Rio Tinto is a global mining company that has grown significantly through mergers. This created challenges in communicating a consistent brand across its many websites. Rio Tinto replaced many locally-managed websites with a dynamic global presence managed by a team of two people using Open Text Web Solutions. This centralized the management of content while allowing local operations to add their own within page frames. It allows rapid updates to branding across all sites and secure control over content with minimal resources.
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A solid strategy for managing media; from creation to distribution. A scalable and highly customisable media asset management (MAM) platform to enable media organisations to repurpose (and monetise) their archives
Delivering content in the many forms it needs to take in order to be consumed by their target audience.
Case Study: How Marriott International Employs a Content-Driven Global Extran...Amanda Tevis
Learn how the leading world-class Travel Company with over 4,000 properties across 18 brands and 230,000 Marriott Global Source Users, delivers amazing customer experiences. Through Marriott's Content-Driven Global Extranet.
A solid strategy for managing media; from creation to distribution. A scalable and highly customisable media asset management (MAM) platform to enable media organisations to repurpose (and monetise) their archives
Delivering content in the many forms it needs to take in order to be consumed by their target audience.
Omnie Solutions (I) Pvt. Ltd. Implemented Microsoft SharePoint Server 2010 for D&M Holdings account as the foundation for enterprise web content management. Marketing teams control content and distribute it to 74 sites. D&M Holdings needed centralized management of its brand websites to improve marketing and reduce costs. MicroSoft published case study on their website.
Applying cognitive computing to business operations, transforming front to ba...HfS Research
Ambitious business leaders are reinventing their enterprises digitally with creative strategies, products and customer experiences. Emerging cognitive solutions have the ability to impact business processes in entirely new ways through autonomous decision making and insightful human engagement. However, many business leaders still view cognitive computing as tomorrow’s potential, not necessarily today’s.
In this webinar, experts from HfS Research, IBM, and Waterfund discuss how cognitive platform based solutions and a design-thinking led approach allow for delivering a personalized, end-to-end frictionless experience.
Watch and learn:
Getting real with Cognitive. Real enterprise case examples of cognitive solutions that transform the way Finance, HR and Procurement services operate
How cognitive capabilities and solutions are enhancing IBM clients' BPO services
The role of service delivery to achieve the Intelligent OneOffice
How the next generation of Service Delivery can bring about a frictionless front to back office transformation
Watch the webinar: http://www.hfsresearch.com/pov/hfs-webinar-august-4
Reply and Hinchcliffe & Company signed an agreement for the exclusive delivery of Web 2.0 University™, the education solution developed by Hinchcliffe & Company, in strategic partnership with O’Reilly Media
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—Structured authoring and component content management (CCM)
—Why organizations leverage XML and DITA
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VidenDanmark og Intra2 afholdt den 19.9.2012 seminar om socialt intranet. Ved seminaret præsenterede Kim Escherich fra IBM, hvordan IBM bruger et socialt intranet internt.
A look at some of the very best intranet designs on the planet, including a sneak preview of some of the keynote presentations at this year's Digital Workplace & Intranet Global Forum.
Join us for a behind-the-scenes look at the best intranets and digital workplaces from British Airways, Coca-Cola, Duke Energy, Liberty Mutual, ConocoPhillips, McDonald's and more.
Among the topics covered:
Managing a complete intranet redesign
Digital assistants, chatbots and AI in the digital workplace
Design principles and navigation
And many case studies, and real-life examples
Join conference founder and Chair, Toby Ward, as he examines and showcases some of the best intranets and digital workplace tools on Earth for this free, in-depth webinar.
Omnie Solutions (I) Pvt. Ltd. Implemented Microsoft SharePoint Server 2010 for D&M Holdings account as the foundation for enterprise web content management. Marketing teams control content and distribute it to 74 sites. D&M Holdings needed centralized management of its brand websites to improve marketing and reduce costs. MicroSoft published case study on their website.
Applying cognitive computing to business operations, transforming front to ba...HfS Research
Ambitious business leaders are reinventing their enterprises digitally with creative strategies, products and customer experiences. Emerging cognitive solutions have the ability to impact business processes in entirely new ways through autonomous decision making and insightful human engagement. However, many business leaders still view cognitive computing as tomorrow’s potential, not necessarily today’s.
