Laura Forcinelli, a real estate agent with Century 21 AllPoints Realty, is proposing her services to sell a potential client's home. She provides an overview of her experience and credentials, as well as details on Century 21's national network, marketing programs, and track record of success. The proposal aims to demonstrate how Forcinelli and Century 21 are well-positioned to market and sell the client's home smoothly and achieve the best price.

1. Laura Forcinelli
Real Estate Services Proposal
REALTOR
1236 Main Street, Branford CT Prepared Especially for:
117 North Main Street, Southington CT You!
477 South Broad Street, Meriden CT
265 Hazard Avenue, Enfield CT
Phone 203.915.3194
lforcinelli@gmail.com
www.c21allpointsrealty.com

2. Dear Sir or Madam,
Let me begin by thanking you for the opportunity to deliver my presentation on how CENTURY 21 AllPoints Realtyand I are best positioned to
market and sell your home. The information contained in the following pages will demonstrate our knowledge, expertise and commitment to
making your home selling experience a complete success.
CENTURY 21 AllPoints Realty has successfully represented buyers and sellers in your neighborhood and we believe that we know what is
important to you during this process:
1. That the selling process runs smoothly without hassles
2. That your agent keeps you informed of all vital information throughout the sale
3. That your home sells quickly
4. That you receive the best possible price and terms for your home
I look forward to working with you as we achieve the goals above.
Sincerely,
Laura Forcinelli

3. CENTURY 21® at a Glance
There are many realty signs on front lawns these days, but only one can offer representation in over 70 countries
through a network of more than 120,000 real estate professionals.
• Founded in 1971
• Part of the Realogy Franchise Group
• Century 21 Real Estate LLC is the franchisor of the world's largest residential real estate sales
organization
• Operate in approximately 8,000 offices around the world
• Considered “the most recognized name in real estate,”* ours is the brand that comes to mind most when
consumers think of real estate services
We strive every day to better understand your needs to help you complete a successful transaction for your
home. We embrace your goals as our own.
This is why the CENTURY 21 System is “The Gold Standard.”
*Source: 2009 Ad Tracking Study. The survey results are based on 903 online interviews with a national random sample of adults (ages 18+) who are equal
decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness
questions are based on a sample of 903 respondents at a 95% confidence level with a margin of error of +/- 3.3%. The study was conducted between March 16
and November 15, 2009 by Millward Brown, a leading global market research organization.

4. As a CENTURY 21® professional I will...
 Provide you with professional, personalized service
 Monitor details and coordinate marketing activities
Marketing
for the sale of your home
 Show your property to qualified buyers
 Present all written offers
 Facilitate the closing
Our proven Marketing System also offers traditional and proprietary
marketing tools, systems and services to help get your home sold,
including:  Website Listing Distribution Network
 National Advertising
CENTURY 21 Internet Marketing Program:  Local Advertising
 www.century21.com  Global Referral Network
 www.century21espanol.com  Seller Service Pledge®
 Neighborhood Profiles  Mortgage℠ Services
 Targeted E-mail Communication  Preferred Client Club Marketing
 Social Media Website  Direct Mail Marketing
- Facebook  Fine Homes & Estates Digital Magazine
- Twitter  Buyer lead distribution program
- YouTube (LeadRouter)
- Flickr  Client lead reporting tool (Golden Ruler)

5. An Industry Leader
For the past decade, CENTURY 21®
has reigned as the nation’s most
recognized brand in real estate!
LEADER IN BRAND AWARENESS*
For the past decade the CENTURY 21 System continues to hold the
strongest presence in the category. With almost universal brand
awareness the CENTURY 21 System enjoys the highest brand awareness
level when compared to any other real estate organization surveyed.
THE MOST RECOGNIZED NAME IN REAL ESTATE*
Consumers continue to identify CENTURY 21 as “the most recognized
name in real estate.” Adults surveyed singled out CENTURY 21 by
almost 10 percentage points more than the nearest competitor.
AT THE TOP FOR LIKELIHOOD TO RECOMMEND*
The CENTURY 21 system continues to be one of the top brands leading
the industry on likelihood to recommend.
*Source: 2009 Ad Tracking Study. The survey results are based on 903 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who have bought or sold
a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 903 respondents at a 95% confidence level with a
margin of error of +/- 3.3%. The study was conducted between March 16 and November 15, 2009 by Millward Brown, a leading global market research organization.

6. Our Agents Stand Out from the Crowd
• Knowledge – CENTURY 21® Agents participate in extensive and ongoing formal training to keep us at the top of our field
• Attentiveness – CENTURY 21 Agents are great listeners focused on understanding your goals and dreams and providing you
with relevant information
• Responsiveness – CENTURY 21 Agents respond quickly and professionally as we manage all the details to achieve your goals
UNPARALLELED AGENT EDUCATION
Century 21 Real Estate LLC has a culture and history of having some of the best training programs available in the industry
through its award-winning* CENTURY 21 Learning System®. CENTURY 21® Agents have access to a comprehensive suite of
training and skill development programs, designed to help us stay at the top of our game.
A TRUE PARTNER
Real estate transactions are a big deal with many moving parts. The details can get unwieldy without the right support. CENTURY
21 Agents know that buying a home can be the culmination of a life-long dream, and will help you manage the details with the
right support.
*Training Magazines Top 125 for 7 of the last 10 years

7. Celebrating Three
Decades of Caring
For 30 years, the CENTURY 21® System has been a proud philanthropic partner of Easter Seals®.
Our brokers, agents and employees have worked together to raise over $100 million in support of the Easter Seals mission: to help
improve the lives of children and adults with disabilities.
As one of Easter Seals’ largest corporate sponsors, the CENTURY 21 System is proud of the long-standing relationship we have with
this charity.
CLOSINGS FOR KIDS
CENTURY 21 supports a program called “Closings for Kids”, where every one of our agents has the ability to
sign up to donate a portion of their commission from every closing to their local Easter Seals Chapter. So
when clients choose an agent who participates in Closings for Kids, they will be helping to support their
local Easter Seals organization directly through their agent.

