This document appears to be from a marketing research textbook and discusses communicating research findings. It covers the importance of effective communication, the communication process, barriers to communication, and keys to effective written and oral presentations. For written reports, it recommends considering the audience, using a clear logical structure, and including an executive summary, methodology, results, and conclusions. For oral presentations, it suggests considering the audience, using visual aids like PowerPoint, and allowing time for questions. The overall message is that clear, well-structured communication is important to successfully convey research findings.