This document is the first chapter of a textbook on financial markets and institutions. It introduces why students should study these topics. It discusses that financial markets like bond and stock markets channel funds from savers to investors, promoting economic efficiency. It also explains that the Fed, interest rates, and liquidity mentioned in news reports can impact personal wealth and businesses. The chapter then summarizes key topics that will be examined in the course, including debt markets, interest rates, the stock market, and foreign exchange markets. It also discusses the structure and risks of financial institutions. The objectives are for students to understand how these markets function and use models to analyze issues and consequences of events like financial crises.