Case study r4 sg_051914_m
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Mercent provides tips for optimizing performance with Product Ads: 1) Structure campaigns carefully using accurate and up-to-date product catalog data with logical groupings and higher bids for specific targets. 2) Focus on providing both accurate and extensive product data, including all relevant attributes. 3) Align product ad strategy with retail objectives by considering margin data to inform campaign structure and bids toward overall profitability.
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Case study r4 sg_051914_c
Mercent shared tips for optimizing performance with Product Ads in three key areas:
1) Structure campaigns carefully using accurate and up-to-date product catalog data with logical groupings and higher bids for specific targets.
2) Focus on providing both accurate and extensive product data, including all relevant attributes, and updating daily.
3) Align the Product Ad strategy with overall retail objectives by considering margin data to inform campaign structure and bids aimed at profitability while ensuring consistent messaging.
Case study r4 sg_revised_idml
Mercent, a company that manages search advertising for retailers, helped several of its clients test Product Ads on the Yahoo Bing Network during the beta launch. Product Ads automatically pull product images, descriptions, and prices directly from retailers' catalogs to display on search results pages. Data from the first quarter of 2014 showed that Mercent customers experienced lower cost-per-click, higher conversion rates, and nearly double the return on ad spend compared to regular text ads on the Yahoo Bing Network when using Product Ads.
Case study r4 sg_revised_051614_printversion
Mercent, a company that manages search advertising for retailers, helped several of its clients test Product Ads on the Yahoo Bing Network during the beta launch. Product Ads automatically pull product images, descriptions, and prices directly from retailers' catalogs to display on search results pages. Data from the first quarter of 2014 showed that Mercent customers experienced lower cost-per-click, higher conversion rates, and nearly double the return on ad spend compared to regular text ads on the Yahoo Bing Network when using Product Ads.
Case study r4 sg_051914_g
Product Ads allow retailers to create ads directly from their product catalogs that display products with images, descriptions and prices in search engine results. According to a case study, retailers using Product Ads enjoyed lower cost-per-click, higher conversion rates, and nearly double the return on ad spend compared to traditional text ads. The case study provided tips for optimizing Product Ads performance such as ensuring accurate product data is used and focusing bids on specific targeted products.
How to optimize your google shopping advertising campaigns
Google has transitioned from Product Listing Ads to Shopping Campaigns, which allows merchants to bid on products rather than keywords. There are different ways to structure Shopping Campaigns, including segmenting products by type or creating custom categories. When creating product feeds, merchants should include accurate information like unique IDs, titles, descriptions, categories, and prices. Proper organization of product groups and use of custom labels can help merchants optimize visibility and performance.
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We will break down how to audit and accelerate your program from two fronts—your product feed and your strategy. Download this white paper to:
- Ensure you’re capturing all relevant traffic
- Expand the number of products that are eligible to show PLAs
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This document provides guidance for retailers on transitioning to Google Shopping Campaigns from traditional product listing ads (PLAs). It outlines a four-step process for a successful transition: 1) preparing the product feed, 2) planning the move, 3) transitioning slowly, and 4) optimizing campaigns. Google Shopping Campaigns will simplify PLA management but require adjustments to bidding and reporting. The document recommends segmenting products into detailed categories and groups to optimize performance in the new structure.
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It identifies three core areas for brands - the consumer relationship, the channel relationship, and organization of brand management. Companies can tailor products to individual consumer needs and ensure a two-way communication flow. Retailers now control consumer access, so brands must avoid being delisted. Organizational changes are also needed to focus on consumer segments rather than just products or volume sales. Developing a deep understanding of consumer behavior through data analysis and loyalty programs was highlighted as important for the future of brand management in
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Case study r4 sg_051914_c
Mercent shared tips for optimizing performance with Product Ads in three key areas:
1) Structure campaigns carefully using accurate and up-to-date product catalog data with logical groupings and higher bids for specific targets.
2) Focus on providing both accurate and extensive product data, including all relevant attributes, and updating daily.
3) Align the Product Ad strategy with overall retail objectives by considering margin data to inform campaign structure and bids aimed at profitability while ensuring consistent messaging.
