UKEssays. (November 2018). Plan For Burger King In Pakistan Marketing Essay. Retrieved from https://www.ukessays.com/essays/marketing/plan-for-burger-king-in-pakistan-marketing-essay.php?vref=1
Chapter 7 - Products, Services, and Brands Building Customer JinElias52
Chapter 7 - Products, Services, and Brands: Building Customer value
Strategic Marketing, MASY1-GC 1230
Nike: More Than Just Innovative Sports Gear—a Total Brand Experience
Nike House of Innovation, Paris: The 3rd installation of HOI, and Nike’s largest, most digitally connected and immersive retail concept in the world
Provides consumers access to Nike’s best innovations, athlete storytelling and experiences.
Creates an immersive and digitally-powered end-to-end consumer journey.
To customers, the Nike brand means much more than just innovative running shoes and apparel. Deep down, Nike means sports inspiration, a just-do-it attitude, and a total brand experience. Nike draws on a wide range of
experiences to connect with consumers.
Nike’s innovative use of digital marketing recently earned the brand the title of “top genius” in “digital IQ” among 70 activewear companies in one digital consultancy’s rankings. Another firm ranked Nike the number one apparel brand in social media.
2
What Is a Product?
A product is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.
A service is an activity, benefit, or satisfaction offered for sale; it is intangible and does not result in ownership of anything.
A product is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. Broadly defined, products include services, events, persons, places, organizations, and ideas, or a mixture of these.
Services are a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.
3
Products, Services, and Experiences
Market offerings include both tangible goods and services.
Companies create and manage customer experiences with their brands or companies.
To differentiate their offers from that of the competitors
A company’s market offering often includes both tangible goods and services. At one extreme, the market offering may consist of a pure tangible good and at the other extreme a pure service. Between these two extremes, however, many goods-and-services combinations are possible. Today, as products and services become more commoditized, many companies are moving to a new level in creating value for their customers. To differentiate their offers, beyond simply making products and delivering services, firms are creating and managing customer experiences with their brands or companies.
4
Products, Services, and Experiences (CONT’D)
More than just selling products, Apple’s highly successful retail stores create engaging life-feels-good brand experiences.
Apple’s retail stores are very seductive places, where “life-feels-good” experiences abound. The store design is clean, simple, and just oozing with style—much like an Apple iPad or a featherweight MacBook Air.
The stores encourage a lot of purchasing, ...
UKEssays. (November 2018). Plan For Burger King In Pakistan Marketing Essay. Retrieved from https://www.ukessays.com/essays/marketing/plan-for-burger-king-in-pakistan-marketing-essay.php?vref=1
Chapter 7 - Products, Services, and Brands Building Customer JinElias52
Chapter 7 - Products, Services, and Brands: Building Customer value
Strategic Marketing, MASY1-GC 1230
Nike: More Than Just Innovative Sports Gear—a Total Brand Experience
Nike House of Innovation, Paris: The 3rd installation of HOI, and Nike’s largest, most digitally connected and immersive retail concept in the world
Provides consumers access to Nike’s best innovations, athlete storytelling and experiences.
Creates an immersive and digitally-powered end-to-end consumer journey.
To customers, the Nike brand means much more than just innovative running shoes and apparel. Deep down, Nike means sports inspiration, a just-do-it attitude, and a total brand experience. Nike draws on a wide range of
experiences to connect with consumers.
Nike’s innovative use of digital marketing recently earned the brand the title of “top genius” in “digital IQ” among 70 activewear companies in one digital consultancy’s rankings. Another firm ranked Nike the number one apparel brand in social media.
2
What Is a Product?
A product is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.
A service is an activity, benefit, or satisfaction offered for sale; it is intangible and does not result in ownership of anything.
A product is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. Broadly defined, products include services, events, persons, places, organizations, and ideas, or a mixture of these.
Services are a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.
3
Products, Services, and Experiences
Market offerings include both tangible goods and services.
Companies create and manage customer experiences with their brands or companies.
To differentiate their offers from that of the competitors
A company’s market offering often includes both tangible goods and services. At one extreme, the market offering may consist of a pure tangible good and at the other extreme a pure service. Between these two extremes, however, many goods-and-services combinations are possible. Today, as products and services become more commoditized, many companies are moving to a new level in creating value for their customers. To differentiate their offers, beyond simply making products and delivering services, firms are creating and managing customer experiences with their brands or companies.
