The document provides information about CASL (Canadian Anti-Spam Legislation) and what organizations need to know to comply. It discusses CASL requirements around obtaining consent for electronic communications, examples of compliant and non-compliant messages, developing a CASL communications plan for employees, and CRTC enforcement including notable fines issued to companies that violated CASL. The presentation was given by Eric Hollebone from Algonquin College to educate about CASL compliance.
Dr. Steve Lucas, chief compliance officer at Blue Sky Factory and one of the CAN-SPAM Act contributors, discusses permission-based email marketing. Dr. Lucas provides information to marketers based on six core elements of a trust-based approach - permission, privacy, reputation, expectations, and compliance
Canada's Anti-Spam Legislation (CASL) comes into effect on July 1, 2014 and will have a significant impact on how Canadian organizations can legally communicate with their clients, prospects, members and partners.
The penalties for non-compliance with CASL are severe, with fines of up to $10 million. Understanding key information regarding the changes will help you adapt your marketing strategies and avoid litigation.
In this presentation, Wendy Wagner and Anca Sattler of Gowlings provide an overview of CASL and outline how organizations can remain compliant with the legislation while ensuring continued success with their marketing efforts.
To learn more about how Gowlings can help you comply with CASL, visit www.gowlings.com/CASL
Stage one of Canada’s new Anti-Spam Law came into effect on July 1, 2014, creating a new regulatory framework for any organization sending Commercial Electronic Messages (CEMs) to or from Canada.
Designed to reduce spam, spyware/malware, email address harvesting and network rerouting, CASL contains some of the toughest measures of its kind in the world, with severe penalties for non-compliance including fines, criminal charges, civil charges and personal liability.
It’s a complex framework with strict requirements for all CEMs, myriad rules on consent as well as numerous full and partial exemptions. Are you confident your organization is ready for CASL? Is your technology? What about proving compliance?
How can marketers stay complaint with CASL and other legal obligations within the digital channel? We will be addressing the current legal landscape in Canada and how you can leverage the power of marketing automation to ensure appropriate measures of compliance within your marketing efforts.
CASL is Canada's anti-spam legislation that prohibits the sending of commercial electronic messages without consent. It applies to all organizations in Canada and violations can result in substantial penalties. The document discusses what CASL prohibits, whether it applies to certain organizations like charities, and provides tips for compliance including understanding what messages require consent and how to obtain valid express or implied consent.
CAN SPAM Legislation: Is your organization ready?Violeta Cohen
This document discusses Canada's Anti-Spam Legislation (CASL), which introduces new laws governing commercial electronic messages (CEMs) and penalties for violations. Key points include: CASL requires express consent to send CEMs and provides guidelines for implied consent during a three-year transition period; it is enforced by three government agencies and carries fines up to $10 million; and the document recommends businesses conduct an internal audit, obtain consent, implement tools to track consent, and train employees on CASL compliance.
Canadian Anti-Spam Legislation (CASL) OverviewKen Knitter
High-level overview of the Canadian Anti-Spam Legislation (CASL) for marketers and communicators. Provides a simplified Commercial Electronic Message (CEM) requirements map. The presentation also provides a manual process for managing unsubscribe requests across decentralized contact lists.
Dr. Steve Lucas, chief compliance officer at Blue Sky Factory and one of the CAN-SPAM Act contributors, discusses permission-based email marketing. Dr. Lucas provides information to marketers based on six core elements of a trust-based approach - permission, privacy, reputation, expectations, and compliance
Canada's Anti-Spam Legislation (CASL) comes into effect on July 1, 2014 and will have a significant impact on how Canadian organizations can legally communicate with their clients, prospects, members and partners.
The penalties for non-compliance with CASL are severe, with fines of up to $10 million. Understanding key information regarding the changes will help you adapt your marketing strategies and avoid litigation.
In this presentation, Wendy Wagner and Anca Sattler of Gowlings provide an overview of CASL and outline how organizations can remain compliant with the legislation while ensuring continued success with their marketing efforts.
To learn more about how Gowlings can help you comply with CASL, visit www.gowlings.com/CASL
Stage one of Canada’s new Anti-Spam Law came into effect on July 1, 2014, creating a new regulatory framework for any organization sending Commercial Electronic Messages (CEMs) to or from Canada.
