Celebrity endorsement main
•Download as PPTX, PDF•
13 likes•6,821 views
This document discusses celebrity endorsements for brands in India. It notes that celebrities can increase brand awareness, positively influence product evaluations, and boost purchase intentions. Key factors that determine the success of an endorsement include the compatibility between the celebrity and brand images, the celebrity's credibility and popularity with the target audience. While celebrity endorsements can increase sales and refresh brand images, overreliance on a celebrity can also backfire if the celebrity becomes more prominent than the brand. Managing long-term celebrity relationships and ensuring the celebrity reinforces the brand idea are important.
Report
Share
Report
Share
Recommended
Consumer Behaviour with Celebrity
This document discusses the use of celebrity endorsements in consumer marketing. It notes that celebrities are known public figures used to generate attention for brands. Companies invest heavily in celebrity endorsements because celebrities can create recall of marketing messages due to their fame. Effective celebrity endorsements depend on finding celebrities that are compatible with the brand image and target audience. Some advantages of celebrity endorsements include increased brand awareness, refreshed brand image, and potentially higher sales. However, endorsements can fail if the celebrity-brand match is poor or if the celebrity becomes controversial. Surveys found that brand name and price most influence consumer purchases, while celebrity endorsements were also an important factor for some.
Celebrity endorsements finally ppt
This document discusses celebrities and celebrity endorsements. It defines celebrities as people who enjoy public recognition, and lists different types of celebrities including actors, models, athletes, entertainers, pop stars, businessmen, and politicians. It then explains how celebrities appear in public through their professions and events. Celebrities are often used to endorse and promote products through testimonials, endorsements, and as spokespeople. The effectiveness of celebrity endorsements depends on the fit between the celebrity and the brand. While endorsements can increase awareness and brand image, there are also risks if the celebrity damages their reputation.
Ppt final
This document summarizes a research paper on the effect of celebrity endorsement on consumer brand preference. It discusses how celebrity endorsement is an effective promotional tool that can increase brand awareness, preference, and purchase intentions. The literature review covers previous research finding that celebrity endorsements produce more positive responses to advertising. The methodology section describes the researchers' use of surveys and interviews of 300 people in Karachi to understand how celebrity endorsements influence consumer buying behavior and repurchase decisions. The key findings are that celebrity endorsements can build trust in a brand and make customers loyal if the product is of high quality. The conclusion is that celebrity endorsement has an incremental impact on business success by helping customers recognize and remember the brand.
Celebrity Endorsements (consumer perception)
CONSUMER PERCEPTION TOWARDS CELEBRITY ENDORSEMENTS.
with latest research statistics from adEX media research company.India.
Impact of celebrity endorsement on consumer buying behavior in prospect of so...
This document provides information about a student project on the impact of celebrity endorsement on consumer buying behavior with respect to soft drinks. It includes a title page, declaration, certificate, preface, acknowledgments, table of contents, and begins an executive summary. The student is analyzing the influence of celebrity endorsements in advertisements on consumer purchasing decisions regarding soft drinks.
IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BUYING BEHAVIOUR
1) The document discusses the impact of celebrity endorsements on consumer buying behavior. It aims to understand how celebrity endorsements influence customers' purchasing decisions.
2) A questionnaire was administered to 100 respondents in urban areas to collect data on celebrity preferences, factors influencing purchases of celebrity-endorsed products, and how endorsements affect brand recall and loyalty.
3) Statistical analysis found significant differences in the levels of attraction, purchasing influences, and brand recall between age groups. However, involvement in a celebrity scandal was found to not significantly impact continued purchases of an endorsed brand.
Celebrity endorsement
This document discusses celebrity endorsements and their impact on branding. It defines celebrities and notes they are public figures across various professions like acting, sports, music. Celebrity endorsements are more common for nationally marketed versus niche products. When a celebrity endorses a brand, their image and credibility becomes associated with the brand in consumers' minds, increasing awareness and desirability. For the endorsement to be effective, there must be a match between the celebrity's image and the brand. The document also covers risks like overshadowing the brand or conflicting images from multiple endorsements.
Research Methodology on Effect of Celebrity Endorsements
The document discusses celebrity endorsements and their effect on consumer purchasing habits. It finds that celebrity endorsements increase sales and attention from consumers. They help build brand equity and recall of advertisements. However, risks include celebrities becoming overexposed or overshadowing the brand. The study surveyed consumers, celebrities and advertising agencies. It found that celebrity endorsements have a strong positive impact on products and influence purchasing decisions before and after the endorsement. However, negative publicity about a celebrity does not significantly impact customer loyalty to the brand. In conclusion, celebrity endorsements are an effective marketing tool when selected properly based on popularity, script requirements and relatability to the target audience.
Recommended
Consumer Behaviour with Celebrity
This document discusses the use of celebrity endorsements in consumer marketing. It notes that celebrities are known public figures used to generate attention for brands. Companies invest heavily in celebrity endorsements because celebrities can create recall of marketing messages due to their fame. Effective celebrity endorsements depend on finding celebrities that are compatible with the brand image and target audience. Some advantages of celebrity endorsements include increased brand awareness, refreshed brand image, and potentially higher sales. However, endorsements can fail if the celebrity-brand match is poor or if the celebrity becomes controversial. Surveys found that brand name and price most influence consumer purchases, while celebrity endorsements were also an important factor for some.
Celebrity endorsements finally ppt
This document discusses celebrities and celebrity endorsements. It defines celebrities as people who enjoy public recognition, and lists different types of celebrities including actors, models, athletes, entertainers, pop stars, businessmen, and politicians. It then explains how celebrities appear in public through their professions and events. Celebrities are often used to endorse and promote products through testimonials, endorsements, and as spokespeople. The effectiveness of celebrity endorsements depends on the fit between the celebrity and the brand. While endorsements can increase awareness and brand image, there are also risks if the celebrity damages their reputation.
Ppt final
This document summarizes a research paper on the effect of celebrity endorsement on consumer brand preference. It discusses how celebrity endorsement is an effective promotional tool that can increase brand awareness, preference, and purchase intentions. The literature review covers previous research finding that celebrity endorsements produce more positive responses to advertising. The methodology section describes the researchers' use of surveys and interviews of 300 people in Karachi to understand how celebrity endorsements influence consumer buying behavior and repurchase decisions. The key findings are that celebrity endorsements can build trust in a brand and make customers loyal if the product is of high quality. The conclusion is that celebrity endorsement has an incremental impact on business success by helping customers recognize and remember the brand.
Celebrity Endorsements (consumer perception)
CONSUMER PERCEPTION TOWARDS CELEBRITY ENDORSEMENTS.
with latest research statistics from adEX media research company.India.
Impact of celebrity endorsement on consumer buying behavior in prospect of so...
This document provides information about a student project on the impact of celebrity endorsement on consumer buying behavior with respect to soft drinks. It includes a title page, declaration, certificate, preface, acknowledgments, table of contents, and begins an executive summary. The student is analyzing the influence of celebrity endorsements in advertisements on consumer purchasing decisions regarding soft drinks.
IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BUYING BEHAVIOUR
1) The document discusses the impact of celebrity endorsements on consumer buying behavior. It aims to understand how celebrity endorsements influence customers' purchasing decisions.
2) A questionnaire was administered to 100 respondents in urban areas to collect data on celebrity preferences, factors influencing purchases of celebrity-endorsed products, and how endorsements affect brand recall and loyalty.
3) Statistical analysis found significant differences in the levels of attraction, purchasing influences, and brand recall between age groups. However, involvement in a celebrity scandal was found to not significantly impact continued purchases of an endorsed brand.
Celebrity endorsement
This document discusses celebrity endorsements and their impact on branding. It defines celebrities and notes they are public figures across various professions like acting, sports, music. Celebrity endorsements are more common for nationally marketed versus niche products. When a celebrity endorses a brand, their image and credibility becomes associated with the brand in consumers' minds, increasing awareness and desirability. For the endorsement to be effective, there must be a match between the celebrity's image and the brand. The document also covers risks like overshadowing the brand or conflicting images from multiple endorsements.
Research Methodology on Effect of Celebrity Endorsements
The document discusses celebrity endorsements and their effect on consumer purchasing habits. It finds that celebrity endorsements increase sales and attention from consumers. They help build brand equity and recall of advertisements. However, risks include celebrities becoming overexposed or overshadowing the brand. The study surveyed consumers, celebrities and advertising agencies. It found that celebrity endorsements have a strong positive impact on products and influence purchasing decisions before and after the endorsement. However, negative publicity about a celebrity does not significantly impact customer loyalty to the brand. In conclusion, celebrity endorsements are an effective marketing tool when selected properly based on popularity, script requirements and relatability to the target audience.
Celebrity endorsements in marketing
Celebrity endorsements can be an effective marketing strategy but require careful planning. The document discusses the roles celebrities can play in endorsements such as spokespeople or actors. It also examines the pros and cons of using celebrities. While endorsements can boost attention and branding, celebrities risk overshadowing the brand or facing controversy that affects the brand's image. Metrics like sales and awareness are used to measure the return on investment of celebrity endorsements.
Impact Of Celebrity Endorsement By Sohag Sarkar
This Business Paper tries to look beyond the benefits that might be derived out of celebrity endorsement. It tries to understand the process of consumer psychology and impact of celebrity endorsement on the overall process of brand building. The in-depth study of various models brings to light the complexities pertaining to celebrity endorsement. Analyzing its success is as much a necessity as is the understanding of its need. The importance of celebrity management has been emphasized to realize success or failure in its true sense. A symbiotic model has been proposed to define: how to make celebrity endorsement a win-win situation for both the brand and the brand-endorser.
Celebrity endorsement
Celebrity endorsement and product branding are discussed in detail in the presentation above. The discussion comprises of several aspects regarding the theories behind endorsement, methodologies, causes and effects, choice of a celebrity and many more aspects being considered for the subject.
Pros and cons of celebrity marketing
This document discusses the pros and cons of celebrity marketing for a summer training project. It begins by acknowledging those who helped with the project. The executive summary notes that choosing the right celebrity is important for brand building and that celebrity endorsements can increase sales but the product still needs to deliver value. The introduction discusses how celebrities are commonly used in advertising to gain attention and influence purchases in the short term, though their impact on long term loyalty is debatable. It also notes that brands use celebrities to create associations in consumers' minds between the celebrity and brand through repeated exposure.
Impact of celebrity brand endorsement on the buying behaviour of customer
This document is a project report on a study about the impact of celebrity brand endorsements on customer buying behavior in the beverage industry. It includes sections on industry analysis, theoretical aspects of the study, major Indian soft drink companies, research methodology, data analysis, findings, and conclusions. The report provides an overview of the Indian advertisement industry and soft drink market. It discusses celebrity endorsements as a marketing strategy and examines how they can influence consumer decisions to purchase particular beverage brands.
Ppt on impact of celebrity endorsement on consumer buying decision
This document analyzes the impact of celebrity endorsements on consumer buying decisions in the fast-moving consumer goods (FMCG) sector. It outlines the objectives to identify influential factors and pros/cons of celebrity endorsements. The methodology included a survey of 150 consumers in Indore, India measuring factors like expertise, trustworthiness, and match between celebrity and product. The results showed celebrity endorsements have a strong impact, with expertise and familiarity being most influential. Both advantages like credibility and disadvantages like negative celebrity images were discussed. The conclusion is that celebrity endorsements generally have a favorable impact if the right celebrity is chosen flexibly as a means to promote the brand.
Celebrity endorsement
This document analyzes the impact of celebrity endorsements on consumer behavior. It discusses how celebrity endorsements can be an effective marketing strategy by influencing consumers. The document outlines its objectives to study celebrity endorsements as a brand-building tool and how they affect consumer purchasing. It also aims to determine what type of celebrity is most effective and why marketers use celebrity endorsements. The document presents models for how celebrity endorsements work and factors that influence consumer behavior. It analyzes survey results that show consumers are swayed by celebrity endorsements and have preferences on gender and age of celebrity endorsers. The conclusion is that celebrity endorsements help convey brand image and leave lasting impressions on consumers.
Report on Celebrity Endorsement
This document provides an overview of celebrity endorsements in marketing. It discusses why companies use celebrity endorsements, how to select the best celebrity endorser by considering source credibility, attractiveness, and the match-up hypothesis between celebrity image and brand image. The risks of celebrity endorsements include the celebrity overshadowing the brand, becoming a necessary evil, questioning celebrity credibility, conflicting images between celebrity and brand, and influence of celebrity scandals. However, celebrity endorsements can also build awareness, connect emotionally with customers, communicate messages more quickly, help differentiate brands, and induce increased product usage through imitation of celebrities.
Celebrity Endorsement
The document discusses celebrity endorsements, which involve well-known people promoting products or services. It notes that celebrity endorsements can increase sales and attract consumer attention by adding new dimensions to brands. The impacts of celebrity endorsements include instant brand awareness, redefined celebrity values, and attraction towards endorsed products. Celebrities also use social media to promote products. While celebrity endorsements provide advantages like building brand equity and standing out, they also carry risks like overshadowing the brand or generating negative publicity. Choosing the right celebrity is important to ensure the benefits of an endorsement outweigh the risks.
STUDY ON IMPACT OF CELEBRITY ENDORSEMENT ON THE PURCHASING DECISION OF THE CO...
This document summarizes a study on the impact of celebrity endorsement on consumer purchasing decisions. It includes objectives to understand how gender, celebrity endorsements, quality, price and other factors influence purchases. A questionnaire with dichotomous questions was developed to collect data on these topics from consumers. Some example questions include how frequently consumers watch advertisements, if they associate celebrities with product quality, and if scandals would change their brand loyalty. The study aims to analyze the data and determine if celebrity endorsements significantly impact consumers and advertising. Hypotheses include that gender and personality alone do not influence consumers, and that a combination of brand and personality is also not a significant factor.
