises
“The future of work”
Team :Mech
Mathew John
Kerala, India

2. Challenges
Strengths
Potential growth
industries
•Demographic challenges
•Talent management
•Administrative and infrastructural challenges
•Labor productivity
•Well-educated population
•Resource rich
•Geographically well placed
•Low taxes and cost competitiveness
•Energy and resources
•Process industries including manufacturing
•Life sciences
•IT services
•Chemical Industry
Eastern Europe today.

3. EE competitiveness
ADVANTAGE DISADVANTAGE
Communication infrastructure Logistical infrastructure
Telephone and internet connectivity
Mobile telephone penetration
Port
Air transport
Road network
Rail road network
Capital Market infrastructure
Getting credit
Availability of venture capital
Regulation of security exchange
Protection of shareholder interests
Administrative infrastructure
Time required to launch a business
Taxes
Government Regulations
Customs procedures
Innovation infrastructure
Quality of Math and Science education
Quality of Research institutions
Quality of educational systems
Brain drain
Quality of management institutions

4. Management
•Decentralized
•Performance based culture
•Economic Value Added Model to
determine compensation packages
•TATA Business excellence model to
enhance quality and customer focus.
Innovation @ TCS
•TCS COIN (Co-Innovation Network)
•Innovation Network
•Academic Alliances
•Start-up alliances and venture capital
ecosystem.
•Knowledge management initiatives.
Selected firm: TATA Consultancy
Services

5. Modifications and additions to
first proposal.
 Addressing demographic challenges: Competitions similar to “Future of
Work” designed to represent real challenges to students qualified or
undergoing bachelor programs in engineering and natural science studies
and use it as a priority recruitment channel.
 Focus on Resource productivity: Treat resource productivity with the same
importance as labor productivity. Resource productivity can be improved by
streamlining processes and upgrading technology
 Strong collaboration with domestic institutions while paying attention to on-
the-job training.
 The need to reduce over-reliance on FDI and Western Europe and instead
focus on global growth markets like China and India.