1. Rate Card
TPG Wholesale Pvt. Ltd.

2. Elements for In-Store Branding
Floor Display
Rs.5000
/month for
r 2’x2’ sft
Impulse
Bays/Bins
Rs.6000/
/month
for 2’x2’
area
Bins at Ramp Area Rs.4000
/month for 2’x2’

3. Pillar Branding
End Cap Rs.12000/month Rs.4000/month Side Kicks Rs.2000/month
Counter
Display
Dispenser Clip
Rs.1500/m Strip
onth Rs.1000
/month

4. Trolley
Rs.300/Tr
olley
min. 10
trolley
/month
Basket Rs.150/basket min. 10
Snap basket /month
Frames
for wall
branding
Rs.12000
min. for 3
months
Shelf In
Shelf
Rs.2000/m
onth for
category
shelf Shelf Strips Rs.500 per shelf/month

5. FSU Rs. 10,000 3’x2’
Rs.8,000 2’x2’ /month
rrr
Flyer Distribution Rs.5000/week

6. In Store Signages Rs.300 per sqft.
min. 60 sqft.

7. Rate Card Benchmarking for In store Branding Per Month
S.No. Elements Vishal Reliance More Spar Big Bazaar
Rs.4,000 Min. for 3 Rs.5,000 min. for 3
1Pillar Branding months Rs.1500 per 5'x2' months Rs.10,000
Header Space Rs.1000
2 Branding Rs.1000 per Header per Header
3Cash Till Dispenser Rs.1500 Rs.500 per A4 size Rs.1000 Rs.7500 for 2'x2'
Rs.300 per Trolley- Min. 10
4Trolley/Store Rs.300/Trolley- Min. 10 Trolley Rs.300 per trolley Rs.1000 per Trolley Trolley
5Floor Display Rs.5000 for 2'x2' sqft Rs.800 Rs.5000 Rs.10,000 for 2'x2' sqft
Rs.1 per leaflet one
6Leaflet Distribution Rs.5,000/week time Rs.15,000/week
Impulse Rack/Wire Rs.6000 for 2 feet by 2
7 Bins feet
8Wire Bin Ramp Area Rs.4000 for 2'X2'
9End Cap Rs.12,000 Rs.12,000 Rs.10,000 Rs.25,000/store Rs.25,000
10Side Kicks Rs.2000
11Clip Strip Rs,1000 Rs.1200
Rs.500 per shelf
12ShelfStrip branding
Rs.150/basket min.10
13Basket basket
Rs.8,000 for 2'x2'
Rs.10,000/- for 3'x2'
14FSU feet area R.12000 Rs.10,000 for 3'x2'
Rs.2000/-per category
15Shelf In Shelf shelf
Rs.300 per sqft min. of Rs.300 per sqft min. of 60
16In store Signange 60 sqft sqft
Rs.1 per carry bag
17Carry Bag Rs.1 per carry bag Min qty 125000
Snap Frames(Wall Rs.12,000 min. for 3 Rs.15000 min. for 3
18 Branding) months months

8. Terms &Conditions