8. Laura Forcinelli Joins Century 21 AllPoints Realty
Laura Forcinelli, Sales Associate, Century 21 AllPoints Realty
Branford, CT CENTURY 21 AllPoints Realty is Proud to welcome
Laura Forcinelli, a well-known and well-liked local Realtor.
– March 15, 2012 – Ryan Peterson, General Manager of Century 21
AllPoints Realty, has announced that REALTOR Laura Forcinelli is
moving her business to his office. Forcinelli, who was previously
affiliated with a regional real estate brokerage, made the transition to
Century 21 AllPoints Realty to access*** the network’s extraordinary
technology programs** and for the benefits of listing client’s properties
with the number one brand in Real Estate for over 30 years, Century 21.
SMARTER, BOLDER, FASTER

9. Our Offices
Under Regional President
Beverly A. Peterson

10. The Purpose of this Presentation
• Familiarize you with the selling process
• Provide you with details on my experience and the CENTURY 21® Brand
• Develop a customized marketing plan for your home
• Share current real estate information on your local area
• Determine an initial market position for your home
• Leave you with some resource information and sample forms
• Reinforce our commitment to your goals
• Answer any questions you may have

11. IN 2008 - 2011
Under Beverly A. Peterson
we were the #1
CENTURY 21
Office in
Connecticut!

12. Our Website
Under CEO & President
Beverly A. Peterson
we were awarded the Technology Company of the
Year for Century 21!

14. A History of Proven Results Not only were we the # 1 Century 21 Office in
Connecticut in 2008, 2009 we were the only CENTURY 21 office to
receive the Centurion Award! We are on track to do it again!
Market Share Century 21 AllPoints Realty 2009
Page 14

15. Market Share 2010

16. Offices Under President & CEO Beverly A. Peterson
Southington, CT Office Meriden, CT Office Branford, CT Office
117 North Main Street 477 South Broad Street 1236 Main Street
Southington, CT 06489 Meriden, CT 06450 Branford, CT 06405
Phone: 203-481-7247
Phone: 860-621-8378 Phone:203- 634-1876 Toll Free:1-800-525-7793
Toll Free:1-800-525-7793 Toll Free:1-800-525-7793 Fax: 203-481-4075
Fax: 860-276-8032 Fax: 203-237-4142
C21 AllPoints Realty
Enfield, CT Office The Real Estate
Career Development Center
Development Center
265 Hazard Avenue 143 North Main Street
Enfield, CT 06082 Pre-License School
143 North Main Street Phone: 860-378-1456
Phone: 860.745.2121 Toll Free:1-800-525-7793
Fax: 860-763-1445 Phone: 860-378-1479
Fax: 860-276-0369
Fax: 860-276-0369

17. Branford
We’ve Moved!
Ryan Peterson General
Manager
Century 21 AllPoints Realty
CENTURY 21 AllPoints Realty
1236 Main Street
Lockworks Square
Branford, CT 06405
www.cthomeseekers.com

18. Southington
Southington, CT Office
117 North Main Street
Southington, CT 06489
Toll Free:1-800-525-7793
www.cthomeseekers.com
Beverly Peterson Broker / Owner

19. Meriden, CT Office
477 South Broad Street
Meriden, CT 06450
Phone:203- 634-1876
Toll Free:1-800-525-7793
Our Purpose Fax: 203-237-4142
To establish lifelong relationships with the families and households in our
marketplaces by providing sound advice, outstanding service and reliable results
when it comes to any of their real estate needs.
Kelly Peterson Coach
& Manager of the Meriden Office
203-634-1876
Serving the Great State of Connecticut
www.cthomeseekters.com

20. Enfield
CENTURY 21 AllPoints Realty
265 Hazard Avenue
Enfield CT
Phone 860.745.2121
Toll Free: 800.525.7793
www.c21allpointsrealty.com
Beverly Peterson President & CEO
Ryan Peterson General Manager

21. The Career Center, New Homes Div. &
Strategic Marketing
Jodi Tussing Coaching and Training for all of the Century
Director 21 AllPoints Realty Realtors On:
New Homes & • New Construction
Strategic Marketing
•Advanced CMA workshops for target
marketing and statistics
•Technology including Social Networking
•Online Slide Show Presentations
The Training Center
143 North Main Street •Foreclosures purchasing at Auctions
Southington, CT 06489
Phone: 860-621-8378 •Short Sale & Commercial Training through
Toll Free:1-800-525-7793 C21 Corporate, work shops and online.
Fax: 860-276-0369
•Century 21 Corporate Partnership Coaching
PEP
•Century 21 Online Sessions
•Sales Technique Workshops & and MORE!

