CATI

1. Computer Assisted Telephone
Interview (CATI) with a Particular
Focus on Interviewers’ Action
Wojciech Jablonski
University of Lodz | Poland
wjablonski@uni.lodz.pl

2. CATI – INTRO
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Computer Assisted Telephone Interview

3. RESEARCH QUESTIONS
What kind of problems are
encountered by CATI interviewers
during conducting telephone
interviews? What factors generate
such difficulties?
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Does the policy adopted by the
survey companies concerning the
interviewers’ HR procedures and
the methodology of research
comply with the professional
guidelines ?
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4. • Data collection: 2009–2010 & 2013 (follow-up)
• 12 major Polish survey research organizations
• 2 international agencies
METHODOLOGY
Co-financed by technical assistance
funds of the EEA Financial
Mechanism and the Norwegian
Financial Mechanism within the
framework of the Scholarship and
Training Fund 4

5. (1) Situation considered to be particularly troublesome:
handling respondents who have difficulty in understanding
the questions
According to the interviewers the questions used in CATI
scripts are often formulated using complicated vocabulary
and syntax. The questions have not been adapted to suit the
intellectual skills of an average respondent
(2) The policy adopted by the research centers (especially
concerning sampling techniques) seems not to comply with
the professional guidelines found in the literature
MAIN OUTCOMES
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6. QR CODE
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