Designed to reduce spam, spyware/malware, email address harvesting and network rerouting, CASL contains some of the toughest measures of its kind in the world, with severe penalties for non-compliance including fines, criminal charges, civil charges and personal liability.
It’s a complex framework with strict requirements for all CEMs, myriad rules on consent as well as numerous full and partial exemptions. Are you confident your organization is ready for CASL? Is your technology? What about proving compliance?
How can marketers stay complaint with CASL and other legal obligations within the digital channel? We will be addressing the current legal landscape in Canada and how you can leverage the power of marketing automation to ensure appropriate measures of compliance within your marketing efforts.
CASL is Canada's anti-spam legislation that prohibits the sending of commercial electronic messages without consent. It applies to all organizations in Canada and violations can result in substantial penalties. The document discusses what CASL prohibits, whether it applies to certain organizations like charities, and provides tips for compliance including understanding what messages require consent and how to obtain valid express or implied consent.
CAN SPAM Legislation: Is your organization ready?Violeta Cohen
This document discusses Canada's Anti-Spam Legislation (CASL), which introduces new laws governing commercial electronic messages (CEMs) and penalties for violations. Key points include: CASL requires express consent to send CEMs and provides guidelines for implied consent during a three-year transition period; it is enforced by three government agencies and carries fines up to $10 million; and the document recommends businesses conduct an internal audit, obtain consent, implement tools to track consent, and train employees on CASL compliance.
Canadian Anti-Spam Legislation (CASL) OverviewKen Knitter
High-level overview of the Canadian Anti-Spam Legislation (CASL) for marketers and communicators. Provides a simplified Commercial Electronic Message (CEM) requirements map. The presentation also provides a manual process for managing unsubscribe requests across decentralized contact lists.
Presentation from IAPP Canada 2011 Conference.
Presented by Shaun Brown - (http://nnovation.com), and Matthew Vernhout (http://www.transcontinental-interactive.com).
Canada Anti-Spam Legislation: Obligations and OpportunitySHKLaw
The document provides an overview and agenda for a presentation on Canada's Anti-Spam Legislation (CASL). It discusses CASL's requirements for obtaining consent prior to sending commercial electronic messages and the content disclosures and unsubscribe mechanisms required. It emphasizes the importance of staff training, reviewing existing marketing databases to ensure compliance, and using various business interactions to promote opt-in lists to build a CASL-compliant marketing program.
This document provides an overview of Canada's Anti-Spam Legislation (CASL) and recommendations for organizations to become compliant. It defines key CASL terms, outlines consent and identification requirements, and exemptions for B2B organizations. The document recommends identifying all data collection and communication channels, documenting consent levels, and involving relevant teams to update processes and ensure the ability to prove compliance.
Protecting personal data has been an important issue for many years. The EU GDPR extends the data rights of individuals, and requires organizations to develop clear policies and procedures to protect personal data, and adopt appropriate technical and organizational measures. UK organizations have had to comply with the Regulation since 25 May 2018, or potentially face fines of up to 4% of annual turnover or €20 million – whichever is greater.
Learning Outcomes:
This 10 webinar series is intended to elicit a clear understanding of the core elements of the GDPR, with the ability to gain a deeper understanding by asking the trainer questions during the training.
It covers how each aspect of the Regulation can be translated into implementation actions in your organization and the auditor’s role.
Webinar 9
• Why and how to conduct a data mapping exercise.
• The rights of data subjects.
• Giving and withdrawing consent.
Canada's Anti-Spam Law Update: What It Means for You webinar slidesWhatCounts, Inc.
Industry Canada announced updates to Canada’s Anti-Spam Law (CASL) will officially take effect on July 1, 2014.
What does this mean for you as an email marketer? Our Director of Deliverability , Brad Gurley, will be addressing some key provisions of the law and how they may affect senders. In this webinar, he will discuss which senders are likely subject to the law, as well as examples of situations and processes that may or may not be compliant under the new law.
