Press release announcing Potbelly Sandwich Shop's 40th birthday celebration and limited menu options

1. FOR IMMEDIATE RELEASE
MEDIA CONTACT:
Rachel Parrish
Jacobson/Rost
(312) 274-3343
RParrish@jacobsonrost.com
Potbelly Sandwich Shop Turns 40!
Celebrating Four Decades of Good Food, Good Music and Good Neighborhood Vibes With
$40,000 Donation, 40 Percent Off Originals Customer Appreciation Day, Special Birthday
Sweet Treats and Concert Experience Giveaways
Chicago, Ill. (May 16, 2017) — Everyone’s favorite sandwich shop is turning 40! Four decades
ago, the first Potbelly Sandwich Shop brought toasty warm sandwiches to Chicago’s Lincoln
Park neighborhood. Since then, Potbelly has expanded into neighborhoods across the country,
providing Fresh, Fast & Friendly service in more than 400 shops throughout the United States.
This summer, Potbelly is inviting fans to join in the birthday celebration through in-shop
promotions, new menu items and awesome giveaways.
“Since day one, Potbelly has always been about good food, good music and good neighborhood
vibes,” said Aylwin Lewis, Chairman and CEO, Potbelly Sandwich Shop. “There’s no better way
to turn 40 than by rewarding our loyal customers and inviting them to celebrate with us. It’s our
birthday, but our customers get all the gifts.”
The company will be commemorating the big 4-0 milestone with fans in each of their
neighborhoods by offering 40 percent off Originals sandwiches on June 1st from 11 a.m. to 3
p.m.
Potbelly fans are invited to visit the Potbelly Facebook page to download this special offer to be
redeemed in-shop on any Originals sandwich, including the signature A Wreck®
sandwich and
limited-time options like the new all-natural Turkey Fresco.

2. Of course, no birthday celebration is complete without a sweet treat – and Potbelly is
celebrating in style with not one but two limited-time birthday treats.
Beginning Tuesday, May 16, Potbelly will feature a Birthday Shake, a hand-dipped shake that
tastes like a birthday cake, blended with Potbelly’s famous mini butter cookies and festive
sprinkles. In addition, shops will be featuring a Marshmallow Crispy Bar – a classic combination
of marshmallows and rice crispies, topped with birthday frosting and sprinkles.
Dessert isn’t the only menu item that’s receiving the birthday treatment. Known as a Potbelly
staple, the company’s famous Hot Peppers will be dressed in their birthday best as Potbelly
fans can purchase commemorative jars of 40th Anniversary Hot Peppers for a limited time.
In addition to good food, good music has always been a passion for Potbelly with live, local
musicians showcasing their talents daily.
Potbelly is sharing the music love with its customers this summer through the $40K in 40 Days
sweepstakes. Beginning May 22, Potbelly, in partnership with Pepsi, will delight customers with
a variety of great prizes. Every purchase made via the new Potbelly app is an entry to win.
Weekly winners will be selected to receive an exclusive concert experience of their choice.
Additional weekly and daily prizes include cash giveaways, gift cards and free Pepsi products.
The recently launched Potbelly app offers order ahead and pay via phone for customers to jump
the line and earn tasty treats by downloading the free app and signing up for Potbelly Perks. For
complete rules and to learn how to enter without making a purchase, visit
http://www.potbelly.com/40thbirthday.
“Potbelly has grown tremendously over the years, one neighborhood shop at a time,” said Paula
Malocha, Director of Neighborhood Marketing, Potbelly Sandwich Shop. “We love to make
people really happy and are excited to celebrate this milestone with our customers across the
country.”
Fans are invited to follow along with the Potbelly 40th birthday celebration this summer in-shop
and via the company’s Facebook, Twitter and Instagram channels. For more information about
Potbelly Sandwich Shop, please visit www.Potbelly.com.
About Potbelly Sandwich Shop
Potbelly Corporation is a fast-growing neighborhood sandwich concept offering toasty warm
sandwiches, signature salads and other fresh menu items served by friendly, engaging people
in an environment that reflects the local community. We want to be your favorite neighborhood
sandwich shop and “The Best Place for Lunch.” The company owns and operates more than
400 shops in the United States, and our franchisees operate more than 50 shops domestically,
in the Middle East and in the United Kingdom. For more information, please visit our website
at www.Potbelly.com.
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