This document discusses a mobile solution developed by avanttic for a pharmaceutical company using a hybrid cloud and on-premises architecture. The solution involved using Oracle Mobile Cloud Service as the backend, Oracle Mobile Application Framework to develop cross-platform mobile apps, and Oracle Application Development Framework for the web application. This allowed the company to provide an offline mobile CRM app for salespeople, improve processes, and increase sales efficiency and ROI. Key lessons included the ability of Oracle MCS to easily integrate systems and solve mobile problems, and how MAF and ADF provided declarative development experiences.

1. Going Mobile with a
Hybrid Cloud and
On-Premises Architecture
CAS4687
Rubén Rodríguez Santiago
19/09/2016

2. Introduction
•About me:
•ADF Technical Lead, Cloud Solution Specialist
•Technical Article writer
•Participate in OTN Community Forums
•Blogger (www.rsantrod.com & blog.avanttic.com)
www.linkedin.com/in/rsantrod @rsantrodruben.rodriguez@avanttic.com

3. About avanttic
2015: +30%30+100 Offices
Business lines
Cloud
Middleware
Business Analytics
Infraestructure & Platform
Consultants Specialized Madrid &
Barcelona

4. Agenda
1.Customer Information
2.Customer Problem
3.Challenges
4.Solution
5.Customer Benefits
6.Lessons Learned

5. 1 Customer information

6. Customer Information
•Pharmaceutical and cosmetics
Company founded in Spain in 1942.
•International Group of 10 companies
with a turnover greater that 100M€
and an annual growth rate of 15%
•Presence in more that 80 countries
with more tan 400 employees

7. Customer Information
57%
43%
España
Internacional

8. Customer Information
•Research and Development
•More than the 10% of the turnover
is invested in R&D.
•In 2015 invested around 4M€.
•About 10 self-developed products
are released each year.

9. Customer Information
•Production
•Pharmaceutical production plants in
Madrid and Santanter.
•Pharmaceutical ingredients production
plant in Madrid.
•Ingredients plant in Santander.
•More tan 25M units produced last year.

10. Customer Information
•Merchandising
•More tan 450 different products sold in 80 countries.
•44 International trademarks

11. Customer Information

12. 2 Customer problem

13. Customer Problem
•Internet connection is required to work.
•Delivery performance.
•General application vs Specific
application.
•CRM application is not mobile friendly.
•Catalog.

14. Customer Problem

15. 3 Challenges

16. Challenges
•Provide an agile tool to the sales
force so they can work with their
corporate CRM (Oracle Siebel).
•Implement a scalable, secure, and
flexible platform.
•Incorporate Oracle MCS at half-way
of the project
•Develop specific application for
iOS/Android devices.
•100% offline application.
•Short development time needed.

17. Challenges of Enterprise Mobile Development
•Cross platform support
•Existing enterprise services aren’t
built for mobile.
•Push notifications
•Offline data synchronization
•Analytics
•Security

18. 4 Solution

19. Solution
MAF
ADF

20. Solution: Oracle MCS
•Oracle Mobile Cloud Service is Oracle's Mobile Backend as a Service
(MBaaS) and enables companies to create and deploy scalable, robust, and
secure mobile applications quickly and easily.

21. Solution: Oracle MCS
•Centralize mobile integration in the
cloud.
•Design mobile specific APIs.
•Pre-built mobile services
•Integrated Security
•Analyze business impact
•Built-in continuous delivery
•Diagnostic and Logging
•REST API and Client SDKs

22. Solution
Oracle Mobile Cloud Service
Oracle Cloud
Cloud/Internet
On-Premise
Mobile Client SDKs
Custom APIsMobile Backend Connectors
REST APIs
Diagnostics Analytics Lifecycle
Node
JavaScript SDK
Oracle MAF & MAX
Platform APIs
Push
Notifications
User
Services
File
Storage
Relational
Database
Data
Offline
App
Policies
REST
SOAP
ICS
Developer
Location
Services

23. Solution: Oracle MAF
•Oracle Mobile Application Framework is a hybrid mobile framework that
provides a visual and declarative development experience for the rapid
development of multi-platform applications
MAF

24. Solution: Oracle MAF
Oracle Mobile App
Framework

25. Solution: Oracle MAF
•Simplified development
•Choice of development tools
•Declarative application flow
•Security
•Full access to native device
features
•Local database

26. Solution: Oracle ADF
•Oracle Application Development Framework is an end-to-end Java EE
framework that simplifies application development by providing out-of-the-box
infrastructure services and a visual and declarative development experience
ADF

27. Solution: Oracle ADF

28. Solution: Oracle Alta UI
•Oracle Alta UI is a new user interface design system that enables developers
to create modern, visually pleasing, consistent, and engaging interfaces that
can be easily distributed across all delivery channels.

29. Solution: Oracle Alta UI
•Simplified component structure and more
open space keep focus on data.
•Less chrome means faster loading of
critical content.
•Browser and mobile technology support.
•New icon system complements clean
page design.
•Mobile-friendly, with larger touch targets
and flexible page widths.

30. Solution: Team
Team avanttic IFC
Project Owner
Project Director
Project Manager
Mobility Architect
Oracle MAF Consultant
Oracle WebCenter Content Consultant
Oracle ADF Consultant

31. Solution: Planning
•Notes of expenses
•Improvement of some processes

32. Solution: Phase 1

33. Solution: Phase 2

34. Solution: Next Steps

35. Solution: Workflow

36. Solution: Demo

37. Solution: Document Management

38. Solution: Document Management

39. Solution: Document Management

40. 5 Customer benefits

41. Customer Benefits
Efficiency
Sales Increase
ROI

42. 6 Lessons learned

43. Lessons Learned
•Oracle Mobile Cloud Service enables us to:
•Easily integrate any external system using Connectors.
•Make use of Platform APIs to solve common Mobile problems.
•Parallel development.
•Easy integration with any Mobile Frameworks.
•Oracle Mobile Application Framework provides a declarative
development experience to build multi-platform mobile applications.
•Thanks to Oracle Application Development Framework we can
declaratively build a secured and robust web application with a great
look and feel.

45. www.linkedin.com/in/rsantrod @rsantrodruben.rodriguez@avanttic.com
Questions