Case study: Marketing Chess for Women Beginners
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My presentation of marketing chess for women beginners at the #work4chess online conference 18.9.2021. Use case: protyping, mvp, content marketing, non-profit lean canvas.
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Crowdopolis 14-slides-andrew-flanagan lenovo
The document discusses Lenovo's use of crowdsourcing and engagement marketing strategies. It describes a crowdsourcing platform pilot called Lenovo Exchange that generated user-generated content. It also discusses lessons learned, including starting simply, owning intellectual property, leveraging industry expertise, and being prepared to fail and try again. The goal is to better engage the "Net Generation" by sparking participation, generating content, and listening to customer insights.
Our Own Success Summit
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WIDE-Intro Session.pptx
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Sure, I can't create visual slides here, but I can certainly help you outline the content that would be placed on each slide. Here's a suggestion for your lecture on freelancing.
**Slide 1: Title Slide**
What is Freelancing?
• Definition of freelancing: Freelancing is a form of self-employment where individuals offer their skills and services to clients on a project-by-project basis.
• Highlight the flexibility and freedom that freelancing provides.
**Slide 3: Advantages of Freelancing**
- Flexibility in time and location
- Variety of projects and clients
- Control over workload and types of work
**Slide 4: Disadvantages of Freelancing**
- Income instability
- Lack of employee benefits
- Client acquisition can be challenging
**Slide 5: Types of Freelancing Jobs**
Freelancing offers a wide variety of job opportunities across different industries and skillsets. Here are some common types of freelancing jobs:
1. **Graphic Design**: Creating visual content, such as logos, banners, illustrations, and marketing materials.
2. **Web Development**: Designing and developing websites, web applications, and maintaining web-related services.
3. **Content Writing**: Producing written content for blogs, websites, articles, social media, and marketing materials.
4. **Copywriting**: Writing persuasive and engaging copy for advertisements, sales pages, and marketing campaigns.
5. **Social Media Management**: Managing social media accounts, creating and scheduling posts, and engaging with the audience.
6. **Digital Marketing**: Providing various digital marketing services, including SEO, SEM, email marketing, and online advertising.
7. **Virtual Assistance**: Offering administrative and support services remotely, such as email management, data entry, and scheduling.
8. **Translation**: Providing language translation services for written or spoken content.
9. **Video Editing**: Editing and producing videos for marketing, entertainment, or educational purposes.
10. **Photography**: Selling stock photos, offering photography services for events, portraits, or commercial purposes.
11. **Illustration**: Creating illustrations for books, magazines, websites, or products.
12. **Animation**: Designing and producing animated content for videos, websites, or games.
13. **Voiceover and Audio Services**: Providing voiceover work for commercials, videos, audiobooks, or podcasts.
14. **Consulting**: Offering professional advice and expertise in various fields, such as business, marketing, or finance.
15. **Transcription**: Converting audio or video recordings into written text.
16. **E-commerce Support**: Assisting with online store management, product listing, and customer support.
17. **Tutoring and Online Teaching**: Providing educational lessons and tutoring services over the internet.
18. **Mobile App
Pollen Marketing Personal Branding
This document discusses personal branding strategies. It recommends finding your unique core message and differentiating yourself from competitors. Some tips include doing what you love, buying your name as a domain, being memorable and creative, and using various online platforms like blogs, Facebook, Twitter, and LinkedIn to engage communities and drive traffic. The goal is to become a subject matter expert, build trust, and position your brand as focused on helping clients. Proper personal branding can make you irreplaceable through being distinctly different.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014
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It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
Using technology to reach your audience
The document discusses using technology to engage audiences. It suggests non-profits should consider (1) who their audience is and where they are located, (2) what message they want to convey and why the audience will find it interesting, and (3) how to keep the audience engaged over time. Popular technologies mentioned include websites, email, social media like Facebook and Twitter, and online surveys. Both benefits like saving time/money and drawbacks like learning curves are noted. The document provides examples of how different technologies could be used for functions like communication, meetings, fundraising, and promotion.