Reconfirming subscribers, modifying opt-in forms, or beefing up your data retention policies are just a few of the steps you may need to take now. With possible fines of up to $10 million per email, CASL compliance should be a top priority for your organization. Note: Any information given in this webinar should not be construed as legal advice and is provided only for guidance in sending practices.
The new Canadian Anti-Spam Legislation (CASL) is shaking things up for marketers, recruiters, and higher education professionals. Starting July 1st, 2014, new laws about commercial electronic messages (CEM) will be enforced to ensure consent, identification, and the presence of unsubscribe mechanisms.
As a trusted higher education leader, EDge Interactive held a free online webinar to provide an overview of the legislation as well as useful tips to ensure compliance.
Update on Canada's Anti-Spam Legislation for Nonprofits and CharitiesTechSoup Canada
Back by popular demand, Maanit Zemel from Zemel van Kampen LLP (http://www.canadatechlaw.com), will walk nonprofits through Canada's Anti-Spam Legislation (CASL) for nonprofits and charities, and what's involved in the next deadline for CASL that will come into effect on July 1st, 2017.
What you will learn in this webinar:
- How CASL applies to nonprofits and charities
- What's changing in the next deadline, July 1st, 2017*: transition period for implied consent ends
- How to be compliant with the legislation
*Update as of June 7th 2017: CASL Private Right of Action indefinitely suspended and will not take effect on July 1st, 2017. Read more: https://www.the-cma.org/resource/newsroom/2017/casl-pra-suspension
Preparing for Canada’s Anti-Spam Legislation: Conducting a compliance auditMatt Vernhout
Canada’s Anti-Spam Legislation establishes complex new rules for anyone sending email or other forms of electronic messaging, which is reinforced with significant penalties for non-compliance. Now that regulations under the legislation are nearly finalized, it is time for organizations to begin preparing by conducting an audit of existing and future practices, identifying risks, and developing a compliance program.
Originally presented at the 2013 IAPP Canada Privacy Symposium held in Toronto, On on May 23, 2012
Canadian Anti-Spam Legislation - What you need to know in 2014 - GrowthFusionRajesh Kadam
This presentation provides an overview of the Canadian Anti-Spam Law, implications for marketers deploying inbound email campaigns to Canadians, actions that companies should consider, and how GrowthFusion can assist in the transition
TC Media's own Privacy Guru, Matthew Vernhout, shares the key components of the Digital Privacy Equation. Trust = Control, Transparency, and most importantly for consumers, Value. In addition, he provided important updates on the upcoming CASL legislation changes, and what companies can do starting today to ensure compliance.
This document provides an overview of Canada's Anti-spam Legislation (CASL) which comes into full effect in July 2014. It outlines the key aspects of CASL including what constitutes a Commercial Electronic Message (CEM), the requirements for express and implied consent when sending CEMs, and the identification and unsubscribe rules for messages. It also discusses CASL enforcement by the Canadian Radio-television and Telecommunications Commission and the potential liability for organizations and individuals. The document concludes by recommending essential tasks for organizations to prepare for CASL compliance such as reviewing consent practices and sign-up processes.
DMA 2014 Post Conference Email CertificaitonRyan Phelan
This was presented on 10/29/2014 as part of EEC's involvement in the DMA2014 Post Conference Certification.
Email acquisition continues to be one of the top strategies that marketers struggle with and if to focus on quality or quantity. Additionally, what to ask (if anything) when consumers sign up to receive information from your company. Add to that the deliverability challenges and legal obligations for companies that do business in Canada or the European Union as well as the United States is enough to have anyone’s head spinning. During this session, we will review B2B & B2C best practices in terms of website, shopping cart and mobile acquisition as well as the legal liabilities that you have to be mindful of when asking for an email address. You will take away solid strategies and tactics about how to maximize every entry point of your company.
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This maLynellBull52
This document provides information and instructions for students regarding Assessment 3 for the subject ACCM6000 Capstone-Research Project. It outlines the details of the group assignment which involves writing a 2000-word business report on one of four assigned airline companies. Students must research the company using provided sources like the annual report and analyze topics like financial performance, governance, ethics, sustainability and recommend improvements. Guidelines are provided on the report structure, submission process, academic integrity, and the marking rubric. The document also contains copyright notices and describes available study resources.
