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1Centralizing China Procurement
Centralizing
China
Procurement
Insights on operational effectiveness,
risk and compliance
Apr 2015
2 EY’s Asia Pacific Advisory Center 2014
Procurement centralization is
vital to driving productivity gains
while assuring compliance and
appropriate controls are in place
3Centralizing China Procurement
Welcome
Welcome to Centralizing China Procurement.
China for China. These three words have been a driving tenet of executive decision making
for their operations in China for quite some time now. But what do they mean exactly?
Under the lens of market penetration, quite clearly the primary interpretation was to localize
management to drive growth and expansion. Given the remarkably dynamic and emerging
state of affairs of the past two decades, who better to understand and navigate the terrain
than a native?
Unfortunately, the broad application of “China for China” has had some unintended
consequences for Supply Chain and Procurement operations.
The push to localize and expand autonomy on a regional level has warped into mass
decentralization, in many cases down to a provincial basis or worse. Functionally speaking,
this level of laissez-faire management is anathema to a strong corporate compliance and risk
mitigation culture.
Recently, with the slowing of growth and shift to a cost productivity focus, the pendulum has
swung. Many multi-national firms have begun to look at reining in maverick outposts under
the corporate umbrella of Supply Chain and Procurement Centralization through ERP. But
as any parent can tell you, behaviors forged from years of lax oversight cannot be changed
overnight.
Jonathan Wright
EY Asia-Pacific Supply Chain Leader
jonathan.wright@sg.ey.com
Alan Beebe
Executive Director, Advisory Services
alan.beebe@cn.ey.com
Kyle M Hill
Senior Manager, Advisory Services
Kyle-M.Hill@cn.ey.com
4 EY’s Asia Pacific Advisory Center 2014
Opportunities from
procurement centralization
•	 When purchasing and contracting are more ad-hoc and end-user driven, it increases the number of contracts and
orders and drives up purchase cost and overheads, versus using strategic sourcing to optimize the supplier base
and establish long-term contracts.
•	 By maximizing participation in a well-designed, centralized P2P platform, Procurement and AP performance and
results will improve. Additionally, Contractual compliance will also increase.
•	 Strategic sourcing and supplier management will be better enabled and informed from the improved processes
and information of Centralized Procurement to maximize participation and compliance.
•	 Rational and balanced internal controls will allow for end-user time efficiency and fast order fulfilment, while
mitigating significant risks.
•	 eProcurement and Electronic Invoice Presentment & Payment (EIPP) network solutions import electronic data into
ERP, increasing efficiency and lowering administrative costs.
•	 Our approach typically begins with an assessment and an initial, high-level design to make clear what spend will
stay offline, what will be catalogued by item, what will be matched and verified.
Sourcing Contracting
Appraise TCO
including Process
Manage Contract
Master File
Manage Catalogs
Manage Item
Master File
Transmit Orders
Administer
Workflow Rules
Supplier
Management
Strategic Processes
Transactional Processes
2-Way MatchERS
Supplier
OnBoarding
3-Way Match PCard
Appraise Supplier
Performance
Database
Administration
Enforce Buy-Pay
Channels
Prescribe Buy-
Pay Channels
Manage Supplier
Master FIle
Monitor Supplier
Performance
Provides
Spend
Visibility,
Supplier
Performance
Data and
enforces
Contract
Compliance
Drives
Supplier e-
Enablement,
Suppliers’
Process
Quality, Risk
Mitigation &
Contract
Compliance
Define
and Convey
Requisition
Complete
and Place
Orders
Invoice
& Payment
Processing
Receipt
Processing
5Centralizing China Procurement
Operational procurement
models
Decentralized
Low Coordination
Decentralized
High Coordination
Lead Buyer Centralized
•	 Each BU manages own
requirements with control over
supply, process, technology
decisions and strategic sourcing
and procurement execution
•	 Reports into operations or BU
manager
•	 Coordination of sourcing
strategies by category
leaders
•	 No business (site, BU, etc.)
