The document discusses creativity policy and programs in Tampere, Finland. It notes that Tampere has successfully transformed its economy from one focused on scale to one focused on scope, now with strengths in mechanical engineering, automation, ICT, and wireless. Emerging areas include healthcare technology and creative industries. The Creative Tampere Programme was launched in 2006 with €7.2 million in seed funding from the city, and has since generated over €100 million for the local economy through over 100 projects and 200 new companies. The program focuses on developing creative industries, innovations, and making Tampere an attractive city. It also plans to establish a center for creative industries in an old sock factory to provide space for collaboration across different

2. Lasse Paananen
Director of Creative Tampere Programme
CEO of Ideone Ltd.
Creativity Policy in Tampere
21.10.2010
lasse.paananen@luovatampere.fi
www.creativetampere.fi
lasse.paananen@ideone.fi
www.ideone.fi
+358 40 720 5088

3. Kuva koskesta
Remote and scarcely
populated
Small domestic market
Insufficient demand
and growth base
Lack of interest for VC
Limited volume of
education &
research
Critical mass only in
niche areas
Finland

4. Company WW market share Industry
Nokia 40% Mobie phone industry
Kalmar Industries > 50% Container handling machinery
Sandvik-Tamrock 35% Mining and construction machinery
Metso Automation > 15% Automation for process industry
Metso Minerals 15% Mobile rock crushers
Kvaerner Pulping 10–50% Boilers
PCE-engineering 70% Hollow core slab machinery
…why those and other global market leaders are located in a
region of under 500 000 people...
Tamglass > 70% Safety glass machinery
Timberjack 30% Forest machinery
Bronto Skylift > 60% Fire and rescue platforms
Fastems 70% Multilevel FMS
Ata Gears 50% Spiral bevel gears for marine applications
Gardner Denver 30% Ship compressors
Avant Tecno 40% Mini loaders

5. Tampere, Finland
Cool – Creative – Contrasting - Credible
The world is filled with good places. At the heart of one of the most
competitive countries in the world, the Tampere region offers an excellent
alliance of business, science, culture and technology.
Within a two hour drive from more than 3.5 million people and around two-
thirds of Finland's economic activity, the region is one of the biggest
economic drivers in Finland and a desirable place for business, studies and
living. The secret to the region's success is its dramatic, yet controlled,
transformation.

6. From economies of scale to
economies of scope
Two current strengths:
• mechanical engineering
and automation
• ICT and wireless
Two emerging areas …
• health care technology
• creative industries
Programme based
development
Broad innovation system
Small city
strategy

7. BUG co-operation
City strategy as a starting point
City acts as facilitator
Development work is carried
outside city organisation
Seed money from the city
Programme time long enough,
but still limited
Typically dozens of projects
Similarities in
programmes

8. Centres of
expertise
programmes
Ubiquitous computing
Digibusiness
Intelligent machines
Energy technology
Nanotechnology
Health and well-being
Economic
development
programmes
eTampere
2000-2005
BioneXt Tampere
2003-2009
Creative Tampere
2006-2012
New Factory
2010-?
Experience
industries?
HealthBio

9. 40 000 000 €
project base Goal
100 000 000 €
impact on local
economy
over 30 000 000 €
project base Currently
over 1000
companies participating
102
projects running
over 200
new companies established
2
national awards
Creative Tampere
Programme
7 200 000 €
City of Tampere
seed money

10. Innovations and
Entrepreneurship
Creative industries
Attractive city
Creative Tampere Programme Themes

11. Creative industries
• In the heart of creative economy
• Over 50% of programme projects
• One of the fastest growing industry group in
Tampere region
• Since 2006 creative industries have grown faster
rate than other industries in Tampere
— turnover rose 18% compared to others 9%
— No of companies rose 8% compared to 4%
• Also the rate of growth has been 2 to 8 times
faster in Tampere than other parts in Finland
Business development
services
Facilities
Sales programmes
Industry specific
development
programmes
Internationalisation
Networking

12. Innovations
Innovation platforms
Open R&D methods
Customer oriented
development
Multidisciplinary
All ages
Not only technology-
based
Entrepreneurship
Youth and creative
industries as main
targets
Innovations and entrepreneurship

13. Creative industries
development programme

14. Constructed
surroundings
Interesting urban
structure
Expererimental and
quality archirecture
Creative industries
needs
Strong research and
education
Increasing public
debate
Events
Wide selection
Year around
Different interest
groups
Increasing number of
visitors
Elements of attractive city

15. The centre for creative industries
A clear need for premises for creative industries in
Tampere. Synergy effects can be important.
A study was made of the business model and
renovation needs for an old sock factory (15 000
m2).
Survey results: The centre will serve many kinds of
space / property needs of creative industries
(movie, media, music, design, entertainment,
tourism etc.)
Operation model: city owns the land and the
premises. The city seeks an operating company to
look after the renovation and marketing of the
premises.

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17. YLE ONKINIEMI 020309 ARKKITEHTISTUDIO
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18. Strong commitment from the leading city required
Flexibility in utilization
3.
Expand the innovation system
Choose and involve key stakeholders
Administrative model (entrepreneur to entrepreneur)4.
5.
6.
1.
2.
Some experiences from
Tampere
Targeted development services7.
Do the homework – good preparation

19. Opportunities. Success.
Winners.