Celebrity endorsement in Practice (KIA MOTORS EXAMPLE)
This Presentation is about Celebirty Endorsements. What we know about theory and how it can be used in pratice (KIA MOTORS EXAMPLE).
CELEBRITY ENDORSEMENT
The document discusses celebrity endorsements and their impact on marketing and brand equity. It notes that celebrity endorsements can increase sales and brand awareness but also have risks if overused or if the celebrity's image becomes tarnished. Some key points made include that celebrity endorsements attract consumer attention, influence psychological profiles of buyers, and help establish new businesses, but overexposure, negative publicity, or multiple inconsistent endorsements can damage the brand.
Brand endorsements
Cadbury India saw a decline in sales after a batch of its Dairy Milk chocolate was found to be worm-infested in 2003, but signed Bollywood star Amitabh Bachchan as a brand ambassador and launched an advertising campaign featuring him to rebuild trust in the brand; consumer trust and sales increased as people believed in Bachchan's endorsement of Cadbury. This demonstrates the impact that a celebrity can have in helping to rebuild a brand after a crisis.
CELEBRITY BRAND ENDORSEMENTS AND ITS IMPACT ON BRAND EQUITY AND BRAND TRUSTW...
This document discusses a study on the influence of celebrity endorsements on consumer buying intentions for toothpaste brands in India. It presents the objectives, theoretical framework, methodology, findings and conclusions of the study. The study found that celebrity endorsements do not significantly influence consumer-based brand equity or create impacts on brand loyalty. It concluded that companies should focus on building brand trust through quality and other means rather than stressing celebrity endorsements or switching celebrities frequently.
Impact of Celebrity on Brand Acceptance & Perception
Celebrities can impact brand acceptance and consumer perception through the image they create in customers' minds. Key attributes for effective celebrity endorsements include aligning the celebrity with the brand objectives and attributes. There are risks to celebrity endorsement as well, such as negative publicity surrounding the celebrity. To make endorsements effective, companies should measure results, select celebrities strategically, and understand how meaning transfers from celebrities to products to consumers. Examples show how celebrities can represent brand attributes like youth, fitness, beauty, and strength.
Impact of celebrity endorsement on brand image
This document discusses the impact of celebrity endorsements on brand image. It defines celebrity endorsement and explains how celebrities can help promote brands through increasing awareness, trust and differentiation. The document presents a 20-point model for selecting effective celebrity endorsers that are familiar, relevant, provide esteem and differentiation for the brand. It also notes that celebrity endorsements work best as part of an overall branding strategy, and can backfire if the celebrity is a poor fit for the brand image. When done correctly, high-profile examples show celebrity endorsements can significantly boost brand awareness and sales.
Celebrity Endorsement
This document discusses celebrity branding and provides information on the topic in the following areas:
1. It defines celebrity branding and explains that a celebrity's name is often worth more than their services.
2. It outlines the characteristics of a celebrity and explains why they are useful for branding. Celebrities can attract more advertisement, be more credible spokespeople than non-celebrities, and add new dimensions to a brand.
3. It discusses factors marketers should consider when selecting a celebrity endorser, such as the compatibility between the celebrity and the target audience or product. Compatibility is important to avoid issues like controversy or a complete mismatch.
Celebrity brand endorsement
Celebrity endorsements are a widely used marketing strategy to increase brand awareness and recall. A successful endorsement increases sales and positively impacts the brand image. It works by transferring the celebrity's believability and favorable attributes to the brand. However, choosing the right celebrity that matches the brand is important. Compatibility between the celebrity's image and the brand image, target audience, and product are crucial factors. Endorsements can backfire if the celebrity damages their own image through scandals.
RBSA Advisors Research Report - Celebrity Brand Valuation
This document provides an analysis of celebrity brand valuation in India. It discusses the history and factors that determine celebrity brand value, such as the match between a celebrity's image and the brand. 16 top celebrities from Bollywood and sports are analyzed, including their social media following, average annual revenue from endorsements, and accolades. The document finds a direct correlation between age and brand value. Consistency in performance and avoiding controversies are important to maintain brand value. Celebrities with greater reach through media have more impact. The methodology section explains that current and projected future endorsement earnings are used to measure celebrity brand value and rankings.
A study on Celebrity endorsement of Consumer buying decision Report
This document is a report submitted by three students to their lecturer on the topic of the effect of celebrity endorsement on consumer purchase decisions. It includes an abstract, introduction, literature review on celebrity endorsements and risks/benefits, methodology, data analysis, findings, conclusions and references. The literature review discusses what defines a celebrity, reasons for using endorsements, factors in selecting endorsers, and risks like the celebrity overshadowing the brand or questions of credibility. The report analyzes data on the influence of celebrity endorsements on consumer attitudes and purchase intentions.
Celebrity endorsement final group2
This document discusses celebrity endorsements and their impact on consumer buying behavior and brands. It finds that celebrity endorsements can increase brand awareness, attention, and recall but the celebrity and brand must be well-matched. While celebrity endorsements provide advantages like credibility and mass appeal, they also carry risks if the celebrity's reputation declines or they do not align well with the brand. The document also analyzes survey results that found consumers associate a celebrity with a brand temporarily more than permanently and rank quality as the top factor influencing repurchases over celebrity endorsements.
Marketing - Brand Ambassador
The document discusses the role and importance of brand ambassadors. It states that leadership is not a person but a brand, and a leader's role is to serve as a brand ambassador. An effective brand ambassador inspires others, demonstrates strong character traits like honesty and commitment, and communicates in a simple yet compelling way. The document also discusses how celebrities are often used as brand ambassadors because they can help position brands, promote awareness, and transfer their value and popularity to the brand they endorse. Finally, it notes that brand ambassadors are important because they can influence consumer purchase decisions and create a connection between the consumer and the brand.
More Related Content
What's hot
Celebrity endorsements in marketing
Celebrity endorsements can be an effective marketing strategy but require careful planning. The document discusses the roles celebrities can play in endorsements such as spokespeople or actors. It also examines the pros and cons of using celebrities. While endorsements can boost attention and branding, celebrities risk overshadowing the brand or facing controversy that affects the brand's image. Metrics like sales and awareness are used to measure the return on investment of celebrity endorsements.
Impact Of Celebrity Endorsement By Sohag Sarkar
This Business Paper tries to look beyond the benefits that might be derived out of celebrity endorsement. It tries to understand the process of consumer psychology and impact of celebrity endorsement on the overall process of brand building. The in-depth study of various models brings to light the complexities pertaining to celebrity endorsement. Analyzing its success is as much a necessity as is the understanding of its need. The importance of celebrity management has been emphasized to realize success or failure in its true sense. A symbiotic model has been proposed to define: how to make celebrity endorsement a win-win situation for both the brand and the brand-endorser.
Celebrity endorsement
Celebrity endorsement and product branding are discussed in detail in the presentation above. The discussion comprises of several aspects regarding the theories behind endorsement, methodologies, causes and effects, choice of a celebrity and many more aspects being considered for the subject.
