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BE
FASHIONABLE.
STAY
FASHIONABLE.
LOOK
FASHIONABLE.
FASHION. The universal language of every soul.
Fashion is a general term for a popular style or practice,
especially in
clothing
footwear
accessories
make up
body piercing or
furniture
Fashion refers to a distinctive and often habitual trend in the style
with which a person dresses, as well as to prevailing styles in
behaviour.
Fashion also refers to the newest creations of textile
designers. The more technical term, costume, has become so
linked to the term "fashion“.
 Fashion season is defined as either
Autumn/Winter or Spring/Summer.
 Fashion design is generally considered to have
started in the 19th century with Charles
Frederick Worth,father
of Haute-Couture,who was the first designer to
have his designer
label sewn into the garments
that he created.
 House of Worth was his label.
Haute-Couture (hi – fashion)
Prêt-A-Porter (ready to wear)
Mass market
French for "high sewing" or "high dressmaking" or "high fashion“ , refers to
the creation of exclusive custom-fitted clothing. Haute couture is made to
order for a specific customer’s or wearer’s measurements and body
stance, and it is usually made from high-quality, expensive fabric and sewn
with extreme attention to detail and finished by the most experienced and
capable seamstresses, often using time-consuming,
hand-executed techniques.
"Couture" means dressmaking,
sewing, or needlework and
"Haute" means elegant or high.
Haute Couture is a "protected
name" that can be used only
by firms that meet certain
well-defined standards by
Chambre de commerce et
D’industrie le Paris.
 Design made-to-order for private clients, with
one or more fittings.
 Have a workshop (atelier) in Paris that employs
at least fifteen people full-time.
 Must have twenty full-time technical people in at
least one atelier (workshop).
 Each season (i.e., twice a year), present a
collection to the Paris press, comprising at least
thirty-five runs/exits with outfits for both daytime
wear and evening wear.
or prêt-à-porter is the term for factory-made clothing, sold in finished
condition, in standardized sizes. Designers produce ready-to-wear
clothing intended to be worn without significant alteration, because
clothing made to standard sizes fits most people. They use standard
patterns, factory equipment, and faster construction techniques to
keep costs low, compared to a custom-sewn version of the same item.
In high-end fashion, ready-to-wear
collections are usually presented by
fashion houses each season during
a period known as Fashion Week.
The Fall/Winter shows take place
in February, and the Spring/Summer
collections are shown in September.
 is ready-to-wear garments in mass.
 is available in large quantities and standard
measurements.
 use’s cheap materials or fabrics, creatively
used, to produce affordable fashion.
 use simple production techniques therefore
to sell at cheaper rates.
 are fashion available both in brands and on
streets.
Area Brief Market
Women’s day wear Practical, comfortable,
fashionable
Haute-couture, ready-to-
wear, mass market
Women’s evening wear Glamorous,
sophisticated, suited for
occasions
Haute-couture, ready-to-
wear, mass market
Women’s lingerie Glamorous, comfortable,
washable
Haute-couture, ready-to-
wear, mass market
Men’s day wear Casual, practical,
comfortable
Tailoring, ready-to-wear
Men’s evening wear Smart, elegant, formal,
apt for occasion
Tailoring, ready-to-wear
Kid’s wear Trendy or classy,
practical, washable,
functionable
Ready-to-wear, mass
market
Teenage girl wear Colorful, comfortable,
glamorous, pretty
Ready-to-wear, mass
market
Area Brief Market
Jean’s wear Unisex, democratic,
comfortable, practical,
functional
Ready-to-wear, mass
market
Sport’s wear Comfortable, practical,
well ventilated,
washable, functional
Ready-to-wear, mass
market
Knit wear Right weight and color
for the season
Ready-to-wear, mass
market
Outer wear Stylish, warm, Right
weight and color for the
season
Ready-to-wear, mass
market
Bridal wear Sumptuous, glamorous,
classic
Haute-couture, ready-to-
wear, mass market
accessories Striking, fashionable Haute-couture, ready-to-
wear, mass market
1. Research
2. Theme/ Mood board
3. Inspiration board
4. Illustration board
5. Client board
6. Accessory board
7. Flat sketch board / tech pack
8. Trim and fabric board
9. Muslin fits (toile)
10. Actualising the garment
11. Costing
12. Presentation
 Type of collection
 Trend forecast
 Material availability
 Theme and inspiration
 Season
 Story line
 Clients profile
 Budgeting and costing
 Occasions
 Seasons
 Activities
 Interests
 Social interests
 Objects
 Nature
 Emotions
…etc
 Age group
 Social status
 Income