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This document discusses networking strategies for finding employment. It begins with terminology used in networking like social capital and weak and strong ties. It then questions whether networking is truly effective given challenges in measuring its impact. A case study examines a student using networking to transition into a game design career. Strategies suggested include using ties through shared interests or affiliations, attending conferences, and joining professional associations and student groups. Online networking tools like LinkedIn and Meetup are described as alternatives when local connections don't exist. Privacy issues with social media use are also addressed.
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The document discusses Lenovo's use of crowdsourcing and engagement marketing strategies. It describes a crowdsourcing platform pilot called Lenovo Exchange that generated user-generated content. It also discusses lessons learned, including starting simply, owning intellectual property, leveraging industry expertise, and being prepared to fail and try again. The goal is to better engage the "Net Generation" by sparking participation, generating content, and listening to customer insights.
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This document provides tips on personal branding and developing an online presence. It recommends focusing on a unique core message, becoming a subject matter expert in your field, building trust and community through engagement on blogs, social media, and other online platforms. The goal is to differentiate yourself from competitors and be memorable so potential clients will come to you for what you offer. Statistics are also presented on demographics and usage of various social media sites.
WIDE-Intro Session.pptx
This is intro of wide and aim to make people online
Sure, I can't create visual slides here, but I can certainly help you outline the content that would be placed on each slide. Here's a suggestion for your lecture on freelancing.
**Slide 1: Title Slide**
What is Freelancing?
• Definition of freelancing: Freelancing is a form of self-employment where individuals offer their skills and services to clients on a project-by-project basis.
• Highlight the flexibility and freedom that freelancing provides.
**Slide 3: Advantages of Freelancing**
- Flexibility in time and location
- Variety of projects and clients
- Control over workload and types of work
**Slide 4: Disadvantages of Freelancing**
- Income instability
- Lack of employee benefits
- Client acquisition can be challenging
**Slide 5: Types of Freelancing Jobs**
Freelancing offers a wide variety of job opportunities across different industries and skillsets. Here are some common types of freelancing jobs:
1. **Graphic Design**: Creating visual content, such as logos, banners, illustrations, and marketing materials.
2. **Web Development**: Designing and developing websites, web applications, and maintaining web-related services.
3. **Content Writing**: Producing written content for blogs, websites, articles, social media, and marketing materials.
4. **Copywriting**: Writing persuasive and engaging copy for advertisements, sales pages, and marketing campaigns.
5. **Social Media Management**: Managing social media accounts, creating and scheduling posts, and engaging with the audience.
6. **Digital Marketing**: Providing various digital marketing services, including SEO, SEM, email marketing, and online advertising.
7. **Virtual Assistance**: Offering administrative and support services remotely, such as email management, data entry, and scheduling.
8. **Translation**: Providing language translation services for written or spoken content.
9. **Video Editing**: Editing and producing videos for marketing, entertainment, or educational purposes.
10. **Photography**: Selling stock photos, offering photography services for events, portraits, or commercial purposes.
11. **Illustration**: Creating illustrations for books, magazines, websites, or products.
12. **Animation**: Designing and producing animated content for videos, websites, or games.
13. **Voiceover and Audio Services**: Providing voiceover work for commercials, videos, audiobooks, or podcasts.
14. **Consulting**: Offering professional advice and expertise in various fields, such as business, marketing, or finance.
15. **Transcription**: Converting audio or video recordings into written text.
16. **E-commerce Support**: Assisting with online store management, product listing, and customer support.
17. **Tutoring and Online Teaching**: Providing educational lessons and tutoring services over the internet.
