Rick Davidson became president and CEO of Century 21 in 2010. His vision is for Century 21 to become the global leader in real estate transactions. He wants to grow internationally and increase agent productivity and performance. His first move was to listen to franchisees and learn what Century 21 means to them. He sees opportunities in leveraging technology like mobile apps to reach buyers and sellers. His new marketing campaign highlights Century 21 agents as "Smarter, Bolder, Faster" through various channels including TV, radio, and social media.
Ready for an exciting career in real estate? Whether you're new to the industry or a seasoned professional REALTOR, learn why we're the logical choice to your making more money and growing professionally.
The Gulf Real Estate Study showcases an ever-expanding category in a thriving development region. Generating a huge amount of interest and launched to standing room crowds year after year, GRES is an extensive exploration and assessment of the real estate category in the GCC that examines the driving forces, trends and insights related to branding in the Middle East.
What to do when everyone wants to be your partnerIna Smith
This document discusses strategies for managing increased demand for research consultations at a university health sciences library. It outlines six strategic actions taken: 1) ensuring work is done at the appropriate level; 2) building searcher capacity in the community; 3) lobbying for additional librarian positions; 4) redefining service policies; 5) better organizing search support resources; and 6) educating users. Results include freeing up librarian time for expert consultations and collaborations while training more researchers through systematic review classes. Demand remains high but shifting resources and focus has helped the library adapt.
The document describes the functions of buttons in a service desk system for managing tickets. It includes buttons for creating tickets, assigning tickets, putting tickets on hold, releasing tickets, and closing tickets. It then provides scenarios of how an IT help desk user would use the system to create, escalate, and resolve tickets with the involvement of different ticket management roles.
Sunset Grille offers happy hour specials from noon to 7pm on weekdays and late night happy hour from 10pm to 12am, along with event specials. The menu includes appetizers, salads, sandwiches, favorites, burgers and kids items. Upcoming events in May include appearances from radio stations and drink specials for sports games, along with regular events like a Halloween bash, golf tournament and chili cook off.
This document provides an overview of branding and marketing strategies. It defines a brand and explains why brands are useful for both customers and companies. Brands help differentiate products, create customer loyalty, and build barriers to switching. However, brands can also fail if they are not managed properly. The document then discusses attack strategies in marketing warfare, including guerrilla attacks, bypass attacks, and focusing attacks on a competitor's weaknesses. It emphasizes the importance of intelligence in marketing battles.
Ready for an exciting career in real estate? Whether you're new to the industry or a seasoned professional REALTOR, learn why we're the logical choice to your making more money and growing professionally.
The Gulf Real Estate Study showcases an ever-expanding category in a thriving development region. Generating a huge amount of interest and launched to standing room crowds year after year, GRES is an extensive exploration and assessment of the real estate category in the GCC that examines the driving forces, trends and insights related to branding in the Middle East.
What to do when everyone wants to be your partnerIna Smith
This document discusses strategies for managing increased demand for research consultations at a university health sciences library. It outlines six strategic actions taken: 1) ensuring work is done at the appropriate level; 2) building searcher capacity in the community; 3) lobbying for additional librarian positions; 4) redefining service policies; 5) better organizing search support resources; and 6) educating users. Results include freeing up librarian time for expert consultations and collaborations while training more researchers through systematic review classes. Demand remains high but shifting resources and focus has helped the library adapt.
The document describes the functions of buttons in a service desk system for managing tickets. It includes buttons for creating tickets, assigning tickets, putting tickets on hold, releasing tickets, and closing tickets. It then provides scenarios of how an IT help desk user would use the system to create, escalate, and resolve tickets with the involvement of different ticket management roles.
Sunset Grille offers happy hour specials from noon to 7pm on weekdays and late night happy hour from 10pm to 12am, along with event specials. The menu includes appetizers, salads, sandwiches, favorites, burgers and kids items. Upcoming events in May include appearances from radio stations and drink specials for sports games, along with regular events like a Halloween bash, golf tournament and chili cook off.
This document provides an overview of branding and marketing strategies. It defines a brand and explains why brands are useful for both customers and companies. Brands help differentiate products, create customer loyalty, and build barriers to switching. However, brands can also fail if they are not managed properly. The document then discusses attack strategies in marketing warfare, including guerrilla attacks, bypass attacks, and focusing attacks on a competitor's weaknesses. It emphasizes the importance of intelligence in marketing battles.
This document identifies the top "lemoneighborhoods" or ideal locations for lemonade stand success in the US. It analyzes data from Century21.com on factors like temperature, population density, income and education for the top 10 hottest cities. Beverly Hills, Coral Gables and Austin scored highest based on their temperatures, families with kids, and other criteria like tree to hammock ratios. To test the findings, lemonade stands were set up in each area and all generated $32.50 in revenue over 2 hours, confirming the top lemoneighborhood selections. The document recommends using C21.com for related real estate and business research.
“But I’m a small business owner. I don’t have time for research,” you say? On the contrary, you do and you’d better. In this tag-team presentation, GDC’s Marketing Manager Elizabeth Anderson and Cultural Anthropologist/Ethnographer Tim Craig, Ph.D. will walk you through how anyone on any budget in any time constraint can easily make use of the best research available. Tim will talk about conducting primary research (through simple, quick focus groups and interviews) and validating secondary research so you don’t take some reporter’s skewed interpretation as fact. Elizabeth will show you how easy it is to utilize social monitoring and website analytics that will assist in collecting data, as well as how to make sense of all those numbers. And together they’ll show you how these two processes can work simultaneously and continuously. That way, your customer insight will be as informed, relevant and constant as all your other business operations.
SurveyComputers, Softwares andthe Internet atFAN found that most respondents at FAN use computers daily for work and personal tasks. A majority use Microsoft Office programs for work and entertainment software for personal use. Nearly all respondents access the internet every day, primarily using web browsers and email.
