Targeting Realtors whose clients are foreign nationals purchasing property in the US and moving to the states, at the same time foreign Realtors representing US nationals overseas buying vacation property or retiring overseas.

1. May 24, 2016
P r o p o s a l
Market Growth
Campaign One Targeting:
Realtors and Property Buyers

2. M ay 24, 2016 Page 2
PRO PO SA L
Moneycorp Powered by Tempus Realtor and Buyer C ampaigns
Table of Contents
Backstory 2
Methodology 4
Pricing 7
Marketing Calendar 8
Why Frost Miller 9
Creative Team 11
Backstory
The need for currency trading and global payments is growing rapidly.
Currently more than $12 trillion annually is spent in global transactions.
Two large markets for these transactions have been the United Kingdom and
Europe. Many people from the UK and Europe purchase property in the United
States, and need to access funds in their home country banks. Likewise, many
in the Europe and the Pacific Rim also purchase property in other countries.
The US consumer market is newer to the world of foreign currency trading and
understanding how to best use US funds to make foreign transactions.
Moneycorp was founded in 1962 and started providing foreign exchange and
payment services in 1979 from a single office location in Central London. With
the exception of an office in Florida that mainly has focused on UK citizens
around the world buying US real estate transactions, the company has not
been able to handle transactions for people living in the United States (except
FL).
Tempus is a leading provider of foreign exchange and international payment
services to corporations throughout the United States and was started in the
late 1990’s. However, the firm does not handle consumer transactions.
As a means of being able to handle consumer transactions in the United States,
Moneycorp and Tempus teamed to form a business alliance called “Moneycorp
Powered by Tempus.”
Moneycorp successful experience with its Florida office with real estate
purchases, Moneycorp Powered by Tempus has decided to use this model as a
springboard to grow the consumer global payments business in the United
States.
The initial market development effort is divided into two focused segments of
the real estate/ property markets.
1. Realtors: Targeting Realtors whose clients are foreign nationals purchasing
property in the US and moving to the states, at the same time foreign Realtors
representing US nationals overseas buying vacation property or retiring
overseas.
2. Consumers: The second is to reach out directly to consumers both in the US
and abroad looking to buy overseas property.

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PRO PO SA L
Moneycorp Powered by Tempus Realtor and Buyer C ampaigns
Timing of Campaign One: June to September 2016.
Goals For Campaign One: Generate 20,000+ leads in this initial campaign. 10%
are targeted from Realtors and the remainder from prospective consumer
property buyers.
Conversation Rates: 4,000 accounts to be set up, with 400 active trading.
Goals For The US Consumer Program: 50 million pounds by December 31, 2016.
Enter Frost Miller.
Working in concert with David Carrithers of Moneycorp Powered by Tempus,
Frost Miller would provide the critical market development services needed to
jumpstart and maintain this US market development effort. As an integrated
marketing agency, Frost Miller develops and executes strategies that tie
multiple tactics together in a cohesive way so that each builds upon the other.
Frost Miller is well qualified to be your marketing partner because we have
considerable experience promoting digital campaigns and experience
promoting to and for Realtors. Several of our past clients have been builders or
Realtors. In addition we have worked with US consumer markets to drive action
through a mixture of digital marketing and more traditional methods.
Moreover, we have worked on successful integrated marketing campaigns with
David Carrithers before, and have developed a very solid working relationship.
These campaigns have included digital, print, PR and social media campaigns
that include website development, email marketing, direct mail, advertising,
content marketing, digital advertising and more.
This comprehensive experience and integrated marketing approach gives us a
clearer understanding of the marketing goals of an organization like yours, and
a better appreciation of the complete tools needed for them to be successful.
Having resources in the Washington, DC region and New York City allows for
easy interaction and when needed in person sessions, as well as allowing for
faster US market reach and attainting the goals of campaign.