specific resources reporting
hierarchically to CPO
•	 Commodity supply council
sets overall procurement
strategy and policy and
coordinates Lead Buyers
•	 Lead Buyers negotiate
framework agreements but
do not buy or take title
•	 BU’s call off from existing
agreements, taking legal title
to goods and services
•	 Regional/Global Center
takes legal title to goods
and sells on to BU
•	 All procurement activities
executed centrally,
including strategic
sourcing and buying
activities
•	 Center has some logistics
and planning capability
•	 Local BU feels in control
•	 Speed and flexibility of response
•	 Knowledge of local procedures
and requirements
•	 Greater accountability
•	 Coordinated Sourcing
Strategy, Leverage
knowledge base across
geography 
•	 Good transition step to begin
to test the lead buyer model
•	 Improved strategy setting,
spend leverage within
framework agreements
•	 Supplier engagement more
focused and category skills
concentrated
•	 Often more acceptable to
BU because perceived to
be more connected to local
business
•	 Leverage corporate
spend, sharing best
practice & lower cost
•	 Improve strategic
supplier relationships
and minimize supply and
reputation risks
•	 Smooth forecasting and
planning
•	 Able to hedge & place
forward contracts
•	 Fails to leverage spend
•	 Inconsistent supplier engagement
•	 Low planning capability
•	 Too much focus on local sources
•	 Inconsistent processes
•	 Increased likelihood of business
risk
•	 Unable to manage inconsistent
supply patterns
•	 Not formally designed to
coordinate and is more
organic in nature
•	 Lower levels of spend
leveraged
•	 Can lead to conflicting
priorities across hubs
•	 Low planning capability
•	 Perceived slow decision
making
•	 Inconsistent processes
•	 Conflicting priorities for lead
buyers
•	 Unable to hedge / place
forward contracts
•	 Maverick spend occurs
•	 Perceived lack of
flexibility
•	 Can be too insular
•	 Non-traditional
procurement skills
required
•	 High technology
dependency
ProcurementModelsCharacteristicsProsCons
6 EY’s Asia Pacific Advisory Center 2014
One size rarely fits all &
changes should be gradual
Objectives
•	 Effective organization
structure, that supports
the procurement strategy
•	 Encourage collaborative
organizational culture
within the company
•	 Continuous skill
improvement
•	 Labor cost reduction
Benefits
•	 Effective human resource
allocation through an
adequate organization
and a goal-oriented task
allocation to achieve
Procurement strategy
and goals
Procurement Organizational Approach
An effective Procurement organizational structure highly depends on the company’s operational values and its
subsequent Procurement strategy. For businesses operating in China the prevailing attitude has been to allow
local divisions or acquisitions to control their own spend and rarely stand in the way.
Moving along the Centralization path above will require deep knowledge of the current organization and the
latitude to make significant and fundamental changes that will effect existing power structures. Serious and
debilitating friction could occur if appropriate change management techniques and local sensitivities are not
applied and considered.
Degreeof
Synergylowhigh
Degree of
Centralization
low high
Decentralize
Cooperation
Hub concept
Lead buyer
concept
Shared Service
Center
Central
Organization and
Strategy
7Centralizing China Procurement
Centralization can elevate &
drive sustainable benefits
Based on our findings and experience:
•	 Demand management and sourcing opportunities
generate ‘potential savings’ of between 5-15% at
contract award
•	 Process efficiency through the introduction of
automation and systems delivers a savings of
between 1-3% of the ‘cost to procure’
•	 Up to 50% of ‘potential savings’ are often lost through poor compliance and supplier management
1 Sourcing capability
2 Procurement centralization
3 P2P processes and systems
•	 Significant savings, up to 18%, are left on the table from poor execution of centralization and the
achievable benefits through focused effort on the procurement organization and category management
Maverick buying and lack of
contract management quickly
erode value (-10-50%)
Supplier collaboration
(2-5%)
2
Contractual compliance and
continuous improvement
Break through performance
improvement
Value
Time
Demand and
Sourcing
(5-15%)
Efficiency benefits
Strategic sourcing Compliance and Supplier relationship
management
Contract award
1
3
2
2
8 EY’s Asia Pacific Advisory Center 2014
Leverage your spend for
optimal supplier service
Methodologies and sourcing
strategies
•	 Centralizing and leveraging
suppliers is a strong methodology
with a set of value levers to optimize
Spend – addressing both demand
management and commercial
initiatives
•	 Each subcategory is evaluated
against tactical value levers to
ensure that all options have been
applied as appropriate to maximize
savings and achieve desired supplier
behaviors
Price Attack
High
Low
Financial Impact
Price Down
Competitive
Leverage
Volume
Consolidation
Cost and
Remuneration
Model Analysis
Demand
Management
Specification
Optimization
SSC, Small
Country
Solutions, MSP
Supplier
Integration
PurchasingCapabilityand
Internal/SupplierCollaboration
Price Attack Cost Down Cast Out
Price
Benchmarking &
Leveling
9Centralizing China Procurement
Initial step on centralization
path is a quick health check
Case study: Category management and standardization
Rapid Procurement diagnostic detailed overlap across 6 separate Chinese entities of over 50% of
spend across 2 primary categories, compelling the introduction of centralized commodity / category
management.