This document lists and briefly describes various celebrations in Portugal, including:
- Car Free Europe Day which promotes alternative transportation
- Autumn Festival and Chestnut Celebration, where chestnuts are roasted over fires
- International Day of People with Disabilities and World Children's Day
- National holidays like Christmas, with traditional dishes and bonfires on Christmas Eve
- Epiphany on January 6th which involves singing and receiving gifts
- Carnival celebrations before Lent
- Easter traditions like priests blessing family homes
- Anniversaries of the Portuguese Revolution and Republic
- Saint Anthony's Day in Lisbon in June with music, dancing and sardines
- Portugal Day on June 10th honoring Portugal and
The document mentions a global Blackstone conference that took place in 2013 in Bangalore, India. It also references various companies and institutions starting with B, including Bain, Bhopal, BHEL, IIM Bangalore, and Bansal. Additionally, it provides exclusive information that someone is interested in interning under another person in order to become the top ranked student at their institute.
The document describes the end result of setting up social media streams for Century 21 users on Hootsuite. It will duplicate the Century 21 Twitter handle tweets, Facebook page posts, YouTube channel, and RSS feeds from two Century 21 sites into all users' Hootsuite accounts. The YouTube and syndicator apps require additional configuration, including selecting the Century 21 channel and adding and displaying the RSS subscriptions.
Este documento presenta una ley que establece objetivos, principios y mecanismos para promover el emprendimiento en Colombia. La ley crea redes nacionales y regionales para el emprendimiento, compuestas por entidades gubernamentales, educativas y empresariales. Además, establece la obligación del estado de promover la cultura empresarial en la educación formal e informal y de apoyar la formación de emprendedores a través de programas de capacitación.
- The S&P 500 rose 3% this week as signs of economic stabilization and optimism around Europe's debt crisis reassured investors.
- LIC plans to invest around Rs 61,000 crore in equity markets this fiscal year, up from Rs 9,400 crore earned last year from portfolio churning.
- The World Bank approved a $45 million loan to the National Highways Authority of India to improve operational efficiency as 40% of India's traffic uses the national highway network.
Delhi Metro will reserve one coach per train for women passengers and children under 12 accompanied by women from October 2nd in response to requests from passengers, as women make up about a quarter of riders. Mahindra Satyam will delist from the NYSE after failing to meet the October 15th deadline for preparing financial statements under US standards due to past management issues. IBM is the second largest private sector employer in India with over 100,000 employees, behind only Tata Consultancy Services. Tata Motors will launch its new crossover vehicle Aria within a month, priced around 10 lakh rupees to compete with the Toyota Innova and Mahindra Xylo. Emami has settled its copyright dispute with
1) The output gap is the difference between actual output ($950 billion) and full employment output ($1000 billion), which is $-50 billion.
2) The government budget is in surplus of $45 billion, as tax income of $145 billion exceeds government spending of $100 billion.
3) Net exports are $-14 billion, as exports of $100 billion are less than imports of $112 billion.
4) To close the output gap of $-50 billion, autonomous investment needs to increase by $20 billion, from $20 billion to $40 billion.
The document discusses new media and technology concepts taught in the New Media New Technology class at Leiden University. The course explores the latest new media technologies and concepts organized around themes such as new media history, social relationships, space, and intelligent perception and action. Students are asked to create a project that answers unusual questions or uses unconventional research methods and output formats beyond a traditional thesis.
HDFC raised its prime lending rate by 50 basis points to 14.25% effective September 1, 2010. SEBI lifted a ban on British bank Barclays, allowing it to facilitate investment in Indian stock markets. Cipla will decide in October whether to buy a stake of up to 25% in a South African drug maker that is Cipla's partner and the third largest in South Africa. Food inflation eased slightly to 10.05% due to a drop in food prices, while fuel inflation held steady at 12.57%.
The document discusses RDF (Resource Description Framework), which is a W3C standard for encoding knowledge on the Semantic Web. It allows computers to seek out knowledge and take action on it. RDFa extends HTML to add rich metadata within web documents and enables embedding and extracting of RDF triples. The document then discusses the history and goals of incorporating RDF into the Drupal content management system, including automatically exposing Drupal data in RDF without requiring RDF expertise and supporting a user-driven data model. It proposes some experiments with Drupal 7, like automatically generating site vocabularies and mapping content to existing ontologies.
The document summarizes various news items from 23-29 August 2010. It discusses Vedanta acquiring a majority stake in Cairn India for $8.5-9.6 billion, Mahindra & Mahindra planning to bring SUVs from SsangYong to India after completing its acquisition of the company for around $500 million, India possibly extending a deadline in its dispute with BlackBerry over access to data, tax exemption limits in India being raised, rising food prices in India with pulses imports expected to increase, India receiving the most World Bank loans in 2009-2010, and the performance of the stock market the previous week.
The document is a real estate services proposal from Alice Ruggiero, a realtor with Century 21 AllPoints Realty. It outlines the benefits of working with Century 21, including their extensive network of over 120,000 agents, marketing tools, and ongoing training programs. It emphasizes that Century 21 is the most recognized brand in real estate and that Alice and her agency would provide personalized service to help sell the client's home and achieve their goals for the transaction.
The document is a real estate services proposal from Rafael Avila of Century 21 AllPoints Realty. It outlines the company's expertise in selling homes and commitment to ensuring a smooth selling process. Century 21 has over 120,000 agents globally and is considered the top brand in real estate. The proposal details the marketing plan and tools Century 21 will use to sell the client's home quickly at the best price. Rafael Avila highlights his experience and the success of the Century 21 AllPoints Realty offices in Connecticut.
This document identifies the top "lemoneighborhoods" or ideal locations for lemonade stand success in the US. It analyzes data from Century21.com on factors like temperature, population density, income and education for the top 10 hottest cities. Beverly Hills, Coral Gables and Austin scored highest based on their temperatures, families with kids, and other criteria like tree to hammock ratios. To test the findings, lemonade stands were set up in each area and all generated $32.50 in revenue over 2 hours, confirming the top lemoneighborhood selections. The document recommends using C21.com for related real estate and business research.
“But I’m a small business owner. I don’t have time for research,” you say? On the contrary, you do and you’d better. In this tag-team presentation, GDC’s Marketing Manager Elizabeth Anderson and Cultural Anthropologist/Ethnographer Tim Craig, Ph.D. will walk you through how anyone on any budget in any time constraint can easily make use of the best research available. Tim will talk about conducting primary research (through simple, quick focus groups and interviews) and validating secondary research so you don’t take some reporter’s skewed interpretation as fact. Elizabeth will show you how easy it is to utilize social monitoring and website analytics that will assist in collecting data, as well as how to make sense of all those numbers. And together they’ll show you how these two processes can work simultaneously and continuously. That way, your customer insight will be as informed, relevant and constant as all your other business operations.
