Download to read offline
Uploaded byCentury 21 Four Seasons Select Properties
Careers with Century 21
The Century 21® system provides extensive resources and brand recognition to aid real estate professionals in maximizing their business potential. With a global network of over 120,000 agents and 7,700 offices across 72 countries, Century 21 maintains a strong market presence and is recognized as the most trusted name in real estate. The system offers award-winning training, innovative marketing programs, and technology tools to help agents succeed and grow their business.
Careers with Century 21
- 1. Why the CENTURY21® System ? Century 21 Four Seasons Select Properties
- 2. Why the CENTURY21® System? Through the CENTURY 21 System, you have the opportunity and increased resources to leverage our brand name and industry leading programs to help you achieve maximum results and unlimited growth to your business. There is a reason why we are the biggest real estate company in the world. Its professionals such as yourself that see the power of the CENTURY 21 System and utilize it to its fullest potential. Copyright © 2010 Century 21 Real Estate LLC. All rights reserved. 2
- 3. Our Brand ValueProposition We are a strong, vibrant and global real estate family. We strive every day to deliver unsurpassed market intelligence and insights, and use our strengths to help you successfully buy and sell real estate. We embrace your goals and are committed to achieving them. Our network is your edge: 72 countries, 7,700 offices and over 120,000 agents strong. CENTURY 21: The Gold Standard. Copyright © 2010 Century 21 Real Estate LLC. All rights reserved. 3
- 4. Our History 2010 7,700 Offices Worldwide CENTURY 21 120,000 Sales Associates Expands to Russia 2006 72 Countries &Territories 40 Countries CENTURY 21 2002 Expands to Asia Pacific 20 Countries CENTURY 21 1998 10 Countries Expands to China CENTURY 21 1989 Expands to Mexico 5 Countries CENTURY 21 2 Countries 1983 Expands to Japan First CENTURY 21 International 1974 Office Opens in Canada First CENTURY 21 Office 1971 Opens in California Copyright © 2010 Century 21 Real Estate LLC. All rights reserved. 4
- 5. ® The CENTURY 21 System SALES ASSOCIATES Customers & Clients Brokers/Owners CENTURY 21 System Copyright © 2010 Century 21 Real Estate LLC. All rights reserved. 5
- 6. How the CENTURY21® System helps you achieve your goals Brand Awareness Awards and Business Recognition Benefits Programs Market Share Industry Technology Leading Award Marketing Winning Training Copyright © 2010 Century 21 Real Estate LLC. All rights reserved. 6
- 7.
- 8. We Are AGlobal Brand Copyright © 2010 Century 21 Real Estate LLC. All rights reserved. 8
- 9. CENTURY 21® Brand– Recognition, Awareness, Preference! Since 1999, the CENTURY 21 System has continued its reign as the nation’s most recognized brand in real estate! – According to a study conducted by Millward Brown, a global market research organization, consumers were not only universally more aware of the CENTURY 21 Brand, we were also considered to be the most- recognized name in the business, among consumers who plan to purchase or sell a house in the next two years. In addition, CENTURY 21 Agents are considered knowledgeable and easy to work with by real estate customers. Now, that’s branding! Copyright © 2010 Century 21 Real Estate LLC. All rights reserved. 9
- 10. In 2009, CENTURY21 Has Almost Universal Brand Awareness Leader in Brand Awareness: CENTURY 21: 97% RE/MAX: 92% In 2009, the CENTURY 21 System ® Coldwell Banker: 88% attained the highest brand awareness Prudential: 69% level when compared to any other real ERA: 45% estate organization surveyed, a trend GMAC: 35% we have maintained since 1999. Keller Williams: 33% Weichert : 17% Realty Executives:15% Q “Please tell me which of these real estate agencies you have ever seen or heard of?” (?” (Base: 903 respondents: Sold or purchased a home in the past 2 years, or plan to sell or purchase a home in the next 2 years) *Source: 2009 Ad Tracking Study, Millward Brown. Copyright © 2010 Century 21 Real Estate LLC. All rights reserved. 10
