1. 2015 Cannondale Pro Cycling
Launch Event
IAC Building NYC – Photo credit Jake Hamm

2. IAC Building lobby set for the
welcome reception.

3. The new team invited some 200 guests to the black-tie event that included
their sponsors and stakeholders, celebrities and the press, all mingling over
cocktails. The evening kicked off with an exhibit showcasing the team’s
sponsored equipment and gear including Cannondale bikes and the Garmin
Edge 1000 on display, along with POC helmets and glasses, Castelli clothing,
Mavic wheel sets and New Balance shoes. (Cycling News)

4. Preliminary site plan & renderings.

5. Using the Frank Gehry designed bench in the IAC
lobby as inspiration, I designed custom fixtures for
all the product based off the rib & strip plank boat
building technique using Baltic birch plywood.

6. One-off fixtures designed for the
race bikes, race kit, and all our team
sponsors products as well.

10. Custom stands for Mavic Wheels.

11. Jewelbox stands for
Garmin product.

12. Design theme carried over into small product stands.

14. Thank you for looking.