My personal brand - as created for an assignment in my Advertising class.

1. Maegan
Chartrand
My personal brand

2. Brand Personality
My five best brand traits as described by Steven
Anderson (friend – on the right in the below image):
1) Passionate
2) Persistent
3) Organized
4) Honest
5) Solicitous

3. Brand Differentiation
Some things that make me different from others:
 I am passionate about helping people.
 I love making people feel good about
themselves.
 As a rule, I treat people how I’d like to be
treated.
 I appreciate constructive criticism because I
like to improve things.
 I can easily put myself in others’ shoes to see
their perspectives and opinions.
 My work ethic and workmanship is second to
none.

4. Brand Values
The unshakeable core beliefs and values of
my brand are:
 Understanding. Everyone has a different
perspective and that doesn’t make his or her
opinion wrong.
 Reliability. Everyone needs someone or something
they can depend on.
 Honesty. Everyone deserves to know the truth.
 Friendliness. Everyone likes getting a smile and a
“hello”.
 Genuineness. Everyone feels more secure when
something or someone is sincere.

5. Brand Promise
I can genuinely promise to deliver
encouragement, comfort, familiarity, and
high quality workmanship. I would like to
evoke feelings of contentment, trust, and
security in others.

6. Brand Vision
My brand will be well known
for:
 Dependability
 Practicality
 Comfort
 Sincerity
 High quality workmanship

7. Brand Name and Logo
The name “mag”, spelled in all lowercase
letters, best represents my brand because it
is catchy, simple and easier to remember
than my full name. My logo below reflects
genuine positivity and dependability.

8. Brand Image
The following best reflect my
brand image:
 The colours forest green and
warm brown.
 Peanut butter.
 Pets.
 The sun shining brightly.
 Homemade baked goods.
 The song ‘Home’ by Edward
Sharpe and the Magnetic
Zeros.

9. Brand Story
“The most reliable thing since the rising sun.”

10. Image Sources:
 http://www.geckorecruitment.com/wp-content/
uploads/2013/10/smiley_face.jpg
 http://keenetrial.com/blog/wp-content/
uploads/2011/04/handshake-deal.
jpg
 http://www.wpclipart.com/sign_languag
e/thumbs_up_large.png
 http://4.bp.blogspot.com/-
s6NjYai1bxI/UQ7C9gUIC1I/AAAAAAAAAC
M/Pw0SSKjL9yI/s1600/OpenBooks.png
 http://www.fimfiction-static.
net/images/story_images/137325.jp
g?1387649806