Project benefits:
Pooled China-wide demand and went direct to vendors, eliminating local / regional agent and
distributor relationships. Improved supplier service levels and increased participation in annual
supplier volume rebate programs. Saved $2M USD in first year of program.
► Procurement activities are
strategy driven
► Global Procurement Shared
Services (e.g. for indirect material)
► Strategy for key commodities
► Center lead procurement
organization
► Fully integrated policies &
responsibilities
► Trained & certified procurement
teams
► Carbon footprint
requirements
► Documented environmental
concerns and resolution
approach
Profit&ProcessLeadership
EffectiveCapitalExpenditure
► Procurement Metrics alinged to
business objectives
► Benchmarking against best in
class
► Internal and External customer
satisfaction
► Balanced scorecard approach
► Central supplier mgmt.
database (supplier performance,
contracts, etc.)
► e-based procurement processes
(auctions, catalogue systems,
etc.)
► Supplier self service
► Optimized process across business:
Consistent application of TCO
Commitment visibility & controls
Automated invoicing & payments
► Tax optimization (input tax deduction)
► Management of payment obligations
► Build-up supplier mgmt. approach
and monitoring system
(performance & risk)
► Carry-out supplier qualification
& development
► Leverage supplier innovation
► Implement cost optimization
programs with suppliers
► Maximum leverage &
aggregation
Effective demand bundling
for standardized material
and services
Global standard contracts
► Optimization of payment terms
and conditions
► Consideration of total cost of
ownership
►
►
►
►
►
Provides holistic picture of what needs to be done and helps to
benchmark against leading procurement organisations
Key Current State Desired State Basic Leading Practice
10 EY’s Asia Pacific Advisory Center 2014
From the market leader in
supply chain management
Clients consider EY to be better
than many of its peers in the areas
of challenging corporate culture,
directly improving the client’s overall
commercial performance and meeting
project timelines. Additionally, EY’s
consultants are perceived as better at
helping enterprises drive supply chain
innovation through the organization,
creating a more effective supply chain
and leveraging supply chain talent.
Cushing Anderson
Vice President
Business Consulting Services
IDC
Case study: Merger led centralization
As a result of large scale M&A activity, the China procurement functions of two newly joined companies,
representing a total of 10 separate entities, were mandated to be centralized. Business Unit buy-in was
critical to achieving project goals.
Project benefits:
Identified quick win synergies in supplier rationalization, volume aggregation and leverage, payment
terms and pricing totaling $3M USD in cost reductions in first year of transition ($5M USD annualized).
EY ranked best in class for
Supply Chain Management
Source: IDC MarketScape Vendor Assessment 2014
IDC MarketScape: SCM Business Consulting Services
Strategies
Capabilities
Participants
Contenders
Major Players
Leaders
EY
IBM
PwC
Deloitte
CSCKPMG
McKinseyCapgemini
BCG
Accenture
11Centralizing China Procurement
Jonathan Wright
EY Asia-Pacific Supply Chain Leader
jonathan.wright@sg.ey.com
Alan Beebe
Executive Director, Advisory Services
alan.beebe@cn.ey.com
Kyle M Hill
Senior Manager, Advisory Services
Kyle-M.Hill@cn.ey.com
12 EY’s Asia Pacific Advisory Center 2014
EY | Assurance | Tax | Transactions | Advisory
About EY
EY is a global leader in assurance, tax, transaction and
advisory services. The insights and quality services we
deliver help build trust and confidence in the capital
markets and in economies the world over. We develop
outstanding leaders who team to deliver on our promises
to all of our stakeholders. In so doing, we play a critical role
in building a better working world for our people, for our
clients and for our communities.
EY refers to the global organization, and may refer to one
or more, of the member firms of Ernst & Young Global
Limited, each of which is a separate legal entity. Ernst &
Young Global Limited, a UK company limited by guarantee,
does not provide services to clients. For more information
about our organization, please visit ey.com.