SurveyComputers, Softwares andthe Internet atFAN found that most respondents at FAN use computers daily for work and personal tasks. A majority use Microsoft Office programs for work and entertainment software for personal use. Nearly all respondents access the internet every day, primarily using web browsers and email.
This document lists and briefly describes various celebrations in Portugal, including:
- Car Free Europe Day which promotes alternative transportation
- Autumn Festival and Chestnut Celebration, where chestnuts are roasted over fires
- International Day of People with Disabilities and World Children's Day
- National holidays like Christmas, with traditional dishes and bonfires on Christmas Eve
- Epiphany on January 6th which involves singing and receiving gifts
- Carnival celebrations before Lent
- Easter traditions like priests blessing family homes
- Anniversaries of the Portuguese Revolution and Republic
- Saint Anthony's Day in Lisbon in June with music, dancing and sardines
- Portugal Day on June 10th honoring Portugal and
The document mentions a global Blackstone conference that took place in 2013 in Bangalore, India. It also references various companies and institutions starting with B, including Bain, Bhopal, BHEL, IIM Bangalore, and Bansal. Additionally, it provides exclusive information that someone is interested in interning under another person in order to become the top ranked student at their institute.
The document describes the end result of setting up social media streams for Century 21 users on Hootsuite. It will duplicate the Century 21 Twitter handle tweets, Facebook page posts, YouTube channel, and RSS feeds from two Century 21 sites into all users' Hootsuite accounts. The YouTube and syndicator apps require additional configuration, including selecting the Century 21 channel and adding and displaying the RSS subscriptions.
Este documento presenta una ley que establece objetivos, principios y mecanismos para promover el emprendimiento en Colombia. La ley crea redes nacionales y regionales para el emprendimiento, compuestas por entidades gubernamentales, educativas y empresariales. Además, establece la obligación del estado de promover la cultura empresarial en la educación formal e informal y de apoyar la formación de emprendedores a través de programas de capacitación.
- The S&P 500 rose 3% this week as signs of economic stabilization and optimism around Europe's debt crisis reassured investors.
- LIC plans to invest around Rs 61,000 crore in equity markets this fiscal year, up from Rs 9,400 crore earned last year from portfolio churning.
- The World Bank approved a $45 million loan to the National Highways Authority of India to improve operational efficiency as 40% of India's traffic uses the national highway network.
Delhi Metro will reserve one coach per train for women passengers and children under 12 accompanied by women from October 2nd in response to requests from passengers, as women make up about a quarter of riders. Mahindra Satyam will delist from the NYSE after failing to meet the October 15th deadline for preparing financial statements under US standards due to past management issues. IBM is the second largest private sector employer in India with over 100,000 employees, behind only Tata Consultancy Services. Tata Motors will launch its new crossover vehicle Aria within a month, priced around 10 lakh rupees to compete with the Toyota Innova and Mahindra Xylo. Emami has settled its copyright dispute with
1) The output gap is the difference between actual output ($950 billion) and full employment output ($1000 billion), which is $-50 billion.
2) The government budget is in surplus of $45 billion, as tax income of $145 billion exceeds government spending of $100 billion.
3) Net exports are $-14 billion, as exports of $100 billion are less than imports of $112 billion.
4) To close the output gap of $-50 billion, autonomous investment needs to increase by $20 billion, from $20 billion to $40 billion.
The document discusses new media and technology concepts taught in the New Media New Technology class at Leiden University. The course explores the latest new media technologies and concepts organized around themes such as new media history, social relationships, space, and intelligent perception and action. Students are asked to create a project that answers unusual questions or uses unconventional research methods and output formats beyond a traditional thesis.
HDFC raised its prime lending rate by 50 basis points to 14.25% effective September 1, 2010. SEBI lifted a ban on British bank Barclays, allowing it to facilitate investment in Indian stock markets. Cipla will decide in October whether to buy a stake of up to 25% in a South African drug maker that is Cipla's partner and the third largest in South Africa. Food inflation eased slightly to 10.05% due to a drop in food prices, while fuel inflation held steady at 12.57%.
The document discusses RDF (Resource Description Framework), which is a W3C standard for encoding knowledge on the Semantic Web. It allows computers to seek out knowledge and take action on it. RDFa extends HTML to add rich metadata within web documents and enables embedding and extracting of RDF triples. The document then discusses the history and goals of incorporating RDF into the Drupal content management system, including automatically exposing Drupal data in RDF without requiring RDF expertise and supporting a user-driven data model. It proposes some experiments with Drupal 7, like automatically generating site vocabularies and mapping content to existing ontologies.
The document summarizes various news items from 23-29 August 2010. It discusses Vedanta acquiring a majority stake in Cairn India for $8.5-9.6 billion, Mahindra & Mahindra planning to bring SUVs from SsangYong to India after completing its acquisition of the company for around $500 million, India possibly extending a deadline in its dispute with BlackBerry over access to data, tax exemption limits in India being raised, rising food prices in India with pulses imports expected to increase, India receiving the most World Bank loans in 2009-2010, and the performance of the stock market the previous week.
The document is a real estate services proposal from Alice Ruggiero, a realtor with Century 21 AllPoints Realty. It outlines the benefits of working with Century 21, including their extensive network of over 120,000 agents, marketing tools, and ongoing training programs. It emphasizes that Century 21 is the most recognized brand in real estate and that Alice and her agency would provide personalized service to help sell the client's home and achieve their goals for the transaction.
The document is a real estate services proposal from Rafael Avila of Century 21 AllPoints Realty. It outlines the company's expertise in selling homes and commitment to ensuring a smooth selling process. Century 21 has over 120,000 agents globally and is considered the top brand in real estate. The proposal details the marketing plan and tools Century 21 will use to sell the client's home quickly at the best price. Rafael Avila highlights his experience and the success of the Century 21 AllPoints Realty offices in Connecticut.
The real estate agent proposes a 21 step marketing plan to sell the client's home, which includes setting a fair price using a comparative market analysis, preparing the home for showings, agreeing on relevant marketing tactics given today's online home search trends, holding open houses, and negotiating offers. The plan leverages the Century 21 brand and network globally to widely promote the listing online and through targeted advertising. The agent commits to keeping the client informed every step of the way and helping them through the entire selling process.