This webinar will provide a summary of key points of the new revenue standard, including updates from the AICPA’s revenue recognition task force. This presentation will include a discussion of the five steps of the new revenue model and application to various industries including construction, manufacturing, nonprofits and healthcare.
Implementing and Auditing General Data Protection Regulation Jim Kaplan CIA CFE
Implementing and Auditing GDPR Series (1 of 10)
Protecting personal data has been an important issue for many years. The EU GDPR extends the data rights of individuals, and requires organizations to develop clear policies and procedures to protect personal data, and adopt appropriate technical and organizational measures. UK organizations have had to comply with the Regulation since 25 May 2018, or potentially face fines of up to 4% of annual turnover or €20 million – whichever is greater.
Learning Outcomes:
This 10 webinar series is intended to elicit a clear understanding of the core elements of the GDPR, with the ability to gain a deeper understanding by asking the trainer questions during the training.
It covers how each aspect of the Regulation can be translated into implementation actions in your organization and the auditor’s role.
Webinar 1 of 10
• Bands of penalties and range of awards for breaches
• Lawfulness of processing and consent
• The six data protection principles
The document summarizes discussions from an E&S Joint Working Group meeting focused on improving electronic data exchange standards. Key points discussed include:
- The Retail Agent/General Agent subgroup outlined several workflow improvement recommendations, including enhancing communication through standardized emails and forms, improving policy and claims documentation, and developing self-service tools.
- The Carrier subgroup has grown participation and worked with ACORD to develop and demo a new Commercial General Liability rate request standard. This led to an updated standard being approved.
- The Lloyd's subgroup discussed challenges coverholders face providing information to multiple Lloyd's syndicates and the potential for standardizing electronic data exchange.
How to reduce customer churn?
There are many ways to do that. First of all, customers should trust you. Sound easy but in the end, it’s extremely hard for a brand to gain trust. The market is very competitive and customers requirements are constantly growing. If you interesting about customer churn and how to stop it, we created a report about it.
The New Lease Accounting Standard - Are You Ready for the Deadline?Postal Advocate Inc.
Postal Advocate will be covering the basics of the December 15, 2018 effective date of the new lease accounting standards, how this will affect every mailing agreement your company has and what you need to do to be prepared for these changes.
1. When is the effective date?
2. What are the changes?
3. What do you need to comply?
4. Why is this important?
5. What information do you need to provide?
6. How do you get visibility?
7. Best Practices
8. How we can help
Speaker Bio: Adam Lewenberg, President of Postal Advocate Inc., runs the largest managed service provider of mail audit and recovery in the US and Canada. Since 2013, Postal Advocate Inc. has helped their clients save an average of 60% and over $38 million on equipment, fees and lost postage.
This document outlines guidelines for Fair Trade Laos (FTL) certification. It discusses the need for a new FTL certification system and the process used to develop it. The certification is based on 10 principles including sustainable practices, fair treatment of employees and producers, capacity building, and non-discrimination. The guidelines describe eligibility requirements, monitoring procedures, logo usage policies, certification costs, and grounds for terminating membership. A certification committee of three people is responsible for overseeing the process.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
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Presentation from IAPP Canada 2011 Conference.
Presented by Shaun Brown - (http://nnovation.com), and Matthew Vernhout (http://www.transcontinental-interactive.com).
Canada Anti-Spam Legislation: Obligations and OpportunitySHKLaw
The document provides an overview and agenda for a presentation on Canada's Anti-Spam Legislation (CASL). It discusses CASL's requirements for obtaining consent prior to sending commercial electronic messages and the content disclosures and unsubscribe mechanisms required. It emphasizes the importance of staff training, reviewing existing marketing databases to ensure compliance, and using various business interactions to promote opt-in lists to build a CASL-compliant marketing program.
This document provides an overview of Canada's Anti-Spam Legislation (CASL) and recommendations for organizations to become compliant. It defines key CASL terms, outlines consent and identification requirements, and exemptions for B2B organizations. The document recommends identifying all data collection and communication channels, documenting consent levels, and involving relevant teams to update processes and ensure the ability to prove compliance.
