Art Of Dum offers a culinary experience that encompasses the evolved robust and characterful style of Dum Pukht cooking from the royal heritage and kitchens of Northwest Frontier Province. To know more visit: www.artofdum.com

2. Brand Concept
Art of Dum is a premium delivery kitchen that offers authentic Dum Pukht
cuisine inspired by the 300-year-old culinary heritage of the Northwest
Frontier Province. It features the flavour repertoire of the royal kitchens of
kingdoms of undivided India. The charm of the traditional clay pots &
tandoors and simple nomadic flavours are recreated with recipes that pay
homage to the finesse and art of the legendary Khansamas. It’s a
celebration of authentic classics, secret recipes, Dum Pukht cooking
techniques, and most importantly the love and passion with which the
chefs created their masterpieces.

3. Guiding Principles
• Authentic age-old recipes of the Northwest Frontier Province
• Premium eco-friendly packaging delivering an elevated dining experience
• Ancient Dum Pukht style of cooking which allows the food to cook in its own juices and keeps the nutrients of the food intact
• Only the best authentic ingredients sourced from across India
• Utmost safety and hygiene standards followed in food preparation and delivery

4. Brand Positioning
• Art of Dum offers a 300-year-old legacy on your plate with
recipes inspired by art of the legendary Khansamas
• On offer is an elevated dining experience at home with
premium eco-friendly packaging with glass jars, clay handis
and steel cutlery

5. The origin of Dum Pukht
The origin of the cuisine dates to the 1780's during the time of Nawab
Asaf-Ud-Daulah, the erstwhile ruler of the State of Awadh. This cuisine
came to life by sheer luck when the State of Awadh was hit by a famine and
unemployment was high. Nawab Asaf-Ud-Daulah decreed the never-ending
construction of a giant edifice, the Bara Imambara, creating unceasing
employment. By a royal decree, arrangements were made to provide food to
the workers. For this, enormous containers were filled with rice, meat,
vegetables, spices and sealed. Hot charcoal was placed on top, and fires lit
beneath, while slow cooking ensured that food was available day and night.
The result was extraordinary, for when the containers were unsealed the
splendid aromas that emerged attracted even the royals. The "Dummed"
cuisine was then perfected for the royal table. Exotic dishes evolved, in
which flavours and fragrances intermingled, with exquisite results. Chinar,
the famous Kashmiri tree, was considered the best cooking wood for Dum
Pukht food. The food prepared in this style of cooking was recognized as
one of the finest cuisines of South Asia.

6. Our Difference
Art of Dum follows the traditional ‘Dum Pukht’ style of slow cooking, something that is rarely seen
in the cloud kitchen format. This style of slow cooking refers to letting the dishes breathe in their
own aroma and juices. It is this technique that works like magic to beautifully infuse the flavours
from the various spices and herbs, making each dish a delight for the senses.

7. This style of cooking takes hours of preparation, hence challenging the
modern-day norm of fast food that is prevalent in the cloud kitchen
space. Art of Dum offers a traditional and healthier alternative with Dum
Pukht dishes cooked in sealed clay pots, that keep the flavours, taste as
well as the nutrition of the food intact.

8. The signature Dal Makhani is slow cooked for approximately 24hrs, the Dum Handi ka Gosht
takes 6 hours & the Chulhey ka Dum Murgh takes 2 hours to cook.

9. It's not just food
It's a journey across the kitchens of the North West Frontier
Province, from Kashmir, to undivided Punjab, Awadh, Nizam,
Royal Rajputana and Mezbaan, all of which define modern day
Indian cuisine.

10. One can expect a treat for all the senses with melt-in-the-mouth kebabs, fragrant biryanis,
luscious delicately spiced gravies, wholesome rolls, and indulgent sweet dishes.

11. Completing the in-home dining experience is premium packaging which promotes a sustainable and
healthy lifestyle with a zero-plastic policy, reusable premium quality glass jars, clay handis and steel
cutlery. The brand encourages its customers to reuse and recycle their packaging and help minimize the
plastic waste and pollution that end up in our landfills and oceans.

12. IP Trademark
• Art of Dum is a registered trademark of Foodlink
Footprint
• Present in India & UAE
Business Format
• Home Delivery & Take aways only

13. Beverage Philosophy
Our beverage menu is designed to evoke nostalgia and
perfectly complement the traditional fare. Local tastes and
preferences, weather, availability of ingredients, etc. are all
considered while crafting a unique beverage menu for each
geography. The menu comprises of contemporary twists to
traditional drinks like Shikanji and Lassi along with modern
refreshers like Ruhbarb Basil Bliss, Grapefruit Sparkler, etc.

14. In the Press

15. In the Press

16. In the Press
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Here are the new restaurants and cloud kitchens to check out in
Mumbai
Art of Dum
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Here are the new restaurants and cloud kitchens to check out in
Mumbai
Art of Dum
‹”›ƒ‹ǡ•Ž‘™Ž›…‘‘‹‰ƒ™ƒ›Ǥ”–‘ˆ—ǡ—„ƒ‹
Art of Dum launches in Mumbai
The gourmet delivery kitchen brand has been introduced by
Sanjay Vazirani’s Foodlink
28 Sep 2021
Sanjay Vazirani’s Foodlink has launched ‘Art of Dum’, a gourmet delivery kitchen
brand in Mumbai. The brand will offer authentic flavours in elegant and sustainable
packaging to Mumbai’s clientele.
‘Art of Dum’ follows the traditional ‘Dum Pukht’ style of slow cooking, which is
rarely found in the cloud kitchen format. Its chefs pay homage to the culinary
heritage of the royal kitchens of Awadh, characterized by rich aromas and flavours.
The Dum Pukht cooking style lets dishes breathe in their own aromas and juices,
infusing flavours from various spices and herbs.

17. In the Press
•–Š‡ˆ‡•–‹˜‡•‡ƒ•‘•Ž‘™Ž›ƒ’’”‘ƒ…Š‡•ǡƒ—„‡”‘ˆ—„ƒ‹ǯ•”‡•–ƒ—”ƒ–•
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‡˜‡”›‘‡Ǥ
16 best new menus to try in Mumbai
13. Art of Dum
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‡˜‡”›‘‡Ǥ
16 best new menus to try in Mumbai
13. Art of Dum
Current On The Culinary Block: 9 New
Restaurants Delivery Kitchens In India
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˜‹‡™ǡ™‡̵˜‡…‘˜‡”‡†‹–ƒŽŽ
›

18. •Šƒƒ›‡”‡’–‡„‡”ͳͷ–ŠǡʹͲʹͳ
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19. †‹ƒ Šƒ˜‡ –Š‡‹” ‹–…Š‡• —’ ƒ†
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…—Ž‹ƒ”› ™‘”Ž†Ȃ™‡ǯ”‡ Š‡”‡ –‘ •‹’Ž‹ˆ› ›‘—” Ž‹ˆ‡Ǥ ‡ǯ˜‡ „”‘—‰Š– –‘ ›‘— ͺ ‡™
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Šƒ†›Ǥ
3. Art Of Dum,Worli (Mumbai)
‹”›ƒ‹Ž‘˜‡”•ǡ–Š‡”‡ǯ•ƒ‡™Œ‘‹–‘ˆˆ‡”‹‰ƒƒ—–Š‡–‹…ƒ†Ž—š—”‹‘—•ƒ–ǦŠ‘‡†‹‹‰
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Price:

20. ͺͲͲǦͻͲͲΪΪȋˆ‘”ʹȌ
Contact:͹͵ͲͶͲͲͲͻͲͲȀͻͺʹͲ͸ͶͳͲͲͲ

21. Reviews