Pros and cons of celebrity marketing
This document discusses the pros and cons of celebrity marketing for a summer training project. It begins by acknowledging those who helped with the project. The executive summary notes that choosing the right celebrity is important for brand building and that celebrity endorsements can increase sales but the product still needs to deliver value. The introduction discusses how celebrities are commonly used in advertising to gain attention and influence purchases in the short term, though their impact on long term loyalty is debatable. It also notes that brands use celebrities to create associations in consumers' minds between the celebrity and brand through repeated exposure.
Impact of celebrity brand endorsement on the buying behaviour of customer
This document is a project report on a study about the impact of celebrity brand endorsements on customer buying behavior in the beverage industry. It includes sections on industry analysis, theoretical aspects of the study, major Indian soft drink companies, research methodology, data analysis, findings, and conclusions. The report provides an overview of the Indian advertisement industry and soft drink market. It discusses celebrity endorsements as a marketing strategy and examines how they can influence consumer decisions to purchase particular beverage brands.
Ppt on impact of celebrity endorsement on consumer buying decision
This document analyzes the impact of celebrity endorsements on consumer buying decisions in the fast-moving consumer goods (FMCG) sector. It outlines the objectives to identify influential factors and pros/cons of celebrity endorsements. The methodology included a survey of 150 consumers in Indore, India measuring factors like expertise, trustworthiness, and match between celebrity and product. The results showed celebrity endorsements have a strong impact, with expertise and familiarity being most influential. Both advantages like credibility and disadvantages like negative celebrity images were discussed. The conclusion is that celebrity endorsements generally have a favorable impact if the right celebrity is chosen flexibly as a means to promote the brand.
Celebrity endorsement
This document analyzes the impact of celebrity endorsements on consumer behavior. It discusses how celebrity endorsements can be an effective marketing strategy by influencing consumers. The document outlines its objectives to study celebrity endorsements as a brand-building tool and how they affect consumer purchasing. It also aims to determine what type of celebrity is most effective and why marketers use celebrity endorsements. The document presents models for how celebrity endorsements work and factors that influence consumer behavior. It analyzes survey results that show consumers are swayed by celebrity endorsements and have preferences on gender and age of celebrity endorsers. The conclusion is that celebrity endorsements help convey brand image and leave lasting impressions on consumers.
Report on Celebrity Endorsement
This document provides an overview of celebrity endorsements in marketing. It discusses why companies use celebrity endorsements, how to select the best celebrity endorser by considering source credibility, attractiveness, and the match-up hypothesis between celebrity image and brand image. The risks of celebrity endorsements include the celebrity overshadowing the brand, becoming a necessary evil, questioning celebrity credibility, conflicting images between celebrity and brand, and influence of celebrity scandals. However, celebrity endorsements can also build awareness, connect emotionally with customers, communicate messages more quickly, help differentiate brands, and induce increased product usage through imitation of celebrities.
Celebrity Endorsement
The document discusses celebrity endorsements, which involve well-known people promoting products or services. It notes that celebrity endorsements can increase sales and attract consumer attention by adding new dimensions to brands. The impacts of celebrity endorsements include instant brand awareness, redefined celebrity values, and attraction towards endorsed products. Celebrities also use social media to promote products. While celebrity endorsements provide advantages like building brand equity and standing out, they also carry risks like overshadowing the brand or generating negative publicity. Choosing the right celebrity is important to ensure the benefits of an endorsement outweigh the risks.
STUDY ON IMPACT OF CELEBRITY ENDORSEMENT ON THE PURCHASING DECISION OF THE CO...
This document summarizes a study on the impact of celebrity endorsement on consumer purchasing decisions. It includes objectives to understand how gender, celebrity endorsements, quality, price and other factors influence purchases. A questionnaire with dichotomous questions was developed to collect data on these topics from consumers. Some example questions include how frequently consumers watch advertisements, if they associate celebrities with product quality, and if scandals would change their brand loyalty. The study aims to analyze the data and determine if celebrity endorsements significantly impact consumers and advertising. Hypotheses include that gender and personality alone do not influence consumers, and that a combination of brand and personality is also not a significant factor.
Celebrity endorsement in Practice (KIA MOTORS EXAMPLE)
This Presentation is about Celebirty Endorsements. What we know about theory and how it can be used in pratice (KIA MOTORS EXAMPLE).
CELEBRITY ENDORSEMENT
The document discusses celebrity endorsements and their impact on marketing and brand equity. It notes that celebrity endorsements can increase sales and brand awareness but also have risks if overused or if the celebrity's image becomes tarnished. Some key points made include that celebrity endorsements attract consumer attention, influence psychological profiles of buyers, and help establish new businesses, but overexposure, negative publicity, or multiple inconsistent endorsements can damage the brand.
Brand endorsements
Cadbury India saw a decline in sales after a batch of its Dairy Milk chocolate was found to be worm-infested in 2003, but signed Bollywood star Amitabh Bachchan as a brand ambassador and launched an advertising campaign featuring him to rebuild trust in the brand; consumer trust and sales increased as people believed in Bachchan's endorsement of Cadbury. This demonstrates the impact that a celebrity can have in helping to rebuild a brand after a crisis.
CELEBRITY BRAND ENDORSEMENTS AND ITS IMPACT ON BRAND EQUITY AND BRAND TRUSTW...
This document discusses a study on the influence of celebrity endorsements on consumer buying intentions for toothpaste brands in India. It presents the objectives, theoretical framework, methodology, findings and conclusions of the study. The study found that celebrity endorsements do not significantly influence consumer-based brand equity or create impacts on brand loyalty. It concluded that companies should focus on building brand trust through quality and other means rather than stressing celebrity endorsements or switching celebrities frequently.
Impact of Celebrity on Brand Acceptance & Perception
Celebrities can impact brand acceptance and consumer perception through the image they create in customers' minds. Key attributes for effective celebrity endorsements include aligning the celebrity with the brand objectives and attributes. There are risks to celebrity endorsement as well, such as negative publicity surrounding the celebrity. To make endorsements effective, companies should measure results, select celebrities strategically, and understand how meaning transfers from celebrities to products to consumers. Examples show how celebrities can represent brand attributes like youth, fitness, beauty, and strength.
Impact of celebrity endorsement on brand image
This document discusses the impact of celebrity endorsements on brand image. It defines celebrity endorsement and explains how celebrities can help promote brands through increasing awareness, trust and differentiation. The document presents a 20-point model for selecting effective celebrity endorsers that are familiar, relevant, provide esteem and differentiation for the brand. It also notes that celebrity endorsements work best as part of an overall branding strategy, and can backfire if the celebrity is a poor fit for the brand image. When done correctly, high-profile examples show celebrity endorsements can significantly boost brand awareness and sales.
Celebrity Endorsement
This document discusses celebrity branding and provides information on the topic in the following areas:
1. It defines celebrity branding and explains that a celebrity's name is often worth more than their services.
2. It outlines the characteristics of a celebrity and explains why they are useful for branding. Celebrities can attract more advertisement, be more credible spokespeople than non-celebrities, and add new dimensions to a brand.
