This presentation explains the reasons to why should multi-family residential building should go mobile and what benefits this new technology can offer to residents and management team.

1. Why Residential Buildings
should GO Mobile
Presented by Green Apps
Resident Portal Apps

2. AGENDA
● Mobile Usage
● Cohesion & Communication
● Automation & Savings
● Retention

3. Mobile Usage

4. Mobile Usage
● Roughly nine-in-ten
American adults
(92%) own a mobile
phone of some kind.
● Cell Phones continue
to top of the list

5. Mobile Usage (Trend for the past years)

6. Mobile Usage
● 86% of those
ages 18-29 have
a smartphone,
● 83% of those
ages 30-49
● 87% of those
living in
households
earning $75,000
and up annually

7. Mobile Usage (Behaviour)
● 67% of cell owners find
themselves checking their
phone for messages, alerts,
or calls — even when they
don’t notice their phone
ringing or vibrating.
● 44% of cell owners have
slept with their phone next
to their bed because they
wanted to make sure they
didn’t miss any calls, text
messages, or other updates
during the night.

8. Mobile Usage (Behaviour 2)
● 29% of cell owners
describe their cell phone
as “something they can’t
imagine living without.”
● Get help in an emergency
situation — 19% have
used their phone to do
that in the past 30 days.

9. Mobile Usage (Reasons to Use)

10. Communication & Cohesion

11. Communication & Cohesion ( Current State)
Research from the Vancouver Foundation : Apartment dwellers are more
isolated from their neighbours compared to those living in townhomes
● 43% of people living in high-
rises do not know at least two of
their neighbours’ names.
● When it comes to doing favours
for neighbours, 57% of all
people surveyed have not done
a favour and this spikes to 77%
for apartment dwellers.

12. Communication & Cohesion ( Solutions)
3 Solutions in order to improve the communication
1. Serendipitous Encounters:
Takes place in the elevator, at the
pool, in the car park, while
taking out the garbage, and other
routine activities.
2. Sociocultural Animation:
Community barbecues, donation
appeals, landscape rejuvenation
programs, and resident associations

13. Communication & Cohesion ( Solutions) cnt
3.Digital Augmentation: Which is defined
as a community network system that acts as
a virtual space for social interaction that
complements existing public spaces.
● Resident directories with member
profiles (Resident Portal)
● Private social networks (Resident
Portal)
● Interactive community platform
(Resident Portal)

14. Communication & Cohesion
Real Estate Mobile Technology is useful to reflect upon because
in order to strengthen neighbour-to-neighbour relationships in
apartments, interventions need to happen at each level.
Transform rental property management through improved communications

15. Automation & Convenience

16. Automation & Convenience
Enhanced comfort and convenience
● Accessible 24/7
● speed up service delivery
● Everything is documented
● Responsive to requests
● Keeping up with the pace
● Create a partnership with tenants by
increasing communication

17. Automation & Convenience
Streamline operations and improve engagement with tenants

18. Retention

19. Retention
Quick response time
+
Better
communication
=
Happy tenants
=
Higher retention rate

20. Retention & Technology
Tenant retention strategies Mobile technology can
offer:
● Tenant information Directory: Important
information; community and building rules;
instructions for unit care; and life safety information.
● Instant Communication
● Automated tracking systems for tenant
communications and maintenance requests.
● Resident satisfaction surveys
● And many more
Technology is a central strategy in tenant retention and attracting new
residents

21. 90%
Of messages on cellphones are read within
3 minutes
Of being delivered

22. Retention & Communication
● Communication with tenants is
one of the most important factors
in keeping long-term renters
happy
● Knowing how to communicate
with residents through the
channels they prefer can
translate to increased
conversion, retention,
referrals and higher customer
satisfaction levels.

23. Market Trend & Millennials
A Digital Generation

24. Millennials
Millennials are reshaping demands as
they enter the tenant marketplace:
● Approximately 10,000 Millennials
turn 21 everyday in America.
[TIME]
● By 2018, Millennials will have the
most spending power of any
generation. [BAZAAR]
It is necessary to understand Their
needs

25. Millennials Expectations
Their expectations from tenant spaces:
● Advanced Mobile Technology
● Streamlined Operations
● Better Engagement with others
● Sustainability Features

26. Millennials Expectations
http://www.rentseeker.ca/blog/index.php/what-millennials-look-for-when-apartment-hunting/2218

27. In Summary

28. 92%
Of Adults Own a Cell phone
And it continues to top the list of devices

29. Conclusion
Real Estate Mobile Technology is useful to reflect
upon because in order to strengthen neighbour-to-
neighbour relationships in apartments, interventions
need to happen at each level.

30. Conclusion
Enhanced comfort and convenience
● Accessible 24/7
● speed up service delivery
● Everything is documented
● Responsive to requests
● Keeping up with the pace
● Create a partnership with tenants by
increasing communication

31. Conclusion
Quick response time
+
Better
communication
=
Happy tenants
=
Higher retention rate
Improve Communication and response time using mobile technology
which leads to higher retention rate

32. Conclusion
Millennials are reshaping demands as
they enter the tenant marketplace.
Their Expectations:
● Advanced Mobile Technology
● Streamlined Operations
● Better Engagement with others
● Sustainability Features

33. Thank you!
GreenApps.com
Info@greenapps.com