The document describes the Digital Group's work to improve the database organization of a leading local community-focused web application provider facing instability and performance issues due to rapid growth. Their solution involved a comprehensive database analysis and optimization process, which resulted in enhanced system performance, stability, and reduced operational costs without requiring a complete application re-write. The ongoing support and monitoring allowed the client to achieve an unmatched level of usability, thereby strengthening their market position.

1. DATABASE
ORGANIZATION
A leading provider of local community focused web applications with sites in more than
32 countries and over 600 cities. They are one of the fastest growing local community reach
sites in the industry. Central to their offering is a housing share service which offers users the
ability to post, search, and browse available units. The application performs a comparison of
a user’s needs and provides updated category matches which users can view on demand or
through automated emails. These services are delivered through a membership driven web
based application and managed by local site administrators.
Client Profile
Business Challenges
The core databases for the housing share solution were unstable and becoming more
inconsistent as information and demand continued to increase. As new cities, countries,
and application features were being added, the database integrity began to be noticeably
affected. This also lead to frequent system downtime during critical peak activity periods.
The client was losing revenue. The business objective was to engage in a focused database
analysis and performance review that would deliver an executable plan to make the
databases more efficient and reliable while delivering in the fastest time to production
possible
The Solution
The Digital Group’s database performance experts reviewed the existing databases to
capture a baseline from which to measure stability and performance gains, as well as to
create an optimization plan that identified top level issues. The engineering team then
executed an iterative process of performance tuning, indexing, and script optimization
while tracking measured results at the end of each milestone. After stabilizing the system,
the team evaluated and implemented a database replication service that would significantly
improve system performance while guaranteeing the platform’s stability without
impacting operational costs.

2. The Solution
Result
After completing the performance and stability operation, The Digital Group took responsibility
for ongoing monitoring support and high level issue resolution. This activity was performed
on a weekly basis from their Australia facility.
Through the use of the database monitoring and performance program, the client was able
to achieve and deliver a new level of service without having to make a heavy investment in
an application re-write. As a result, their product now offers its users an unmatched level of
performance and usability which is now helping them secure an even stronger market
position.
Some of the specific benefits achieved include:
DATABASE ORGANIZATION
Utilizing high quality / low cost
offshore resources
Avoidance of application
re-write
Operational cost
savings
Increased performance through
optimized scripts and queries
Stability through replication
Ongoing system monitoring helped
early problem identification
Reduced error
rate and increased
efficiency

3. THE DIGITAL GROUP INC.
121 Village Boulevard
Princeton Forrestal Village
Princeton NJ 08540 USA
Phone: +1.609.524.2441
Fax: +1.609.228.4844
Email: info@thedigitalgroup.com
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ABOUT US
The Digital Group (T/DG) is a trusted Information Technology partner for businesses
across the globe. Our comprehensive IT services include a full spectrum of Product
Engineering and Development services, Software and Data solutions as well as
Enterprise Information Management solutions that help organizations optimize
productivity, enhance operational capabilities, boost revenues, drive innovations and
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With a focus on building long-term client relationships, we provide a range of
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experience delivering excellence for our customers, vital technology partnerships
and global delivery centers across the US and Asia Pacific, make T/DG an ideal
choice for next-generation initiatives.
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certifications in ISO 9001:2008, ISO 20000-1:2011, ISO 27001:2013, ISO 22301:2012
and SSAE 16, Type II. For more information, visit www.thedigitalgroup.com
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