18. **Mobile App
Pollen Marketing Personal Branding
This document discusses personal branding strategies. It recommends finding your unique core message and differentiating yourself from competitors. Some tips include doing what you love, buying your name as a domain, being memorable and creative, and using various online platforms like blogs, Facebook, Twitter, and LinkedIn to engage communities and drive traffic. The goal is to become a subject matter expert, build trust, and position your brand as focused on helping clients. Proper personal branding can make you irreplaceable through being distinctly different.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
Using technology to reach your audience
The document discusses using technology to engage audiences. It suggests non-profits should consider (1) who their audience is and where they are located, (2) what message they want to convey and why the audience will find it interesting, and (3) how to keep the audience engaged over time. Popular technologies mentioned include websites, email, social media like Facebook and Twitter, and online surveys. Both benefits like saving time/money and drawbacks like learning curves are noted. The document provides examples of how different technologies could be used for functions like communication, meetings, fundraising, and promotion.
Networking 101 Arts Works Conference 2013 University of Alberta
This document discusses networking strategies for finding employment. It begins with terminology used in networking like social capital and weak and strong ties. It then questions whether networking is truly effective given challenges in measuring its impact. A case study examines a student using networking to transition into a game design career. Strategies suggested include using ties through shared interests or affiliations, attending conferences, and joining professional associations and student groups. Online networking tools like LinkedIn and Meetup are described as alternatives when local connections don't exist. Privacy issues with social media use are also addressed.
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The document outlines key points for organizing and running a successful volleyball camp including staffing, marketing, revenue generation, and player retention. It recommends using project management software like Basecamp or Google Sheets to organize staff and activities. Marketing should utilize email, social media like Facebook and HootSuite, and flyers. The camp can generate revenue through registration fees, selling popular items, and additional per-player fees. Player retention is increased by conducting surveys, sending thank you emails, and maintaining engagement through social media throughout the year.
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Do you love the way your organization communicates on social media? Are your posts and tweets and updates consistent? Are they unique, so no one else could be saying the same things? Are they memorable enough that anyone cares?
To best communicate with the communities you serve and connect to — on social media or through any channel — you need to be clear about your communication goals. In this hands-on workshop, you and your team will work together to develop a Message Architecture. You'll be able to use this fundamental yet simple tool to make tactical communication decisions — on content, style and tone, visual design, and more. It will help you project a clear and consistent message to the world — and to all within your organization.
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* Know how a message strategy forms the foundation of your content strategy
* Have developed with your team members a memorable message strategy that's unique to your organization
* Understand how to use this message strategy to inform decisions for your social media presence and beyond
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Finding your voice online
Phil Stephens, managing director of Fairhill Online, gives an overview of using social media and blogging for business purposes. He discusses why it's important to find your voice online and choose platforms like blogs, Twitter, Facebook, and LinkedIn that suit your personality and industry. Phil provides examples of companies that have successfully used these channels, like Coca-Cola's viral Mentos video and a Welsh farm shop called Wiggly Wrigglers that engages customers across multiple platforms. While social media can provide quick wins and measure success through likes and shares, Phil notes it's important for businesses to consider legal policies regarding employees' online activities.
Ad:Venture - Strategic Marketing Masterclass
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Identify who your audience is
How to build trust
All about growth hacking, looking at Dollar Shave club and dropbox
Customer Centric Marketing, looking at Virgin, Nandos and Orange (now EE)
Scarcity and Influencer Marketing
Product Academy by Sharvette Mitchell
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Using Social Media for Your Wedding Business
This document provides guidance on using social media to build a wedding business. It discusses establishing an online presence through websites, blogs and social media platforms like Facebook, Twitter, Flickr, FourSquare and LinkedIn. The goals of social media marketing for a wedding business are to build credibility, create awareness, attract new clients and get referrals. The document provides tips on setting up profiles and accounts, curating engaging content and interacting with others on each platform. Examples of successful wedding professionals utilizing social media effectively are also showcased.