In this webinar, experts from HfS Research, IBM, and Waterfund discuss how cognitive platform based solutions and a design-thinking led approach allow for delivering a personalized, end-to-end frictionless experience.
Watch and learn:
Getting real with Cognitive. Real enterprise case examples of cognitive solutions that transform the way Finance, HR and Procurement services operate
How cognitive capabilities and solutions are enhancing IBM clients' BPO services
The role of service delivery to achieve the Intelligent OneOffice
How the next generation of Service Delivery can bring about a frictionless front to back office transformation
Watch the webinar: http://www.hfsresearch.com/pov/hfs-webinar-august-4
Reply and Hinchcliffe & Company signed an agreement for the exclusive delivery of Web 2.0 University™, the education solution developed by Hinchcliffe & Company, in strategic partnership with O’Reilly Media
Controlling the Complexity of Content LifecyclesZia Consulting
With the volumes of content your organization produces, are you looking to simplify the way information can be updated, translated, or reused? Structured authoring and component content management (CCM) have become indispensable tools of the trade. This presentation will address how these tools can work for you, from making revisions easier to update across an entire library of documents (PDF, HTML, eBook, etc.) to reducing the costs associated with translation to multiple languages (Spanish, Chinese, etc.). The technology we cover in this webinar will include oXygen, Componize, and Alfresco—and how Zia implements it all. We’ll share use cases including the management of content that’s shared in multiple formats and languages, and assembling content when the distributed information originates from multiple sources.
—Structured authoring and component content management (CCM)
—Why organizations leverage XML and DITA
—The cost savings that result from the efficiencies of these technologies
VidenDanmark og Intra2 afholdt den 19.9.2012 seminar om socialt intranet. Ved seminaret præsenterede Kim Escherich fra IBM, hvordan IBM bruger et socialt intranet internt.
A look at some of the very best intranet designs on the planet, including a sneak preview of some of the keynote presentations at this year's Digital Workplace & Intranet Global Forum.
Join us for a behind-the-scenes look at the best intranets and digital workplaces from British Airways, Coca-Cola, Duke Energy, Liberty Mutual, ConocoPhillips, McDonald's and more.
Among the topics covered:
Managing a complete intranet redesign
Digital assistants, chatbots and AI in the digital workplace
Design principles and navigation
And many case studies, and real-life examples
Join conference founder and Chair, Toby Ward, as he examines and showcases some of the best intranets and digital workplace tools on Earth for this free, in-depth webinar.
Similar to Casestudy Rio Tinto (Ot Version) Oct 2009 (20)
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1. 1 | Customer Success
Rio Tinto Mines Rich Vein with Open Text Web Solutions
Open Text Web Solutions help create a consistent brand across a global Web site
In the natural pursuit of mineral deposits, Rio Tinto has There was a wide variety of approaches to content
operations in more than 50 countries. In 2008, the company management. Some locations didn’t have any system and
employed around 65,000 people, and revenue for 2007 was some had written a home-grown facility, and there was also
more than $30 billion. a host of different systems sourced locally, each with its
Over the years, Rio Tinto has grown significantly, often own contract and commercial arrangements. This led to a
“We used Open Text to engineer a high-quality, degree of inefficiency and challenges in governance.
through mergers and strategic partnerships. For a major
worldwide Web presence that requires
global business, this created significant challenges in To address these issues, Smith set out a clear strategy
minimal resources but has the flexibility to
communicating a consistent brand and sending coherent to transform Rio Tinto’s global Web communications.
combine a consistent corporate image with
messages to its many stakeholders—including investors, The strategy focused on building a central hub of Web
local content generation. All within a secure, customers, suppliers, employees, and the media. templates—created, populated, and managed centrally but
low-cost, and easily managed environment.” tagged for dissemination throughout the various Rio Tinto
To address this challenge, Rio Tinto has replaced many of
its locally-managed Web sites with a dynamic, consistent, Web domains around the world.