3. It discusses factors marketers should consider when selecting a celebrity endorser, such as the compatibility between the celebrity and the target audience or product. Compatibility is important to avoid issues like controversy or a complete mismatch.
Celebrity brand endorsement
Celebrity endorsements are a widely used marketing strategy to increase brand awareness and recall. A successful endorsement increases sales and positively impacts the brand image. It works by transferring the celebrity's believability and favorable attributes to the brand. However, choosing the right celebrity that matches the brand is important. Compatibility between the celebrity's image and the brand image, target audience, and product are crucial factors. Endorsements can backfire if the celebrity damages their own image through scandals.
RBSA Advisors Research Report - Celebrity Brand Valuation
This document provides an analysis of celebrity brand valuation in India. It discusses the history and factors that determine celebrity brand value, such as the match between a celebrity's image and the brand. 16 top celebrities from Bollywood and sports are analyzed, including their social media following, average annual revenue from endorsements, and accolades. The document finds a direct correlation between age and brand value. Consistency in performance and avoiding controversies are important to maintain brand value. Celebrities with greater reach through media have more impact. The methodology section explains that current and projected future endorsement earnings are used to measure celebrity brand value and rankings.
A study on Celebrity endorsement of Consumer buying decision Report
This document is a report submitted by three students to their lecturer on the topic of the effect of celebrity endorsement on consumer purchase decisions. It includes an abstract, introduction, literature review on celebrity endorsements and risks/benefits, methodology, data analysis, findings, conclusions and references. The literature review discusses what defines a celebrity, reasons for using endorsements, factors in selecting endorsers, and risks like the celebrity overshadowing the brand or questions of credibility. The report analyzes data on the influence of celebrity endorsements on consumer attitudes and purchase intentions.
What's hot (20)
Impact of celebrity brand endorsement on the buying behaviour of customer
Impact of celebrity brand endorsement on the buying behaviour of customer
Ppt on impact of celebrity endorsement on consumer buying decision
Ppt on impact of celebrity endorsement on consumer buying decision
STUDY ON IMPACT OF CELEBRITY ENDORSEMENT ON THE PURCHASING DECISION OF THE CO...
STUDY ON IMPACT OF CELEBRITY ENDORSEMENT ON THE PURCHASING DECISION OF THE CO...
Celebrity endorsement in Practice (KIA MOTORS EXAMPLE)
Celebrity endorsement in Practice (KIA MOTORS EXAMPLE)
CELEBRITY BRAND ENDORSEMENTS AND ITS IMPACT ON BRAND EQUITY AND BRAND TRUSTW...
CELEBRITY BRAND ENDORSEMENTS AND ITS IMPACT ON BRAND EQUITY AND BRAND TRUSTW...
Impact of Celebrity on Brand Acceptance & Perception
Impact of Celebrity on Brand Acceptance & Perception
RBSA Advisors Research Report - Celebrity Brand Valuation
RBSA Advisors Research Report - Celebrity Brand Valuation
A study on Celebrity endorsement of Consumer buying decision Report
A study on Celebrity endorsement of Consumer buying decision Report
Similar to Celebrity endorsement main
Celebrity endorsement final group2
This document discusses celebrity endorsements and their impact on consumer buying behavior and brands. It finds that celebrity endorsements can increase brand awareness, attention, and recall but the celebrity and brand must be well-matched. While celebrity endorsements provide advantages like credibility and mass appeal, they also carry risks if the celebrity's reputation declines or they do not align well with the brand. The document also analyzes survey results that found consumers associate a celebrity with a brand temporarily more than permanently and rank quality as the top factor influencing repurchases over celebrity endorsements.
Marketing - Brand Ambassador
The document discusses the role and importance of brand ambassadors. It states that leadership is not a person but a brand, and a leader's role is to serve as a brand ambassador. An effective brand ambassador inspires others, demonstrates strong character traits like honesty and commitment, and communicates in a simple yet compelling way. The document also discusses how celebrities are often used as brand ambassadors because they can help position brands, promote awareness, and transfer their value and popularity to the brand they endorse. Finally, it notes that brand ambassadors are important because they can influence consumer purchase decisions and create a connection between the consumer and the brand.
Introduction of the topic
The document discusses celebrity endorsements and their impact on brands. It provides context on the modern marketing environment and increasing use of celebrity endorsements. Some key points made include:
1) Celebrity endorsements are a popular marketing tool used to attract attention and differentiate brands in crowded spaces.
2) Properly matching a celebrity with a brand can help build brand recognition, persuade consumers, and achieve marketing goals, but requires understanding product, brand objectives, and measuring effectiveness.
3) Successful examples globally and in India demonstrate celebrity endorsements can significantly boost sales and brand awareness when the celebrity and category are a good lifestyle fit.
Mrp 1
The document discusses celebrity endorsements and their impact on brand building. It defines key terms like brands, celebrity endorsements, and describes how companies use celebrity endorsements in advertising to help promote their products. Celebrity endorsements are a common marketing strategy used to help brands stand out, generate attention and recall, and influence customers. However, choosing the right celebrity is important to ensure the endorsement delivers the intended effect and benefits the brand.
Mmm
This document discusses a study on the impact of celebrity-endorsed television commercials on consumer attitudes in India. The study aims to better understand how demographic factors influence a company's choice to use celebrity endorsements. Interviews were conducted in 5 towns in Odisha, India to gather data on consumer perceptions and attitudes towards celebrity endorsements and endorsed products. The conclusions are that companies should consider demographic perspectives when choosing celebrity endorsers for TV ads to maximize media exposure among target audiences. Celebrity endorsements can significantly impact purchase decisions if the celebrity and product are a good match for the target demographics.
Celebrity endorsement
Celebrity endorsement involves a well-known person promoting a product or service to help establish the brand. It can easily recall the product for customers and increase name awareness. While it can boost sales and help recover a company's image, there are also risks like negative publicity about the celebrity, overshadowing the brand, overuse reducing impact, and financial risks if the celebrity's popularity declines.
Final Hard Copy
This document provides an overview of a student project on celebrity brand endorsements. It discusses the need for celebrity endorsements in marketing, important attributes of celebrity endorsers, and defines celebrity endorsement. The project involved interviews with celebrities Hrithik Roshan and Esha Deol, as well as professionals in the brand endorsement industry. The goal was to analyze the role celebrity endorsements play in brand building.
STUDY ON EFFECTIVENESS OF CELEBRITY ENDORSEMENT IN BRAND BUILDING
In this age of intense competition, where capturing a position in the consumers’ mind space is extremely tough, celebrity endorsements give an extra edge to the companies for holding the viewers’ attention. Celebrities can catalyze brand acceptance and provide the enormous momentum that brands require by endorsing the intrinsic value to the brand. Following are the main reasons because of which marketers prefer celebrity endorsers:
• Instant Brand Awareness and Recall.
• Celebrity values define, and refresh the brand image.