22. Call Center
Open 7 Days a Week to Capture All Calls and
Internet Leads, and to set up showings on
company listings. While we are doing what we
do, leads that come in on the sale of your home,
won’t fall through the cracks!
1. Capture Lead - Transfer to Agent who knows the
most about that property
2. Record and put in a follow up plan based on agent
feedback.
3. Incubate leads – good service – more sales

23. www.cthomeseekers.com

25. Our Commitment to You
Seller Service Pledge
As an independently owned and operated CENTURY 21® Office, we are dedicated to providing you with service that is professional,
courteous and responsive in helping you market your property. To fulfill this commitment, we agree to provide you with the following services:
1. Dedicate ourselves to making the process of selling your home as easy and successful as possible
2. Respect you and your needs and be honest and forthright, in accordance with Fair Housing regulations and ethical real estate
practices
3. Hold your best interests in the highest regard throughout the process
4. Value and respect your time, being as efficient and effective as possible
5. Understand your needs and respond quickly
6. Utilize my knowledge, resources and training to best serve you
7. Provide regular progress reports throughout the process and discuss with you comments received about your property
8. Explain each step of the process and act as a guide to help you make informed decisions
9. Make recommendations to enhance the marketability of your property
10. Utilize a written Competitive Market Analysis and local market information to help you set an appropriate listing price to sell your
home and receive the value it deserves
11. Review various financing alternatives
12. Develop, present and agree upon a customized marketing plan that will detail specific promotional efforts to help best market your
property
13. Place the internationally recognized CENTURY 21 yard sign on your property, with your permission and subject to local ordinances
14. Post your property on century21.com, a site which receives millions of visitors each month
15. Explain local real estate procedures and regulations
16. Show your property to potential buyers
17. Utilize the CENTURY 21 System’s vast online resources to expose your property to potential buyers around the world
18. Utilize the CENTURY 21 System to help you obtain the results you deserve, including leveraging our network of more than 8,000 offices
worldwide
19. Submit to you all written offers, assist with negotiations, and provide an estimate of your net sales proceeds, so you understand all
implications prior to the acceptance of any offer
20. Upon acceptance of an offer by you, pre-settlement (escrow) activities throughout the closing process
will be monitored as permitted by law or local practice
21. Assist you in finding your next home, or offer to refer you to another CENTURY 21 Office in another location

26. Quality Service
Quality service is my goal. After
each sale, to help us maintain a high
level of customer service, we invite
our clients to complete a Quality
Service Survey and return it to an
independent research group.

27. Your Marketing Plan

28. Steps and Strategies
for Successful Selling
Selling Process: The Basics
 Choose the right agent
 Set a fair price
- Use a Comparative Market Analysis
 Sign the Listing Agreement
 Prepare your home for prospective buyers
- Neat and clean and repaired or painted where necessary
 Agree on a Marketing Plan relevant to today’s market
- Advertise heavily where the buyers are - online 90% of all
buyers use the Internet in their search process*
- Hold an Open House
 Present all offers
 Negotiate the Selling Price
 Buyer Home Inspections
 Close the deal
* Source: 2010 NAR Profile of Homebuyers and Sellers

29. 21 Step Marketing Plan
The following pages will provide additional detail to some
significant components of our comprehensive marketing plan to
get your home sold as quickly as possible and for the best price.
Immediately below is an overview of our complete Marketing Plan.
1. Recommend a pre-listing inspection and hiring a 13. Prepare full color property flyers and brochures to showcase
professional home staging service your home to buyers and other agents
2. Develop a Comparative Market Analysis (CMA) 14. Offer the CENTURY 21 Home Protection Plan that can help
3. Create a photo slideshow or virtual tour to post on listing attract buyers to your property
websites 15. Schedule email marketing pieces to my entire list of contacts
4 Enter your listing into local Multiple Listing Service and past clients as well as area REALTORS®
5 Place the CENTURY 21® “For Sale” yard sign 16. Print (newspaper) and direct mail advertising in our local
6. Announce your listing to Agents in my office and other area
CENTURY 21 Offices in the area - Just Listed Cards
7. Place a “Lock Box” on your door to provide easy access for - Open House Cards
other agents 17. Hold an Open House for area REALTORS and the public
8. Place your listing on our century21.com website 18. Tour your home with prospective buyers
9. Distribute your listing to hundreds of Listing Partners 19. Provide you with constant feedback from buyer showings
10. Place your listing on social media sites like Facebook, Twitter 20. Send you weekly online activity reports on your property
and YouTube 21. Negotiate with potential buyers on your behalf to help get
11. Place your listing on my personal website you to the closing table
12. Create an Individual property website for your listing

30. Home Staging
Eight seconds. That’s all it takes for most buyers to form a first opinion of your house.
It’s not long, so you need to make it count. Ideally, your home will impress and motivate a buyer to swiftly
make an offer before it’s gone from the market.
We are dedicated to selling your property at the best price possible in the shortest amount of time. Home
staging can help highlight your home’s best features, making it appeal to buyers’ senses and emotions.
Following simple exterior and interior design ideas and home-improvement suggestions such as the ones
found on page 43 of this presentation can maximize your home’s attractiveness and create a captivating
first impression.