Century 21 AllPoints Realty
- Assisted agents with marketing, open houses, showings and closings
- Maintained office organization and customer service standards
Education
Central Connecticut State University - Bachelor of Science in Business Administration
Real Estate courses at University of Connecticut
Graduate, REALTOR Institute (GRI)
Professional Affiliations/Designations
National Association of REALTORS
Connecticut Association of REALTORS
Century 21 President's Elite
Century 21 Hall of Fame
Community Involvement
Board Member, Enfield Little League
Volunteer, Enfield Food Shelf
Personal
Married with three children
Avid golfer and Red Sox fan
This real estate services proposal from Leigh Johnson of CENTURY 21 AllPoints Realty provides information on marketing and selling a home. The proposal demonstrates Johnson and CENTURY 21's expertise through a 21 step marketing plan. It highlights CENTURY 21's brand recognition and network. The proposal aims to familiarize the client with the selling process, develop a customized plan for their home, and answer any questions to help achieve a successful sale.
This document is a real estate proposal from Steven Miller of CENTURY 21 AllPoints Realty to market and sell a home. It outlines Miller's experience with CENTURY 21, which has over 120,000 agents globally and is considered the top brand in real estate. The proposal discusses CENTURY 21's marketing system and tools to sell homes quickly. It also highlights Miller's knowledge, CENTURY 21's training programs, and the office's history as the #1 CENTURY 21 office in Connecticut in 2008-2009.
This document is a real estate proposal from Steven Miller of CENTURY 21 AllPoints Realty to market and sell a home. It outlines Miller's experience with CENTURY 21, which has over 120,000 agents globally and is considered the top brand in real estate. The proposal discusses CENTURY 21's marketing system and Miller's commitment to ensuring a smooth selling process, keeping the client informed, selling the home quickly at the best price. Miller will customize a marketing plan for the home and determine an initial market position.
Century 21 AllPoints Realty proposes a 21 step marketing plan to sell a home. Key aspects include setting a fair price using a comparative market analysis, preparing the home for showings, heavy online advertising given 90% of buyers search online, holding open houses, and negotiating offers. The plan aims to sell the home quickly at the best possible price through professional listing, photography, flyers, open houses, and digital and social media marketing.
This real estate services proposal summarizes Mikki Gray's services for selling a home. It outlines Century 21 Access America's experience and commitment to ensuring a smooth selling process, keeping clients informed, selling homes quickly at the best price. Mikki Gray will develop a customized marketing plan, provide local market insights, and answer any questions to help clients achieve their goals for the home sale.
The document provides details on AnnMarie Sarno and CENTURY 21 AllPoints Realty's proposal to market and sell a home. It outlines their expertise and commitment to ensuring a smooth selling process. It highlights CENTURY 21's global network and marketing tools. It also discusses AnnMarie's experience and business philosophy of understanding clients' needs to help them find the right property.
2012 is a year of Opportunity in Real Estate! Thinking of moving? Always check out your options, and call me if you want to talk about the possibilities
This document is a real estate services proposal from Donna Doyker of Century 21 AllPoints Realty. It summarizes Doyker's experience and credentials, provides an overview of the services offered by Century 21, and outlines a marketing plan to sell the recipient's home. The proposal emphasizes that Century 21 aims to ensure a smooth selling process, keep clients informed, sell homes quickly at the best price, and that Doyker is committed to achieving these goals for the recipient.
This real estate services proposal from Ken Krista outlines their experience marketing and selling homes. They will develop a customized marketing plan, share local real estate information, determine an initial market position for the home, and answer any questions. As a CENTURY 21 agent, they will provide professional service to achieve the goals of a smooth selling process, keeping the client informed, a quick sale, and the best price and terms. CENTURY 21 is a global brand with over 120,000 agents and known as the most recognized name in real estate.
Laura Forcinelli, a real estate agent with Century 21 AllPoints Realty, is proposing her services to sell a potential client's home. She provides an overview of her experience and credentials, as well as details on Century 21's national network, marketing programs, and track record of success. The proposal aims to demonstrate how Forcinelli and Century 21 are well-positioned to market and sell the client's home smoothly and achieve the best price.
In a complex real estate experience and knowledge, that is why people call me, and that is why I get the job done! Please Call me today for any of your Real Estate Needs, Buying, Selling or New Homes!
Gretchen Pfeifer-Hall has over 15 years of real estate experience and has been with Century 21 AllPoints Realty since 2005. She has consistently been one of the top producing agents and was awarded the Centurion Award in 2009. Under her regional president, Beverly Peterson, Century 21 AllPoints Realty was the #1 Century 21 office in Connecticut in 2008-2010 and is currently the #1 Century 21 office in Central New England year-to-date for 2011.
Education
University of Connecticut - Bachelor of Science in Business Administration, 1993
Graduate, Century 21 University
Professional Affiliations & Designations
Member, Enfield Board of Realtors
Member, Connecticut Association of Realtors
The document provides a proposal from Donna Dubanoski of Century 21 AllPoints Realty to market and sell a home, outlining Dubanoski's experience and credentials, an overview of Century 21's marketing systems and industry leadership, and a commitment to achieving the seller's goals of a smooth sale process, keeping them informed, selling quickly at the best price. The proposal also includes sample marketing plans, statistics on the local market, and a pledge to provide quality service.
In today's climate you need a REALTOR with experience to really, one who gives you 100%, that is what people are saying about Cindy Collins! - Jodi Tussing - Real Estate Insider
This documentation provides instructions on how to use the C21 Social Plugin tab to schedule and share professionally-designed content from CENTURY 21.
This document provides instructions for creating a Google+ page and leaving a Google+ review. It outlines going to plus.google.com and filling out profile details to create an account. It then guides signing into an existing Google+ page and clicking on the local button to search for a business, write a review with stars and comments, and finally publish the review.
century21.com Is the #1 Most Visited Real Estate Franchise WebsiteCENTURY 21
The document contains data on unique website visitors from December 2013 year-to-date for various real estate franchise brands. It shows the number of visitors for each brand, with RE/MAX having the most at over 26 million visitors. Line graphs also show the year-over-year growth in unique visitors for December 2013 compared to the same period in 2012, with eXp Realty experiencing the largest growth of 58% and Prudential experiencing a decline of 37%.
