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© 2014 IBM Corporation 
PureApplication 
Market Momentum for PureApplication 
Jonathan Langley 
PureApplication Sales Lead
PureApplication 
You are no longer forced to choose….. 
© 2014 2 IBM Corporation 
© 2014 IBM Corporation
PureApplication 
System Service 
PureApplication 
Software 
© 2014 3 IBM Corporation 
© 2014 IBM Corporation 
Built in Expertise Run in the Cloud 
Deploy in Private or Public Cloud
PureApplication 
Labor Hours Spent* 
10000 
5000 
© 2014 4 IBM Corporation 
4 
Deployment 
Incident/capacity Mgmt 
Asset Management 
Security Management 
Change Management 
76% Savings 
© 2014 IBM Corporation 
PureApplication Delivers… 
FASTER: compresses time for application 
deployment and management 
LESS EXPENSIVE 
OPEN 
HYBRID” Across private and public cloud 
SSyysstteemm 
9612 hrs 
2302 hrs 
0 
Do It Yourself PureApplication System
PureApplication 
© 2014 5 IBM Corporation 
© 2014 IBM Corporation 
PureApplication Clients See the Value! 
12 clients 
62 clients 
93 clients Highlights: 
• Cumulative growth of client base for 
7 quarters 
• 35% of clients are repeat customers 
2012 
2013 
1H 2014
PureApplication 
Walgreens improves prescription service 
More than 1 million 
electronic prescriptions filled daily 
through IBM PureApplication 
© 2014 6 IBM Corporation 
© 2014 IBM Corporation 
Quick time-to-value 
with pattern-based deployment 
Flexibility 
to quickly incorporate regulatory 
rule changes 
• IBM® PureApplication® System 
• IBM Business Process Manager 
• IBM Operational Decisions Manager 
“When our pharmacists are in front of our customers, we see better 
outcomes and happier customers. The IBM solution helps improve 
service levels.” 
– Jason Stott, Director of IT, Walgreens 
Solution components
PureApplication 
© 2014 7 IBM Corporation 
© 2014 IBM Corporation 
& PureApplication http://www.youtube.com/watch?v=L8DAw17NH88
PureApplication 
Tangerine Bank speeds mobile development 
30 minutes, not days 
to configure a test environment 
Solution components 
© 2014 8 IBM Corporation 
© 2014 IBM Corporation 
2 weeks 
expected app development time, 
down from 6 weeks 
Increased business 
agility 
to help drive growth 
• IBM® PureApplication® System 
• IBM MobileFirst 
“Using IBM’s MobileFirst set of products along with 
IBM PureApplication System…….Now we are geared to 
move at the speed of mobile.” 
– Peter Aceto, President and CEO, 
Tangerine Bank
PureApplication 
© 2014 9 IBM Corporation 
© 2014 IBM Corporation 
& PureApplication http://www.youtube.com/watch?v=L8DAw17NH88
PureApplication 
Additional benefits achieved for this large Insurance provider 
Cost to 
IT 
Cost to 
Business 
© 2014 10 IBM Corporation 
© 2014 IBM Corporation 
NPV discount rate at 6.5% 
IT labor rate at $82 per hour 
Cost to 
IT 
Cost to 
Business
PureApplication 
How to get started with PureApplication 
© 2014 11 IBM Corporation 
© 2014 IBM Corporation 
Solution Accelerators Free 30 day trial 
Accelerate application deployment 
across dynamic hybrid cloud 
Discover PureApplication Service 
ibm.com/hybridcloudapps
PureApplication 
© 2014 12 IBM Corporation 
© 2014 IBM Corporation 
Patterns on the PureSystems Centre
PureApplication 
© 2014 13 IBM Corporation 
© 2014 IBM Corporation 
PureApplication Service http://www.youtube.com/watch?v=2XkXT-nWc5E
PureApplication 
© 2014 14 IBM Corporation 
© 2014 IBM Corporation
PureApplication 
© 2014 15 IBM Corporation 
© 2014 IBM Corporation 
ibm.com/puresystems 
youtube.com/user/expertintegratedsys/featured
PureApplication 
Legal Disclaimer 
• © IBM Corporation 2013. All Rights Reserved. 
• The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it 
is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM 
shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the 
effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. 
• References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in 
this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any 
way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other 
results. 
• If the text contains performance statistics or references to benchmarks, insert the following language; otherwise delete: 
Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary 
depending upon many factors, including considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. 