• Celebrities add new dimensions to the brand image.
• Instant credibility
Consumers are exposed to thousands of advertisements in magazines, newspapers, websites, radio and television. Celebrity endorsement in advertisement and its impact on the overall brand is of great significance. Every brand attempts to embezzle at least a fraction of a person’s time to inform him or her of the wonderful and different attributes of the brand. In this process, the companies employ celebrities from a particular field to feature in its advertisement campaigns.
The promotional features and images of the product are exactly matched with the celebrity image, which tends to persuade a consumer to fix up his choice from a range of brands. Companies invest large sums of money to align their brands and themselves with endorsers. Such endorsers are seen as dynamic with both attractive and pleasant qualities and companies plan that these qualities are transferred to products via macro activities. Furthermore, because of their reputation, celebrities serve not only to create and maintain attention but also to achieve high recall rates for messages in today’s highly cluttered environments. The consumer tries to consume a brand which has the maximum fit with his/her own personality/image. The celebrity endorser fits in between these two interactions, where he tries to bring the image of the product closer to the expectation of the consumer. The study through survey analysis attempts to analyze effectiveness of celebrity endorsement in brand building. The study will be significant in exploring impact of celebrity endorsement on consumer behavior and purchase decisions
The Branding Imperative, Fanen Acho
A quick study of the basics and importance of strategic brand development. By Fanen Acho, Headstart Consultimg Limited. Headstart is a strategy and innovation company
Brand ambassadors
This document discusses the use of celebrity endorsements in brand promotion. It notes that brands pay celebrities to promote their products to take advantage of the celebrities' popularity and influence over consumers. An effective brand ambassador will have personality traits that align well with the brand and motivate customers to purchase products. The match between celebrity and brand is important for the endorsement to be successful at influencing customer decisions and increasing sales.
Celebrity Endorsement | Consumer Behavior | Case Study
Mr. K Fernandes was assigned to boost marketing for Great Seasons of India Ltd (GSI) due to competition. He focused on their Energy Instant Milk powder and Delight tomato ketchup brands. To help, a media agency provided information on celebrity endorsements in India and brands that use them. Celebrities can increase sales and attention by leveraging their social status and influence. However, choices must suit the brand and avoid overexposure or negative celebrity actions that may impact the brand. The agency can advise on suitable celebrity types for GSI's products and an exclusive ambassador.
Celebrity marketing
The document discusses the use of celebrity endorsements in marketing. It defines celebrities and explains how they can help build brands and impact consumer perception. Key attributes of effective celebrity endorsements are outlined, including aligning the celebrity with the brand objectives and attributes. Risks of celebrity endorsements like negative publicity are also covered. Frameworks are presented for selecting celebrities, measuring endorsement performance, and ensuring effective alignment between the brand and celebrity.
Celebrity endorsement
This document discusses celebrity endorsement and its impact on advertising. It defines celebrity endorsement as a marketing strategy where celebrities promote products, services, or causes using their fame. Celebrity endorsement can help establish brand credibility, ensure attention, and increase brand recall. However, it also carries risks if the celebrity's reputation declines or they overshadow the brand. The document reviews literature on how celebrity endorsement affects brands and consumer attitudes. It concludes that celebrity endorsement can boost brand recognition but marketers must carefully select celebrities that audiences can identify with.
4) advertising management
The document discusses celebrity endorsements for brands. It provides examples of top celebrities in different genres and explains the role of celebrity managers. Some pros of using celebrities are that they can cut through clutter, connect with target audiences, act as shorthand for brands, help with differentiation, and provide PR benefits and brand rejuvenation. Potential downsides include overuse leading to less impact, negative imagery rubbing off on brands, budget constraints, and celebrities overshadowing brands. The document advises determining key brand attributes, shortlisting celebrities with matching traits, and choosing based on cost, obligations, and recall value. An exercise asks to match suitable celebrities to different product categories.
brandingppt-130116015735-phpapp02 [Autosaved].pptx
This document provides a summary of key concepts related to branding. It defines a brand as a "name, logo, or symbol that evokes in customers a perception of added value for which they will pay a premium price." Branding is a combined effort between a company, its brand, and consumers. Brands add emotion and trust to differentiate products and services, build consumer loyalty and relationships, create aspirational lifestyles, and allow companies to charge premium prices. Key elements of strong brands include brand recognition, preference, insistence, awareness, and associations.
A Study on Celebrity Endoresements in Advertisements
Celebrity endorsement is one of the major forms of advertising in which
company makes use of famous personality as brand ambassador in order to
boost the interest of consumer. Through this paper, researcher tries to find
out the effect of celebrity endorsement as an effective marketing strategy.
The aim of this paper is to identify the role of celebrities in advertisement
and to find out whether the celebrity endorsers is able to increase the
awareness and recalling capacity of brands in consumer. This paper also
focuses on various positive and negative aspects of celebrity endorsement
Build Your Brand and Build Your Business
The document provides guidance on using social media to build brands and businesses. It discusses how brands are built through consistent messaging, meeting consumer expectations, and developing brand advocates. It recommends businesses use multiple social media tools like blogs, Twitter, Facebook and LinkedIn to engage with customers, build relationships, and position the brand as a brand of choice through valuable, engaging content and conversations. The key is active participation over time to build trust and loyalty among customers and develop a band of brand advocates who will promote the brand through word-of-mouth.
Building A Better AIESEC Brand Experience
The document discusses building better brand experiences through focusing on customers' experiences. It covers topics like understanding the customer journey, defining the customer path from awareness to advocacy, and using case studies to illustrate how brands can create unique experiences at different touchpoints. The goal is to help brands manage the kind of experience target audiences have by being conscious of interactions and using insights to address problems at each stage of the customer journey.
Brand Management in Politics
Does the concept of a brand exist in politics?
Link to videos
http://www.domovod.info/entry.php?106
I say YES - because a brand is fundamentally about a set of values and a long term relationship between a company and customer. That company can provide goods or services - and the services can be political.
I think that the concept of brand and especially brand management and brand equity might be more relevant in politics than anywhere else.
I have made a series of three videos.
Part 1: The basics of brands in business
https://www.youtube.com/watch?v=UzS3jUywcQk
Part 2: Does the phenomenon of brands exist in politics?
https://www.youtube.com/watch?v=HSi6Pu4qVlE
Part 3: Brand management in politics
https://www.youtube.com/watch?v=tvotlu4wpv8
This set of slides includes the slides from all three videos
A study on celebrity endorsement in advertisement
Celebrity endorsement is one of the major forms of advertising in which
company makes use of famous personality as brand ambassador in order to
boost the interest of consumer. Through this paper, researcher tries to find
out the effect of celebrity endorsement as an effective marketing strategy.
