Stereotypes arise in children's lives from both direct experiences and media. Television and movies now serve as an important way for children to learn about and form, change, or reinforce stereotypes. Researchers have found that exposing children to counterstereotypes in media at a young age can help reduce stereotypical thinking as they get older. Stereotypes are preconceived ideas that attribute certain characteristics to all members of a group. Cartoons and other media often rely on stereotypes, which can influence viewers' perceptions of different groups.