Therefore, no assurance can be given that an individual user will achieve results similar to those stated here. 
• If the text includes any customer examples, please confirm we have prior written approval from such customer and insert the following language; otherwise delete: 
All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance 
characteristics may vary by customer. 
• Please review text for proper trademark attribution of IBM products. At first use, each product name must be the full name and include appropriate trademark symbols (e.g., IBM Lotus® Sametime® 
Unyte™). Subsequent references can drop “IBM” but should include the proper branding (e.g., Lotus Sametime Gateway, or WebSphere Application Server). Please refer to http:// 
www.ibm.com/legal/copytrade.shtml for guidance on which trademarks require the ® or ™ symbol. Do not use abbreviations for IBM product names in your presentation. All product names must be used 
as adjectives rather than nouns. Please list all of the trademarks that you use in your presentation as follows; delete any not included in your presentation. IBM, the IBM logo, Lotus, Lotus Notes, Notes, 
Domino, Quickr, Sametime, WebSphere, UC2, PartnerWorld and Lotusphere are trademarks of International Business Machines Corporation in the United States, other countries, or both. Unyte is a 
trademark of WebDialogs, Inc., in the United States, other countries, or both. 
• If you reference Adobe® in the text, please mark the first use and include the following; otherwise delete: 
Adobe, the Adobe logo, PostScript, and the PostScript logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States, and/or other countries. 
• If you reference Java™ in the text, please mark the first use and include the following; otherwise delete: 
Java and all Java-based trademarks are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both. 
• If you reference Microsoft® and/or Windows® in the text, please mark the first use and include the following, as applicable; otherwise delete: 
Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both. 
• If you reference Intel® and/or any of the following Intel products in the text, please mark the first use and include those that you use as follows; otherwise delete: 
Intel, Intel Centrino, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. 
• If you reference UNIX® in the text, please mark the first use and include the following; otherwise delete: 
UNIX is a registered trademark of The Open Group in the United States and other countries. 
• If you reference Linux® in your presentation, please mark the first use and include the following; otherwise delete: 
Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Other company, product, or service names may be trademarks or service marks of others. 
• If the text/graphics include screenshots, no actual IBM employee names may be used (even your own), if your screenshots include fictitious company names (e.g., Renovations, Zeta Bank, Acme) please 
update and insert the following; otherwise delete: All references to [insert fictitious company name] refer to a fictitious company and are used for illustration purposes only. 
© 2014 16 IBM Corporation 
© 2014 IBM Corporation

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PureApp Hybrid Cloud Jonathan Langley Presentation 11th September 2014

  • 1. © 2014 IBM Corporation PureApplication Market Momentum for PureApplication Jonathan Langley PureApplication Sales Lead
  • 2. PureApplication You are no longer forced to choose….. © 2014 2 IBM Corporation © 2014 IBM Corporation
  • 3. PureApplication System Service PureApplication Software © 2014 3 IBM Corporation © 2014 IBM Corporation Built in Expertise Run in the Cloud Deploy in Private or Public Cloud
  • 4. PureApplication Labor Hours Spent* 10000 5000 © 2014 4 IBM Corporation 4 Deployment Incident/capacity Mgmt Asset Management Security Management Change Management 76% Savings © 2014 IBM Corporation PureApplication Delivers… FASTER: compresses time for application deployment and management LESS EXPENSIVE OPEN HYBRID” Across private and public cloud SSyysstteemm 9612 hrs 2302 hrs 0 Do It Yourself PureApplication System
  • 5. PureApplication © 2014 5 IBM Corporation © 2014 IBM Corporation PureApplication Clients See the Value! 12 clients 62 clients 93 clients Highlights: • Cumulative growth of client base for 7 quarters • 35% of clients are repeat customers 2012 2013 1H 2014
  • 6. PureApplication Walgreens improves prescription service More than 1 million electronic prescriptions filled daily through IBM PureApplication © 2014 6 IBM Corporation © 2014 IBM Corporation Quick time-to-value with pattern-based deployment Flexibility to quickly incorporate regulatory rule changes • IBM® PureApplication® System • IBM Business Process Manager • IBM Operational Decisions Manager “When our pharmacists are in front of our customers, we see better outcomes and happier customers. The IBM solution helps improve service levels.” – Jason Stott, Director of IT, Walgreens Solution components
  • 7. PureApplication © 2014 7 IBM Corporation © 2014 IBM Corporation & PureApplication http://www.youtube.com/watch?v=L8DAw17NH88
  • 8. PureApplication Tangerine Bank speeds mobile development 30 minutes, not days to configure a test environment Solution components © 2014 8 IBM Corporation © 2014 IBM Corporation 2 weeks expected app development time, down from 6 weeks Increased business agility to help drive growth • IBM® PureApplication® System • IBM MobileFirst “Using IBM’s MobileFirst set of products along with IBM PureApplication System…….Now we are geared to move at the speed of mobile.” – Peter Aceto, President and CEO, Tangerine Bank
  • 9. PureApplication © 2014 9 IBM Corporation © 2014 IBM Corporation & PureApplication http://www.youtube.com/watch?v=L8DAw17NH88
  • 10. PureApplication Additional benefits achieved for this large Insurance provider Cost to IT Cost to Business © 2014 10 IBM Corporation © 2014 IBM Corporation NPV discount rate at 6.5% IT labor rate at $82 per hour Cost to IT Cost to Business