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PRO PO SA L
Moneycorp Powered by Tempus Realtor and Buyer C ampaigns
Methodology
To support Moneycorp Powered by Tempus’s US market development effort,
Frost Miller would recommend a mix of direct and digital marketing.
The most important marketing objective is to guide prospects through the
decision-making process. This will take longer in the US than the UK where
buyers and Realtors are more familiar with Moneycorp and the whole FX and
international payments as well. Therefore, a crucial part of the market
development campaign for US consumers is creating awareness. That will be
followed by creating action via liking, preference and purchase. Having a digital
footprint that matches where and how a US consumer explores buying
property overseas, or becoming an expatriate through retirement or work
efforts will increase the quality and results from leads.
Recognizing that getting Realtors to sign up for the program is the first step,
the following recommendations place emphasis on that stage; however, the
secondary step of getting buyers to engage must be started simultaneously
since it will take more time to guide them through the decision making process
to use Moneycorp services.
Lead Branding Into Market: Moneycorp.
It is closer to the consumer markets and easier to understand. While the full
“Moneycorp Powered By Tempus” is part of the website, the Terms &
Conditions and the online account in the end it is more of a contractual
relationship than a consumer benefit/ facing. The simpler brand message using
Moneycorp will better drive awareness and brand acceptance faster (and
remembering). The goal is to drive awareness and quick call to action, leading
to accounts set up and transactions flowing.
Target Cities and/or Countries include:
United States: New York City region, Washington DC region, San Francisco bay
area, Southern CA (LA/San Diego), Houston and Dallas TX, Chicago region.
Overseas: London, France, Spain, Portugal, Germany, Mexico, others TBD.
Many of the tactics listed below will be done for both target groups, with
varying degrees of emphasis. Attention-awareness efforts might have very
similar messages, while calls-to-action will have different messages.
1. Target Audience: Realtor Campaign. The first step would be to define
the target market – addressing both those Realtors who already work
with expatriates in the US as well as high net worth US citizens who
might buy abroad.
The specific message for realtors will be developed, this will include a
strategy for reaching prospects with messages and images that
introduce the service and drive requests to become a referring
partner.
In order to generate prospects quickly, the best approach would be an
integrated, multi-channel approach using outbound, inbound and
cross-channel marketing.
Call to action will be for the realtor to sign up to be a referring partner.

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PRO PO SA L
Moneycorp Powered by Tempus Realtor and Buyer C ampaigns
The elements of the campaign would include:
a. List acquisition – Obtaining a list of Realtors who generate
significant sales, and by assumption would likely work with high
net worth individuals, would not be difficult. Finding those that
work with foreign investors/ buyers will be challenging, but
should be possible. These lists would enable us to market directly
through mail and email, and use the lists to support growing our
database in social media.
b. Direct mail – Because this audience is unfamiliar with Moneycorp,
and because we want to generate prospects quickly, direct mail is
an important part of the marketing mix to Realtors. It enables us
to promote more information – pushing prospects through the
decision-making process quicker. We recommend 2-3 direct
mailers to an estimated 10,000 Realtors in targeted markets line
NYC region, San Francisco, Washington DC, Arizona, etc. (This
effort might be well served with a supporting telemarketing
campaign at a later date, along with Partner Sales people on the
“Powered By” team in the target market – including live events in
market.)
c. Content marketing – A variety of materials will be produced to
educate the market and explain the process and benefits,
including infographics, a simple animated video, a campaign
landing page, interactive content such as quizzes, etc.
d. Social Media Presence– Realtors have adopted social media faster
and use it more often than most other professions. FM would
start and help manage a Twitter, Facebook and LinkedIn accounts.
It would be unique to the “powered by” alliance, and provide
content to Moneycorp when it makes sense, which has a large
following, this would include set up, identifying audience
groups/hashtags/chats/trends and managing the sites monthly.
On LinkedIn we would focus on realtors and their ability to grow
through tapping into international buyers. This would include
starting a LinkedIn group and a “US Realtor” LinkedIn page. In
time this could be managed internally by the “Powered By” team
once resources are available.
e. Social media advertising– Because of Realtors heavy social media
use, they should be relatively easy to reach with social media
advertising to drive likes and web hits (and registrations). We
recommend starting with a 3-month (June 1-Sept 1) LinkedIn
sponsored content campaign—targeting international real estate
and luxury real estate audience (daily budget $TBD).
f. Duel Reach – As search efforts are developed via Zillow,
Realtor.com, International Property Journal, House Hunters
International, Million Dollar Listings NYC/LA, etc. touching both
consumers and realtors, taking them down different paths.
g. In Market Realtor Events – Hold targeted “get to know” realtor
events in the focused markets. These could be tied to other real
estate events, new development openings, realtor association
events, etc. The format would be the same, learning from the
existing efforts/ message in FL and how to apply nationally.
h. Real Estate and Realtor Associations – Develop a short list of
targeted associations and associated events in the targeted areas
to build awareness and tap into lists/ content opportunities.