and professional global cascade of Web presence, centrally Rio Tinto appointed Rufus Leonard to handle the technical
managed by a corporate team of just two people and build of the Web infrastructure and work with a design
supported by Web editors in the local businesses. agency, View Creative, on a new Web design. In addition to
“We used Open Text to engineer a high-quality, worldwide implementing a consistent and professional presentation
Rio Tinto has grown enormously since smart investors Web presence that requires minimal resources but has the for Rio Tinto around the world, a key requirement was for
purchased a local mine in southern Spain in 1873 and flexibility to combine a consistent corporate image with local local operations to be able to add their own content within
turned it into a profitable business. Today, Rio Tinto is one content generation. All within a secure, low-cost, and easily certain page frames whilst adhering to the global design
of the world’s largest mining and exploration companies, managed environment,” says Bryan Smith, Principal Adviser, and presentation standards.
mining and processing metals and minerals that Digital Media in Rio Tinto’s Corporate Communications function. “We conducted a thorough review of all the most appropriate
include aluminium, copper, iron ore, diamonds, Web content management systems. Our evaluations revealed
coal, uranium, gold, and industrial minerals. Evaluating alternatives Open Text Web Solutions as clearly being the best for our
Rio Tinto had created over 80 separate Web sites, which purposes in terms of cost, governance, platforms, and
were run by separate divisions and individual mines around outcomes,” Smith explains. “We wanted a cost-effective
the world. Overall there was a lack of clarity and governance solution from a responsible global organisation that
over Rio Tinto’s worldwide Web presence. could be trusted to deliver. We steered
away from open source
2. 2 | Customer Success
solutions or products that were restricted to only a small Rapid rebranding
number of high-profile, high-cost consultancy implementers.”
Industry: A major advantage of creating and storing Web pages
“Open Text Web Solutions is based on Microsoft®.NET,™ within a central hub is that Rio Tinto retains control over its
which gives us the important benefit of being able to develop Web presence from a single point. Not only do Smith and
our own applications and plug them into the global Web Customer: his team know what is being displayed on their Web site in
cascade,” Smith adds. “Open Text Web Solutions also allows places as far afield as Brisbane, Australia and Yellowknife,
us to run multiple Web sites from the core software hub, Canada, they are also able to change the content, image,
in multiple languages, and that populate multiple domains. Business Challenges: and presentation extremely rapidly and have changes
This is vital to us as a major, multi-product, global business.” implemented instantaneously throughout the world.
Rio Tinto recently undertook a corporate rebranding that
Security and control
needed to be reflected across its worldwide Web presence.
The range of businesses and mining activities within Rio Tinto’s “We simply modified templates in the central hub and were
global business is vast, and each is required to publish able to reflect the new brand throughout Rio Tinto Web
information specific to its particular products and markets. domains across the world. The exercise was particularly
It was essential that beneath a consistent corporate image cost effective,” Smith enthuses. “Previously, such a project
and presentation each local Web site should have the ability would have taken many months.”
to populate pages with locally-generated content.
Business Solution: Minute Web management team
Rio Tinto achieved this by developing a multi-tiered template
infrastructure of Web pages. At the top level, corporate Despite the scope and scale of Rio Tinto’s business
pages contain no flexibility to change content or restrict local Business Benefits: operations, the company’s London headquarters employs
content to specific frames within the page. However, further only two full-time people dedicated to governing the
down the hierarchy, flexible frameworks are provided that company’s entire global Web presence.
allow local editors to load content that relates specifically to In addition to normal text and images, Open Text Web
the local business. Solutions enables Rio Tinto to centrally load more
This means that a local operation sees that it has ownership sophisticated content, including external data feeds and
of its own Web domain, but the entire worldwide structure video presentations, which are then transmitted to the
adheres to the professional corporate standards for quality worldwide domain sites.
and design. Local editors are not permitted to breach The template pages in the central hub are tagged to target
defined boundaries when pursuing their own creative urges downloads to appropriate divisions and countries. Not all
to add local content. the global Web sites carry the same content, and flexible
templates with blank frames are provided within the
Open Text Web Solutions CMS Foundation for
local content uploads.