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Personal brandcanvas hernandezmichelle
Michelle Hernandez is a student enrolled in a Sports Marketing & Media program. She has 9 years experience in retail management. Her personal brand focuses on using creative marketing to promote esports events and bring passionate gaming communities together. Her goals are to obtain an internship in esports marketing after graduation, then a full-time role with Blizzard Entertainment by 2025. She is building her professional network and skills in areas like video production and social media to pursue a career in esports event and community management.
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Digital Strategies York Region Workshop: Part One
This document provides an overview of topics that will be covered in a digital strategy workshop, including content and social media management, fundraising and reporting. It discusses various digital tools like websites, email, and social media and how they relate to people involved in an organization's digital strategy like communications and development staff. The document also provides statistics about Canadian internet and digital media usage and gives tips for effective online content, email campaigns, and usability.
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This document outlines 10 techniques for improving content marketing in 2014 based on examples of engaging campaigns. The techniques include creating an integrated content hub to define your brand experience, developing marketing personas to understand your audiences, structuring evaluation of relevant content types, planning content on an editorial calendar with themes, curating and repurposing existing content, building mobile support, using paid distribution channels, scaling influencer and partner outreach, and evaluating effectiveness. The document provides examples and tools for implementing each technique.
Find Your Voice: A Content Strategy Workshop (revised)
Do you love the way your organization communicates on social media? Are your posts and tweets and updates consistent? Are they unique, so no one else could be saying the same things? Are they memorable enough that anyone cares?
To best communicate with the communities you serve and connect to — on social media or through any channel — you need to be clear about your communication goals. In this hands-on workshop, you and your team will work together to develop a Message Architecture. You'll be able to use this fundamental yet simple tool to make tactical communication decisions — on content, style and tone, visual design, and more. It will help you project a clear and consistent message to the world — and to all within your organization.
By the end of this workshop you will:
* Know what a content strategy is and how it helps you keep a consistent brand identity
* Know how a message strategy forms the foundation of your content strategy
* Have developed with your team members a memorable message strategy that's unique to your organization
* Understand how to use this message strategy to inform decisions for your social media presence and beyond
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Michelle Hernandez is a student enrolled in a Sports Marketing and Media program. She has 9 years of experience in retail management. Her goal is to become a marketing manager for an esports organization. She is building her professional network and skills through industry events, digital marketing training, and seeking a mentor in the esports field. Her brand positions focuses on using creative marketing to bring esports fans and professionals together through events.
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Doyle Buehler
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For some people, being online is a breeze. Nothing really to worry about; just open up your ecommerce shopping cart and within a few days, your paypal account will be full, so you can get that yellow Lamborghini that you have been admiring the last few days while planning your internet riches. And, if you are one of these 'people', then fantastic news! For the rest of us, however, we all know that it isn't as easy as we originally thought or were told.
It's a brutal landscape: your audience doesn't really know you exist at times, and your customers don't really care about you and your business. If you are not delivering your value with relevance and authority, then you might as well not exist online. How do you build that relevance to your audience? Well, it starts with one of the many aspects of a proper digital platform - your website.
In this webinar session, we will go through the Top 5 Mistakes that All Website Owners Make with their online business. Contrary to the TV adverts, it's not as easy as DIY website and the traffic will come. We'll explore some of the key elements that you need on the site, as well as how to really extract that value to impress your audience and make them into repeat customers. Whether your online business is about selling products, or about your defining service, we'll investigate what you can do differently to pull all these pieces together, to become the remarkable digital leader in your industry.
Speaker: Doyle Buehler
Doyle Buehler is an author, entrepreneur, speaker and online business strategist. From several successful start-ups and retail franchise businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, he has spent over 14 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.
His newest book, "The Digital Delusion: How To Overcome The Misguidance and Misinformation Online", discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world, to become a true digital leader.
He now runs the world's first "anti-agency", The Digital Delusion, helping entrepreneurs and business leaders become less reliant on "guru's", and "experts", and getting rid of the bullsh*t online, by empowering and enabling them to become accountable (& awesome) online.