  • 11. PureApplication How to get started with PureApplication © 2014 11 IBM Corporation © 2014 IBM Corporation Solution Accelerators Free 30 day trial Accelerate application deployment across dynamic hybrid cloud Discover PureApplication Service ibm.com/hybridcloudapps
  • 12. PureApplication © 2014 12 IBM Corporation © 2014 IBM Corporation Patterns on the PureSystems Centre
  • 13. PureApplication © 2014 13 IBM Corporation © 2014 IBM Corporation PureApplication Service http://www.youtube.com/watch?v=2XkXT-nWc5E
  • 14. PureApplication © 2014 14 IBM Corporation © 2014 IBM Corporation
  • 15. PureApplication © 2014 15 IBM Corporation © 2014 IBM Corporation ibm.com/puresystems youtube.com/user/expertintegratedsys/featured
  • 16. PureApplication Legal Disclaimer • © IBM Corporation 2013. All Rights Reserved. • The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. • References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results. • If the text contains performance statistics or references to benchmarks, insert the following language; otherwise delete: Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here. • If the text includes any customer examples, please confirm we have prior written approval from such customer and insert the following language; otherwise delete: All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer. • Please review text for proper trademark attribution of IBM products. At first use, each product name must be the full name and include appropriate trademark symbols (e.g., IBM Lotus® Sametime® Unyte™). Subsequent references can drop “IBM” but should include the proper branding (e.g., Lotus Sametime Gateway, or WebSphere Application Server). Please refer to http:// www.ibm.com/legal/copytrade.shtml for guidance on which trademarks require the ® or ™ symbol. Do not use abbreviations for IBM product names in your presentation. All product names must be used as adjectives rather than nouns. Please list all of the trademarks that you use in your presentation as follows; delete any not included in your presentation. IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, UC2, PartnerWorld and Lotusphere are trademarks of International Business Machines Corporation in the United States, other countries, or both. Unyte is a trademark of WebDialogs, Inc., in the United States, other countries, or both. • If you reference Adobe® in the text, please mark the first use and include the following; otherwise delete: Adobe, the Adobe logo, PostScript, and the PostScript logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States, and/or other countries. • If you reference Java™ in the text, please mark the first use and include the following; otherwise delete: Java and all Java-based trademarks are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both. • If you reference Microsoft® and/or Windows® in the text, please mark the first use and include the following, as applicable; otherwise delete: Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both. • If you reference Intel® and/or any of the following Intel products in the text, please mark the first use and include those that you use as follows; otherwise delete: Intel, Intel Centrino, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. • If you reference UNIX® in the text, please mark the first use and include the following; otherwise delete: UNIX is a registered trademark of The Open Group in the United States and other countries. • If you reference Linux® in your presentation, please mark the first use and include the following; otherwise delete: Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Other company, product, or service names may be trademarks or service marks of others. • If the text/graphics include screenshots, no actual IBM employee names may be used (even your own), if your screenshots include fictitious company names (e.g., Renovations, Zeta Bank, Acme) please update and insert the following; otherwise delete: All references to [insert fictitious company name] refer to a fictitious company and are used for illustration purposes only. © 2014 16 IBM Corporation © 2014 IBM Corporation

Editor's Notes

  1. The time has come for new expert integrated systems - systems with integrated expertise and built for cloud, big data & analytics. < make sure to setup what integrated systems are here for reps who have never heard the PureSystems story before > The new IBM PureSystems family uniquely delivers on the value proposition of expert integrated systems. They combine the flexibility of a general purpose system, the elasticity of cloud and the simplicity of an appliance tuned to the workload. They fundamentally improve the experience and economics of IT by simplifying the entire IT project lifecycle to reduce time, cost and risk. What separates PureSystems from other approaches in the industry is delivery of three truly unique attributes: Built-in Expertise - Capturing and automating what experts do: Think of PureSystems as representing the collective knowledge of thousands of deployments, established best practices, innovative thinking, IT industry leadership, and the distilled expertise of business partners and solution providers. Captured into the system in a deployable form from the base system infrastructure through the application. Integration by Design - Deeply integrating and tuning hardware and software: All the hardware and software components are deeply integrated and tuned in the lab and packaged in the factory into a single ready-to-go system that is optimized for the workloads it will be running. All of the integration is done for you, by experts. Simplified Experience - Making every part of the IT lifecycle easier: The entire experience is much simpler – from the moment you start designing what you need to the time you purchase – to setting up the system – to operating, maintaining and upgrading it over time. Management of the entire system of physical and virtual resources is integrated. And all this is done in an open manner enabling participation by a broad ecosystem of partners to bring their industry optimized solutions to bear.