The document summarizes Century 21's push for excellence and leadership in the real estate industry. It discusses how Century 21 has focused on providing best-in-class services to customers since 2010. A key part of this strategy has been highly visible marketing campaigns partnering with events like the Olympics and sponsoring the USA Bobsled team. These campaigns have helped differentiate Century 21 agents and drive traffic to their website and mobile apps. Century 21 also aims to meet the needs of digital consumers by providing mobile-optimized services and using real-time social media marketing. The goal is to position Century 21 and its agents as leaders in the industry.
• 88 percent of buyers are willing to compromise on location-related attributes.
o 42 percent would compromise on the length of their work commute.
o 36 percent would compromise on access to restaurants, shopping and general conveniences.
o 35 percent would compromise on proximity to friends and family.
With competition stiff among buyers, Century 21 Real Estate’s spring home selling survey reveals that many are willing to make compromises on both the home itself and in the negotiations with the sellers in order to get their offer accepted.
The document summarizes the success and size of the CENTURY 21 real estate organization. It notes that CENTURY 21 has over 7,100 offices, 100,000 agents across 73 countries, making it the world's largest residential real estate sales organization. It also states that CENTURY 21 has been identified by consumers as the real estate brand with the highest brand awareness for 14 years running. The document encourages readers to join CENTURY 21 and be part of this elite global real estate organization.
The document discusses Century 21's success and achievements. It states that Century 21 has the largest network of real estate agents worldwide, with over 7,100 offices and 100,000 agents in 73 countries. Survey results show that Century 21 has been the most recognized and respected real estate brand for 14 years. The document invites readers to join Century 21's elite team of agents.
Century 21 launched a marketing campaign around its Super Bowl ads in 2013 with the goal of increasing brand awareness and website traffic. Working with its agency Mullen, Century 21 conducted a pre-Super Bowl survey that found most people prefer to watch the game at home. This survey result generated significant media coverage. Century 21 then revealed its Super Bowl ad, which focused on real estate agents, a week before the game. Mullen led social media and PR efforts around the ad launch and game day. Though final results were still being analyzed, Century 21 saw increased engagement and awareness from the campaign.
C21 super bowl ad featured new york times homepage.2013CENTURY 21
This document provides an overview of several news stories:
1) President Obama may shift his stance on gay marriage to favor a more national approach, impacting a key court case in California.
2) New York Governor Cuomo proposes spending up to $400 million to buy and demolish homes damaged by Hurricane Sandy to preserve undeveloped land.
3) DNA testing identified the remains of King Richard III in England, which could change the historical assessment of his reign.
4) Residents of Timbuktu hid delicate artifacts from Islamist fighters who controlled the city until last weekend when fighters set fire to ancient manuscripts.
C21 super bowl commercial featured stuart elliot ny timesCENTURY 21
The document summarizes and analyzes several advertisements that aired during Super Bowl XLVII. It notes that many of the ads relied on familiar tropes and themes that would have appealed more to older generations. However, it also highlights some standout ads, including ones for Bud Light, Budweiser, M&M's, Mercedes-Benz, and Oreo, that incorporated more contemporary elements or focused on selling points of the products. In general, the author argues many marketers missed an opportunity to demonstrate a better understanding of today's consumers.
This document provides a summary and analysis of various Super Bowl advertisements from 2013. Some key points:
- Century 21 had an effective continuing story that showed how their real estate agents solved problems using their product.
- McDonald's commercial featuring a kid getting recognized for achievements was emotionally effective.
- Audi scored with a humorous commercial about a dateless boy gaining confidence from his father's car.
- Coke did a beautiful job highlighting positive human interactions caught on security cameras.
- Some ads like those for Budweiser and Blackberry were criticized for lacking creativity or clarity in conveying their message.
Century 21 aired a one-minute Super Bowl advertisement during Super Bowl XLVII that featured the familiar "mother-in-law joke" and aimed to take advantage of high social media activity around the game. Social media mentions of the Super Bowl increased to over 52 million in 2013 compared to 17 million in 2012. While it is difficult to directly correlate the ad to sales, experts believe the advertisement and growing online attention could result in Century 21 gaining three to five new home buyers over the entire year.
- Century 21 commissioned a survey to better understand viewers of their Super Bowl commercial after seeing success from their debut ad last year.
- The survey found most people (84%) will watch the game at home for comfort over sports bars, and will do so in pajamas while snacking on salty foods like chips.
- While men may watch more for the game, many women (63%) attend Super Bowl parties more for the social aspect and are very receptive to commercials, even if not watching the game closely.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
- Despite a 34-minute power outage during the Super Bowl, preliminary ratings suggest it was the most watched Super Bowl in history, averaging a 48.3 household rating.
- When accounting for the blackout period, the total average rating was still a record 48.2.
- The game attracted an average audience of 108.7 million viewers, making it the third most watched TV program ever.
The SVN® organization shares a portion of their new weekly listings via their SVN Live® Weekly Property Broadcast. Visit https://svn.com/svn-live/ if you would like to attend our weekly call, which we open up to the brokerage community.
The KA Housing - Catalogue - Listing TurkeyListing Turkey
Welcome to KA Housing, a distinguished real estate development nestled in the heart of Eyüpsultan, one of Istanbul’s most promising districts.
Just 10 minutes from the bustling city center, Eyüpsultan offers a serene escape with the convenience of urban living. The direct metro line ensures seamless connectivity to all parts of Istanbul, making it an ideal location for residents who seek both tranquility and vibrancy.
KA Housing boasts unparalleled accessibility, with proximity to Istanbul Airport only 30 minutes away, facilitating easy international travel. Effortless city access is guaranteed by direct metro and transportation links to Istanbul’s cultural and commercial hubs. Quick access to key metro lines connects you to every corner of the city within minutes, making commuting and exploring the city hassle-free.
The development offers luxurious living spaces with a range of unit layouts from 1+1 to 4+1, designed with meticulous attention to detail. Each unit features balconies or terraces, providing stunning vistas of Istanbul and enhancing the living experience. High-quality materials and superior craftsmanship ensure durability and elegance, while sound-proof insulation and high ceilings (2.95 m) offer comfort and sophistication.