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Case study: Marketing Chess for Women Beginners
- 1. Chess for Women Beginners I’ve always wanted to learn chess… I don’t know where to start It’s so difficult… Am I smart enough? Case study by Heli Sirkiä
- 2. Heli Sirkiä • Marketing Chess for Women -project at the Finnish Chess Federation in 2021. • Background in Coaching, Marketing and Research. • BBA and MBA degrees from Aalto University. • ECU101 School Chess Teacher Certification • Inspired by Netflix’s Queen’s Gambit to try chess after 30 years – not a strong chess player, but curious and eager to learn.
- 3. Chess has many faces • Competitive Chess • Educational Chess • Online Chess • Streaming and Entertainment • Long Tournaments • Blitz and Bullet • … etc So what do we mean by Marketing Chess?
- 4. It can be … • Sharing information about events • Social Media activity • Writing news and blog posts • Arranging online events and webinars • Word of mouth • Paid advertisement
- 5. …or it can be • YouTube or Email marketing • Search optimization • Content creation • List building • Online sales What´s your favorite way to do marketing for chess?
- 6. Starting Point • Due to Covid no OTB games (no product) • Buzz in the air after Queen’s Gambit • 1-2% women players Question: How could we get more women to buy license and start playing chess in tournaments?
- 7. KEY PARTNERS Platforms Sponsors Grants KEY ACTIVITIES Course Design, teaching, marketing, content creation, community management. ChessDames SVP Learn Chess, Have Fun & Boost Confidence Programs 1. ChessDames / beginners 2. ChessDames / intermediates RELATIONS Video meets FB Group Emails Homework Lichess Mini Tournament CO-CREATORS Federation Clubs Chess players Women 15-60+ Media KEY RESOURCS Venue, staff, cash. CHANNELS Online Social media COSTS Website, marketing, personnel costs, overheads. OUTCOME STREAMS Number of participants, lisences bought, course evaluation (satisfaction) and learnings. Engagement Operations The non-profit business model canvas Source: Bryan Alexandros, YouTube
- 8. Create content • Women’s Day Article (Federation website) • Signup form / Newsletter • Two videos for Assembly Winter 2021 Event • Social media (Twitter, Facebook, Linkedin) with hashtags
- 9. Results • 11 participants • License interest for children or intermediate players • Evaluation 8.8 and 8.4/10 • Women appreciated peer learning • Chess is like a new language • Enjoyed female network • Excitement and sense of achievement. “Yes, I did it!! ”
- 10. Next steps International website Looking for a team Website and marketing strategy • Social media channel choices • Content marketing • Google Analytics • SEO • YouTube • Instagram • Twitter
- 11. Tools and links Prototype development • Lean Non-profit Canvas Understanding customer expectations and feed-back • Google Forms • Empathy Mapping Teaching • Google Meet, Lichess.org and Chess.com Community management • Facebook Group
- 12. Exercise 1) You are the project manager for ChessDames in your country. The price point for live online course (8 meetings) is 50 euro per course. How would you use LeanCanvas and how would you market the concept onwards? 2) Pick a relevant product or service in your country. How would you approach its marketing, based on what you have learned today? If inspired to share , please raise your hand virtually.
- 13. FIDE and Government KPI’s CORE WOMEN PROMOTION GOVERNMENT Active rated players (m/f) ➢ Raise the number of women from 1-2% Programs ➢ ChessDames Positive or neutral coverage ➢ 3 national media news ➢ Article on the Federation website (Women’s Day) Number of selo listed players ➢ n/a (94 all ages, 44 U14 or below, S50+ 13) Number of tournaments arranged ➢ n/a Participants ➢ 11 (5+6) Websites, social media profiles, groups, etc. ➢ chessdames.com ➢ @chessdames Facebook Group (private) Other tournaments/ Online events ➢ ECU Girls´ and Women’s Online Event (14 team members) Course evaluation ➢ 8.8/10 beginners ➢ 8.1/10 intermediate