About EY’s Advisory Services
Improving business performance while managing risk
is an increasingly complex business challenge. Whether
your focus is on broad business transformation or,
more specifically, on achieving growth or optimizing or
protecting your business, having the right advisors on
your side can make all the difference. Our 30,000 advisory
professionals form one of the broadest global advisory
networks of any professional organization, delivering
seasoned multidisciplinary teams that work with our clients
to deliver a powerful and exceptional client service. We
use proven, integrated methodologies to help you solve
your most challenging business problems, deliver a strong
performance in complex market conditions and build
sustainable stakeholder confidence for the longer term.
We understand that you need services that are adapted
to your industry issues, so we bring our broad sector
experience and deep subject matter knowledge to bear in
a proactive and objective way. Above all, we are committed
to measuring the gains and identifying where your strategy
and change initiatives are delivering the value your business
needs.
© 2015 Ernst & Young (China) Advisory Ltd.
All Rights Reserved.
APAC no. 03001619
ED None
This material has been prepared for general informational purposes
only and is not intended to be relied upon as accounting, tax, or
other professional advice. Please refer to your advisors for specific
advice.
www.ey.com/china

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Centralization Procurement_24Apr

  • 1. 1Centralizing China Procurement Centralizing China Procurement Insights on operational effectiveness, risk and compliance Apr 2015
  • 2. 2 EY’s Asia Pacific Advisory Center 2014 Procurement centralization is vital to driving productivity gains while assuring compliance and appropriate controls are in place
  • 3. 3Centralizing China Procurement Welcome Welcome to Centralizing China Procurement. China for China. These three words have been a driving tenet of executive decision making for their operations in China for quite some time now. But what do they mean exactly? Under the lens of market penetration, quite clearly the primary interpretation was to localize management to drive growth and expansion. Given the remarkably dynamic and emerging state of affairs of the past two decades, who better to understand and navigate the terrain than a native? Unfortunately, the broad application of “China for China” has had some unintended consequences for Supply Chain and Procurement operations. The push to localize and expand autonomy on a regional level has warped into mass decentralization, in many cases down to a provincial basis or worse. Functionally speaking, this level of laissez-faire management is anathema to a strong corporate compliance and risk mitigation culture. Recently, with the slowing of growth and shift to a cost productivity focus, the pendulum has swung. Many multi-national firms have begun to look at reining in maverick outposts under the corporate umbrella of Supply Chain and Procurement Centralization through ERP. But as any parent can tell you, behaviors forged from years of lax oversight cannot be changed overnight. Jonathan Wright EY Asia-Pacific Supply Chain Leader jonathan.wright@sg.ey.com Alan Beebe Executive Director, Advisory Services alan.beebe@cn.ey.com Kyle M Hill Senior Manager, Advisory Services Kyle-M.Hill@cn.ey.com
  • 4. 4 EY’s Asia Pacific Advisory Center 2014 Opportunities from procurement centralization • When purchasing and contracting are more ad-hoc and end-user driven, it increases the number of contracts and orders and drives up purchase cost and overheads, versus using strategic sourcing to optimize the supplier base and establish long-term contracts. • By maximizing participation in a well-designed, centralized P2P platform, Procurement and AP performance and results will improve. Additionally, Contractual compliance will also increase. • Strategic sourcing and supplier management will be better enabled and informed from the improved processes and information of Centralized Procurement to maximize participation and compliance. • Rational and balanced internal controls will allow for end-user time efficiency and fast order fulfilment, while mitigating significant risks. • eProcurement and Electronic Invoice Presentment & Payment (EIPP) network solutions import electronic data into ERP, increasing efficiency and lowering administrative costs. • Our approach typically begins with an assessment and an initial, high-level design to make clear what spend will stay offline, what will be catalogued by item, what will be matched and verified. Sourcing Contracting Appraise TCO including Process Manage Contract Master File Manage Catalogs Manage Item Master File Transmit Orders Administer Workflow Rules Supplier Management Strategic Processes Transactional Processes 2-Way MatchERS Supplier OnBoarding 3-Way Match PCard Appraise Supplier Performance Database Administration Enforce Buy-Pay Channels Prescribe Buy- Pay Channels Manage Supplier Master FIle Monitor Supplier Performance Provides Spend Visibility, Supplier Performance Data and enforces Contract Compliance Drives Supplier e- Enablement, Suppliers’ Process Quality, Risk Mitigation & Contract Compliance Define and Convey Requisition Complete and Place Orders Invoice & Payment Processing Receipt Processing