Protecting personal data has been an important issue for many years. The EU GDPR extends the data rights of individuals, and requires organizations to develop clear policies and procedures to protect personal data, and adopt appropriate technical and organizational measures. UK organizations have had to comply with the Regulation since 25 May 2018, or potentially face fines of up to 4% of annual turnover or €20 million – whichever is greater.
Learning Outcomes:
This 10 webinar series is intended to elicit a clear understanding of the core elements of the GDPR, with the ability to gain a deeper understanding by asking the trainer questions during the training.
It covers how each aspect of the Regulation can be translated into implementation actions in your organization and the auditor’s role.
Webinar 9
• Why and how to conduct a data mapping exercise.
• The rights of data subjects.
• Giving and withdrawing consent.
Canada's Anti-Spam Law Update: What It Means for You webinar slidesWhatCounts, Inc.
Industry Canada announced updates to Canada’s Anti-Spam Law (CASL) will officially take effect on July 1, 2014.
What does this mean for you as an email marketer? Our Director of Deliverability , Brad Gurley, will be addressing some key provisions of the law and how they may affect senders. In this webinar, he will discuss which senders are likely subject to the law, as well as examples of situations and processes that may or may not be compliant under the new law.
Reconfirming subscribers, modifying opt-in forms, or beefing up your data retention policies are just a few of the steps you may need to take now. With possible fines of up to $10 million per email, CASL compliance should be a top priority for your organization. Note: Any information given in this webinar should not be construed as legal advice and is provided only for guidance in sending practices.
The new Canadian Anti-Spam Legislation (CASL) is shaking things up for marketers, recruiters, and higher education professionals. Starting July 1st, 2014, new laws about commercial electronic messages (CEM) will be enforced to ensure consent, identification, and the presence of unsubscribe mechanisms.
As a trusted higher education leader, EDge Interactive held a free online webinar to provide an overview of the legislation as well as useful tips to ensure compliance.
Update on Canada's Anti-Spam Legislation for Nonprofits and CharitiesTechSoup Canada
Back by popular demand, Maanit Zemel from Zemel van Kampen LLP (http://www.canadatechlaw.com), will walk nonprofits through Canada's Anti-Spam Legislation (CASL) for nonprofits and charities, and what's involved in the next deadline for CASL that will come into effect on July 1st, 2017.
What you will learn in this webinar:
- How CASL applies to nonprofits and charities
- What's changing in the next deadline, July 1st, 2017*: transition period for implied consent ends
- How to be compliant with the legislation
*Update as of June 7th 2017: CASL Private Right of Action indefinitely suspended and will not take effect on July 1st, 2017. Read more: https://www.the-cma.org/resource/newsroom/2017/casl-pra-suspension
Preparing for Canada’s Anti-Spam Legislation: Conducting a compliance auditMatt Vernhout
Canada’s Anti-Spam Legislation establishes complex new rules for anyone sending email or other forms of electronic messaging, which is reinforced with significant penalties for non-compliance. Now that regulations under the legislation are nearly finalized, it is time for organizations to begin preparing by conducting an audit of existing and future practices, identifying risks, and developing a compliance program.
Originally presented at the 2013 IAPP Canada Privacy Symposium held in Toronto, On on May 23, 2012
Canadian Anti-Spam Legislation - What you need to know in 2014 - GrowthFusionRajesh Kadam
This presentation provides an overview of the Canadian Anti-Spam Law, implications for marketers deploying inbound email campaigns to Canadians, actions that companies should consider, and how GrowthFusion can assist in the transition
TC Media's own Privacy Guru, Matthew Vernhout, shares the key components of the Digital Privacy Equation. Trust = Control, Transparency, and most importantly for consumers, Value. In addition, he provided important updates on the upcoming CASL legislation changes, and what companies can do starting today to ensure compliance.
This document provides an overview of Canada's Anti-spam Legislation (CASL) which comes into full effect in July 2014. It outlines the key aspects of CASL including what constitutes a Commercial Electronic Message (CEM), the requirements for express and implied consent when sending CEMs, and the identification and unsubscribe rules for messages. It also discusses CASL enforcement by the Canadian Radio-television and Telecommunications Commission and the potential liability for organizations and individuals. The document concludes by recommending essential tasks for organizations to prepare for CASL compliance such as reviewing consent practices and sign-up processes.