31. How We Find Buyers
For Your Home

32. Attracting Buyers
We have an aggressive strategy for attracting home buyers to
our listings. By distributing your listing information, along with
photographs, to a wide array of consumer websites, we
maximize every opportunity to attract qualified buyers.
In addition, you will have a clear view of the results of your
property’s online exposure. Detailed marketing reports will
provide you with valuable feedback on the traffic your property
is receiving from online real estate consumers!
Did you know...
• 90% of home buyers use the internet to search for a new home*
• 38 million home buyers search the internet each month for real
estate information*
• One in three buyers find the house they ultimately purchase on
the internet*
*2010 National Association of Realtors Profile of Home Buyers and Sellers
We get your property noticed!

33. A World Class Website
century21.com
More than 2 million visitors come to our site every month. Your home will get a tremendous amount of exposure
and will include detailed information about the property and the surrounding community.
Our state-of-the-art Website helps make buying and selling real estate easier with many features for buyers and
sellers, including:
• An award-winning online marketing program helps drive over 2 million visitors to our site each month
• A new expanded search that features one-click access to millions of listings
• Your home listing for sale on our CENTURY 21 Real Estate Search app for the iPhone or iPod touch, with
multiple photos, property details, and open house information

34. A Powerful Web Presence
It’s an axiom as old as the industry itself - location is everything! That’s why we feature
all of our listings on many of the Internet’s most visited real estate websites, including:
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

35. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

36. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

37. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

38. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

39. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

40. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

41. Keeping You
Informed
Online Marketing
Summary
Our exclusive "Golden Ruler" tool is a listing
measurement device that provides reports on the
number of consumer views and leads on your online
property listing.
See Next Page!

42. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

43. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

44. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

45. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

46. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

47. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

48. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

49. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

50. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

51. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

52. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

53. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

54. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

55. A Powerful Web Presence – 500+ Websites!
AL Alabama Web Page GA The Tifton Gazette MI Grand Traverse Herald OH Chillicothe Homes for Sale SC Shemcreek TX Pegasus News
AL Classified Ad Network GA Valdosta Daily Times MI Livonia Homes for Sale OH Coshocton Homes for Sale SC Rock Hill Homes for Sale TX Star Community Newspapers
AL Montgomery Homes for Sale GA Cordele Dispatch MI Monroe News OH Lancaster Homes for Sale SD Sioux Falls Homes for Sale TX KVUE
AL North Jefferson News GU Bridewater Homes for Sale MI The Record-Eagle
OH Newark Homes for Sale TN Clarksville Homes for Sale TX KXAN
AL St. Clair News Aegis HI Honolulu Homes for Sale MI Port Huron Homes for Sale
AL The Cullman Times ID KTVB MI Wood TV OH Zanesville Homes for Sale TN Citizen Tribune TX Hood Count News
AL The Leeds News ID 2 News MN ABC Newspapers OH WDTN TN Chatanooga.com TX KDH Real Estate
AL The News Courier ID Zidaho MN ER Star News OK OklahomaCity.com TN Crossville Chronicle TX Get Homes Houston
AK Anchorage Homes for Sale ID Boise Homes for Sale MN Home Magazine OK Urban Tulsa TN Jackson Homes for Sale TX Rockwall County Herald Banner
AZ AZ ZapHomes IL Belleville Homes for Sale MN Mankato Free Press OK Pauls Valley Daily Democrat TN Elk Valley Times TX Royse City Herald Banner
AZ Phoenix Homes for Sale IL Chicago Homes for Sale MN The Land OK Woodward News TN Grundy County Herald TX Commerce Journal
AZ The Phoenix IL Commercial News MN Southwest Homes Now OK Ft. Gibson Times TN Herald Chronicle TX Cedar Creek Pilot
AZ West USA Realty IL Effingham Daily News MN St. Cloud Homes for Sale
OK Hartshorne Sun TN Murfreesboro Homes for Sale TX Athens Daily Review
AZ Yuma.com IL Mt. Vernon Register News MN This Week Live
AZ Ztucson IL Shelbyville Daily Union MS Biloxi Homes for Sale OK The Midwest City Sun TN Nashville Homes for Sale TX Cleburne Times Review
CA The Bakersfield Californian IL Times-Leader MS Hattiesburg Homes for Sale OK The American TN Tullahoma News TX Corsicana Daily Sun
CA ASUN IN Goshen News MS Jackson Homes for Sale OK Tuttle Times TN Manchester Times TX Gainesville Daily Register
CA Bakersfield Homes IN Hendricks County Flyer MS Laurel Leader-Call OK Stilwell Democrat Journal TN Nashville Scene TX Greenville Herald Banner
CA Coast Sider IN The Herald Bulletin MS The Meridian Star OK Waurika News Democrat TX El Paso Homes for Sale TX The Huntsville Item
CA Fresno Homes for Sale IN Indianapolis Homes for Sale MS Picayune Item OK Westville Reporter TX Forth Worth Homes for Sale TX Jacksonville Daily Progress
CA LA Weekly IN Lafayette Homes for Sale MS The Poplarville Democrat OK The Ada Evening News TX Killeen Daily Herald TX Mineral Wells Index
CA Los Angeles Homes for Sale IN Muncie Homes for Sale MS The Star Herald
OK Chickasha Express Star TX Pegasus News TX The Orange Leader
CA OC Weekly IN Richmond Homes for Sale MO Kansas City Homes for Sale
CA Monterey Homes for Sale IN XL Marketing MO Springfield Homes for Sale OK Claremore Daily Progress TX Star Community Newspapers TX Palestine Herald-Press
CA Phoenix REIC IN Batesville Herald-Tribune MO Columbia Tribune OK The Duncan Banner TX KVUE TX The Port Arthur News
CA Oakland Home for Sale IN The Zionsville Times Sentinel MO Ozarks Home Hunter OK Edmond Sun TX KXAN TX San Marcos Daily Record
CA Ramona Sentinel IN Greensburg Daily News MO Real Estatest Joe OK Enid News & Eagle TX Hood Count News TX Weatherford Democrat
CA San Mateo Homes for Sale IN The Evening News MO Lincoln County Journal OK The McAlester News Capital OR KGW UT St. George Homes for Sale
CA SDNN IN Kokomo Tribune MO RFT OK The Muskogee Phoenix OR Best Buy Real Estate VT Burlington Homes for Sale
CA Fremont Homes for Sale IN The Lebanon Reporter MO Real Estate Weekly KC OK The Norman Transcript OR KVAL VA The Central Virginian
CA SF Examiner IN The Pharos-Tribune MO New Haven Leader
OK Pryor Daily Times PA Allentown Homes for Sale VA North Umberland Echo
CA Pleasanton Homes for Sale IN The Tribune MO Hermann Advertiser Courier
CA Silvar IN The Tribune Star MO Bowling Green Times OK The Stillwater Newspress PA State College Homes for Sale VA Northern Neck News
CA Hayward Homes for Sale IN Washington Times Herald MO Elsberry Democrat OK Tahlequah Daily Press PA Erie Homes VA NV Daily
CA The Sun Chronical IN Rushville Republican MO Vandalia Leader OR Salem Homes for Sale PA The Daily Item VA Caroline Progress
CA Palm Springs Homes for Sale IN Wish MO Fireside Guard OR Portland.com PA The Danville News VA Gooch Land Courier
CA Sacremento Homes for Sale IN WTHI MO The Joplin Globe OR My Central Oregon PA Allied News VA Wavy
CA Salinas Homes for Sale IN WANE MT Great Falls Homes for Sale OR KATU PA The Tribune-Democrat VA Herald Progress
CA Merced Homes for Sale IN WLFI MT Southwest Montana Real Estate OR KGW PA The Meadville Tribune VA Hampton Roads Homes for Sale
CA San Jose Homes for Sale IA Ad Express & Daily Iowegian NE Plattsmouth Journal
OR Best Buy Real Estate PA New Castle News VA Staunton Homes for Sale
CA San Luis Obispo Homes for Sale IA Des Moines Homes for Sale NV Las Vegas Sun
CA Visalia Homes for Sale IA Iowa City Homes for Sale NV Reno Homes for Sale OR KVAL PA The Herald WA Bellingham Homes for Sale
CA Modesto Homes for Sale IA Knoxville Journal Express NH Derry News/Weekender PA Allentown Homes for Sale SC Aiken Standard WA Tacoma Homes for Sale
CA Walnut Creek Homes for Sale IA Pella Chronicle NJ Bridewater Homes for Sale PA State College Homes for Sale SC Beaufort Homes for Sale WA Olympia Homes for Sale