  2. Why you should care Highlight the logos for the local geography 2012 Bradesco Dept of Imm. & Cit. (DIAC) Dutch Tax Fast Retailing Fujitsu ING Pioneer Prudential SOGEI Swiss Re Tongliao Government UBS 2013 Aetna American Express Americo Ameriprise Arcipelago Cloud S.R.I. AXA Banco Credito de Peru Banco Santander Bank of Philippine Islands BlueShield Calif BPER Bradesco British Telecom Cedacri Clearinghouse CP ALL CSC Desert Research Inst. (DRI) DongBu Fire Marine Dutch Tax eWell Fast Retailing GE Capital GMF Hongta HoSpot Network Tech Illinois State University ING Canada JiangXi RCCB JN Data Kingland Kroger Liberty Mutual Medtronic Min. Environ. Protection (MEP) Ministry of Interior Navigation-Power Ltd. (ISV) NY Life PT Askes RiZhao ZhuFu Seker Bank Singapore Stock Exchange (SGX) SITA TD Bank Teknopark Novosbirsk Toyota Motors AP (TMAP) Turkish Economic Bank (TEB) United Illuminating Videotron VISA (UK) Walgreens WellPoint Westpac (Australia) 1H 2014 Aetna AON AVNET AXA Banco de Bogota Bank of America Bitmark BPCE Brown Brothers Hariman BWI CNAF Commerzbank El Corte Ingles Erie Insurance eWell Fancl GE Capital Gulf Bank Hong Leong Bank Inology Kaiser Lloyd's Banking Min of Finance (Kuwait) Nissay REWE Sberbank Technologies Service Benefit Plan St. of Nebraska Swedbank Telekom Slovenia Unicredit Victoria Gov't Vodafone Walgreens
  3. Client Name: Walgreens Solution Components: IBM PureApplication System,* IBM Business Process Manager, IBM Operational Decision Manager *As of May, 2014 Walgreen’s had 6 IBM PureApplication Systems deployed  CRDB Entry: <TBD>   Pull Quote: “When our pharmacists are in front of our customers, we see better outcomes and happier customers. The IBM solution helps us maximize that interaction time.” – Jason Stott, Director of IT, Walgreens Client: The Walgreen Company is the largest drug retailing chain in the United States. As of January 31, 2014, the company operated 8,678 stores in all 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands and Guam. It was founded in Chicago, Illinois in 1901.   Business Need: Given the company’s large volume and scale, Walgreens wanted to optimize its pharmacists’ workloads to ensure customer satisfaction even as daily workloads continued to grow. The company needed to ensure scripts were filled efficiently at the time the customer needed them, while also freeing up each pharmacist’s time for more face-to-face customer consultation.   Solution Implementation: With IBM’s help, Walgreens created a centralized processing group to offload some of the work that pharmacists routinely perform. IBM and the Walgreens IT team implemented a set of business process rules on the IBM Business Process Manager platform, running on IBM PureApplication System. The team then used IBM Operational Decision Manager and IBM ILOG CPLEX Optimizer to create a structure that allows Walgreens to analyze and process all of the pharmacy workload coming in from 70,000 providers connected to the Walgreens network. The IBM Operational Decision Manager business process management system automates and governs many of the frequent, repeatable business decisions that are part of the pharmacy’s workload, and IBM ILOG CPLEX Optimizer delivers the power needed to rapidly solve large, real-world optimization problems.   Benefits: The solution delivers benefits for both Walgreens and its customers. Results include: Quick time-to-value: Pattern-based deployment and management of Walgreens’ electronic pharmacy fulfillment application reside on IBM PureApplication System Improved service levels: Significant increase in the number of scripts that are filled at the time when the customer needs them, increasing customer satisfaction and loyalty Labor optimization: Ability to analyze and smooth out workflows and make sure pharmacies have the right staff at the right time Flexibility: Decision structures that can accommodate rapid change as new state rules and regulations are introduced