- 11. CENTURY 21 IsThe Most Recognized Name In Real Estate Most Recognized Name In Real Estate: CENTURY 21: 43% As in previous years, in 2009, consumers RE/MAX: 33% continue to identify the CENTURY 21® Brand as “the most recognized name in real Coldwell Banker: 20% estate.” Forty-three percent of adults surveyed singled out Century 21 Real Estate LLC as the most well-known brand, with the nearest competitor (RE/MAX) trailing by a substantial 10 percentage points. Q “Which of these agencies , if any, is the most recognized name in real estate?” multiple choice question); Base (Aware of Brand) *Source: 2009 Ad Tracking Study, Millward Brown. Copyright © 2010 Century 21 Real Estate LLC. All rights reserved. 11
- 12. CENTURY 21 IsAn Industry Leader For “Future Consideration “ Preference Among Active Real Estate Consumers Future Consideration: CENTURY 21 Greater than 50% The CENTURY 21® Brand and RE/MAX RE/MAX lead the industry on Future Consideration, and are rated Coldwell Banker significantly higher than all other real Prudential estate brands mentioned in 2009*. Keller Williams Less than 50% ERA GMAC Weichert Realty Executives Q “How likely are you to consider choosing each of these brands the next time you buy or sell a home?” (Base: 903 respondents: Sold or purchased a home in the past 2 years, or plan to sell or purchase a home in the next 2 years) *The difference between the top 2 agencies is statistically insignificant at a 95% Confidence Level. *Source: 2009 Ad Tracking Study, Millward Brown. Copyright © 2010 Century 21 Real Estate LLC. All rights reserved. 12
- 13. CENTURY21 Is AnIndustry Leader For “Likelihood to Recommend” Preference Among Active Real Estate Consumers Aware of Brand Likelihood to Recommend: CENTURY 21 Century 21 Real Estate LLC RE/MAX remains one of the top Industry Leaders Realty Executives recommended agencies of Keller Williams “Likelihood to Recommend”* in 2009. Coldwell Banker Prudential Others GMAC ERA Q “How likely are you to recommend (brand) to someone else?” (Base: Variable, Those Aware of Brand) *The differences among the top 4 agencies is statistically insignificant at a 95% Confidence Level. *Source: 2009 Ad Tracking Study, Millward Brown. Copyright © 2010 Century 21 Real Estate LLC. All rights reserved. 13
- 14.
- 15. CENTURY 21® MarketingPrograms Our programs maximize your chances of success by… – Generating leads – Creating Preference for the CENTURY 21 Brand – Increasing consumer interest and satisfaction – Enhancing customer retention – Helping you differentiate from your competition – Increasing listings and sales Copyright © 2010 Century 21 Real Estate LLC. All rights reserved. 15
- 16. Online Advertising –Generating leads for you! CENTURY 21® online marketing programs are designed to capture more qualified consumer leads to help close more sides of business, earn more revenue and increase market share Online efforts include: • Best-in-breed, branded national website • Search Engine Marketing • Online display advertising • Search engine optimization • Social media • Distributing all property listings to national website partners for maximum visibility Copyright © 2010 Century 21 Real Estate LLC. All rights reserved. 16
- 17. Online Lead GenerationMedia • Program Description – The CENTURY 21® Advertises Online using the following tactics: • Search Engine Marketing • Display Advertising Ad Networks • Featured Listings on real estate websites • Program Goals & Objectives – Drive thousands of Leads in 2009 (Definition of a lead is a filled out contact form for a listing on century21.com) – Maximize cost per lead • Leads and/or Benefits Expected – More leads to System members • Target consumers with relevant messaging • Drive visits to century21.com Copyright © 2010 Century 21 Real Estate LLC. All rights reserved. 17
- 18. National Listing DistributionPartners Copyright © 2010 Century 21 Real Estate LLC. All rights reserved. 18
- 19. Search Engine Marketing What does Search Engine Marketing (SEM) do? – Drives more traffic to your web site by paying for targeted keyword search results with search engines. • Brand, Generic, and Regional terms) • The CENTURY 21 National Marketing team currently bidding on over 175,000 keywords • Trademarked with Google for the term “CENTURY 21” Copyright © 2010 Century 21 Real Estate LLC. All rights reserved. 19
- 20. Preferred Client Club Welcome Card Personalized Spring and Fall Postcards Personalized Bi-monthly Magazine All This For Just About $8 Per Year Copyright © 2010 Century 21 Real Estate LLC. All rights reserved. 20
- 21. FREE -Drip emails,e-Greetings, e-Newsletters Copyright © 2010 Century 21 Real Estate LLC. All rights reserved. 21
- 22. Property Marketing Solutions Copyright© 2010 Century 21 Real Estate LLC. All rights reserved. 22
- 23.
