CCI draft version 3

1. Customer Centric
Innovation
Team#4
Teamwork project

2. Global social
trends impacting
commercial
housing
Millennials as home
buyers
Low carbon world & Renewable
energy
People in search of a resilient
and safe community
By 2030, UN estimates than
40% of the world population
will need access to affordable
housing
Millennials dominating residential
real estate buyer's market (38% in
the US).
A social and digital approach to real estate
✔ Low-carbon lifestyles are here to
stay. Consumers expect brands to
step up.
✔ Growing focus on the energy
efficiency of buildings – and the
technology that can make a
difference
Home ownership &
Affordable housing
What is the demand?
Consumer expects a holistic experience
rather than simple house buying:
✔ Fast tracing and environmentally friendly
solutions.
✔ Affordable with several credit options & low cost
of maintenance
✔ Safety, resilient community to live and act.
✔ Inclusivity in buying options & use of emerging
tech and digital tools.
Our Unique Opportunity
Improve the quality of people’s life through sustainable and affordable
housing solutions, integrating latest technology and digital tools.
✔ Create a safe, inclusive and
resilient human settlement
environment where people will
act as part of a community.
Protechs grow popular.
Time to consolidate
Demand for intelligent real estate tech
rang loudly in 2021, as proptechs
garnered record investment.
We are best equipped to design,
execute & implement
✔ Funded and supported by one of the
wealthier funds in the world.
✔ Ability to create quick synergies with key
players in Saudi Arabia (governmental,
banking, energy) and globally (protechs’ &
fintech’s)
✔ Neom(*) a $550 bio mega city project will
happen in our country
✔ Saudi Arabia Awarded in 2021 as the
country with biggest and boldest real estate
projects
(*): Neom is the futuristic mega-city 33 times the size of New York City.

3. Slide 2: Consumer journey and impact analysis
Plethora of different solutions available but none which are end-to-end, leaving the ability through APIs to orchestrate a multiple of best-in-
class solutions throughout the journey.
Possibility to use multiple
of filters to adapt to all
potential needs
Implication: Entire journey can address all trends.
Search DecideBuy Manage Share
Decide
Home ownership &
Affordable housing
Millennials as home
buyers
Proptech grows &
consolidates
Search of a resilient &
safe community
Low carbon world &
Renewable energy
Social Media profile can
be added to ML to build
proposed offer
3D or even Metaverse
versions of the community
to visit which can be
visited virtually
Optimized search reduces
number of visits and
carbon emissions
Agent available via app
24/7 supported by chatbot
Simply book appointments
digitally via app
Share rating of community
based on social profile
Information regarding
green subsidies available
to help make decision
Transaction conducted via
mobile, important when
banking inaccessible
Option to conduct virtual
inspections to speed up
process
Local banks options or
peer-to-peer banking to
support local community
Paperless process with
notification along entire
journey
Potential to create smart
contract as proof of
ownership
Book services through the
app, voice activated
concierge via Alexa
Co-housing, managing of
shares space
Upgrade energy efficiency
or production through out
the life of home
Notification and
Community News
provided via app
Create a Social media
community page to share
insights and news
Car sharing possibility
Share carbon footprint
goals & performance at
community-level
01
02
03
04
05
Initial slide

4. Slide 2: Consumer journey and impact analysis
Acquire or partner with impactful protechs’ to benefit from innovative solutions in development,
energy management, safety & “smart city” execution.
Possibility to use multiple
of filters to adapt to all
potential needs
Generate CX value by 5 key differentiating factors
Search DecideBuy Manage Share
Decide
Home ownership &
Affordable housing
Millennials as home
buyers
Proptech grows &
consolidates
Search of a resilient &
safe community
Low carbon world &
Renewable energy
Social Media profile can
be added to ML to build
proposed offer
3D or even Metaverse
versions of the community
to visit which can be
visited virtually
Optimized search reduces
number of visits and
carbon emissions
Agent available via app
24/7 supported by chatbot
Simply book appointments
digitally via app
Share rating of community
based on social profile
Information regarding
green subsidies available
to help make decision
Coalition with trustworthy
banks and fintech's to
provide affordable &
inclusive credit.
Option to conduct virtual
inspections to speed up
process
Local banks options or
peer-to-peer banking to
support local community
Paperless process with
notification along entire
journey
Potential to create smart
contract as proof of
ownership
Book services through the
app, voice activated
concierge via Alexa
Co-housing, managing of
shares space
Develop upgrade plans for
maintenance / energy
consumption with latest tech
integration & prof. services.
Notification and
Community News
provided via app
Introduce a digital
marketplace with sharing
economy driven initiatives
& e-commerce solutions
Share carbon footprint
goals & performance at
community-level
01
02
03
04
05
Invest & design a social
media community channel
to promote safety &
sustainable ways of living.
Proposal for second slide
Margarita

5. Slide 3: 5 bullet actions how to address it
01
02
03
04
05
VR experience
Visit Schedule
Share with
others
• Home services
• Neighborhood
services
Integrated with local
Stores
• Cleaning, plumbing,
painting, transportation, etc..
For residents and all ROSHN communities
Actionable
Levers
Marketplace
Professional Services
01
E-commerce
Community
Mobile app
Property
search
Marwan’s slide proposed
Highlighted ideas for
inclusion in final deck

6. Any
questions?
Borja Carlos
Jumshee
d
Margarita
Marwan Sebastia