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PRO PO SA L
Moneycorp Powered by Tempus Realtor and Buyer C ampaigns
2. Target Audience: Buyer campaign. At the same time, launching a
digital campaign to make potential buyers, both Americans buying
property abroad and foreigners buying property in the United States,
about Moneycorp services available to them.
The call to action to consumers would be to set up an account, trade
currencies and pay for property overseas.
The elements of the consumer facing campaign would include:
a. Market research – Working closely with David Carrithers and
others at the parent companies, we will develop a very clear
definition of the demographic and psychographic
characteristics of the target audience in order to develop
buyer personas and understand where they gather decision
making information on property purchases overseas and
what is the triggering message and offering to spend their
money on overseas property, using Moneycorp vs a local
bank.
b. Mobile advertising – Utilizing data to target the audience
when they go online and/or where they use their mobile
phones in relationship to the target activities. Example:
targeting people who are traveling from targeted US cities
internationally with a message “Have you thought about
living overseas or owning a vacation property?”
c. Content marketing – As mentioned above in the realtor
efforts, a variety of digital materials will be produced to
educate the market and explain the process and benefits,
including infographics, a simple animated video, a campaign
landing page, interactive content such as quizzes, etc. In
addition public relations efforts will be part of the content
efforts.
d. Social media – Similar to the process described above, FM
would start and manage a Twitter and Facebook page. This
would include set up, identifying audience
groups/hashtags/chats/trends and managing the site
monthly.
e. Social media advertising (3 months) – Facebook ad campaign-
this would be a good way to reach the buyers directly. We
can run “lead ads” to gain sign-ups for a piece of information
(maybe we create a white paper on international money
transfer that they can request) (daily budget $TBD).
f. Place web banners on key real estate trade sites as Zillow,
Realtor.com, International Property Journal, House Hunters
International, Million Dollar Listings NYC/LA, as well as WSJ,
Financial Times, NYT Real Estate sections others TBD.
g. Targeted Google Search/SEO campaign reaching our
audience. In addition align with and understand Moneycorp
UK approach to date and what is working and/or not.
All these efforts require a more robust effort to develop,
distribute and house more content about the program then is
available today. The messaging, images, need to be US specific
when targeting US consumers, along with real estate focused for
this campaign.

7. M ay 24, 2016 Page 7
PRO PO SA L
Moneycorp Powered by Tempus Realtor and Buyer C ampaigns
Pricing
Frost Miller is committed to working with our clients to provide the absolute
greatest value for their budget. The pricing here is presented for budget
purposes, and is based on the recommended methodology provided earlier. A
more detailed budget with line item estimates would be developed as part of
the strategic planning process, once we learn more about the target audiences
and finalize the plan.
PROJECT: CAMPAIGN ONE FROST MILLER
STRATEGY AND CREATIVE COSTS
Market research/strategy $ 8,000.00 – 10,000.00
List acquisition $ 6,000.00 – 8,000.00
Direct mail $ 5,000.00 – 8,000.00
Content creation $ 25,000.00 – 35,000.00
Mobile advertising $ 3,000.00 – 5,000.00
Web banner advertising $ 3,000.00 – 5,000.00
Social media management (Jun. 1-Sep. 1) $ 3,000.00 – 5,000.00
TOTAL ESTIMATED COST $ (53,000.00-76,000.00)
PROJECT: CAMPAIGN ONE OUTSIDE
VENDOR COSTS
FROST MILLER WILL BILL THESE
CHARGES DIRECTLY TO CLIENT
Direct mail printing & mailing $ 11,000.00 – 15,000.00
Mobile advertising $ 27,500.00 – 30,000.00
Social media/search/SEO advertising
placement
$ 7,000.00 – 10,000.00
Web Banners $ 25,000.00
TOTAL ESTIMATED COST $ (70,500.00 – 80,000.00)
* Budget Estimates will be finalized before campaign development begins.

