SlideShare a Scribd company logo
Film
Websites
Codes and Conventions
Codes and Conventions of Websites
• Masthead – Matching the magazine to help establish the brand.
• Navigation Bar - Options for the most popular genres within their target
audience
• Content Hierarchy – Prioritising top films/actors at the top of the home page
• Images – Stills from films or behind the scenes images.
• Adverts
• Promotion of the Magazine or subscription system.
• Links to social media
Empire
Pop-up to promote
signing up for email
newsletters.
Home Page:
Article Page:
Main story with a link to the
full article is the first thing to
appear on the homepage.
Audio-visual piece on the
article page to promote
the film being discussed.
Adverts are small
and unintrusive
Broad range of
genres and films to
intrigue a wider
audience.
Total Film
Pop-up to promote
signing up for email
newsletters.
Home Page:
Article Page:
Broad range of
genres and films to
intrigue a wider
audience.
Adverts – Adverts either
side of the website and on
articles.
Links to their
social media.
Popular celebrities
to intrigue the
target audience.
Little White Lies
Promotion of the magazine
– Digital Convergence.
Home Page:
Article Page:
Promoting their
membership
option.
No adverts other than
promoting their online
membership and magazine
Links to their
social media.

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C&C Film Websites

  • 2. Codes and Conventions of Websites • Masthead – Matching the magazine to help establish the brand. • Navigation Bar - Options for the most popular genres within their target audience • Content Hierarchy – Prioritising top films/actors at the top of the home page • Images – Stills from films or behind the scenes images. • Adverts • Promotion of the Magazine or subscription system. • Links to social media
  • 3. Empire Pop-up to promote signing up for email newsletters. Home Page: Article Page: Main story with a link to the full article is the first thing to appear on the homepage. Audio-visual piece on the article page to promote the film being discussed. Adverts are small and unintrusive Broad range of genres and films to intrigue a wider audience.
  • 4. Total Film Pop-up to promote signing up for email newsletters. Home Page: Article Page: Broad range of genres and films to intrigue a wider audience. Adverts – Adverts either side of the website and on articles. Links to their social media. Popular celebrities to intrigue the target audience.
  • 5. Little White Lies Promotion of the magazine – Digital Convergence. Home Page: Article Page: Promoting their membership option. No adverts other than promoting their online membership and magazine Links to their social media.