- 24. century21.com Copyright © 2010Century 21 Real Estate LLC. All rights reserved. 24
- 25. 21Online.com Copyright © 2010Century 21 Real Estate LLC. All rights reserved. 25
- 26. Property Slideshow Copyright ©2010 Century 21 Real Estate LLC. All rights reserved. 26
- 27. FREE Personalized Website(My C21) • A program that creates high quality websites: – Created and Hosted at no-cost to system members – Professionally designed templates to choose from • Available to Sales Associates, Teams, and Offices Copyright © 2010 Century 21 Real Estate LLC. All rights reserved. 27
- 28. CENTURY 21 GlobalReferral NetworkSM (CGRN®) • Web-based referral management tool that connects over 8,000 activated offices • $250 Annual fee, No longer need to pay a referral fee per transaction to the referral network • Tracking and reporting system for referral business • Ability to choose fee on outbound referrals • Guaranteed referral fees • Increased revenue potential through affinity partner referrals such as Upromise (see next slide) • Access 24/7 The CENTURY 21 Global Referral Network allows you to access over 100,000 CENTURY 21 professionals worldwide! Copyright © 2010 Century 21 Real Estate LLC. All rights reserved. 28
- 29. UPROMISE • Affinity partner since 2001 • 10 million members – The single largest contribution available to these members comes from a real estate transaction • Buyers and sellers can earn up to $3,000 on their transaction – Under a straight 3% commission, the Realogy customer will receive 1/3% of the home sale price into their Upromise account • Brokers must be active in CGRN in order to participate in Upromise – Brokers pay 20% referral fee on all Upromise leads • Market Upromise logo in print ads and on web sites, differentiate yourself from Prudential, Keller Williams and RE/MAX as they cannot offer this program to consumers Not available in: AK, AL, IA, KS, LA, MS, MO, MT, ND, NJ, OK, OR, and TN Copyright © 2010 Century 21 Real Estate LLC. All rights reserved. 29
- 30.
- 31. Award Winning Training Copyright© 2010 Century 21 Real Estate LLC. All rights reserved. 31
- 32. FREE Training ForSales Associates • Attitude: Persevere and • Going Green – Becoming Stay on Track an Eco Agent • Contact Management • Staying In Touch With Clients Made Easy! • REO and Short Sales • Social Networking and Overview Developing an Online Business Plan • Selling in a Do Not Call World • Blogging for Online Visibility • Marketing Yourself as a Real • How to Have an Open Estate Expert House by Design • And MORE! • Anatomy of a House Copyright © 2010 Century 21 Real Estate LLC. All rights reserved. 32
- 33. Online Resource Library Copyright© 2010 Century 21 Real Estate LLC. All rights reserved. 33
- 34. Training for Associatesat All Levels • Sales Skills – CREATE 21® – Advanced Real Estate Skills – Success Series • Coaching and Accountability – Productivity Enhancement Program (PEP) – M.A.P. to Mastery • Niche Markets & Specializations – Fine Homes & Estates – New Home Sales PEP Performance Enhancement Program – Mature Moves – Commercial Brokerage • Designations – CGRN ® Sales Associate – Accredited Buyer’s Representative Copyright © 2010 Century 21 Real Estate LLC. All rights reserved. 34
- 35. Additional Training Opportunities • Live, online instructor-led training accessed via the web • Vast selection of self-study modules • National Events • Regional Events • Awards Events Learning System Where Learning Means Business! Copyright © 2010 Century 21 Real Estate LLC. All rights reserved. 35
- 36.
- 37. National Discounts Copyright ©2010 Century 21 Real Estate LLC. All rights reserved. 37
- 38. Wireless Providers • 10% discount on monthly rate plans • 20% discount on new or existing • G1 Google Phone - $139.99 (MSRP $399.99) • Sprint rate plans and 15% discount on • BlackBerry Flip Phone (Exclusive to T-Mobile) Nextel plans $49.99 (MSRP $349.99) • Corporate flat rate pricing • BlackBerry Curve - FREE (MSRP $449.99) • Discount on devices • Various Phones - FREE w/free Bluetooth • FREE* accessories Accessory *Not valid on PDAs • WAIVED activation fee • 17% discount on rate plans • 17% discount on voice and data plans – Can be applied to the iPhone • Up to 25% off of phones and • Up to 45% discount on devices accessories Copyright © 2010 Century 21 Real Estate LLC. All rights reserved. 38
- 39. Rich Media Copyright ©2010 Century 21 Real Estate LLC. All rights reserved. 39
- 40. Healthcare and Wellness • Key benefits – Limited medical plan – 401K / profit sharing – Prescription drug coverage • Limited medical plans – No minimum participation requirement – Available to sales associates and employees – Available in all 50 states – Enrollment available via phone and online – Open enrollment available year-round to all agents and W2s Copyright © 2010 Century 21 Real Estate LLC. All rights reserved. 40
- 41.
