SlideShare a Scribd company logo
“Shake the Bottle, Wake the Brand”
The Challenge
You are to give the Digital Divas a new brand image. Create an original logo
for “Digital Divas” and a slogan to match using a vector drawing multimedia
software.
The logo and slogan will be used to publicise the course and may be used on
merchandise such as key-rings, posters, tee-shirts, lanyards etc. The logo
will also appear on all letterheads relating to any correspondence from the
Digital Divas.
You should research existing logos to gain inspiration to design your own
but should adhere to copyright laws. The website below should answer any
questions on copyright issues:-
Study the rubric below to ensure that you hand in all the work to receive
your best mark.
http://www.smartcopying.edu.au
An online vote will be available for both the logo and slogan.
Challenge objectives:
 Creating vector images
 Organising work using layers
 Use the drawing tool bar to draw objects
Rubric
Key
H = High
M = Medium
L = Low
N = Not satisfactory
Logo Marks available Marks
awarded
H
20
M
10
L
5
N
0
The logo is uniquely drawn,
using original ideas and ideas
from existing logos.
Explain in detail the tools
that you have used to create
your final logo
Demonstrate an organised
structure to your drawing by
including layers and name
each layer with an
appropriate name.
Provide original images of
the photos that you used to
create your final picture.
Reference any websites that
you used for research to
show where you got your
inspiration.
A suitable slogan has been
created
Total mark 110
Grade

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Challenge1 branding

  • 1. “Shake the Bottle, Wake the Brand” The Challenge You are to give the Digital Divas a new brand image. Create an original logo for “Digital Divas” and a slogan to match using a vector drawing multimedia software. The logo and slogan will be used to publicise the course and may be used on merchandise such as key-rings, posters, tee-shirts, lanyards etc. The logo will also appear on all letterheads relating to any correspondence from the Digital Divas. You should research existing logos to gain inspiration to design your own but should adhere to copyright laws. The website below should answer any questions on copyright issues:- Study the rubric below to ensure that you hand in all the work to receive your best mark. http://www.smartcopying.edu.au An online vote will be available for both the logo and slogan. Challenge objectives:  Creating vector images  Organising work using layers  Use the drawing tool bar to draw objects
  • 2. Rubric Key H = High M = Medium L = Low N = Not satisfactory Logo Marks available Marks awarded H 20 M 10 L 5 N 0 The logo is uniquely drawn, using original ideas and ideas from existing logos. Explain in detail the tools that you have used to create your final logo Demonstrate an organised structure to your drawing by including layers and name each layer with an appropriate name. Provide original images of the photos that you used to create your final picture. Reference any websites that you used for research to show where you got your inspiration. A suitable slogan has been created Total mark 110 Grade