American Augers contracted Media Magic to create a promotional video for their horizontal boring drill line that also provided basic operating instructions. Media Magic filmed a mock dig over 4 days at American Augers' headquarters, capturing footage of the equipment and interviews. The final video was segmented into chapters and pleased the client, leading to sales of a $300,000 boring machine. American Augers then contracted Media Magic to create additional videos promoting a new vertical drilling rig product line.