 Interests and hobbies
 Demography or geography
 Season or activity
 Marital status
 Character
 Attitude
 Motto in life
 Role model
Carried Accessories Worn Accessories Detachable
Accessories
Canes, handbags,
swords, hand fans,
parasols, umbrella etc
Jackets, boots and
shoes, cravats, ties,
sunglasses, belts,
gloves, muffs,
jewellery, watches,
shawls, scarves,
socks, stockings etc
Aigrettes, lapels, pins
and badges etc
Accessories can be categorised mainly into 3 types:
 the blue print of making a garment
 the proportional drawing
 on construction of garment
 seam types and placement
 stitching and its types
 trims and fabrics
 number of pieces to construct
 number of colors for the same design
 sizes
 Embellishments
 Closures (buttons, hooks etc)
 Laces
 Threads
 Fusing material
 Label (brand name)
 Fabric swatches
 Are done by either using draping method or
pattern making method
 This is the process of test fit done before
actualising on real fabric.
 It helps in correcting any ill fit or flaws in the
garment.
 Is done on cheaper fabrics
 Muslin fit or toile are transferred onto real
fabrics after alteration or correction if any
 The transferring is done with the help of
tracing wheel, scales and markers
 Includes all expenses inherited during the
development of every single garment piece.
 Later a price is put up on the basis such that
all the expenses + profit is incurred back.
 Can hike any % of the total net expense to
gain back any % of profit
 Collection launch at a fashion runway
 Retail store exhibition
 Exhibition to client
 E -store launch
 Presenting to the in house head designer
Fashion keeps inviting and exploring new
lands and base when every time a new
design develops. But the concepts and
process involved remains the same and
design derivation are always fresh, crisp and
edgy.
Fashion will never fade its face
in any era. Fashion in you showcase the
outlook who you are as a person.
Cashgate Scandal Malawi: Basic Concept Of Fashion Designing

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Cashgate Scandal Malawi: Basic Concept Of Fashion Designing

  • 1.
  • 3. Fashion is a general term for a popular style or practice, especially in clothing footwear accessories make up body piercing or furniture Fashion refers to a distinctive and often habitual trend in the style with which a person dresses, as well as to prevailing styles in behaviour. Fashion also refers to the newest creations of textile designers. The more technical term, costume, has become so linked to the term "fashion“.
  • 4.  Fashion season is defined as either Autumn/Winter or Spring/Summer.  Fashion design is generally considered to have started in the 19th century with Charles Frederick Worth,father of Haute-Couture,who was the first designer to have his designer label sewn into the garments that he created.  House of Worth was his label.
  • 5. Haute-Couture (hi – fashion) Prêt-A-Porter (ready to wear) Mass market
  • 6. French for "high sewing" or "high dressmaking" or "high fashion“ , refers to the creation of exclusive custom-fitted clothing. Haute couture is made to order for a specific customer’s or wearer’s measurements and body stance, and it is usually made from high-quality, expensive fabric and sewn with extreme attention to detail and finished by the most experienced and capable seamstresses, often using time-consuming, hand-executed techniques. "Couture" means dressmaking, sewing, or needlework and "Haute" means elegant or high. Haute Couture is a "protected name" that can be used only by firms that meet certain well-defined standards by Chambre de commerce et D’industrie le Paris.
  • 7.  Design made-to-order for private clients, with one or more fittings.  Have a workshop (atelier) in Paris that employs at least fifteen people full-time.  Must have twenty full-time technical people in at least one atelier (workshop).  Each season (i.e., twice a year), present a collection to the Paris press, comprising at least thirty-five runs/exits with outfits for both daytime wear and evening wear.
  • 8.
  • 9. or prêt-à-porter is the term for factory-made clothing, sold in finished condition, in standardized sizes. Designers produce ready-to-wear clothing intended to be worn without significant alteration, because clothing made to standard sizes fits most people. They use standard patterns, factory equipment, and faster construction techniques to keep costs low, compared to a custom-sewn version of the same item. In high-end fashion, ready-to-wear collections are usually presented by fashion houses each season during a period known as Fashion Week. The Fall/Winter shows take place in February, and the Spring/Summer collections are shown in September.