  • 5. 5Centralizing China Procurement Operational procurement models Decentralized Low Coordination Decentralized High Coordination Lead Buyer Centralized • Each BU manages own requirements with control over supply, process, technology decisions and strategic sourcing and procurement execution • Reports into operations or BU manager • Coordination of sourcing strategies by category leaders • No business (site, BU, etc.) specific resources reporting hierarchically to CPO • Commodity supply council sets overall procurement strategy and policy and coordinates Lead Buyers • Lead Buyers negotiate framework agreements but do not buy or take title • BU’s call off from existing agreements, taking legal title to goods and services • Regional/Global Center takes legal title to goods and sells on to BU • All procurement activities executed centrally, including strategic sourcing and buying activities • Center has some logistics and planning capability • Local BU feels in control • Speed and flexibility of response • Knowledge of local procedures and requirements • Greater accountability • Coordinated Sourcing Strategy, Leverage knowledge base across geography  • Good transition step to begin to test the lead buyer model • Improved strategy setting, spend leverage within framework agreements • Supplier engagement more focused and category skills concentrated • Often more acceptable to BU because perceived to be more connected to local business • Leverage corporate spend, sharing best practice & lower cost • Improve strategic supplier relationships and minimize supply and reputation risks • Smooth forecasting and planning • Able to hedge & place forward contracts • Fails to leverage spend • Inconsistent supplier engagement • Low planning capability • Too much focus on local sources • Inconsistent processes • Increased likelihood of business risk • Unable to manage inconsistent supply patterns • Not formally designed to coordinate and is more organic in nature • Lower levels of spend leveraged • Can lead to conflicting priorities across hubs • Low planning capability • Perceived slow decision making • Inconsistent processes • Conflicting priorities for lead buyers • Unable to hedge / place forward contracts • Maverick spend occurs • Perceived lack of flexibility • Can be too insular • Non-traditional procurement skills required • High technology dependency ProcurementModelsCharacteristicsProsCons
  • 6. 6 EY’s Asia Pacific Advisory Center 2014 One size rarely fits all & changes should be gradual Objectives • Effective organization structure, that supports the procurement strategy • Encourage collaborative organizational culture within the company • Continuous skill improvement • Labor cost reduction Benefits • Effective human resource allocation through an adequate organization and a goal-oriented task allocation to achieve Procurement strategy and goals Procurement Organizational Approach An effective Procurement organizational structure highly depends on the company’s operational values and its subsequent Procurement strategy. For businesses operating in China the prevailing attitude has been to allow local divisions or acquisitions to control their own spend and rarely stand in the way. Moving along the Centralization path above will require deep knowledge of the current organization and the latitude to make significant and fundamental changes that will effect existing power structures. Serious and debilitating friction could occur if appropriate change management techniques and local sensitivities are not applied and considered. Degreeof Synergylowhigh Degree of Centralization low high Decentralize Cooperation Hub concept Lead buyer concept Shared Service Center Central Organization and Strategy
  • 7. 7Centralizing China Procurement Centralization can elevate & drive sustainable benefits Based on our findings and experience: • Demand management and sourcing opportunities generate ‘potential savings’ of between 5-15% at contract award • Process efficiency through the introduction of automation and systems delivers a savings of between 1-3% of the ‘cost to procure’ • Up to 50% of ‘potential savings’ are often lost through poor compliance and supplier management 1 Sourcing capability 2 Procurement centralization 3 P2P processes and systems • Significant savings, up to 18%, are left on the table from poor execution of centralization and the achievable benefits through focused effort on the procurement organization and category management Maverick buying and lack of contract management quickly erode value (-10-50%) Supplier collaboration (2-5%) 2 Contractual compliance and continuous improvement Break through performance improvement Value Time Demand and Sourcing (5-15%) Efficiency benefits Strategic sourcing Compliance and Supplier relationship management Contract award 1 3 2 2
  • 8. 8 EY’s Asia Pacific Advisory Center 2014 Leverage your spend for optimal supplier service Methodologies and sourcing strategies • Centralizing and leveraging suppliers is a strong methodology with a set of value levers to optimize Spend – addressing both demand management and commercial initiatives • Each subcategory is evaluated against tactical value levers to ensure that all options have been applied as appropriate to maximize savings and achieve desired supplier behaviors Price Attack High Low Financial Impact Price Down Competitive Leverage Volume Consolidation Cost and Remuneration Model Analysis Demand Management Specification Optimization SSC, Small Country Solutions, MSP Supplier Integration PurchasingCapabilityand Internal/SupplierCollaboration Price Attack Cost Down Cast Out Price Benchmarking & Leveling