Editor's Notes
- #2 Welcome to CENTURY 21 Four Seasons Select Properties! We are very excited to show you the power of the CENTURY 21 System and what this company can do for you. Now let’s take a look at what makes us The Gold Standard.
- #5 As you can see, since 1971, we have steadily grown into the biggest real estate organization in the world! We started in California (1971) and by 2009, we have entered into 72 countries and territories (and growing!!!)
- #6 The CENTURY 21 System is comprised of three major components: Sales associates Brokers/Owners The CENTURY 21 tools and systems We are all working together with common goal: Customers and Clients! That is our #1 priority!
- #7 The CENTURY 21 System can help you achieve your goals by leveraging the following categories: Brand Awareness Awards and Recognition Industry Leading Marketing Award Winning Training Technology Business Benefits All of these programs and features are here to help you achieve your ultimate goal: Market Share and personal growth.
- #9 CENTURY 21 is a global brand. Just to give you an idea of our size and scope, look at this map. We are in 6 out of the 7 continents, and we are still growing! Please take a minute and absorb the impact the CENTURY 21 System has around the world.
- #19 Every listing you have on Century21.com is automatically posted on the following sites: Trulia Google Yahoo! Real Estate AOL Real Estate Cyberhomes Frontdoor Homes Homescape Zillow LakeHomesUSA Coldwellbanker.com ERA.com BHGrealestate.com It’s automatically posted for you and it is absolutely free of charge Commercial listings automatically posted to loopnet and cityfeet Just another great benefit of the CENTURY 21 System!
- #20 Brand terms currently driving a majority of leads Currently bidding on over 65,000 keywords Trademarked with Google for the term “CENTURY 21” Additional terms to be bid on
- #21 Lay out everything you get in a year: Personalized welcome letter Personalized spring and fall postcards Bi-monthly magazine All this for about $8 a year
- #22 Being a part of the CENTURY 21 System gives you the opportunity to stay in touch with your customers utilizing our eCampaign Center. Pick from hundreds of drip campaigns, e-newsletters, or e-Greetings. All this will help the associate keep in contact with their clients. All this is FREE!!!! Drip campaign emails E-Greetings E-Newsletters
- #23 Create a powerful marketing plan for each property: Brochures, sell sheets, business cards, just listed/sold cards and postcards (to name a few) are all available at Merrill Marketing. Targeting general, luxury, commercial and other markets
- #25 Averaging 2.5 million visits a month, century21.com provides tremendous exposure for your listings. Consumers have easy access to buying, selling and financial tools Simple search for local offices, agents, and properties CENTURY 21 updates and more
- #26 21Online is your proprietary, online resource center Customizable based on your needs (My 21Online) Easy access to information, marketing tools, email… No cost to you!
- #27 Nowadays, virtual tours are a must in the real estate industry. With 21Online, we make it quick and easy for you.
- #32 The CENTURY 21 Learning System ® provides industry leading training for all levels of sales associates. We have been the winner of the TRAINING TOP 100 Award from Training magazine for six consecutive years (2002 - 2007) and most recently 2009!!! -Corporate University Xchange Award for Excellence in Alliances in 2006 -Centra Paragon Award from Centra Software in 2004 -InfoWorld 100 Award, from InfoWorld magazine in 2004 - Pioneer Award from The Masie Center in 2003 - Innovators 100 Award, from Information Week magazine in 2000
- #35 Courses in the Virtual Solution Series ® (VSS SM ) – over 50 titles – address all of the above topics, as well as CENTURY 21 tools and special programs. In addition, self-paced courses are available for many CENTURY 21 tools, Agent Financial Tools, Anatomy of a House, etc. Podcasts offer presentations to keep you updated on the most current topics when your on the go. Specific training classes designed for experienced agents as well as discounts on continuing education programs through Kaplan Real Estate Schools.
- #38 As you can see, the CENTURY 21 System provides you with multiple discounts on an array of items from more than 60 nationally recognized companies to choose from: Office Solutions Marketing Benefits for you and your clients Helps agents save time, save money, and make more money.
- #40 84% of consumers go online to research real estate Did you know that virtual tours generate 40% more traffic than those with only still photos? The CENTURY 21 System understands that! We give you the affordable opportunity for virtual tours with all of these companies.