DMA 2014 Post Conference Email CertificaitonRyan Phelan
This was presented on 10/29/2014 as part of EEC's involvement in the DMA2014 Post Conference Certification.
Email acquisition continues to be one of the top strategies that marketers struggle with and if to focus on quality or quantity. Additionally, what to ask (if anything) when consumers sign up to receive information from your company. Add to that the deliverability challenges and legal obligations for companies that do business in Canada or the European Union as well as the United States is enough to have anyone’s head spinning. During this session, we will review B2B & B2C best practices in terms of website, shopping cart and mobile acquisition as well as the legal liabilities that you have to be mindful of when asking for an email address. You will take away solid strategies and tactics about how to maximize every entry point of your company.
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This maLynellBull52
This document provides information and instructions for students regarding Assessment 3 for the subject ACCM6000 Capstone-Research Project. It outlines the details of the group assignment which involves writing a 2000-word business report on one of four assigned airline companies. Students must research the company using provided sources like the annual report and analyze topics like financial performance, governance, ethics, sustainability and recommend improvements. Guidelines are provided on the report structure, submission process, academic integrity, and the marking rubric. The document also contains copyright notices and describes available study resources.
This webinar will provide a summary of key points of the new revenue standard, including updates from the AICPA’s revenue recognition task force. This presentation will include a discussion of the five steps of the new revenue model and application to various industries including construction, manufacturing, nonprofits and healthcare.
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Learning Outcomes:
This 10 webinar series is intended to elicit a clear understanding of the core elements of the GDPR, with the ability to gain a deeper understanding by asking the trainer questions during the training.
It covers how each aspect of the Regulation can be translated into implementation actions in your organization and the auditor’s role.
Webinar 1 of 10
• Bands of penalties and range of awards for breaches
• Lawfulness of processing and consent
• The six data protection principles
The document summarizes discussions from an E&S Joint Working Group meeting focused on improving electronic data exchange standards. Key points discussed include:
- The Retail Agent/General Agent subgroup outlined several workflow improvement recommendations, including enhancing communication through standardized emails and forms, improving policy and claims documentation, and developing self-service tools.
- The Carrier subgroup has grown participation and worked with ACORD to develop and demo a new Commercial General Liability rate request standard. This led to an updated standard being approved.
- The Lloyd's subgroup discussed challenges coverholders face providing information to multiple Lloyd's syndicates and the potential for standardizing electronic data exchange.
How to reduce customer churn?
There are many ways to do that. First of all, customers should trust you. Sound easy but in the end, it’s extremely hard for a brand to gain trust. The market is very competitive and customers requirements are constantly growing. If you interesting about customer churn and how to stop it, we created a report about it.
The New Lease Accounting Standard - Are You Ready for the Deadline?Postal Advocate Inc.
Postal Advocate will be covering the basics of the December 15, 2018 effective date of the new lease accounting standards, how this will affect every mailing agreement your company has and what you need to do to be prepared for these changes.
1. When is the effective date?
2. What are the changes?
3. What do you need to comply?
4. Why is this important?
5. What information do you need to provide?
6. How do you get visibility?
7. Best Practices
8. How we can help
Speaker Bio: Adam Lewenberg, President of Postal Advocate Inc., runs the largest managed service provider of mail audit and recovery in the US and Canada. Since 2013, Postal Advocate Inc. has helped their clients save an average of 60% and over $38 million on equipment, fees and lost postage.
This document outlines guidelines for Fair Trade Laos (FTL) certification. It discusses the need for a new FTL certification system and the process used to develop it. The certification is based on 10 principles including sustainable practices, fair treatment of employees and producers, capacity building, and non-discrimination. The guidelines describe eligibility requirements, monitoring procedures, logo usage policies, certification costs, and grounds for terminating membership. A certification committee of three people is responsible for overseeing the process.
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2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
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In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
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Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
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Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
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2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
2. A little about Algonquin College
Quick Facts:
• 20,000 FT & 35,000 PT students
• 208 programs from 1 year Certificates
to 4 year Bachelor degrees.
