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Increased Customer Footfalls by 50% within 3 months using
Expedux Omni channel solutions for a India based Printing firm
01
CASE STUDY
Our Customer
A leading India based printing company that offers
business cards, stickers, wallpapers, t-shirts, mugs,
stationeries to Enterprises and end customers.
Challenges
Our customer wanted to expand their foot-
print and revenue channels through E-com-
merce, M-commerce and Social Media plat-
forms. Also, they would like to automate their
entire printing operations over online so that
the customer could choose the products of
their choice. They wanted an Omni channel
solution that should have more flexibility to
customize the products in “Printing” Domain
with the following requirements as well.
• Seamless integration and management of all
the backend operations such as Order man-
agement, Shipping management and Custom-
er support
• Responsive applications with all major brows-
ers in desktops, android and iOS.
• Ability to handle different type of product
types along with the ornaments.
• Ease of use experience to design their prod
ucts.
• Automated backend data entry through bar-
code technologies
Expedux was selected due to our approach
towards multichannel vs. omnichannel com-
merce operations with module based solution
development and customization for better
customer experience.
	
02
Our Approach
Expedux analyzed the existing solution and
architecture and understood the limitations
in terms of integration and new feature devel-
opment. So we kept the legacy system intact
and implemented other features from the
scratch.
Phase 1
• Legacy CMS system Integration and Themes
development
• E-commerce Enablement
• Email Notifications implementation
• Product listing
• Mobile Responsiveness
• E-commerce and M-commerce launch
Phase 2
• Product Listings Management - – Medium
and Complex Product types such as car, wall-
papers
• Customization Management
• Web Launch for Public
Phase 3
• SMS Notifications Management
• IVR & Phone call Notifications
Phase 4
• Barcode Technology
• Customer Support
• Data Intelligence and Analytics Enablement
03
Omni channel Solution
ABOUT US
		Focus
		Optimize & Enhance Retail
		 Omni channel Experience.
		Experience
		100+ man years of expertise in 		
		 working with retail/e-commerce 	
		technologies.
		Credibility
		99% of our customers doubled 		
		 their revenue within 6 months.
		 IOT - R CoE
		Centre of Excellence team to con	
	 stantly innovate Internet of Things 	
		 in Retail such as Augmented Real	
		 ity, Mobile PoS & 3D printing.
		Stability
		Team is backed up by eminent in	
		 dustry advisors and Venture Capi	
		talists.
www.expedux.com
info@expedux.com
twitter.com/expedux
linkedin.com/expedux
Benefits
• 50 % increase in overall channel visits month on
month.
• Enabled 45% of conversions directly from the
website.
• 6% increase in sales conversions since Facebook
campaign launch.
• 40% increase in overall sales and a staggering
30% contribution from online portal
customer experience.
04

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Increased Customer Footfalls by 50% within 3 months using Expedux Omni channel solutions for a India based Printing Firm

  • 1. Increased Customer Footfalls by 50% within 3 months using Expedux Omni channel solutions for a India based Printing firm 01 CASE STUDY
  • 2. Our Customer A leading India based printing company that offers business cards, stickers, wallpapers, t-shirts, mugs, stationeries to Enterprises and end customers. Challenges Our customer wanted to expand their foot- print and revenue channels through E-com- merce, M-commerce and Social Media plat- forms. Also, they would like to automate their entire printing operations over online so that the customer could choose the products of their choice. They wanted an Omni channel solution that should have more flexibility to customize the products in “Printing” Domain with the following requirements as well. • Seamless integration and management of all the backend operations such as Order man- agement, Shipping management and Custom- er support • Responsive applications with all major brows- ers in desktops, android and iOS. • Ability to handle different type of product types along with the ornaments. • Ease of use experience to design their prod ucts. • Automated backend data entry through bar- code technologies Expedux was selected due to our approach towards multichannel vs. omnichannel com- merce operations with module based solution development and customization for better customer experience. 02 Our Approach Expedux analyzed the existing solution and architecture and understood the limitations in terms of integration and new feature devel- opment. So we kept the legacy system intact and implemented other features from the scratch. Phase 1 • Legacy CMS system Integration and Themes development • E-commerce Enablement • Email Notifications implementation • Product listing • Mobile Responsiveness • E-commerce and M-commerce launch Phase 2 • Product Listings Management - – Medium and Complex Product types such as car, wall- papers • Customization Management • Web Launch for Public Phase 3 • SMS Notifications Management • IVR & Phone call Notifications Phase 4 • Barcode Technology • Customer Support • Data Intelligence and Analytics Enablement
  • 4. ABOUT US Focus Optimize & Enhance Retail Omni channel Experience. Experience 100+ man years of expertise in working with retail/e-commerce technologies. Credibility 99% of our customers doubled their revenue within 6 months. IOT - R CoE Centre of Excellence team to con stantly innovate Internet of Things in Retail such as Augmented Real ity, Mobile PoS & 3D printing. Stability Team is backed up by eminent in dustry advisors and Venture Capi talists. www.expedux.com info@expedux.com twitter.com/expedux linkedin.com/expedux Benefits • 50 % increase in overall channel visits month on month. • Enabled 45% of conversions directly from the website. • 6% increase in sales conversions since Facebook campaign launch. • 40% increase in overall sales and a staggering 30% contribution from online portal customer experience. 04