4
Products, Services, and Experiences (CONT’D)
More than just selling products, Apple’s highly successful retail stores create engaging life-feels-good brand experiences.
Apple’s retail stores are very seductive places, where “life-feels-good” experiences abound. The store design is clean, simple, and just oozing with style—much like an Apple iPad or a featherweight MacBook Air.
The stores encourage a lot of purchasing, ...
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Note to Instructor
This Web link is a great example of a store that creates experiences is Jordan’s Furniture in the Boston. These furniture stores include an Imax theater, an amusement park quality motion ride, a trapeze school, and Mardi Gras parades. You can visit their stores through their Web sites.
Note to Instructor
Core benefits represent what the buyer is really buying.
Actual product represents the design, brand name, and packaging that delivers the core benefit to the customer.
Augmented product represents additional services or benefits of the actual product.
It is a good idea for the students to bring in some products so the class can discuss the levels of product and services. Products including Gatorade, toothpaste, facial moisturizer or cosmetics work well in this discussion. You can often find augmented product features on the product’s Web sites including games, features and support.
Note to Instructor
Core benefits represent what the buyer is really buying.
Actual product represents the design, brand name, and packaging that delivers the core benefit to the customer.
Augmented product represents additional services or benefits of the actual product.
It is a good idea for the students to bring in some products so the class can discuss the levels of product and services. Products including Gatorade, toothpaste, facial moisturizer or cosmetics work well in this discussion. You can often find augmented product features on the product’s Web sites including games, features and support.
Note to Instructor
Discussion Question
What is a product that could be convenience, shopping, and specialty?
This is a bit of a puzzle. They might realize that a camera could fall into several categories depending on the buyer and the situation. Certainly, if you are on vacation and you forgot your camera, you would pick one up at a convenience store, pharmacy, or maybe the hotel store. If you were a professional photographer, a camera purchase could easily be specialty if you were buying a $5,000 camera. Other examples might include mats for the floor of a automobile, tires, or a fan.
Note to Instructor
This Web link brings you to CBIZ—a consulting firm for businesses. It is interesting to look at their drop-down menus for an overview of the services they offer.
Note to Instructor
The text highlights Rachael Ray who has become a one-woman marketing phenomenon.
In less than a decade, she’s zipped from nobody to pop-culture icon. Beginning with her 30-Minute Meals cookbooks, followed later by a Food Network TV show.
Bearing her name are more than a dozen best-selling cookbooks (the latest is Yum-o! The Family Cookbook), a monthly lifestyle magazine, three Food Network shows, a syndicated daytime talk show, and assorted licensing deals that have stamped her name on kitchen essentials from knives to her own “E.V.O.O.” (extra virgin olive oil for those not familiar with Rayisms).
There are even Ray-branded music CDs and ring tones.
Her brands “begin with food and move briskly on to the emotional, social, and cultural benefits that food gives us.” Ray’s persona—and hence her brand—is a “celebration of why food matters.”
Note to Instructor
Las Vegas has worked hard to bring themselves into the forefront as a major destination for business and leisure. This YouTube ad is from their famous “What happens in Vegas, stays in Vegas” campaign.
Note to Instructor
Discussion Questions
What brands do you tend to purchase consistently? Why?
This discussion should lead to the consumer benefits of brands including quality and consistency. It is interesting to now ask students what the benefits might be for the seller of having a strong brand. This will include segmentation, positioning, and the ability to communicate product features
Note to Instructor
Warning: This is a very GRAPHIC link to the Government of Brazil’s notice of labeling for cigarettes. Although the release is in Spanish, the images for the labeling is given on the right hand side.
Note to Instructor
Companies must continually:
Assess the value of current services to obtain ideas for new ones.
Assess the costs of providing these services.
Develop a package of services to satisfy customers and provide profit to the company.
Note to Instructor
Product line stretching is when a company lengthens its product line beyond its current range.
Downward product line stretching is used by companies at the upper end of the market to plug a market hole or respond to a competitor’s attack.
Upward product line stretching is by companies at the lower end of the market to add prestige to their current products.
Combination line stretching is used by companies in the middle range of the market to achieve both goals of upward and downward line stretching.
Product line filling occurs when companies add more items within the present range of the line.
