The Avengers was a blockbuster film with a budget of $220 million that grossed over $1.5 billion at the global box office. New technologies were used throughout production, distribution, advertising, and exhibition. CGI and 3D cameras were utilized in production. The film was distributed widely through major cinema chains and promoted using online, television, and outdoor ads as well as trailers. Converting the film to 3D increased ticket prices and benefited cinemas.