Residents of KA Housing enjoy exclusive on-site amenities, including a state-of-the-art gym, outdoor swimming pool, yoga area, and walking paths. Entertainment options abound with a private cinema, children’s playground, and a variety of dining options including a café and restaurant. Security and convenience are paramount with 24/7 security, a dedicated carpark garage, and an IP intercom system.
KA Housing represents a prime investment opportunity with limited availability in a high-demand area, ensuring enduring value and potential for lucrative returns. Homes in this development provide exceptional value without compromising on quality, offering affordable luxury for discerning buyers. The construction is of the highest quality, built to the latest seismic and disaster resistance standards, ensuring safety and resilience.
The community and surroundings of KA Housing are enriched by close proximity to prestigious universities such as Haliç University, Bilgi University, and Istanbul Ticaret University, making it an ideal location for students and academics. The development is adjacent to the Alibeyköy stream leading into the Halic waters, offering serene natural escapes amidst lush greenery. Residents can enjoy the cultural richness of the area, surrounded by historical and cultural landmarks that blend leisure, nature, and culture seamlessly.
https://listingturkey.com/property/the-ka-housing/
Sense Levent Kagithane Catalog - Listing TurkeyListing Turkey
Sense Levent offers a luxurious living experience in the heart of Istanbul’s vibrant Levent district.
This cutting-edge development seamlessly integrates modern design with natural elements, featuring live evergreen plants maintained by an advanced irrigation system, ensuring lush greenery year-round.
The building’s elegant ceramic balconies are both stylish and durable, enhancing the overall aesthetic and functionality. Residents can enjoy the 700m Sky Lounge, which provides breathtaking views of Istanbul and a perfect space to relax and unwind.
Sense Levent promotes a healthy and active lifestyle with a full gym, swimming pool, sauna, and steam room, all available in the building. The interiors are crafted with high-quality materials, ensuring a luxurious and inviting living space.
Designed with young professionals in mind, Sense Levent features 1+1 and 2+1 units with smart floor plans and balconies. The project promises high investment returns, with an expected annual return of 6.5-7%, significantly above Istanbul’s average ROI.
Located in the rapidly growing and highly desirable Levent area, the development benefits from ongoing urban regeneration projects. Its prime location offers proximity to shopping malls, municipal buildings, universities, and public transportation, adding immense value to your investment.
Early investors can take advantage of discounted units during the construction phase, with an expected capital appreciation of +45% USD upon completion. Property Turkey provides comprehensive rental management services, ensuring a seamless and profitable investment experience.
Additionally, robust legal support and significant tax advantages are available through Property Turkey’s licensed Real Estate Investment Fund. Levent is a dynamic urban hub, ideal for young professionals with its numerous corporate headquarters and shopping malls.
Sense Levent is more than just a residence; it’s a place where dreams and opportunities come to life. Contact us today to secure your place in this exclusive development and experience the best of Istanbul living. Sense Levent: Sense the Opportunity. Live the Dream.
https://listingturkey.com/property/sense-levent/
Rams Garden Bahcelievler - Istanbul - ListingTurkeyListing Turkey
Implemented by Rams Global in Bahcelievler, the Rams Garden Bahcelievler Apartments includes 796 residences of different types from 2+1 to 5+1.
Next to the project, which will have 33 thousand square meters of green area, there will be 42 thousand 300 square meters of woodland. There will also be a 210-meter-long pond in the landscape of the project. There are 94.5 square meters of green space per flat.
Rams Garden Bahcelievler Apartments, which has 8 times more green space than the average of Istanbul with its 33 thousand square meters of green area located within a total of 75 thousand square meters, offers various housing options from 2+1 to 5+1.RAMS Garden has brought a lifeline to the construction industry.
Rams Global, which has signed projects in many places from Dubai to Phuket and delivered more than 20 thousand residences, is now starting new projects in Istanbul.
Rams Garden Bahcelievler is located 9 minutes from Metroport AVM, 5 minutes from Marmara Forum AVM, 12 minutes from Kazlıçeşme beach, 9 minutes from Yıldız Technical University, 7 minutes from Istinye University, 9 minutes from Ramada Hotel and Medicana Hospital.
https://listingturkey.com/property/rams-garden-bahcelievler-apartments/
Rixos Tersane Istanbul Residences Brochure_May2024_ENG.pdfListing Turkey
Tersane Suites Residences is a luxurious real estate project located in the heart of Istanbul, next to the beautiful Golden Horn. This unique development offers hotel concept residences with Rixos management, making it the perfect choice for both homeowners and investors.
The Tersane Suites Residences offers a wide range of options, from studio apartments to spacious four-bedroom units, all designed to the highest standard. The suites are finished with high-quality materials and feature modern, open-plan living spaces, fully-equipped kitchens, and large balconies with stunning views of the city and sea.
One of the standout features of Tersane Suites Residences is the Rixos management, which provides a truly exclusive and upscale living experience. Residents will have access to a range of luxury amenities, including a fitness center, spa, and indoor and outdoor swimming pools. Plus, the on-site restaurants and cafes provide a taste of the local and international cuisine.
The Tersane Suites Residences also offers a great opportunity for investors, as it provides a rental guarantee program. This means that investors can enjoy a steady income stream, with the peace of mind that their property is being managed by a reputable and experienced team.
The location of Tersane Suites Residences is also unbeatable, with easy access to the city’s main transportation links and within close proximity to the historic center, making it the perfect base for exploring all that Istanbul has to offer.
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1. 8Scene & Heard: RISMedia’s Achieve! Conference – page 23
Smarter.
Bolder.
Faster.
CENTURY 21 ®
A New Look at a
40-Year-Old Company®
July 2011 $6.95
www.rismedia.com
2. cover story
Smarter. Bolder. Faster.
CENTURY 21® By Paige Tepping
A New Look at a 40-Year-Old Company
R
ick Davidson began his leadership role as president and CEO of Century 21
Real Estate LLC in February 2010, one year before the brand reached its 40th
anniversary milestone. What follows is an exclusive interview between Real
Estate magazine and Rick Davidson about leading the largest residential real
estate sales organization, his vision for the future of the CENTURY 21® brand
and his insights on the direction of the real estate industry.
