Café Coffee Day is India's largest coffee chain with over 1200 cafes across 175 cities. Their target audience is young professionals and college students aged 20-30, who make up 57% of customers. Café Coffee Day pioneered the café culture in India and is a popular place for socializing and relaxation outside of home and work. The document provides Café Coffee Day's branding and advertising rate card that outlines the costs for various in-store marketing materials and branding opportunities to promote products and campaigns in their cafes.

2. Understanding Café Coffee Day !!
 India's largest coffee conglomerate,
Amalgamated Bean Coffee Trading Company Ltd.
 A Rs. 750+ crore ISO 9002 certified company.
 Pioneer of the café culture and the first to launch the „coffee
bar‟ concept in India.
 Network strength: 1200+ cafés in 175+ cities/towns across
India and growing.
The place consumers are frequent most after “home and
workplace/college” in a group of 3 or more.
 A place where consumers rejuvenate and are free to be themselves
rather than a place to be “seen at”.

3. Why Café Coffee Day ??

4. Why Café Coffee Day ??

5. Why Café Coffee Day ??

6. Why Café Coffee Day ??

7. Why Café Coffee Day ??

8. Key Target Audience
 Major chunk of CCD customers falls within the age group of 20
to 30 which accounts for 57% of the overall percentage.
 The group comprises of mainly college going students and
young working professionals.

9. Youth Behavior
 Make consumption related decisions in company of friends
 Consumption areas: Personal clothing & accessories,
food, entertainment, consumer durables
 Influencers: Peer group, workmates.
 Tech Savvy
 Access to large amount of money to spend.
 Socially Active: Hangs out at cafes/malls
 Looking for a good lifestyle.
 Looking for a multiplicity of experiences.
 Spending Power: Rs 7,000-40,000 p.m.
 Seeks 'feel-good factor' and expression of identity through choice of brands
consumed. But is also value conscious.

10. Editorial Coverage

11. Editorial Coverage

12. CCD Platter for Branding & Communication
Tent Card Push/ Pull Sticker

13. CCD Platter for Branding & Communication
Table Sticker Coasters + Cup Rings

14. CCD Platter for Branding & Communication
Side Menu Card Saucer Tag

15. CCD Platter for Branding & Communication
Standee Kiosk

16. CCD Platter for Branding & Communication
Promoter
Bike Display

17. CCD Platter for Branding & Communication
Poster
Danglers

18. CCD Platter for Branding & Communication
Leaflet Drop Box

19. CCD Platter for Branding & Communication
Wall Visual Floor Sticker

20. CCD Platter for Branding & Communication
Chair Backs Stencil

21. CCD Platter for Branding & Communication
Café Chronicle-
DSN Screens Magazine Ads

22. Rate Card as per each Branding Element
BRANDING RATE CARD
CATEGORY A CITIES: DELHI, MUMBAI, KOLKATA, CHENNAI, BANGALORE, HYDERABAD & PUNE
CATEGORY B CITIES: ALL EXCEPT THE ABOVE MENTIONED
NOTE: Rates mentioned refer to per café per month (unless otherwise specified)
COLLATERAL DISPLAY
BRANDING OPTION Branding Fee (in Rs.) SPECIFICATIONS Display/cafe
Category A Category B Size (length*width) Material
DANGLERS 8000 6000A4 230 GSM 3-8
TABLE STICKERS 10000 80005" * 5" Vinyl 3-8
FLOOR STICKERS 8000 60005" * 5" Vinyl 3-8
TENT CARDS 15000 120005" * 7" 300 GSM laminated 3-8
COASTERS 8000 60004" * 4" Cardboard, laminated 2 per table
RIBBED CRAFT
SLEEVES ON COLD CUPS 12000 10000 PAPER ON PLASTIC COLD CUPS
TISSUE PAPER 12000 10000
SIDE MENU CARDS 12000 10000Demi size (A5) 300 GSM, laminated 15 - 25
BILL FOLDER STICKERS 4000 30002.5" * 2.5" Vinyl On bill folders
SAMPLING 10000 8000To be given to every customer or through billing
POSTERS ON NOTICE BOARD 7000 5000Max A3 230 GSM (back gumming) 1-2
LEAFLETS/CONTEST FORMS 8000 6000Max. A5 170 GSM In bill folders
MAG/NEWSPAPER DISPENSER 9000 80002' X 1.5 ' WOOD/IRON
PULL PUSH STICKER 12000 10000 Gumming Strip 2
DROP BOX 5000 40001 ft cubed Acrylic (with lock) 1
REST ROOM STICKERS 3000 20006" * 12" Vinyl 1
REST ROOM SAMPLING 5000 4000
COFFEE MACHINE BRANDING 22000 20000W 24.5" x H 11.5"

23. Rate Card as per each Branding Element
DISPLAY SPACE
Branding Fee (in Rs.) SPECIFICATIONS
Category A Category B Size (length*width) & Material Display/cafe
KIOSK
RENTAL PER DAY 5000 30003D kiosk (floor space of 3' * 3') 1
RENTAL PER WEEK 10000 8000and height upto 6 ft
RENTAL PER FORTNIGHT 18000 15000(Operational 8 hrs/day), Sans promotor
RENTAL PER MONTH 25000 18000Plastic/Sunboard
DISPLAYS
2D display unit
RENTAL PER DAY 3000 2500 (e.g.standee)
RENTAL PER WEEK 8000 70006' * 2' in size
RENTAL PER FORTNIGHT 15000 12000Sun Board
RENTAL PER 3 WEEKS 18000 15000
RENTAL PER MONTH 18000 15000
Promoter
Per Day 2000 1000
1 person only,
Per Week 5000 4000
Approval
Per Fortnight 9000 8000 required for
Per 3 Weeks 12000 10000 branding on
Per Month 15000 12000 person.
COMMERCIAL SHOOTS
PER HOUR RATE 15000 12000Precauitionary (returnable) deposit of Rs.30,000
F & B cover of Rs.1500/- per hour for A cities
and Rs.1000/- per hour for B cities

24. Rate Card as per each Branding Element
OTHER BRANDING OPPORTUNITIES
WALL VISUAL 30000 25000Plus replacement costs
Wi-Fi Landing Page
Own a link 200000
Site grab 175000
Banner 125000
Airline space branding (GOAIR)
Cost per Consumption Per
piece month MOQ
Combo box branding 6 17000 17000
Sandwitch box branding 8 35000 35000
Savouries box branding 4.5 5000 5000
Cups 3 40000 200000
Sampling 4 100000 100000
Head rest branding 5 45000 45000
DISCLAIMER
Service Tax applicable
Designing & Production (printing/fabrication) of collaterals to be done by the partner.
Artwork to be approved by CCD.
All collaterals for the promotion to have a
logo of CCD compulsorily
Despatch of collaterals/Logistics to be managed by the partner.
Provisions for replenishment of collaterals to be provided.
Promoter/Salespersons are not allowed. There could be exceptions in certain cases. The rates to be worked out accordingly.
No transaction/selling can take place as a part of a campaign.
In case CCD is forced to stop the campaign in a particular café, prorata money will be returned for that café only.
PAYMENT TERMS
50% in advance, to be paid in favour of "Coffee day properties India Pvt Ltd"
50% after the first half of the campaign is through.