CO Fort Collins Homes for Sale IA Clinton Herald NJ Cherry Hill Homes for Sale PA Erie Homes SC Columbia Homes for Sale WA Pasco-Kennewick Homes for Sale
CO Grandjunction.com IA The Oskaloosa Herald NJ Morristown Homes for Sale PA The Daily Item SC Greenville Homes for Sale WA KOMO News
CO Westword IA Ottumwa Daily Courier NJ Neptune Homes for Sale PA The Danville News SC Hilton Head Homes for Sale WA Spokesman Homes
CT All About Darien KS Farm Talk NJ East Brunswick Homes for Sale PA Allied News SC Myrtle Rock Homes for Sale WA GoSkagit
CT American Towns KS Wichita Homes for Sale NJ Press of Atlantic City
PA The Tribune-Democrat SC CCP WA Seattle Weekly
CT Hartford Homes for Sale KY Big Daily News NJ Jersey Devil Homes
CT Metro Hartford Homes KY Homebuyer KY NJ North Jersey PA The Meadville Tribune SC Shemcreek WA King5
CT WTNH KY Grayson Journal Enquirer NJ Inside Today PA New Castle News SC Rock Hill Homes for Sale WA KREM
DE DE ZapHomes KY The Sentinel Echo NJ Vineland Homes for Sale PA The Herald SD Sioux Falls Homes for Sale WA Spokane.com
DE Wilmington Homes for Sale KY Wayne County Outlook NM Las Cruces Homes for Sale SC Aiken Standard TN Clarksville Homes for Sale WADC Washington Post
FL Bradenton Homes for Sale KY Morehead News NM KRGE SC Beaufort Homes for Sale TN Citizen Tribune WV Huntington Homes for Sale
FL St. Petersburg Times KY Olive Hill Times NY Binghamton Homes for Sale SC Columbia Homes for Sale TN Chatanooga.com WV Herald Dispatch Homes
FL Fort Lauderdale Homes for Sale KY McCreary County Record NY Elmira Homes for Sale SC Greenville Homes for Sale OR KGW WV Montgomery Herald
FL Miami New Times KY The Independent NY Ithaca Homes for Sale
SC Hilton Head Homes for Sale OR Best Buy Real Estate WV The Fayette Tribune
FL Fort Myers Homes for Sale KY Times Tribune NY Long Island Homes for Sale
FL Fox 10 TV KY Glasgow Daily Times NY Poughkeepsie Homes for Sale SC Myrtle Rock Homes for Sale OR KVAL WV Princeton Times
FL Melbourne Homes for Sale KY Richmond Register NY Rochester Homes for Sale SC CCP PA Allentown Homes for Sale WV The Register Herald
FL MicoHomes KY Commonwealth Journal NY Residential NYC SC Shemcreek PA State College Homes for Sale WV Bluefield Daily Telegraph
CA Merced Homes for Sale KY Lexington Homes for Sale NY Village Voice SC Rock Hill Homes for Sale PA Erie Homes WV Times West Virginian
CA San Jose Homes for Sale KY Louisville Homes for Sale NY The Daily Star SD Sioux Falls Homes for Sale PA The Daily Item WI Fox 11 Online
CA San Luis Obispo Homes for Sale LA Alexandria Homes for Sale NY The Press-Repulican TN Clarksville Homes for Sale PA The Danville News WI Appleton Homes for Sale
CA Visalia Homes for Sale LA Lafayette Homes for Sale NY Cooperstown Crier TN Citizen Tribune PA Allied News WI Green Bay Homes for Sale
CA Modesto Homes for Sale LA Louisiana Press Journal NY Lockport Union-Sun & Journal
TN Chatanooga.com PA The Tribune-Democrat WI Manitowoc Homes for Sale
CA Walnut Creek Homes for Sale LA Opelausas Homes for Sale NY The Journal-Register
CO Fort Collins Homes for Sale LA Monroe Homes for Sale NY Tonawanda News TN Crossville Chronicle PA The Meadville Tribune WI Marshfield Homes for Sale
CO Grandjunction.com LA New Orleans Home NY WIVB TN Jackson Homes for Sale PA New Castle News WI Oshkosh Homes for Sale
CO Westword LA Shreveport Homes for Sale NY White Plains Homes for Sale TN Elk Valley Times PA The Herald WI Sheboygan Homes for Sale
CT All About Darien ME Bangor Daily News NC Asheville Homes for Sale TN Grundy County Herald SC Aiken Standard WI Stevens Point Homes for Sale
CT American Towns ME Maine Home Seller NC Charlotte Homes for Sale OK Tahlequah Daily Press SC Beaufort Homes for Sale WI Wausau Homes for Sale
CT Hartford Homes for Sale MD Baltimore Homes for Sale NC Charlotte Homes for Sale OR Salem Homes for Sale SC Columbia Homes for Sale WI Wisconsin Homes for Sale
CT Metro Hartford Homes MD Carroll County Times NC Raleigh Homes for Sale OR Portland.com SC Greenville Homes for Sale NAT’L CNN Money
CT WTNH MD Cumberland Times News NC Salisbury Post
OR My Central Oregon SC Hilton Head Homes for Sale NAT’L CVHP
DE DE ZapHomes MD MD ZapHomes NC Wavy
DE Wilmington Homes for Sale MD Salisbury Homes for Sale NC Stanly News and Press OR KATU SC Myrtle Rock Homes for Sale NAT’L Fizber
FL Bradenton Homes for Sale MA Andover Townsman NC The Randolph Guide OR KGW SC CCP NAT’L Fox Business
FL St. Petersburg Times MA Gloucester Daily Times NC The Daily Southerner OR Best Buy Real Estate SC Shemcreek NAT’L Gazetter Mail Homes
FL Fort Lauderdale Homes for Sale MA The Haverhill Gazette OH Cincinatti Homes for Sale OR KVAL SC Rock Hill Homes for Sale NAT’L Gethomesh
FL Miami New Times MA The Salem News OH Fremont Homes for Sale PA Allentown Homes for Sale SD Sioux Falls Homes for Sale NAT’L Intagent
FL Fort Myers Homes for Sale MA The Daily News of Newburyport OH Mansfield Homes for Sale PA State College Homes for Sale TN Clarksville Homes for Sale NAT’L Kiplinger
FL Fox 10 TV MA The Eagle-Tribune OH Marion Homes for Sale PA Erie Homes TN Citizen Tribune NAT’L Local.com
FL Melbourne Homes for Sale MA WWLP OH Port Clinton Homes for Sale
PA The Daily Item TN Chatanooga.com NAT’L Lycos Classifields
FL MicoHomes MI Battle Creek Homes for Sale OH Dayton.com
GA Macon Homes for Sale MI Detroit Homes for Sale OH Fox Toledo PA The Danville News TN Crossville Chronicle NAT’L Maineville
GA The Moultrie Observer MI Lansing Homes for Sale OH The Star Beacon PA Allied News TN Jackson Homes for Sale NAT’L Media General
GA Thomasville Times-Enterprise MI Livingston Homes for Sale OH Bucyrus Homes for Sale PA The Tribune-Democrat TN Elk Valley Times NAT’L Military.com
PA The Meadville Tribune TN Grundy County Herald NAT’L My Area Network
PA New Castle News TN Herald Chronicle NAT’L My Bank Loans
PA The Herald TN Murfreesboro Homes for Sale NAT’L Parade
SC Aiken Standard TN Nashville Homes for Sale NAT’L School Matters
SC Beaufort Homes for Sale TN Tullahoma News NAT’L ShowMeLocal
SC Columbia Homes for Sale TN Manchester Times NAT’L US News and World Report
SC Greenville Homes for Sale TN Nashville Scene NAT’L Walmart
SC Hilton Head Homes for Sale TX El Paso Homes for Sale NAT’L WPRI
SC Myrtle Rock Homes for Sale TX Forth Worth Homes for Sale NAT’L Zilpy
SC CCP TX Killeen Daily Herald