66 July 2011 RISMedia’s REAL ESTATE
3. cover story
“We will leverage every
advantage that we have
globally to ensure that we
take our rightful position
as the worldwide leader in
this industry.”
Rick Davidson, President and CEO
Century 21 Real Estate LLC
Real Estate magazine: You took over leadership of the serve the needs of home buyers and sellers in their
most recognized brand in real estate at one of the local communities.
most challenging times in the industry. What was your By listening, I learned that we have an incredibly
first move? committed, knowledgeable group of real estate pro-
Rick Davidson: First, I listened. I immersed myself in fessionals who are very passionate about the Centu-
the people who bring this company to life, to gain ry 21 brand. through my discovery process, I gained
an understanding from them about all aspects of a deeper understanding of three very important fac-
this great brand. I wanted to learn what Century tors that contribute to the success of the Century
21 stands for, and what it meant to be a part of this 21 System:
iconic real estate firm. Over the past 16 months, I 1. The people who make up the System and repre-
have met with thousands of our professionals, both sent the brand
domestically and around the globe. One of the things
I learned very quickly is that Century 21 has nearly 2. The people who they serve—consumers or pro-
universal brand name recognition. It is truly an icon- spective consumers, and
ic brand. When you say Century 21 you don’t even 3. The tools, systems and support that we deliver
have to mention real estate. everyone knows! to assist our franchisees to successfully com-
I’ve always thought “Century 21: the Gold Stan- pete in this industry.
dard” is a great tagline, but I needed to understand
All of that overlaid with my knowledge of the cur-
the true meaning. I needed to hear directly from the
rent market conditions helped me to better under-
sales professionals, managers, brokers and owners
stand our position in the marketplace and the direc-
who carry the Century 21 business card, and who
tion we needed to go.
RISMedia’s REAL ESTATE July 2011 67
4. cover story
What I took away from that invaluable listening each Century 21 franchisee represents this brand
and learning experience was the fact that the indus- in their local market and I take that very seriously.
try is undergoing a fundamental shift in the way each franchisee is a business partner in this enter-
consumers—particularly the first-time buyers who prise. Our mutual victory is tied to each individual
represented 50% of all home purchases in 2010— business owner’s success and how they represent
were going about the process of buying and selling this brand in their local market. the most produc-
homes. the advances in mobile and social media tive franchisees within the Century 21 System are
alone have been nothing less than revolutionary, those that understand the value of our platform and
and as a brand that takes great pride in being on the ensure that their agents, managers and staff take full
leading edge of innovation, it is incredibly impor- advantage of all that the Century 21 System has to
tant to ensure Century 21 sales professionals are offer in order to service their consumers well.
well positioned to lead this revolutionary shift in the Last, but certainly not least, our new marketing
industry. campaign puts the agent at the center of our mes-
sage as evidenced through the tagline, “Century 21
RE: What is your vision for the brand? Agents: Smarter, Bolder, Faster.” the delivery of our
RD: the Century 21 brand will be recognized as message is a 360-degree approach to assuring that
the global leader in real estate transactions. we attract both buyers and sellers, particularly the
today, we have approximately 120,000 real estate next generation of home buyers and sellers. From
sales professionals serving customers in 71 countries tV and radio broadcast advertising that reaches the
and territories. Internationally, in 2010, the Cen- broad market to mobile apps for all smartphones to
tury 21 System closed approximately 829,000 real customized Facebook business pages, our marketing
estate sides. We are well positioned to grow inter- campaign is designed to provide consumers with
nationally and to become the global leader in real the information they want, when they want it and
estate transactions. where they want it.
We have a tremendous group of brokers who un-
derstand and support our direction and vision. the
decisions we are making now will carry this brand
forward and ensure that Century 21 is well rep-
resented across any relevant metric associated with
success in this industry. We have a great deal of work
in front of us, but I’m confident that we have laid
out a cogent path to achieve our vision.
Success in this industry is based on three simple
metrics: the professionals we associate; the compa-
nies we affiliate; and the transactions we complete.
We are focused on smart growth, not only interna-
tionally, but domestically. We are being very selec-
tive now with regard to which professionals earn the
privilege of representing the Century 21 System.
everything we do is tied to agent productivity and to ensure we are reaching as many consumers as
performance. We recognize that Century 21 agents possible with our message, we’ve taken the bold step
are an integral part of our success. through our of purchasing advertising time on the Super Bowl
awards and events programs, we incent, celebrate, telecast next year! In addition, we celebrated the 40th
and showcase professionals who lead our System. anniversary of our iconic brand with a cake designed,
the Century 21 System has always been known baked and delivered to our international convention
for training and education. to ensure we continue in Las Vegas by none other than the “Cake Boss,”
to enhance sales professionals’ capabilities in this Buddy Valastro. It was a great time and we were able
manner, our learning platform has been updated to to share the cake with 4,000 Century 21 profes-
appeal to new agents as well as seasoned veterans, sionals. the entire celebration was filmed and broad-
offering a career track that empowers agents to build cast on tLC along with our new television ads.
a career as a real estate professional. this is a destina- From an industry perspective, we’re increasing our
tion brand where experienced real estate sales pro- presence at industry events and within trade publi-
fessionals and broker/owners may maximize their cations. Century 21 is the brand everyone in the
income potential. industry is talking about.
In terms of the companies we affiliate, I am ac-
tively engaged with each company we invite to join RE: Where do you see the best opportunities for
the brand, by examining their plans for the future. your franchisees in the months and years ahead
68 July 2011 RISMedia’s REAL ESTATE
5. cover story
Why CENTURY 21?
Brokers Explain the
Difference
David Romero, president and CEO,
CENTURY 21 Award – San Diego
“CENTURY 21 is a global real
estate company on the
move, and CENTURY 21
Award looks forward to
being on the leading
edge of this movement.