• 3 campuses in Ontario, Online and 6
operations internationally
• 4th Largest in Ontario CAAT system of
24 colleges.
For every $1 dollar spent by:
• Students: $4.50 in lifetime return.
• Prov. Gov.: $6.20 in added taxes and
public sector savings.
• Society: $21.30 in added provincial
income and social savings.
• $310 million spent by college operations
• $ 28 million effect of student spending
• $1.6 billion in past student productivity
• $1.8 billion Total effect on local economy
3. And a little about me…
• 25+ years of experience spanning Marketing, Product Marketing, Product
Management, Software Development and Mechanical Engineering
• 3-time Marketo Champion, 2 time Revvie winner for marketing automation
• Leader of the Marketo regional user group – Ottawa
• At Rolls-Royce in Darby, UK when RR Trent 800 engine set a world record
during an developmental test generating 107,000 lbs. thrust.
4. AGENDA
• The Spam Problem
• Legislative Changes
• Examples and Use Cases
• Communication Plan
• Enforcement
• Next Steps
11. Canada’s response - CASL
Canadian Anti-Spam Legislation
(CASL) also known as the
“Fighting Internet and Wireless
Spam Act” (FISA)
• Significant 80 page law passed
December 2010. Final
Regulations passed
December 4, 2013.
• CASL is very stringent: Opt-in
and covers much more than
spam
• US CAN-SPAM ACT is
weaker: Opt-out and only
covers spam
1
CASL Timeline
13. The Heart of CASL
In the simplest terms, CASL is not just about spam but rather obtaining
consent:
1. Proscribes a new standard for obtaining consent for commercial
electronic communications (CEMs) with auditable records. CEM
consent expires after 3 years of inactivity.
• CEMs must identify sender, match intent and have a clear opt-out mechanism.
2. Requires explicit consent for installation of software on a personal
device, expires after 1 year of inactivity.
3. Provides an enforcement mechanism and stiff penalties when conditions
are breached.
4. Fundraising activities are exempt but must follow CRA registered charity
guidelines.
1
17. CEMs in detail
CASL prohibits sending commercial electronic
messages to an electronic address unless:
• The recipient has given expressed or implied
consent, or a pre-established business
relationship with the recipient exists, and
• There is a mechanism for opting out of further
communications
17
18. CEMs are not just…
Not just e-mail
• “Commercial electronic messages” – any electronic message with a commercial
purpose (whether or not the event or offer is free)
• This includes text, sound, voice or image message but NOT fax or voice recordings sent to a
telephone (covered by other CRTC regulations).
• Applies to any electronic message promoting your organization (whether or not the event or
offer is free) that leads to a commercial transaction
Not just individuals
• Applies to emails sent to individuals AND organizations (businesses, corporation,
non-profits, registered charities, etc.).
Not just mass emails
• Even a single email from your desktop could be considered an infraction
Not just in Canada
• Applies to emails sent to, or from Canada and including transiting through
Canadian servers
• Emails sent to foreign recipients exempt if equivalent anti-spam legislation exists
1
19. CEMs are not…
Surveys, polling, newsletters, and messages
soliciting charitable donations, political
contributions, or other political activities that do
not encourage participation in a commercial
activity would not be included in the definition*
*Industry Canada FAQ - http://www.ic.gc.ca/eic/site/030.nsf/eng/00271.html
1
20. Expressed Consent
The request for consent must include:
1. The purpose for which consent is sought (i.e.
more information on services)
2. A statement that the recipient may withdraw
consent (through unsubscribe)
3. Must be separate and distinct.
4. CEMs must contain the identity, business
name, or actual name along with the contact
information (mailing address and telephone
number, email or web address) of the person
or business requesting consent
*Cannot ask for consent via e-mail after July 1, 2014
20
22. Example Subscription Center
A method to withdraw
consent must be
provided, usually as an
electronic unsubscribe.
• Unsubscribes are global to
the organization
• Use of best practices can
provide options to divert or
prevent unsubscribes.
• Must be actioned within 10
business days
22
23. Implied Consent Exemptions
1. Existing business relationship
• A purchase or lease of a product, goods, service, etc.
within past two years or
• Any inquiry or application within a six month period.
