Ch 09 creating brand equity tell and show

www.kerwinchu.blogspot.com
Be Greedy When Everyone Is Fearful
Show & Tell
By Kerwin Wesley Chu
BRAND VALUE
Brand Asset Valuator

Components of Brand Asset Valuator
Differentiation
Relevance
Energy
Esteem
Knowledge

When you admire someone the usual
problem is how to ask her out..

Chances of getting a “Yes” for a first
date lies on several factors..
Factors similar to BAV, which can
help your chances of a “Yes”

There is a KREED (sic) in asking out that
can be followed..

First, you must PROFILE the person..
Determine her hobbies, likes, hangouts,
friends..

First ,you must PROFILE the person..
That’s Knowledge.. The degree of
awareness about a brand.

Look for common interest s..
Use these as talking points ..

Look for common interest s..
That’s Relevance.. how closely can the
consumers relate..

Take advantage of
opportunities..BUILD on it..
Shock and Awe…

That’s Energy ..
Bringing the brand alive.
Take advantage of
opportunities..BUILD on it..

An image you want to be remembered
and known for..
Make a GOOD first impression..

Make a GOOD first lasting impression..
That’s Esteem.. consumer’s perception
about the brand.

Be different..
Don’t immediately ask for a date..
just go out..

Be different..
That’s Differentiations.. stand apart from
its competitors.

When you want to ask someone out, just
follow the KREED (sic)
Knowledge
Relevance
Energy
Esteem
Differentiation

When you want to ask someone out, just
follow the KREED (sic)
Profile
Common Interest
Build opportunities
Good Impression
Just go out

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