This document advertises a strategic workshop for healthcare CFOs to be held in Orlando, Florida. The workshop will provide case studies and strategies from leading healthcare organizations on topics like revenue generation, cost reduction, quality improvement, and the impacts of healthcare reform. It will discuss the role of the CFO and challenges they may face. Speakers include executives from major hospitals and health systems. Registration pricing and payment details are provided.

1. How bad will the economy get, and how long will the crisis last? Is the economic recovery program going to help or hurt healthcare?
“Are you an Evolving CFO...?” --- Space is Limited to 35-40 Attendees Maximum!!!
S
CFO STRATEGIC WORKSHOP
OCTOBER 8, 2010 – ORLANDO, FLORIDA
This Exclusive Workshop Will Highlight The Modern Trends, Pioneering Strategies and Best Case Studies From Leading
Healthcare Organizations That Have Implemented Successful Benchmarks and Essential Operating Tactics For Top-Line
and Bottom-Line Revenue, Cost Reduction and Quality Strategies…
Workshop Leader
Speaker Invites Include Speaker Invites Include
Bill Phillips, FACMA, CHC
Adjunct Professor / VP & Chief Revenue Officer
Mark Monahan HFMA
GEORGE WASHINGTON UNIVERSITY / REVENUE
Principal
STRATEGIES, INC.
ENDOSCOPY SUITE PARTNERS
____________________________
UCLA MEDICAL CENTER
Critical Topics of Discussion:
TALLAHASSEE MEMORIAL
HEALTHCARE  Healthcare Reform Dilemma NORTHWEST MEMORIAL HEALTHCARE
 Achieve Outpatient Revenue Integrity
 Patient Responsibility Estimation
TEXAS CHILDREN’S HOSPITAL  The Turnaround CFO/The Evolving CFO MAYO CLINIC
 Critical Actions CFO’s To Take Before 2011
 Understand Emerging Issues for New CFO’s
CLEVELAND CLINIC  Utilize Metrics & Benchmarks KAISER PERMANENTE
 Develop Better Budgeting Outcomes
 The Implications of Hospital Rate Regulation
M.D. ANDERSON CANCER CENTER  Centers for Medicare & Medicaid Services JOHN’S HOPKINS HOSPITAL
 Denials & Payment Management
 In-Depth RAC’s Session BAYLOR HEALTH CARE SYSTEM
STANFORD UNIVERSITY MEDICAL
 Vendor Selection & Management
CENTER
 Virtual Healthcare Finance
2010 Upcoming Events:
EXCLUSIVE EVENT SPONSOR EVENT PARTNERS
September: Healthcare Technology Centers of
Excellence
Boston, MA
October: Healthcare Construction Design
Washington, D.C.
Interested in Sponsoring This Event? American Institute of Architects
Contact Us For Sponsorship Information
December: Streamlining Your Revenue Generating
info@mindstreamedu.com Service Lines
(888) 711-2552 San Francisco, CA
Univ. of San Francisco California Med. Center
WHO WILL BE THERE:
This conference is designed for new and soon-to-be CFO’s/Finance Directors, as well as experienced CFO’s/Finance Directors.
Senior Level Finance Executives, Vice Presidents, COO’s within hospitals, health systems, federal and state agencies are also
encouraged to attend. Academic Medical Centers, Teaching Hospitals, and Community Hospitals are also welcome to attend.
TO REGISTER: Please Call (414) 349-3142 Or Visit Our Registration Page – www.mindstreamedu.com

2. TO REGISTER: Please Call (414) 349-3142 Or Visit Our Registration Page – www.mindstreamedu.com
S
CFO STRATEGIC WORKSHOP
OCTOBER 8, 2010 – ORLANDO, FLORIDA
This Exclusive Workshop Will Highlight The Modern Trends, Pioneering Strategies and Best Case Studies From Leading
Healthcare Organizations That Have Implemented Successful Benchmarks and Essential Operating Tactics For Top-Line
and Bottom-Line Revenue, Cost Reduction and Quality Strategies…
CONFERENCE THEME:
A healthcare provider's revenue cycle is very complex and involves many processes and players across a broad spectrum of
activities from patient scheduling and registration to charging for services to billing and collections. At this event, attendees will
gain valuable strategic tools and processes geared at program performance—clinically, operationally and financially. Participants
will understand the multiple challenges facing a new chief financial officer (CFO) from those who have been in the trenches. Learn
some of the key implementation techniques that are being utilized to develop personal relationships with the chief executive
officer, chief medical officer, chief revenue officer, the finance committee and the board. With comprehensive and sustainable
revenue cycle improvements, operating income for hospitals should improve consistently.
OTHER TOPICS OF DISCUSSION INCLUDE:
 The Relationship Between Reimbursement and Profitability
 The CFO Perspective – An Interactive Discussion on Key Strategic Approaches for Revenue Cycle Leaders
 Develop a Performance Management Infrastructure to Align People, Processes and Technology
 Identifying and Maintaining Alternative Sources of Revenue
 Creating a Financial Reporting Strategy & Process to Drive Better Decisions
 Business Intelligence Strategies – Performance Dashboards Help Reduce Unnecessary Product Use
 Revenue Growth & Performance Management Strategies – Creating a Performance Management Culture
 Medicare Revenue Strategies and Value-Based-Purchasing (VBP) at a Glance
 Public Policy – Mandated Coverage, National Economic and Policy Impacts
 Alignment of Goals, Action Strategies & Behaviors, Ensuring Accountability
CONFERENCE VENUE:
Orlando, Florida
Room Rate: Under Negotiation
Early Bird Normal
Registration Registration CD Documentation
Registration Pricing Expires 07/30/2010 Expires 10/01/2010 Onsite Registration Package
FL HFMA Members $495 $595 $795 $199
HFN Subscribers $595 $595 $795 $199
All Others $595 $695 $795 $299
(Attendee registration includes entrance to event, all catered meals, panel discussions, think-tank sessions, networking reception
(if available) and CD documentation)
PAYMENT: Payment must be received within 5 days of registering if paying by corporate check. Credit card payments are
processed immediately. You will receive a paid or unpaid invoice shortly after registering.
TO REGISTER: Please Call (414) 349-3142 Or Visit Our Registration Page – www.mindstreamedu.com