2. Existing non-business relationship
• Donors or volunteers of registered charities, current
or within past two years
• Members of a club or association, current or within
past two years
23
24. Third-Party Consent - Obtaining
Must ask up front for consent to share with
third-parties
29. Communications Objectives
• Raise awareness of CASL and how it impacts your
organization and its employees
• Educate and inform employees about CASL rules and
communicate updated policies and procedures
• Engage employees so that they play an active role in
achieving compliance
• Provide regular updates on the College’s progress and
CASL resources to employees
30. Strategy and Tactics
1. Training and education:
• Develop CASL Learning Modules
• http://lyceum.algonquincollege.com/lts/CASL/
2. Develop a CASL Resource
website/blog
• Learning module,
• Employee checklists
• External CASL resources
• Share updates/best practices
31.
32. Strategy and Tactics
3. Communications Policy
• Develop and approve an electronic
communications policy
• Update privacy policy with consented use,
especially third party relationships
• Recommend legal review
4. Ongoing CASL audits and compliance
• Corporate email footer
• Database audits/reports
34. CASL Enforcement
Date Agency Description/Organization Outcome
2016-May-27 Privacy
Commissioner
Email harvesting complaint,
Compu-Finder
Compliance
agreement
2015-Dec-03 CRTC SpamBot take down Court warrant
2015-Nov-20 CRTC Rogers Media Inc. $ 200,000
2015-Jun-29 CRTC Porter Airlines Inc. $ 150,000
2015-Mar-25 CRTC PlentyofFish Media
Inc.
$ 48,000
2015-Mar-05 CRTC 3510395 Canada Inc. Compu-
Finder
$ 1,100,000
35. CRTC Porter decision
With respect to the Porter case, the CRTC
stated:
“This case is an important reminder that …, proof of
consent is required for each electronic address.
Some businesses are under the mistaken impression
that they are compliant with the law by relying on
general business practices or policies as proof of
consent for the majority of the electronic addresses to
which they send their commercial emails. This is simply
not the case.”
37. CASL Compliance checklist
1. Internal governance and policy development
2. Review your CEMs – what messages do you send?
3. Review your contact lists – who should be scrubbed?
4. Pursue express consents – get that “gold standard”
5. Update consent procedures – is your consent valid?
6. Record keeping – When does implied consent expire;
are you ready for an audit?
7. Update CEM templates + unsubscribe mechanisms
8. Review Third Party contracts for CASL Compliance
9. Create and deliver employee CASL training and
integrate into onboarding and keep activity records.
41. Relevant Web Links
• CRTC FAQ
http://www.crtc.gc.ca/eng/casl-lcap.htm
• Government of Canada CASL Regulations
http://www.ic.gc.ca/eic/site/030.nsf/eng/00273.html
• Government of Canada Fighting Spam information
http://fightspam.gc.ca/
Notices of Violation 2015 http://www.crtc.gc.ca/eng/com500/ut2015.htm
Notices of Violation 2016 http://www.crtc.gc.ca/eng/DNCL/dnclc_2016.htm
• CASL Overview – Wikipedia
http://en.wikipedia.org/wiki/Fighting_Internet_and_Wireless_Spam_Act
41
Developed countries: Canada 54%, UK 46%, USA 41%, Switzerland 29%, Japan 27%, Australia 24%, Ireland 14%,
At the high end: Mongolia 91%, Ecuador, India, Indonesia 90%, China 84%
Craig
Don’t forget about accessibility as well as CASL
http://fightspam.gc.ca/eic/site/030.nsf/eng/00285.html
one solid line to demonstrate her relationship with Company A (the air club) and her consent to receive CEMS from them, and a dotted line to demonstrate that a recipient provides to Business A (an air club) their consent to receive CEMs from Business A and Third Parties. Business A shares the recipients email with Business B (a car rental company) and C (a hotel).
one solid line to demonstrate her relationship with Company A (the air club) and her consent to receive CEMS from them, and a dotted line to demonstrate that a recipient provides to Business A (an air club) their consent to receive CEMs from Business A and Third Parties. Business A shares the recipients email with Business B (a car rental company) and C (a hotel).
http://fightspam.gc.ca/eic/site/030.nsf/eng/00285.html