Medium to Large IT companies will have to enhance their business knowledge expertise & consulting capabilities to offer innovative business solutions to industries for creating a competitive advantage & increase market share.

1. The Path of
Competitive
Advantage &
Higher Market
Share
For Medium to Large
IT Companies

2. Trapped
Between Low
Cost Small
Companies &
Large Players
The Challenge

3. The Challenge
Medium to large IT companies find themselves sandwiched between High-Tech but low
cost small companies and High-end large companies having more resources, capabilities
whom clients consider as right innovation partners
Loosing business to
new age start-ups
or large multi-
national companies
01
Stretched to meet
ever changing
customer demands
& expectations
02
Enable to fulfil end-
to-end or full
spectrum client
needs
03

4. Lack of Brand &
Strong Market
Positioning as
Expert Solution
Provider
The Reason

5. The Reason
Most Medium to Large IT companies are focused too much on technology aspects of
digital transformation ignoring the higher business benefits like identifying new playing
fields, creating new revenue streams & channelizing innovations
Insufficient
business expertise
& high-end
consulting
capabilities
01
Largely seen as
system integrator &
solution provider as
against innovation
partner
02
Lack of aggressive
market positioning
to change the
perception
03

6. Move up the Value
Chain & get
recognised as
Innovative Solution
Provider & Expert
Consultant
The Solution

7. The Solution
Companies need to create a distinctive niche expert position within Industry Segments
& pursue aggressive market positioning. Refine the Value Proposition to help clients get
high ROI by generating higher revenue, cost savings & customer experience
Redefining the Value
Proposition with
technology
convergence, cross
industry innovation
adoption & co-creation
01
Identifying & pursuing
niche customer
segments, new
geographies & markets
through ecosystem &
inorganic route
02
Redesigning the Brand
Identity & aggressive
market repositioning
for thought leadership
&Solution expertise
03

8. Orbital Shift to Gain
Competitive
Advantage &
Deliver Significant
Value Add to Clients
The Outcome

9. The Outcome
Value Proposition refinement will help medium to large companies to create an orbital
shift to rapidly expand across new markets, segments & geographies with entry into
high end innovations & premium segments through high value added solutions
Higher Market
Share with right
positioning at top
end of the value
chain
01
Develop better
business
understanding for
innovative problem
solving capabilities
02
Get reckoned
amongst niche
players & entering
into premium
segment
03

10. Engage
In-Unison for
Sustainable
Competitive
Advantage & Higher
Market Share
10
Propel Your Business
Into New Orbit
Reinvent@inunison.in | www.inunison.in