3. Who are they? What do they do and why do you consider them as a
‘prosumer’?
This person is a YouTube content creator. Starting his career in YouTube with gaming. In April
2009 Olajide Olatunji had created his YouTube channel and he had decided to call it KSI. He
had decided to call it this because in his childhood he use to play a lot of ‘Halo’ in his time
and had created a clan from that game which began the journey of his YouTube career. He
was most known for his FIFA 12 video making funny content and also stereotypical joke
about his own race. He is considered a prosumer as he creates his own content and is also a
consumer too as he makes videos for his fans to watch.
5. Use Of Gratification
KSI had then caught more viewers along the way bring content such as Gaming
as well as creating vlogs. During his time, he also wanted to be brought up in
the music industry which was his childhood dream. Although a lot of false
messages shown during his music career he still decided to carry on what he
feels like he is at best. KSI have made several songs such as ‘Lamborghini’ and
‘Friends with Benefits.’ He was one of the early successors on YouTube hitting
10 million subscribers in early June 2015. At this point of time, there were only
5 or 6 YouTubers who have achieve this remarkable achievement. Later on that
year he had then created his own movie called ‘Laid in America’ where him and
a fellow YouTuber of his called ‘Caspar’ had an opportunity to do a tour in
America. The film that he had created had a lot of sexual content as that’s
shows what type of stuff he likes to talk about in his previous videos in the
past.