Case study r4 sg_revised_idml
Mercent, a company that manages search advertising for retailers, helped several of its clients test Product Ads on the Yahoo Bing Network during the beta launch. Product Ads automatically pull product images, descriptions, and prices directly from retailers' catalogs to display on search results pages. Data from the first quarter of 2014 showed that Mercent customers experienced lower cost-per-click, higher conversion rates, and nearly double the return on ad spend compared to regular text ads on the Yahoo Bing Network when using Product Ads.
Case study r4 sg_revised_051614_printversion
Mercent, a company that manages search advertising for retailers, helped several of its clients test Product Ads on the Yahoo Bing Network during the beta launch. Product Ads automatically pull product images, descriptions, and prices directly from retailers' catalogs to display on search results pages. Data from the first quarter of 2014 showed that Mercent customers experienced lower cost-per-click, higher conversion rates, and nearly double the return on ad spend compared to regular text ads on the Yahoo Bing Network when using Product Ads.
Case study r4 sg_051914_g
Product Ads allow retailers to create ads directly from their product catalogs that display products with images, descriptions and prices in search engine results. According to a case study, retailers using Product Ads enjoyed lower cost-per-click, higher conversion rates, and nearly double the return on ad spend compared to traditional text ads. The case study provided tips for optimizing Product Ads performance such as ensuring accurate product data is used and focusing bids on specific targeted products.
How to optimize your google shopping advertising campaigns
Google has transitioned from Product Listing Ads to Shopping Campaigns, which allows merchants to bid on products rather than keywords. There are different ways to structure Shopping Campaigns, including segmenting products by type or creating custom categories. When creating product feeds, merchants should include accurate information like unique IDs, titles, descriptions, categories, and prices. Proper organization of product groups and use of custom labels can help merchants optimize visibility and performance.
PLA 2.0: Strategies to Improve Your Program and Your Performance
Congratulations, your PLA program running, growing and generating revenue for your business. Whether or not you’re happy with how it’s performing, one fact remains, you can always do better. PLAs have come a long way since their introduction in 2012, and if your program hasn’t changed much since you rolled it out, you’re probably missing big revenue opportunities.
We will break down how to audit and accelerate your program from two fronts—your product feed and your strategy. Download this white paper to:
- Ensure you’re capturing all relevant traffic
- Expand the number of products that are eligible to show PLAs
- Map search queries to the right products based on intent
- Select the best data to use in your bid management strategy
- Restructure your account to allow for growth
Staying Ahead of Google Shopping Changes
This document provides guidance for retailers on transitioning to Google Shopping Campaigns from traditional product listing ads (PLAs). It outlines a four-step process for a successful transition: 1) preparing the product feed, 2) planning the move, 3) transitioning slowly, and 4) optimizing campaigns. Google Shopping Campaigns will simplify PLA management but require adjustments to bidding and reporting. The document recommends segmenting products into detailed categories and groups to optimize performance in the new structure.
What are brands good for
The document discusses how brands can adapt to the era of consumer disaggregation enabled by information technology. It argues that brands should shift their focus from product-based aggregation to building direct consumer relationships through personalized and targeted communication.
It identifies three core areas for brands - the consumer relationship, the channel relationship, and organization of brand management. Companies can tailor products to individual consumer needs and ensure a two-way communication flow. Retailers now control consumer access, so brands must avoid being delisted. Organizational changes are also needed to focus on consumer segments rather than just products or volume sales. Developing a deep understanding of consumer behavior through data analysis and loyalty programs was highlighted as important for the future of brand management in
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Analyze traditional, quantitative test market data and understand the role of managerial judgment in the interpretation of hard data.Anticipate and prepare for competitive reaction to marketing moves. Consider the implications of corporate culture and senior management expectations for the decisions and behavior of a company's middle managers.
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With product listing ads (PLAs) now accounting for 30%-50% of paid search budgets, retailers must implement the right management and growth strategy in order to grow profitably. In this complimentary report, you'll learn five ways to grow your Google Shopping program. You'll also see how two retailers were able to achieve triple-digit growth in click-through rates, conversion, and revenue by implementing these tips.