8. M ay 24, 2016 Page 8
PRO PO SA L
Moneycorp Powered by Tempus Realtor and Buyer C ampaigns
Marketing Calendar
DATE ACTIVITIES
Week of May 30 Begin Strategy, Messaging,
Market Research
Research List Acquisition
Finalize budgets/ plans.
Identity Target Audiences on
Facebook and LinkedIn for ads
Set up Social Media Sites
Week of June 6 Begin Mobile Ad Design
Begin Social Media Ad Design
Begin Direct mail design
Begin Content Creation
Begin Web Banner Ad Design
Week of June 20 Begin Mobile Ads, Social Media
Ads, Web Banner Ad Placement,
SEO campaign
Week of July 4 Direct Mail (1) Drops
Research In-person
events/associations
Week of August 1 Direct Mail (2) Drops
Week of September 12 Campaign Results Evaluation
and Define Next Campaign
Targets and Message.

9. M ay 24, 2016 Page 9
PRO PO SA L
Moneycorp Powered by Tempus Realtor and Buyer C ampaigns
Why Frost Miller
Frost Miller’s experience creating brand awareness and driving actions will be
an invaluable asset for Moneycorp Powered by Tempus in its effort to quickly
add prospects in the United States and abroad. More specifically, our
experience working closely with Dave Carrithers previously on two successful,
long term market development programs, will be particularly valuable to you.
We’re passionate about results. But we’re more passionate about our client
relationships. We want you to love working with us. We’ve won numerous
creative awards, but our real satisfaction comes in delivering our clients’
desired results.
Frost Miller was founded in 1992, and has provided the complete spectrum of
integrated marketing services to our clients ever since. Here’s a rundown of
some of the clients for whom we have provided the wide-range of integrated
marketing services discussed in this proposal:
• Admar Homes
• Affinity Center International
• Aircraft Owners and Pilots Association Expo
• Allied Realty Corp.
• Ausherman Homes
• Comcast Sports
• Discovery Communications
• Donohoe Real Estate Services
• Electronic Transactions Association
• National Association of Home Builders
• National Venture Capital Association
• Seawright Homes
Research
Frost Miller launches many major projects with research. The right research
approach can vary depending on the unique circumstances of the product,
industry and/or client organization.
• Interviews with staff/ others on the client team
• Interviews with targeted groups, existing customers, partners, industry
players and target customers.
• Survey research, which includes strategic planning, database
development, question development, data tabulation, reporting and
presenting the results.
• One on one focus group sessions
• Customer surveys (past)
• Existing information about our clients’ industries and competition.
Strategic Planning
Frost Miller takes the information learned during the research process,
additional information gathered from the client, and past experience to develop
marketing plans. The plans focus on several key areas:
• Identification of the client’s overall mission, goals and objectives
• The goals and objectives for specific campaigns.
• Clear understanding of the target audiences, including their
demographic and psychographic characteristics
• Articulation of the key selling points and call to action
• A tactical plan to support achieving the goals and objectives
• Detailed budgets, broken into line items for each key tactical area
• An execution schedule
• Success evaluation criteria and tracking of results