The aim of this paper is to identify the role of celebrities in advertisement
and to find out whether the celebrity endorsers is able to increase the
awareness and recalling capacity of brands in consumer. This paper also
focuses on various positive and negative aspects of celebrity endorsement
Similar to Celebrity endorsement main (20)
STUDY ON EFFECTIVENESS OF CELEBRITY ENDORSEMENT IN BRAND BUILDING
STUDY ON EFFECTIVENESS OF CELEBRITY ENDORSEMENT IN BRAND BUILDING
Celebrity Endorsement | Consumer Behavior | Case Study
Celebrity Endorsement | Consumer Behavior | Case Study
brandingppt-130116015735-phpapp02 [Autosaved].pptx
brandingppt-130116015735-phpapp02 [Autosaved].pptx
A Study on Celebrity Endoresements in Advertisements
A Study on Celebrity Endoresements in Advertisements
Recently uploaded
Unveiling Paul Haggis Shaping Cinema Through Diversity. .pdf
Paul Haggis is undoubtedly a visionary filmmaker whose work has not only shaped cinema but has also pushed boundaries when it comes to diversity and representation within the industry. From his thought-provoking scripts to his engaging directorial style, Haggis has become a prominent figure in the world of film.
Modern Radio Frequency Access Control Systems: The Key to Efficiency and Safety
Today's fast-paced environment worries companies of all sizes about efficiency and security. Businesses are constantly looking for new and better solutions to solve their problems, whether it's data security or facility access. RFID for access control technologies have revolutionized this.
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
Introduction
The notion of Dwayne Johnson kidnapping seems straight out of a Hollywood thriller. Dwayne "The Rock" Johnson, known for his larger-than-life persona, immense popularity. and action-packed filmography, is the last person anyone would envision being a victim of kidnapping. Yet, the bizarre and riveting tale of such an incident, filled with twists and turns. has captured the imagination of many. In this article, we delve into the intricate details of this astonishing event. exploring every aspect, from the dramatic rescue operation to the aftermath and the lessons learned.
Follow us on: Pinterest
The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
Johnson's filmography includes blockbuster hits such as "The Fast and the Furious" series, "Jumanji," "Moana," and "San Andreas." His charismatic personality, impressive physique. and action-star status have made him a beloved figure worldwide. Thus, the news of his kidnapping would send shockwaves across the globe.
Setting the Scene: The Day of the Kidnapping
The incident of Dwayne Johnson's kidnapping began on an ordinary day. Johnson was filming his latest high-octane action film set to break box office records. The location was a remote yet scenic area. chosen for its rugged terrain and breathtaking vistas. perfect for the film's climactic scenes.
But, beneath the veneer of normalcy, a sinister plot was unfolding. Unbeknownst to Johnson and his team, a group of criminals had planned his abduction. hoping to leverage his celebrity status for a hefty ransom. The stage was set for an event that would soon dominate worldwide headlines and social media feeds.
The Abduction: Unfolding the Dwayne Johnson Kidnapping
The Moment of Capture
On the day of the kidnapping, everything seemed to be proceeding as usual on set. Johnson and his co-stars and crew were engrossed in shooting a particularly demanding scene. As the day wore on, the production team took a short break. providing the kidnappers with the perfect opportunity to strike.
The abduction was executed with military precision. A group of masked men, armed and organized, infiltrated the set. They created chaos, taking advantage of the confusion to isolate Johnson. Johnson was outnumbered and caught off guard despite his formidable strength and fighting skills. The kidnappers overpowered him, bundled him into a waiting vehicle. and sped away, leaving everyone on set in a state of shock and disbelief.
The Immediate Aftermath
The immediate aftermath of the Dwayne Johnson kidnappin
240529_Teleprotection Global Market Report 2024.pdf
The teleprotection market size has grown
exponentially in recent years. It will grow from
$21.92 billion in 2023 to $28.11 billion in 2024 at a
compound annual growth rate (CAGR) of 28.2%. The
teleprotection market size is expected to see
exponential growth in the next few years. It will grow
to $70.77 billion in 2028 at a compound annual
growth rate (CAGR) of 26.0%.
高仿(nyu毕业证书)美国纽约大学毕业证文凭毕业证原版一模一样
原版纸张【微信：741003700 】【(nyu毕业证书)美国纽约大学毕业证、文凭毕业证】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...
Leonardo DiCaprio, a name synonymous with Hollywood stardom and acting excellence. has captivated audiences for decades with his talent and charisma. But, the Leonardo DiCaprio haircut is one aspect of his public persona that has garnered attention. From his early days as a teenage heartthrob to his current status as a seasoned actor and environmental activist. DiCaprio's hairstyles have evolved. reflecting both his personal growth and the changing trends in fashion. This article delves into the many phases of the Leonardo DiCaprio haircut. exploring its significance and impact on pop culture.
Barbie Movie Review - The Astras.pdfffff
Barbie Movie Review has gotten brilliant surveys for its fun and creative story. Coordinated by Greta Gerwig, it stars Margot Robbie as Barbie and Ryan Gosling as Insight. Critics adore its perky humor, dynamic visuals, and intelligent take on the notorious doll's world. It's lauded for being engaging for both kids and grown-ups. The Astras profoundly prescribes observing the Barbie Review for a delightful and colorful cinematic involvement.https://theastras.com/hca-member-gradebooks/hca-gradebook-barbie/
_7 OTT App Builders to Support the Development of Your Video Applications_.pdf
Due to their ability to produce engaging content more quickly, over-the-top (OTT) app builders have made the process of creating video applications more accessible. The invitation to explore these platforms emphasizes how over-the-top (OTT) applications hold the potential to transform digital entertainment.
Matt Rife Cancels Shows Due to Health Concerns, Reschedules Tour Dates.pdf
Matt Rife's comedy tour took an unexpected turn. He had to cancel his Bloomington show due to a last-minute medical emergency. Fans in Chicago will also have to wait a bit longer for their laughs, as his shows there are postponed. Rife apologized and assured fans he'd be back on stage soon.
https://www.theurbancrews.com/celeb/matt-rife-cancels-bloomington-show/
原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样
学校原件一模一样【微信：741003700 】《(Mercer毕业证书)摩斯大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Meet Dinah Mattingly – Larry Bird’s Partner in Life and Love
Get an intimate look at Dinah Mattingly’s life alongside NBA icon Larry Bird. From their humble beginnings to their life today, discover the love and partnership that have defined their relationship.
DIGIDEVTV A New area of OTT Distribution
At Digidev, we are working to be the leader in interactive streaming platforms of choice by smart device users worldwide.
Our goal is to become the ultimate distribution service of entertainment content. The Digidev application will offer the next generation television highway for users to discover and engage in a variety of content. While also providing a fresh and
innovative approach towards advertainment with vast revenue opportunities. Designed and developed by Joe Q. Bretz
Christian Louboutin: Innovating with Red Soles
Christian Louboutin is celebrated for his innovative approach to footwear design, marked by his trademark red soles. This in-depth look at his life and career explores the origins of his creativity, the milestones in his journey, and the impact of his work on the fashion industry. Learn how Louboutin's bold vision and dedication to excellence have made his brand synonymous with luxury and style.