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Launching Krispy Natural: Cracking the Product Management Code
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Analyze traditional, quantitative test market data and understand the role of managerial judgment in the interpretation of hard data.Anticipate and prepare for competitive reaction to marketing moves. Consider the implications of corporate culture and senior management expectations for the decisions and behavior of a company's middle managers.
Subjects Covered:
Acquisition; Branding; Brands; Cause marketing; Competition; Consumer marketing; Competition; Cross-functional management; Databases; Execution; Expansion; Food assistance; Global corporate cultures; Management; Market research; Marketing; Mergers & acquisitions; New product marketing; Organizational culture; Product introduction; Products; Social Security; Strategy; Teams; Test markets; U.S. Food and Drug Administration
Setting:
Geographic: Ohio
Industry: Abrasives
Industry: Apparel accessories
Industry: Beverages
Industry: Food
Event Year Begin: 2013
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A specialty clothing retailer found the ability to segment their consumers through Adlucent's DeepSearch™ technology, giving them the power to predict consumer's purchase intent. This allowed the retailer to successfully quantify their reach across their consumer base.
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The document provides recommendations for innovating a Google Shopping strategy for the fourth quarter holiday shopping season. It suggests testing multiple approaches, including using multiple campaigns and ad groups to improve budgeting, targeting, and management controls. Specific tactics recommended are using remarketing lists, competitive insights, isolating mobile traffic, negative keyword sculpting, and search query optimization to focus on high-value searches. Live testing of new approaches before the fourth quarter is advised to evaluate performance.
[Expert Panel] New Google Shopping Ads Strategies Uncovered
It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition.
So how can you ensure you’re maximizing ROI on your ad spend?
Let us help.
Watch this panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant Center Next, strategically bid on keywords, and leverage audience targeting to reach the right customers at the right time.
We’ll show you:
- How to reduce costs while maximizing ROI using the entire Google Ads ecosystem.
- The ways to target new shoppers with keyword bidding while maintaining engagement with your current audience.
- How to set up Google Shopping feeds flawlessly with Google Merchant Center Next.
In this engaging session, Bryan Butler, Joshua Young, and Ben Riggle will unpack the ways to create powerful product listings and measure your success using best-in-class metrics.
If you’re an ecommerce brand or retailer using Google Shopping Ads, you won’t want to miss this discussion.
What is Performance-Based Marketing? Understanding the Power of Results-Drive...
What is Performance-Based Marketing? Understanding the Power of Results-Drive...Digital Total Solution
Performance-based marketing represents a powerful approach for businesses seeking to achieve tangible results in their marketing efforts. By focusing on measurable outcomes, leveraging data and analytics, and continuously optimizing campaigns, businesses can drive cost-effective, targeted, and scalable results. Embracing performance-based marketing strategies and staying abreast of future trends will position businesses for success in the ever-evolving digital landscape.How Performance Max Is Shaping Paid Advertising.pdf
Performance Max is Google’s answer to automation in digital marketing. It is a semi-automated program utilizing Google’s Machine Learning.
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Brighton SEO Paid Search Fringe 2023
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Precision and Performance_ Mastering Google Ads Audits in 2023
The document discusses best practices for mastering Google Ads audits in 2023. It covers topics like the benefits of auditing, the auditing process including automation strategies, analyzing performance data, structuring accounts, optimizing keyword strategies, targeting tactics, optimizing ad copy, tracking and reporting metrics, understanding quality score factors, and overall best practices.
What is Not a Benefit of Google Analytics Remarketing.pdf
Google Analytics Remarketing is a powerful tool that enables advertisers to reach out to potential customers who have previously interacted with their website or mobile app. It provides a way to deliver personalized ads to these individuals as they browse other websites or use various online platforms. While Google Analytics Remarketing offers several benefits, it's essential to understand what it is not. In this article, we will explore the misconceptions and limitations surrounding Google Analytics Remarketing and shed light on what it truly offers.
Becoming a Customer-Driven Organization
*** Leveraging Data to Build Brand Affinity, Increase Loyalty and Drive Revenue ***
* Get Secrets to Top Performers’ Success in Customer-centric Marketing Strategies *
In this SlideShare presentation, you’ll learn how business leaders in a variety of different industries are leveraging their own data to become a more customer-driven organization.