We are reinventing our
Century 21 celebrated its 40th birthday with a cake brand here in Southern
from the ‘Cake Boss.’ California and Century 21 Real
and what is CENTURY 21 doing Estate LLC is spearheading a revolution
to assist in taking advantage of in the industry. Together, we are rebuilding
these opportunities? the American Dream of homeownership
RD: I see three major areas of not be stopped from achieving and it starts by understanding the needs
opportunity: mergers and acqui- our vision. of our customers and our agents.”
sitions; the distressed property through our learning platform
market (short sales and reO); and we are focused on providing ac- Tracy Hutton, president, CENTURY
enhanced marketing to the next cess to industry-leading training 21 Scheetz, Indianapolis, Indiana
generation of buyers and sellers. and tools designed to prepare “It is important that people are comfort-
Century 21 has taken action to Century 21 sales professionals able with a brand that they
support our franchisees and sales to better serve sellers of distressed know and recognize. But
professionals to take advantage of properties and transact reO prop- the brand alone is only
all three. erties. this is an important seg- the starting point. As a
the economic challenges have ment of the market and we have leader in the Indianap-
taken their toll on many local taken steps to ensure our sales olis market, CENTURY
real estate companies. As a brand, professionals are prepared to meet 21 Scheetz has been
we have focused on providing the demands of the market. recognized for our philan-
support to assist our franchisees We believe our 2011 marketing thropic foundation, innovative
with mergers and acquisitions of campaign represents the start of business solutions and technology, and a
companies in their local commu- a revolution. Our campaign is es- thriving company culture supporting our
nity who may be looking for an sentially a 360-degree program— management team, staff and agents. It’s
exit strategy. With such a large with advertising that reaches to the whole package that builds customers
network, joining a successful lo- buyers and sellers using powerful for life and attracts the best and brightest
cal Century 21 franchise is a vi- broadcast and digital media both in the industry.”
able option for many companies online and offline.
who find themselves in difficult the next generation of home Todd Hetherington, CEO, CENTURY
circumstances. this is the time to buyers will approach the real es- 21 New Millennium, Alexandria,
join the company with the larg- tate transaction dramatically dif- Virginia
est real estate sales organization ferent than when I purchased “CENTURY 21 New Millen-
in the world. We are targeting my first home. today’s 25 to nium has established a
urban markets where we see op- 35-year-old consumer will start solid and successful
portunities for growth. I want our their search online, share their real estate firm in the
competitors to understand that favorite listings on Facebook and Washington-Baltimore
when they see the Century 21 download their favorites to their metropolitan area;
sign go up in their market, it is smartphone through a Qr code— however, our affiliation
the time to climb on board or get all before they seek the help of a with such a well known
out of the way because we have real estate professional! this rep- international brand has been tremen-
moved into that market with a resents a huge opportunity for dously beneficial, especially given the
purpose. We will provide the nec- our sales professionals. international clientele doing business in
essary support for our franchisees From social media programs to this market.”
to gain market-share and we will branded Facebook, twitter, and
RISMedia’s REAL ESTATE July 2011 69
6. cover story
youtube pages to location-based services like the the national Association of reALtOrS® and Fannie
Century 21 smartphone app, to our blog @C21- Mae, there will be approximately 5.1 to 5.2 million
Home Matters, we have taken proactive steps to en- existing home sales in the u.S. during 2011. Where
sure we remain on the leading edge in how our brand we need to be focused as professionals is assisting
and our sales professionals reach today’s consumer. consumers to make smart real estate decisions.
It is also incredibly important to give back to the
RE: How much do you see international growth of the community. Philanthropy is an area that I am ex-
brand playing a role in helping the CENTURY 21 Sys- tremely passionate about. In 2010, the Century
tem achieve your vision? 21 franchise system reached nearly $102 million in
RD: Century 21’s organizational goal is to be rec- lifetime contributions to easter Seals, its sole philan-
ognized as the global leader in real estate transac- thropic partner since 1979.
tions. Our international position plays a critical role In fact, by the time your readers read this article,
in achieving this objective. I may be summiting one of several peaks in the
We have unique advantages domestically and we Alaska Mountain range. In support of easter Seals,
will continue to be an industry leader in the u.S. four brave Century 21 System members and I have
that said, we are operating in a global economy. Ac- committed to climb 30,000 feet in total elevation for
cording to the national Association of reALtOrS® the 2011 Climb for Kids. you may follow our climb
Profile of International Home Buying Activity 2011, every step of the way at Facebook.com/Century21.
the total u.S. existing Home Sales market was ap-
proximately $1.07 trillion in the 12 months ending
in March 2011. In addition, recent immigrants (who
have moved to the u.S. within the past two years)
and individuals with visas for more than six months
purchased an additional $41 billion, for total inter-
nationally oriented sales of $82 billion, up from $66
billion reported in 2010.
the Century 21 System is well-positioned to le-
verage our global presence and to drive transactions
country to country and continent to continent. As
an international organization, we have tremendous
strength, operating in 71 countries and territories Century 21 is reaching
worldwide. For example, China represents the fast- consumers with the
est growing international region within the Cen- latest social media
tury 21 System with more than 21,000 sales profes- programs and mobile
sionals and over 1,500 offices serving home buyers
technology.
and sellers throughout 32 cities in the world’s most
populous country. In Brazil, I will help celebrate our
100th franchise opening in Sao Paulo later this year.
this type of growth and presence is representative
of what we are doing in markets around the world. In regard to the future, I remain very bullish about
even with a global footprint of over 5,000 offices real estate and extremely excited about the future of
(outside the u.S.), we have just scratched the surface our brand. Century 21 maintains its leadership in
of opportunity for our brand internationally. brand awareness and our strategic vision is gaining
momentum and strength around the globe. I feel
RE: The economic recovery in the U.S. and worldwide the momentum in every office I visit and with every
remains unsteady. How has CENTURY 21 positioned agent I meet.
itself to thrive in such a challenging environment? the industry is changing, and the Century 21
While current housing market conditions still System is committed to leading the change. As a
present challenges, there is ample room for oppor- brand, we will continue to meet consumers wherev-
tunity. Housing prices and historically low mortgage er they are searching for real estate information and
rates make it a great time for first-time home buyers our sales professionals will continue to provide valu-
or those considering moving into a better neighbor- able service to their customers and community. this
hood, downsizing or even a vacation home. For ex- is the 40th anniversary of the brand and Century
ample, housing affordability conditions today are 60 21 is smarter, bolder and faster than ever before. RE
percentage points higher than during the housing
boom, making it a very strong buyers’ market, espe-
cially for families with long-term plans. According to For more information, please visit century21.com.
70 July 2011 RISMedia’s REAL ESTATE