PartySuppliesNow.com.au ran PPC campaigns for bringing in more potential traffic with targeted ads, but it wasn’t very productive enough to convert more traffic, although they were supposed to be the top revenue making industry in Australia due to their unique type of services. But what stood between their business objectives and success was their PPC. PartySuppliesNow.com.au wanted a productive strategy that can efficiently manage their PPC campaign in a way that takes the prime advantage in amplifying conversions. They wanted to discover the right keywords that direct relevant traffic to their business. They wanted to improve their Quality Score of their website to rank more. Our strategic solutions triggered the sales of PartySuppliesNow.com.au to 82% which is a massive outcome of our optimized PPC campaigns.

1. CASE STUDY
whiteDigital 1
Party Supplies Now
Version 1.0: September 10, 2014
Category: Ecommerce
Presented by: Johny Livinston
Case Study - 82% Increase in Sales - PPC Campaign
Management for PartySuppliesNow.com.au
Company profile
PartySuppliesNow.com.au is an Australian eCommerce website that supplies
party equipment & products to help friends & families celebrate their special
moments, either Birthday or Wedding day or Holidays or any other events, and
instill memories that last forever. They ship products worldwide and meet
orders in 2 to 5 business days, depending on the customer’s location with 100%
money back satisfaction guarantee. PartySuppliesNow.com is the most visited
online party store and is recommended by most of the industry’s leading
venues and event managers. They support some of Australia's most leading
decoration manufacturing companies.
The Challenge
PartySuppliesNow.com.au is proudly an Australian owned and self-operated
eCommerce website. They do have good revenues, but it was not up to their
business expectations. They ran PPC campaigns for bringing in more potential
traffic with targeted ads, but it wasn’t very productive enough to convert more
traffic, although they were supposed to be the top revenue making industry in
Australia due to their unique type of services. But what stood between their
business objectives and success was their PPC.
Client Requirements
PartySuppliesNow.com.au wanted a productive strategy that can efficiently
manage their PPC campaign in a way that takes the prime advantage in

2. CASE STUDY
whiteDigital 2
amplifying conversions. They wanted to discover the right keywords that direct
relevant traffic to their business. They wanted to improve their Quality Score of
their website to rank more. They wanted to maximize their ROI by staging PPC
campaigns online with the most appealing and simple landing pages for their
products that completely alleviate bounce rates.
Solutions
We had answers to all the requests of PartySuppliesNow.com.au and we served
them with solutions by initially consulting them about the stance of their PPC
campaigns to understand about their market and competition, with which we
defined our objectives. We then performed conversion analysis to uncover the
in and out of traffic to their websites and the reasons beneath it. We tracked
the efficiency of their keywords and devised a set of keywords that has the
highest potential to sell. We designed alluring landing pages with guaranteed
user engagement and we performed strenuous A/B testing & Multivariate
testing to discover the page that really sells. We optimized the PPC campaigns
by intuitively adjusting the bids/budgets depending on the seasonal and other
relevant trends in the market. We created a comprehensive report that helps
differentiating their existing and optimized PPC campaigns to further plan
their business ventures.
Fig. 1: Ecommerce Insights
Results
Our strategic solutions triggered the sales of PartySuppliesNow.com.au to 82%
which is a massive outcome of our optimized PPC campaigns (as illustrated in
Figure 1). They spent around $2k per month for PPC, but the sales were just

3. CASE STUDY
whiteDigital 3
around $16k between July 12, 2014 and August 9, 2014. After we optimized the
PPC, the sales almost doubled the ROI to $30k in just 30 days’ time between
August10, 2014 and September 7, 2014.
Revenues:-
 Before Optimization, the revenue made between [Jul 12, 2014 – Aug 9,
2014] was,
o Ad Spend: $2,030.24
o Revenue: $16,607.14
 After Optimization, the revenue made between [Aug 10, 2014 – Sep 7,
2014] was,
o Ad Spend: $2,182.69
o Revenue: $30,970.93
o Increase in Revenue: $14,363.79
o Increase in ROI: 82%
Ecommerce Conversion Rate:-
 Before Optimization, the Ecommerce Conversion Rate between [Jul 12,
2014 – Aug 9, 2014] was 0.40%
 After Optimization, the Ecommerce Conversion Rate between [Aug 10,
2014 – Sep 7, 2014] was 0.62%, which is an increase of 0.22%
Transactions:-
 Before Optimization, the Transactions incurred between [Jul 12, 2014 –
Aug 9, 2014] were 175.
 After Optimization, the Transactions incurred between [Aug 10, 2014 –
Sep 7, 2014] were 209, which is an increase of 34.
We topped their conversion rates to 0.62% from 0.40% which is a proof of their
amplified revenues. As well as their transactions topped from 175 to 209 with
our specially tailored PPC strategies that was able to give a steep rise to the
success of their business.
Products and services used
 Keyword Research
 On-page optimization
 Landing page optimization
 Analytics Tracking