The document provides templates for technological marketing studies conducted by the Bureau d'études marketing (BEM) in France. The templates include specifications for marketing studies, which define the issue, objectives, timeline and expected deliverables. A second template provides guidelines for a 48-hour "flash" partner analysis, gathering data on a company to support the laboratory's strategy. The templates standardize the process and deliverables for BEM's technological marketing studies, which analyze new technologies from research labs to identify applications and potential markets.