56. Search Engine Marketing
What does Search Engine Marketing (SEM) do?
• Drives more traffic to your web site by
paying for targeted keyword search
results with search engines.
• Brand, Generic, and Regional terms
• The CENTURY 21 National Marketing
team currently bidding on over 175,000
keywords

57. Online Banner Ads

58. CENTURY 21 ® Social Media

59. Ahead of the Real Estate Companies with Mobil Technology Apps, & Games!!
The CENTURY 21 Smart Phone Apps
New Mobile App allows consumers to
search all IDX listings, and is available on
all smartphone devices
We City iPhone Game - Cutting
Edge technology that will appear to
the younger generation

60. We Leverage Technology
to Get Your Home Sold
The tools and systems listed below collectively demonstrate
that the CENTURY 21 System uses every effective medium to
find the right buyer for your house!
SOCIAL MEDIA
The CENTURY 21® system continues to be on the cutting edge of real estate marketing. We utilize social media channels like YouTube,
Facebook, Twitter and many other applications to market your property listing in an effort to find the right buyer for your home. Facebook alone
has over 500 million monthly users.
CENTURY21.COM
Our consumer website offers state-of-the-art access to your property listing and includes photo descriptions and virtual tours as well as
neighborhood information to attract buyers.
MOBILE MARKETING
CENTURY 21 leverages mobile applications to make it convenient and easy for buyers to shop for CENTURY 21 listings on the go. From our iPhone
app to accessing www.century21.com via mobile devices, CENTURY 21 is bringing your listing to thousands of online customers.
LEADROUTER
The CENTURY 21 LeadRouter System is a software application empowering CENTURY 21 agents to receive buyer leads for your property
instantaneously wherever they are. LeadRouter sends alerts when a potential buyer inquires about your property, enabling me to respond
immediately. This means that buyers interested in your property will be able to reach me quickly.
VIDEO TOURS
Giving potential buyers a virtual walk-through can help your home stand out from the competition.
OPEN HOUSE PLANNER
A helpful tool that helps buyers plan a day of open house tours.

61. Relocation Services
Most anywhere you live or almost anywhere in the world you are Moving out of the area?
moving to, we can assist in finding a great CENTURY 21® Office We are connected to thousands of CENTURY 21 Offices located
and an experienced sales professional. in over 70 countries around the world. Whether you are moving
across the state, the country or the world, we can help:
We offer the ultimate in relocation services. We can:
• Connect you with a professional CENTURY 21 Sales agent at
• Send you a customized relocation packet designed to meet your destination
your specific needs, including community and school • Provide a detailed market analysis of your current home
information • Coordinate the sale of your current home and the purchase of
• Provide cost of living analysis your new home
• Select an experienced CENTURY 21 Sales associate, trained in • Work with mortgage services including obtaining loan pre-
relocation services, to represent you approval for your new home
• Provide mortgage service information, including loan pre- • Work hand-in-hand with your Corporate Relocation Program
approval
• Help you get to know the community you are moving to
• Provide a city-to-city comparison of your current location to
your new location

62. Market Overview.

63. Determining
the value of
your home
A Comparative Market Analysis (CMA) is essential to determine the value of residential property. Location and
characteristics of the property are the key elements in determining value. Therefore, the basis for valuation is
similar properties in your area.
THE FOLLOWING ARE A FEW THINGS TO KEEP IN MIND ABOUT PRICING:
• Realistic pricing will achieve maximum price in a reasonable time
• The market determines the price
• The cost of improvements are almost always more than the added value
• Houses that remain on the market for a long time do not get shown
• A house that is priced right from the beginning typically achieves the highest proceeds

64. Factors that Influence the Value of your home
FACTORS THAT HAVE NO IMPACT ON THE
CURRENT VALUE OF YOUR HOME:
• What you paid for it
• Your Investment in the property (such as baths
or kitchen upgrades, etc)
• What you want to net from the sale
• What those outside the industry believe the
property is worth

65. Pricing Your Home To Sell
Intelligent Pricing Activity vs. Timing
By pricing your property at A property attracts the most
market value, you expose it to a attention, excitement and interest
much greater percentage of from the real estate community and
prospective buyers. potential buyers when it is first listed
on the market.
This increases your chances for
a sale while ensuring a final sale Improper pricing at the time of initial
price that properly reflects the listing misses out on this peak interest
market value of your home. period and may result in your
property languishing on the market.
The Effect of Overpricing
Improper pricing may lead to a below market value
sale price, or even worse, no sale at all.
Your home has the highest chances for a fruitful sale
when it is new on the market and the price is
reasonably established