  4. Talk about the progress made with applications since Impact - in just a few months Client Name: Tangerine Bank Solution Components: IBM PureApplication System, IBM MobileFirst Platform   CRDB Entry: <TBD>   Pull Quote: “We’ve always been a rapid development shop, but in the past, infrastructure was a bottleneck. Using IBM’s MobileFirst set of products along with IBM PureApplication System, we have been able to coordinate our infrastructure with our development. Now we are geared to move at the speed of mobile.” – Peter Aceto, President and CEO, Tangerine Bank   Client: Tangerine Bank, the direct banking subsidiary of Canadian-based Scotiabank, provides savings accounts, a variety of investment products and no-fee checking to customers in Canada. Tangerine Bank offers favorable rates to customers by avoiding the costs of running a network of traditional bank branches, instead emphasizing online and mobile banking. As of November 2013, it had over 1.8 million customers and nearly USD$40 billion in total assets.   Business Need: Tangerine is committed to using technology to simplify the banking experience, and wanted to transform the business and drive growth by building mobile apps to engage customers anytime, anywhere. Developing new applications internally was at least a six-week process, with too much time spent in areas such as configuring and managing software, preparing test environments and developing mobile libraries. The bank wanted to increase business agility by shortening the development process, and also reduce infrastructure overhead costs.   Solution Implementation: With IBM’s help, Tangerine Bank accelerated the delivery of mobile development with an integrated infrastructure and architecture platform based on IBM PureApplication System and the IBM MobileFirst software set. The solution included the IBM MobileFirst Platform application development environment to simplify deployment, and IBM PureApplication System with automated infrastructure integration, configuration and management. As a proof of concept, IBM helped the Tangerine Bank IT team integrate new capabilities—such as voice identification based on technology from an IBM Business Partner, Nuance Communications—into the bank’s mobile app.   Benefits: With IBM PureApplication System and IBM MobileFirst software, Tangerine Bank gained a rapid, low-cost development process and increased business agility to enhance the bank’s competitive position. The bank is now targeting two weeks as its time frame for mobile app development instead of the previous six weeks—a potential 60 percent reduction. Using repeatable IBM PureApplication System patterns, the bank’s IT team can fully replicate an operational hardware and software stack in about 30 minutes instead of taking days to set up and configure an environment. By leveraging IBM MobileFirst as a test facility, pilot users can toggle between different versions of a mobile app, providing feedback the bank can use to decide if the app is ready for release to the public. Provisioning, scaling, security, high availability and other application attributes are automatically managed across apps and system resources, leading to expected overhead cost reductions in the future.
  5. Talk to special offers that Andrew will discuss – removed the offer slide
  6. Main Point: IBM and its partners have provides a broad set of solutions through patterns of expertise to meet your needs and made them available through PureSystems Centre to deliver value even faster. Speaker Notes: IBM has delivered patterns for key solutions across our software portfolio and also the broadest open ecosystem of partners ready and able to provide industry expertise and solutions to clients. PureSystems runs tens of thousands of existing Power and x86 applications. There are also more than 380 optimized solutions from more than 275 leading partners. PureSystems are the catalyst for helping ISVs transform their business model to cloud. We also developed the PureSystems Centre, which is a catalog and solution showcase that simplifies deployment of partner and IBM applications Clients will be able to access links to direct downloads and find such items as ISV application patterns, code and fixes, partner-ready offerings, access to developers etc. NOTE: BPs to highlight for South Africa audience include Silvermoon, Temenos, Siemans, and Infor
  7. Casual conversation with Mark, formerly from ING, now with IBM. What were the biggest challenges that ING was facing when they looked at PureApplication? How did the implementation of PureApplication impact ING business? 2 – 3 questions, Etc.