  • 9. 9Centralizing China Procurement Initial step on centralization path is a quick health check Case study: Category management and standardization Rapid Procurement diagnostic detailed overlap across 6 separate Chinese entities of over 50% of spend across 2 primary categories, compelling the introduction of centralized commodity / category management. Project benefits: Pooled China-wide demand and went direct to vendors, eliminating local / regional agent and distributor relationships. Improved supplier service levels and increased participation in annual supplier volume rebate programs. Saved $2M USD in first year of program. ► Procurement activities are strategy driven ► Global Procurement Shared Services (e.g. for indirect material) ► Strategy for key commodities ► Center lead procurement organization ► Fully integrated policies & responsibilities ► Trained & certified procurement teams ► Carbon footprint requirements ► Documented environmental concerns and resolution approach Profit&ProcessLeadership EffectiveCapitalExpenditure ► Procurement Metrics alinged to business objectives ► Benchmarking against best in class ► Internal and External customer satisfaction ► Balanced scorecard approach ► Central supplier mgmt. database (supplier performance, contracts, etc.) ► e-based procurement processes (auctions, catalogue systems, etc.) ► Supplier self service ► Optimized process across business: Consistent application of TCO Commitment visibility & controls Automated invoicing & payments ► Tax optimization (input tax deduction) ► Management of payment obligations ► Build-up supplier mgmt. approach and monitoring system (performance & risk) ► Carry-out supplier qualification & development ► Leverage supplier innovation ► Implement cost optimization programs with suppliers ► Maximum leverage & aggregation Effective demand bundling for standardized material and services Global standard contracts ► Optimization of payment terms and conditions ► Consideration of total cost of ownership ► ► ► ► ► Provides holistic picture of what needs to be done and helps to benchmark against leading procurement organisations Key Current State Desired State Basic Leading Practice
  • 10. 10 EY’s Asia Pacific Advisory Center 2014 From the market leader in supply chain management Clients consider EY to be better than many of its peers in the areas of challenging corporate culture, directly improving the client’s overall commercial performance and meeting project timelines. Additionally, EY’s consultants are perceived as better at helping enterprises drive supply chain innovation through the organization, creating a more effective supply chain and leveraging supply chain talent. Cushing Anderson Vice President Business Consulting Services IDC Case study: Merger led centralization As a result of large scale M&A activity, the China procurement functions of two newly joined companies, representing a total of 10 separate entities, were mandated to be centralized. Business Unit buy-in was critical to achieving project goals. Project benefits: Identified quick win synergies in supplier rationalization, volume aggregation and leverage, payment terms and pricing totaling $3M USD in cost reductions in first year of transition ($5M USD annualized). EY ranked best in class for Supply Chain Management Source: IDC MarketScape Vendor Assessment 2014 IDC MarketScape: SCM Business Consulting Services Strategies Capabilities Participants Contenders Major Players Leaders EY IBM PwC Deloitte CSCKPMG McKinseyCapgemini BCG Accenture
  • 11. 11Centralizing China Procurement Jonathan Wright EY Asia-Pacific Supply Chain Leader jonathan.wright@sg.ey.com Alan Beebe Executive Director, Advisory Services alan.beebe@cn.ey.com Kyle M Hill Senior Manager, Advisory Services Kyle-M.Hill@cn.ey.com
  • 12. 12 EY’s Asia Pacific Advisory Center 2014 EY | Assurance | Tax | Transactions | Advisory About EY EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities. EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. For more information about our organization, please visit ey.com. About EY’s Advisory Services Improving business performance while managing risk is an increasingly complex business challenge. Whether your focus is on broad business transformation or, more specifically, on achieving growth or optimizing or protecting your business, having the right advisors on your side can make all the difference. Our 30,000 advisory professionals form one of the broadest global advisory networks of any professional organization, delivering seasoned multidisciplinary teams that work with our clients to deliver a powerful and exceptional client service. We use proven, integrated methodologies to help you solve your most challenging business problems, deliver a strong performance in complex market conditions and build sustainable stakeholder confidence for the longer term. We understand that you need services that are adapted to your industry issues, so we bring our broad sector experience and deep subject matter knowledge to bear in a proactive and objective way. Above all, we are committed to measuring the gains and identifying where your strategy and change initiatives are delivering the value your business needs. © 2015 Ernst & Young (China) Advisory Ltd. All Rights Reserved. APAC no. 03001619 ED None This material has been prepared for general informational purposes only and is not intended to be relied upon as accounting, tax, or other professional advice. Please refer to your advisors for specific advice. www.ey.com/china