66. Next Steps

67. What to Have Ready  Prior year tax bill
 Survey
to List Your Property
 Account numbers for mortgage
 3 copies of the key to the front door
 Invoices for repairs or improvements to the property
 A list of inclusions and exclusions in the sale
 Any interior or exterior pictures of the property
 Declarations/Covenants/Deed Restrictions (if
applicable)
 Utility bills, actual monthly costs or monthly budget
 Information on special assessments (if applicable)
 Homeowners/Condominium association information (if
applicable)
• Amount
• Company
• Address
• Contact name
• Phone number

68. Now is a good time to consider:
1. A Pre-Sale home inspection to uncover any hidden 3. The Move Included Program:
issues before showing
• Partners with United and Mayflower movers to
2. CENTURY 21® Home Protection Plan eliminate a buyer's time consuming process
• Give buyers peace of mind of finding a reliable moving company
• Sell your home faster • Provides additional marketing support for your
• Get closer to your asking price property listing through branded and
personalized marketing collateral
Homes with a protection plan • Makes your home more desirable than those
• Sell an average of 23 days faster* properties not offering this buyer incentive
• Sell an average of 4% higher at closing*
• Sell .63% closer to the list price*
*As reported in the survey A Study of Homeowners’ Appliance and Home System Service
Experiences, Decision Analyst (2008) and reprinted with their written permission.

69. My Commitment to You
In the preceding pages I have provided you with an outline of my expertise and that of my
company. I have also demonstrated why CENTURY 21 AllPoints Realty and I are the best choice to
market and sell your home. I would like to extend my personal and professional commitment to
you.
As your CENTURY 21 Agent, I will:
• Provide you with excellent service and support
• Communicate with you every step of the way
• Represent your interests ethically and professionally
• Make every effort to sell your home promptly and at a fair price
Let me go to work for you now!
Laura Forcinelli
REALTOR
1236 Main Street, Branford CT
117 North Main Street, Southington CT
477 South Broad Street, Meriden CT
265 Hazard Avenue, Enfield CT
Phone 203.915.3194
www.C21allpointsrealty.com

72. Seller Resources

73. Staging Your Home Checklist
When it comes time to prepare your home for showing you might want to consider
hiring a professional to help. If you choose to do it yourself here are some tips for
you to think about. In doing this, you will be ahead of most of the sellers already on
the market in the way your home shows.
INSIDE
 Clear all unnecessary objects from furniture
throughout the house
 Clear all unnecessary objects from the kitchen
countertops
OUTSIDE
 In the bathroom, remove items from the
countertops, tubs, shower stalls and commode  Go around perimeter of the house and remove
tops all garbage cans, discarded wood scraps, extra
 Be sure that the bathroom tubs, tile, sinks, shower building materials, etc, into the garage or trash
floor and ceiling and toilet bowls are free of  Check gutters and/or roof for leaks and/or dry rot
mildew and look sparkling clean  Weed and then mulch all planting areas
 Rearrange or remove some of the furniture if  Clear patios and decks of all small items, such as
necessary small planters, flowerpots, charcoal, barbecues,
 Take down or rearrange pictures or objects on toys, etc
walls
 Check paint condition on the house, especially
 Patch and paint where necessary
 Review the house inside room by room, and: the front door and trim
- Paint any room needing paint  Review if shutters, shingles, stone or bricks need
- Clean carpets and vacuum drapes that need it replacing
- Clean windows and cobwebs from ceilings and chandeliers  Check exterior stairs and handrails; walkways,
 Make sure the closets and garage are not “too full” screens, screen doors
 Replace burned out light bulbs and repair any
faulty switches IN GENERAL
 Repairs and improvements will facilitate a sale  Try to look at your house “through a buyer’s eyes”
being made
as though you have never seen it before
 Make certain all rooms are odor-free

74. Moving Checklist
6-8 WEEKS BEFORE MOVING DAY
 Set the date
 Interview moving companies and get estimates
 Get costs from truck rental companies if you are
planning to move yourself
 Inventory household goods
 Choose a mover
2 WEEKS BEFORE MOVING DAY
AT LEAST 4 WEEKS BEFORE MOVING DAY  Return any borrowed or rented items
 Contact utility companies to arrange for - Cable Boxes
transfer or shut off - Furniture
 File change of address forms - Library books
- Don’t forget to notify creditors and anyone - Etc.
else who sends you monthly mail or  Pick up any personal items
publications - Cleaning
 Notify friends and family of new address - Tools
 Start organizing items to be moved or packed - Etc.
- Fragile vs. non-fragile  Begin to clear out refrigerator and freezer
- Immediate need in new home 1 WEEKS BEFORE MOVING DAY
 Kitchen items  Confirm arrangements with the movers
 Clothing  Notify friends and neighbors that you may need
 Toiletries their help
 Tools  Make arrangements for care of small children
 Hold a yard sale to get rid of unnecessary items and pets for the day
and junk

75. Moving Checklist (continued)
1 DAY BEFORE MOVING DELIVERY DAY
 Make sure each person has a bag packed for  Make sure you understand how mover expects
essentials at the new address to be paid
 Defrost refrigerator/freezer  Supervise unloading and any unpacking
 Confirm arrival time of movers  Confirm receipt of all items on inventory sheets
 Welcome to your new home!
DAY OF THE MOVE
 Get an early start
 Make sure movers have your contact
information during the move
 Be available to movers for questions
 Perform final check of the home once movers
have left
- Make sure any appliances left behind are
turned off
- Be sure to leave keys and garage door
openers
 All rooms should be at least broom clean and
prepared for buyer walk through inspection