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PRO PO SA L
Moneycorp Powered by Tempus Realtor and Buyer C ampaigns
Graphic Design & Branding
Our design and branding approach can best be described as marketing oriented.
This marketing-oriented approach also creates designs that are typically on
target the first time they are presented to the client, saving time and money
throughout the process. Graphic design and branding includes:
• Branding for both organizations and their sub-brands, like events,
advocacy efforts, departments, and more, that supports the client’s
overall vision and mission
• Developing themes for events and other initiatives that support the
marketing goals and objectives
• Development of marketing materials, like
o Print / web advertisements (banners/ buttons)
o Direct mail
o Infographics
o Video/ YouTube Content
Digital Marketing
Frost Miller started developing websites and web marketing more than 17 years
ago. Since then, we have continually evolved our services so that we can help
clients develop the most effective digital tools to meet their goals and
objectives. Our digital services include:
• Website user experience planning
• Web design and development
• Microsite and landing page development
• Digital content development and placement
• Digital banner advertising
• Social media advertising
• Mobile advertising
Content Marketing
Content marketing is a valuable tool that pushes buyers through the decision
making process. An organization’s content differentiates it from its competitors
and adds value to its customer relationships. Data shows that organizations with
a written content strategy are more successful with their efforts than those who
do not document their plans. Our content marketing services include:
• Create Content Strategies
• Conduct Content Audits
• Produce Content
• Manage Content Distribution
Social Media
“Let’s talk.” That’s the message you’re sending your customers when you
establish social media accounts. The days of pushing messages out on a one-way
street are over and dialogue is key. Companies have learned social media is not
a fad, but a necessity. Still, it’s a strategic necessity that must be done in a
thoughtful and managed way. Our clients rely on us to know where their
audience is online and how they want to engage. We help clients:
• Create social media strategies and integrate them into their marketing
strategies and messaging
• Conduct social media audits
• Launch new efforts
• Manage daily organic postings
• Understand the marketing benefits of new networks
• Implement paid advertising campaigns on social media sites

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PRO PO SA L
Moneycorp Powered by Tempus Realtor and Buyer C ampaigns
Creative Team
The personnel who would provide services to Moneycorp Powered By Tempus
represent an experienced team of digital and traditional marketing
professionals. They can provide the US consumer business with the highest
level of consultation and creative services to support its marketing goals and
objectives.
Frost Miller would assign a team with experience across all aspects of
marketing communications, and who have been involved with all areas of
market development management and marketing.
Frost Miller Group
Kevin Miller, President. Kevin has spent more than 30 years in marketing
communication. Since founding Frost Miller in 1992, he has succeeded in
helping a variety of clients grow, by developing and executing sound marketing
communication strategies based on research and experience. Kevin has
directed the integrating marketing of more than 100 clients in the United
States and abroad. Kevin has co-authored two books about marketing and is a
frequent speaker about marketing communication topics.
Evan Mann, Vice President, Creative Director. With 30 years of experience as
a graphic designer, art director and creative director—the last 15 of which were
with Frost Miller —Evan has worked in a variety of consumer and business
categories, including associations, automotive, real estate, retail and
technology. His many award-winning marketing concepts include the well-
known “Smart House,” first introduced by Verizon in the early 1990s. Evan has
designed or directed the design of all marketing materials Frost Miller has
created over the past 15 years – most of which have achieved tremendous
results for our clients and earned us numerous creative awards.
Elizabeth Johnson, Director of Content Marketing. Having joined Frost Miller
in 2006, Liz now oversees the critical areas of content marketing, which
includes developing strategies and executing content, public relations and
social media. Liz is Frost Miller’s primary copy writer. Prior to joining Frost
Miller, Liz worked for a major national association, and since has worked on
corporate and nonprofit marketing and promotion for several major
organizations, such as Aircraft Owners and Pilots Association, Affinity Center
International, Centennial Contractors, and National Association of Home
Builders.
Dave Dildine, Director of Digital Services. Dave runs our digital services
department, and is adept at everything related to web design and
development—from initial research through final testing and launch. His
education in the visual arts and previous experience as a print designer give
him the ability to produce well-considered and well-executed visuals and make
them work on the web.
David Irish, Senior Vice President, Director of Operations. Recognizing the
critical nature of production management in the success of marketing
communications, Frost Miller has assigned control of operations to Dave Irish,
who has been with the firm for 18 years. Dave generates and manages all of
Frost Miller’s budgets, schedules and production.