  • 10.
  • 11.  is ready-to-wear garments in mass.  is available in large quantities and standard measurements.  use’s cheap materials or fabrics, creatively used, to produce affordable fashion.  use simple production techniques therefore to sell at cheaper rates.  are fashion available both in brands and on streets.
  • 12.
  • 13. Area Brief Market Women’s day wear Practical, comfortable, fashionable Haute-couture, ready-to- wear, mass market Women’s evening wear Glamorous, sophisticated, suited for occasions Haute-couture, ready-to- wear, mass market Women’s lingerie Glamorous, comfortable, washable Haute-couture, ready-to- wear, mass market Men’s day wear Casual, practical, comfortable Tailoring, ready-to-wear Men’s evening wear Smart, elegant, formal, apt for occasion Tailoring, ready-to-wear Kid’s wear Trendy or classy, practical, washable, functionable Ready-to-wear, mass market Teenage girl wear Colorful, comfortable, glamorous, pretty Ready-to-wear, mass market
  • 14. Area Brief Market Jean’s wear Unisex, democratic, comfortable, practical, functional Ready-to-wear, mass market Sport’s wear Comfortable, practical, well ventilated, washable, functional Ready-to-wear, mass market Knit wear Right weight and color for the season Ready-to-wear, mass market Outer wear Stylish, warm, Right weight and color for the season Ready-to-wear, mass market Bridal wear Sumptuous, glamorous, classic Haute-couture, ready-to- wear, mass market accessories Striking, fashionable Haute-couture, ready-to- wear, mass market
  • 15.
  • 16. 1. Research 2. Theme/ Mood board 3. Inspiration board 4. Illustration board 5. Client board 6. Accessory board 7. Flat sketch board / tech pack 8. Trim and fabric board 9. Muslin fits (toile) 10. Actualising the garment 11. Costing 12. Presentation
  • 17.  Type of collection  Trend forecast  Material availability  Theme and inspiration  Season  Story line  Clients profile  Budgeting and costing
  • 18.  Occasions  Seasons  Activities  Interests  Social interests  Objects  Nature  Emotions …etc
  • 19.
  • 20.
  • 21.  Age group  Social status  Income  Interests and hobbies  Demography or geography  Season or activity  Marital status  Character  Attitude  Motto in life  Role model
  • 22.
  • 23. Carried Accessories Worn Accessories Detachable Accessories Canes, handbags, swords, hand fans, parasols, umbrella etc Jackets, boots and shoes, cravats, ties, sunglasses, belts, gloves, muffs, jewellery, watches, shawls, scarves, socks, stockings etc Aigrettes, lapels, pins and badges etc Accessories can be categorised mainly into 3 types:
  • 24.
  • 25.  the blue print of making a garment  the proportional drawing  on construction of garment  seam types and placement  stitching and its types  trims and fabrics  number of pieces to construct  number of colors for the same design  sizes
  • 26.
  • 27.
  • 28.  Embellishments  Closures (buttons, hooks etc)  Laces  Threads  Fusing material  Label (brand name)  Fabric swatches
  • 29.
  • 30.
  • 31.  Are done by either using draping method or pattern making method  This is the process of test fit done before actualising on real fabric.  It helps in correcting any ill fit or flaws in the garment.  Is done on cheaper fabrics
  • 32.
  • 33.  Muslin fit or toile are transferred onto real fabrics after alteration or correction if any  The transferring is done with the help of tracing wheel, scales and markers
  • 34.  Includes all expenses inherited during the development of every single garment piece.  Later a price is put up on the basis such that all the expenses + profit is incurred back.  Can hike any % of the total net expense to gain back any % of profit
  • 35.
  • 36.  Collection launch at a fashion runway  Retail store exhibition  Exhibition to client  E -store launch  Presenting to the in house head designer
  • 37. Fashion keeps inviting and exploring new lands and base when every time a new design develops. But the concepts and process involved remains the same and design derivation are always fresh, crisp and edgy. Fashion will never fade its face in any era. Fashion in you showcase the outlook who you are as a person.