Pt1 of Presentation given by John Kaemmerer and Gerry Kovan, at Pure Hybrid Cloud Event in IBM London Southbank, on 11th September 2014

1. © 2014 IBM Corporation
IBM Competitive Project Office
Cloud. Pure and simple.
Summary and action

2. The story is clear: Cloud. Pure and simple.
Available through PureApplication solutions
© 2014 IBM Corporation
2
Private Cloud (on-premise)
System
Complete, integrated private cloud
– Fastest setup and time to value
– Expertly optimized systems for best
price/performance
Single, integrated management console
Lower deployment and overall labor
Lowest cost per workload for a private
cloud
Public Cloud (off-premise)
on
Service
Pattern Engine with integrated monitoring
and comprehensive cloud management
Dedicated bare metal servers of 4 or 16
cores, and 1 TB storage expansion packs
Patterns provide the portability in a business’
hybrid environment

3. © 2014 IBM Corporation
PureApplication videos on YouTube
3
Clients share their passion
about IBM PureSystems
Rapid development with
Mobile Application Pattern
BPM Pattern helps clients
define, automate processes
Deploy cloud services in a
fraction of the time
What clients are saying
about PureApplication?
Hybrid cloud portability of
a mobile pattern
Adapt to changing market
demand with patterns
Tour of the IBM
PureApplication System
Business Intelligence
pattern unlocks insight
View these and
more videos about
PureApplication:

4. Discover the value and begin your journey
with PureApplication solutions
© 2014 IBM Corporation
4
http://www.ibm.com/hybridcloudapps

5. See PureApplication value to you with a Cloud
Readiness Assessment (CRA)
Phase 1 – Discovering Value Phase 2 – Quantifying and Presenting Value
© 2014 IBM Corporation
Process is interactive, focused on Client’s specific needs and pain points.
General Specific Refined
Executive
Presentation
CRA Results
Workshop
Delivered
Define scope,
gather initial
data
Business case
socialized, refined,
completed
Assumptions
validated, benefits
areas discusses, data
gathered
Business Value
presented, benefits
quantified.
Business priorities,
projects, and key events
discussed. Scope
defined.
Review data and
assumptions -
Questionnaire
5

6. Desig, Procure, Install
2%
Cloud Readiness Assessment delivers:
Sample analysis results
Productivity Benefits Distribution
Creating new
sw stacks
© 2014 IBM Corporation
8%
Provisioning
11%
Change Requests
5%
PatchesFixes
17%
2% Call Center
Incident Mgmt
Problem resolution
15%
Procurement
Operations
$3,000,000
$2,500,000
$2,000,000
$1,500,000
$1,000,000
$500,000
Performance Impact
Scripts Maintenance
Virtualization
Management
2%
Other maintenance
Firmware upgrades
5%
2%
Monitoring
8%
Storage Management
4%
0%
App Development
10%
App Testing
2%
App UAT
1%
2%
0%
Business
Productivity
3%
Migration
0%
$8,000
$7,000
$6,000
$5,000
$4,000
$3,000
$2,000
$1,000
$0
Alternative PureApplication
Thousands
PROCUREINSTALL
DESIGNPROVISION
IT MANAGEMENT
APP DELIVERY
FACILITIESENERGY
ALTERNATIVE HW,SW,MAINT
PUREAPP SOLUTION
$6,000
$5,000
$4,000
$3,000
$2,000
$1,000
$-
Apr-13 Jul-13 Oct-13 Jan-14 Apr-14 Jul-14 Oct-14 Jan-15 Apr-15 Jul-15 Oct-15 Jan-16
Thousands
Break-even by Quarter
Cumulative Benefits by Quarter Cumulative Investment by Quarter
$0
HW Server
HW Rack
Networking
Storage
SW Licenses
Expert System
Maintenance
Facilities Energy
6 Contact your local representative to learn more

7. And for developers and architects, don’t
forget about developerWorks and Redbooks
Visit IBM Developer Works
A technical library of what’s new, feature
packs, best practices, samples, downloads,
learning resources, and special offers
A community of wealth around WebSphere
© 2014 IBM Corporation
and other technical topics
http://www.ibm.com/developerworks/exp
ert/try.html
Read IBM Redbooks
7
Thousands of detailed technical
documents
Topics on software, storage, servers,
security, and much more
Hundreds available in EPUB format for
your iPhone, iPad, iPod or Nook
Download PDF’s
http://www.redbooks.ibm.com

8. © 2014 IBM Corporation
What should you do now?
You can always talk to your local IBM representatives
(some are in the audience)
They are your “key resource” in helping you improve your
business with IBM Cloud solutions
But for right now, let’s hear from Andrew Darley
8