定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样
原版一模一样【微信：741003700 】【(uow毕业证书)卧龙岗大学毕业证文凭学位证书】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
From Swing Music to Big Band Fame_ 5 Iconic Artists.pptx
Know about the five famous artists who have transitioned to Big Band Music from Swing Music. Here is a glimpse of their work and contributions.
Top IPTV UK Providers of A Comprehensive Review.pdf
The television landscape in the UK has evolved significantly with the rise of Internet Protocol Television (IPTV). IPTV offers a modern alternative to traditional cable and satellite TV, allowing viewers to stream live TV, on-demand videos, and other multimedia content directly to their devices over the internet. This review provides an in-depth look at the top IPTV UK providers, their features, pricing, and what sets them apart.
Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
Introduction
In the realm of entertainment, few names resonate as Orpah Winfrey Dwayne Johnson. Both figures have carved unique paths in the industry. achieving unparalleled success and becoming iconic symbols of perseverance, resilience, and inspiration. This article delves into the lives, careers. and enduring legacies of Orpah Winfrey Dwayne Johnson. exploring how their journeys intersect and what we can learn from their remarkable stories.
Follow us on: Pinterest
Early Life and Backgrounds
Orpah Winfrey: From Humble Beginnings to Media Mogul
Orpah Winfrey, often known as Oprah due to a misspelling on her birth certificate. was born on January 29, 1954, in Kosciusko, Mississippi. Raised in poverty by her grandmother, Winfrey's early life was marked by hardship and adversity. Despite these challenges. she demonstrated a keen intellect and an early talent for public speaking.
Winfrey's journey to success began with a scholarship to Tennessee State University. where she studied communication. Her first job in media was as a co-anchor for the local evening news in Nashville. This role paved the way for her eventual transition to talk show hosting. where she found her true calling.
Dwayne Johnson: From Wrestling Royalty to Hollywood Superstar
Dwayne Johnson, also known by his ring name "The Rock," was born on May 2, 1972, in Hayward, California. He comes from a family of professional wrestlers, with both his father, Rocky Johnson. and his grandfather, Peter Maivia, being notable figures in the wrestling world. Johnson's early life was spent moving between New Zealand and the United States. experiencing a variety of cultural influences.
Before entering the world of professional wrestling. Johnson had aspirations of becoming a professional football player. He played college football at the University of Miami. where he was part of a national championship team. But, injuries curtailed his football career, leading him to follow in his family's footsteps and enter the wrestling ring.
Career Milestones
Orpah Winfrey: The Queen of All Media
Winfrey's career breakthrough came in 1986 when she launched "The Oprah Winfrey Show." The show became a cultural phenomenon. drawing millions of viewers daily and earning many awards. Winfrey's empathetic and candid interviewing style resonated with audiences. helping her tackle diverse and often challenging topics.
Beyond her talk show, Winfrey expanded her empire to include the creation of Harpo Productions. a multimedia production company. She also launched "O, The Oprah Magazine" and OWN: Oprah Winfrey Network, further solidifying her status as a media mogul.
Dwayne Johnson: From The Ring to The Big Screen
Dwayne Johnson's wrestling career took off in the late 1990s. when he became one of the most charismatic and popular figures in WWE. His larger-than-life persona and catchphrases endeared him to fans. making him a household name. But, Johnson had ambitions beyond the wrestling ring.
In the early 20
Recently uploaded (20)
Unveiling Paul Haggis Shaping Cinema Through Diversity. .pdf
Unveiling Paul Haggis Shaping Cinema Through Diversity. .pdf
Modern Radio Frequency Access Control Systems: The Key to Efficiency and Safety
Modern Radio Frequency Access Control Systems: The Key to Efficiency and Safety
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
240529_Teleprotection Global Market Report 2024.pdf
240529_Teleprotection Global Market Report 2024.pdf
I Know Dino Trivia: Part 3. Test your dino knowledge
I Know Dino Trivia: Part 3. Test your dino knowledge
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...
_7 OTT App Builders to Support the Development of Your Video Applications_.pdf
_7 OTT App Builders to Support the Development of Your Video Applications_.pdf
Matt Rife Cancels Shows Due to Health Concerns, Reschedules Tour Dates.pdf
Matt Rife Cancels Shows Due to Health Concerns, Reschedules Tour Dates.pdf
Meet Dinah Mattingly – Larry Bird’s Partner in Life and Love
Meet Dinah Mattingly – Larry Bird’s Partner in Life and Love
From Swing Music to Big Band Fame_ 5 Iconic Artists.pptx
From Swing Music to Big Band Fame_ 5 Iconic Artists.pptx
Top IPTV UK Providers of A Comprehensive Review.pdf
Top IPTV UK Providers of A Comprehensive Review.pdf
Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
Celebrity endorsement main
- 2. “A sign of a celebrity is that his name is often worth more than his services.”Daniel J Boorstin
- 3. Who is a celebrity?
- 4. What is celebrity endorsement? Celebrity endorsement in INDIA.
- 5. Why celebrity? Greater believability Favorable evaluation of the product. Positive purchase intention.
- 7. Videocon
- 8. Pepsi
- 10. Pepsodent
- 11. Sunfeast
- 12. Navaratan
- 13. Tag Heuer
- 15. Celebrity endorsement are impelled by virtue of the following motives
- 16. Industries Using Celebrity Endorsement
- 17. Who endorses what?
- 18. “Any brand can get a celebrity. That is easy. But getting a celebrity consistent with the right brand, to the right degree, at the right time, for the right purpose and in the right way... that is not easy.”
- 19. Impact of celebrity endorsement on a brand S=P* D*AV--the multiplier effectWhere S is a successful brand,P is an effective product.D is Distinctive Identity and AV is Added values.
- 23. Whether celebrity is a brand user.
- 27. Celebrity’s fit with the brand image.
- 30. Costs of acquiring the celebrity.
- 34. CASE STUDY…….
- 35. Advantage Brand awareness and recall. Celebrity value define and refreshes brand image
- 36. Increase in sales figure. E Repair tarnished brand image.
- 37. Easy to distinguish products. Giving message to the target market.
- 38. Risk Celebrity overshadowed the brand Creditability of celebrity
- 39. Conflicting imageMultiple endorsementInfluence of celebrity scandals and moral violation on brands
- 40. The Bachchans were endorsing Maruti Versa The Shahrukh Khan were endorsing Lux. James Bond endorsing Reid & Taylor. VirendraSehwag endorsing Reliance Telecommunication. Milindsoman tuff shoes advertisement by woodland. Failure of Celebrity Endorsement
- 41. How to make it a success mantra? Have a long term celebrity association with the company Eg: Sachintendulkar-boost. Focus on idea that connects brand and celebrity. Think how the celebrity can used in the interest of the brand. Eg: HrithikRoshan – Hide n Seek Multiple celebrities for a single brand dilute the associations. Eg: Pepsi
- 42. Celebrity endorsement is not the ‘do all, end all of a brand’s success… Celebrity Vs Brand Heroes Animated characters. Common man
- 43. Conclusion
- 44. Endorsing a celebrity is a means to an end and not an end in itself……