Learn how they are:
- Using customer analytics to drive marketing strategies
- Improving transactional and emotional loyalty with customized offers
- Increasing revenue via a more targeted marketing approach
- Staying top of mind with customers and prospects alike
Is your company ready to take full advantage of customer data to attract and engage loyal buyers across marketing, sales and service? Take some tips from top performers and model your own data driven marketing efforts to theirs for your own success.
Bold prediction new
Predictive data science will soon be a widespread strategy for business of all sizes.This guide contains the 7 most important action items that can give you clearer guidance about the tools.
Crash Course on Amazon Sponsored Brands & Sponsored Products
COVID-19 is causing unprecedented challenges for retailers and brands everywhere. However, there are ways to proactively address the changes COVID-19 will have on your brand in the coming weeks and months when it comes to being a successful Amazon Marketplace seller. Sellers must be able to analyze consumer product data to build effective profitable campaigns and an operational infrastructure in order to outsmart their competitors. Amazon Sponsored Brands and Sponsored Products ads are important for building catalog awareness, driving conversions, and protecting and expanding your brand. Learn how Boldify partnered with Tinuiti to employ these tactics to increase sales by 391%.
Marketing Automation By appICE
Marketing analytics is the process of analysing data gathered through marketing initiatives in order to identify trends in areas such as how a campaign affects conversions, regional preferences, and creative preferences. Explore more at https://www.appice.io/
In-Product Marketing: A Game-Changer for Customer-Minded Companies
In-product marketing programs are delivered directly to a customer's device or software application. Using an in-product marketing framework, software providers and players in several other industries can leverage the intrinsic value of products and customers, deepen their insights, and increase customer conversion and retention.
5steps_to_consumer_engagement
Consumer packaged goods companies are facing challenges in traditional markets and need to adjust their marketing strategy. They must embrace digital and multichannel approaches to engage consumers who now shop anytime, anywhere. Data-driven, direct-to-consumer initiatives can increase engagement by sending personalized messages through the right channels. To successfully engage consumers, companies should take five steps: define objectives; obtain appropriate consumer data; ensure relevance through segmentation; put insights into practice with tailored communications; and measure, learn and adapt strategies.
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Case study r4 sg_051914_m
- 1. Tips for optimizing performance Mercent shared insight into their strategy for getting better results with Product Ads: • Structure campaigns carefully and accurately. Because Product Ads are built dynamically from product catalog data, ensure that this data is up-to-date and that campaigns use logical combinations of brands, categories, price bands, and other criteria. “We recommend starting broad and gradually building out layers of hierarchy, ensuring that granular product targets—narrowly defined subsets of your catalog—have substantially higher bids than broader groupings to direct traffic to more specific targets,” Guarino says. • Focus on data quantity as well as quality. “It goes without saying that product data needs to be accurate; you need to know that you have a certain model of blue women’s running shoes in stock before you feature them,” Guarino says. But it’s also important to list more product attributes than less, to help Bing discover your products. If someone is searching for a men’s lightweight trail-running shoe in size 6, you want all those attributes in your Product Ad data feed. You should also update your product feeds at least daily to ensure that prices and inventory status are up-to-date. If pricing or offer data is incorrect, customers will have a bad shopping experience, which erodes brand trust. • Align product ad strategy with overall retail objectives. Retailers should use margin data to inform their campaign structure and bid strategy: keep in mind the brands, categories and individual products that yield high margin and give them additional weight. They can designate product targets based on margin contribution to steer the program toward overall profitability. Additionally, ensure that Product Ad messaging is consistent with other marketing messages. A tool like Mercent Retail can schedule and automate ad copy changes to reflect your promotion calendars. LEARN MORE: bingads.com/productads CONNECT WITH US TODAY: Product Ads are continually evolving, and we expect customer returns to only grow stronger. Product Ads give retailers an exciting new way to surface their products in a noisy marketing environment. Anthony Guarino Director of Shopping Partnerships, Mercent Product Ads case study